DAVID E.

NELSON
7615 235th Street SE
Woodinville, WA 98072
(425) 286-4389
dn4bc5e6@westpost.net

Sales / Sales Management Executive

Consultative and Solution Sales Key Account Management Business Development Mar
ket Penetration and Expansion Contract Negotiations Strategic Sales Planning
Dynamic, results-driven sales executive with 15+ years of international and dome
stic sales achievement with demonstrated success in driving revenue growth and p
roviding sales leadership. Solid track record securing key clients and growing n
ew and existing revenue.
* Consistently met sales quotas of up to $10 million/year.
* Successfully negotiated individual contracts up to a value of $2 million.
* Recruited, trained and managed staffs of up to 20 employees.
* Analysis, development and implementation of product, marketing and sales strat
egies for a wide range of products and services.
* Planned and administered sales and marketing budgets approaching $1 million/ye
ar.
PROFESSIONAL EXPERIENCE
Nelson Consulting, Seattle, WA
Sales and Marketing Services
October 2009 - Present
Direct sales and marketing strategy on a contract basis.
* Researched the Texas market to develop marketing and sales strategy for market
launch in April. Prospecting, presenting, negotiating and closing accounts for
attorney services in California and Texas.
* Developed business plan for a background screening company.
CourtTrax Corporation, Bellevue, WA
Sales Manager (January 2008 - September 2009)
Senior Account Executive (July 2006 - January 2008)
Directed sales for a SaaS provider selling business intelligence/risk management
solutions to law firms, corporations and government. Responsibilities included
prospecting/presenting/closing sales, key account management, developing channel
relationships, contract negotiations, customer training and product development
. Designed, implemented and adjusted various sales plans, forecasts and strategi
es with a focus on rapid new product and jurisdiction rollouts. Account base inc
luded sole proprietorships to Fortune 100 companies.
* Initiated sales and marketing to the legal industry, with over 75% of large la
w firms in the Pacific Northwest using the service within 2 years and generated
a 300% increase in revenues in 2007.
* Increased overall customer base by over 300% within a 2 year period.
* Consistently achieved highest volume of new accounts and revenue company-wide,
with a yearly quota of $1.6 to $2 million.
* Instrumental in the development of new products and features for specific mark
ets and industry verticals.
Occuscreen / American Reporting Company, Kirkland, WA
Sales Executive/Manager (October 2003 - July 2006)
Responsible for the creation and development of the employment screening divisio
n within American Reporting Company. Facilitated purchase and integration of Occ
uscreen and its development into a stand alone company. Recruited, trained, and
supervised sales team.
* Produced a 50% overall increase in revenues in 2005, including an increase of
105% in background screening revenues.
* Consistently completed 150+ calls weekly to prospects and customers nationally
and performed 10+ demonstrations either online or face-to-face.
* Managed of over 1000 accounts, with personal responsibility for more than 400.
Haas Publishing, Bellevue, WA
Account Executive (November 2002 - October 2003)
Responsible for the sales and service of print and Internet advertising to prope
rty management companies. Focused on providing value and unique solutions for th
eir advertising needs. Service responsibilities included training of onsite pers
onnel in the tracking of advertising and selling techniques.
* Managed a base of 90 active accounts and 750 prospects.
* Awarded salesperson of the month 3 times in a 6 month period.
AGM, Seattle, WA
Area Sales Manager (March 2001 - November 2002)
Northwest Area Manager for the sales and service of automated fabrication machin
ery and software to the glass and stone industries. Targeted sole proprietorship
s to large corporations for purchases ranging from $50,000 to $500,000. Responsi
bilities include prospecting, presentations, negotiations, sales and customer se
rvice with a budget of 1.8 million annually.
* Developed a prospective customer base of over 300, an increase of 200% in 2001
.
* Increased revenue in territory by 600% in first year.
CentralHQ, Seattle, WA
Advertising Sales Director (February 2000 - November 2000)
Responsible for the creation and development of the Advertising Sales Department
for an Internet start up. This included all sales and business development stra
tegies, product development, and final sales results. Also played an integral ro
le in website development.
VNU, Prague, Czech Republic
Advertising Sales Director (June 1997 - December 1999)
Member of the upper management team of the largest publisher in the Czech Republ
ic. Developed the overall strategy and direction of the sales department includi
ng budgeting, training and supervision.
* Responsible for a portfolio of 7 magazines and yearly turnover of over $10 mil
lion.
* Recruited, trained and managed a department of 15, including sales, production
and invoicing.
The Prague Post, Prague, Czech Republic
Sales Manager (September 1993 - June 1997)
Managed the advertising sales department for the leading English language newspa
per in central Europe.
EDUCATION
MBA, MARKETING, University of Colorado
BBA, MANAGEMENT, University of Minnesota