John J.

UrH
4208 Flourmill Court | Matthews, NC 28104 | ju90b19c@westpost.net | 704.882.9992
Home | 704.763.0187 Cell

Product Management and Marketing Executive

High-performance executive with track record of consistent and measurable contri
butions in the strategic planning and detailed execution of marketing programs t
o support new product introduction, and successful business line management duri
ng 17 years in progressively challenging management roles. Passionate about fulf
illing customer desires. Comfortable with full and collaborative responsibility
working with scientific, research, marketing and sales teams.
Core Competencies:
New Product Development | Market Analysis & Planning | Trend & Competitive Analy
sis | Project Management
Voice of Customer | Laboratory Management | Key Account Management | Needs Asse
ssment | P&L
Market Segmentation | Sales Forecasting | Analytical Chemistry | Statistical Ana
lysis | Production Oversight
Campaign Management | Technical Support | Client Relations | Market Analysis | T
raining & Development

Professional Experience
CEM Corporation, Matthews, North Carolina | 2006-2010
Market leader in microwave-based equipment used for sample preparation and analy
sis in Biotechnology, Pharmaceutical, Environmental Testing, and Food Testing in
dustries. Annual revenues are $75M.
Product Group Manager - Process Products
Core leadership in directing product line business unit and research laboratory
generating $14M in annual sales. Created and implemented strategic business plan
ning. Performed yearly budgeting / planning activities for product lines. Conduc
ted extensive market research and studied competitive activity to identify and c
apitalize upon sales opportunities for new product development. Collaborated wit
h international sales force and key decision makers to facilitate winning sales
presentations, advanced product demonstrations, and to provide managerial and te
chnical sales support. Supervised team of 5 scientists analyzing 100+ samples mo
nthly, and working on numerous concurrently running projects focused on food man
ufacturing and chemical products.
Collaborated with cross-functional team of engineers, scientists, marketing spec
ialists and executives developing product strategy from concept through obsolesc
ence to produce 6 new product releases.
Compiled historical data, forecasts and projections for comprehensive competitiv
e market intelligence studies to define marketing positioning prior to the devel
opment of new product introduction programs.
Worked in cooperation with sales team to successfully secure key accounts with T
yson, Con Agra, Maple Leaf, McCains, Leprino, and Nestle.
Trained sales teams across the U.S., and in Germany, France, Switzerland, Italy,
Netherlands, Belgium and China on new product development, tactical market plan
ning and solutions selling strategies.
Authored and published Official Method for Analysis of Food, AOAC Official metho
d 2008.06, wrote articles for Dairy Foods, and content for more than 20 brochure
s.
Achieved Presidential Green Chemistry Challenge Award status, and selected to ac
t as corporate spokesperson at USEPA green chemistry conference.

Teledyne Isco, Lincoln, Nebraska | 2001-2006

Leading manufacturer of liquid chromatography instruments, automatic water and w
astewater samplers, channel flow meters, and precision syringe pumps is a subsid
iary of Teledyne Technologies, a $1.8B company.
Product Manager - Chromatography Products
Recruited to engineer and energize initiatives in the area of product developmen
t and launch campaigns, competitive market analysis, technical sales management,
and new business development. Evaluated competitive market trends, developed b
usiness plans, and implemented product positioning strategies to ensure long-ter
m growth. Created strategic marketing programs to drive sales focused on pharmac
eutical research and biotech research industries. Managed 3 professionals respon
sible for, application research product development programs, and customer suppo
rt.
John J. Urh Page 2.
ju90b19c@westpost.net

Spearheaded the development of new product line from concept through design and
testing to final market launch. Result: Propelled sales revenue from $13M to $20
M within 18 months.
Led 5 new product launch campaigns for large scale and third generation organic
chemical purification systems, and held full P&L accountability for each product
introduction program with budgets up to $1.5M.
Defined and wrote full product justification, development, manufacturing and lau
nch plans for 4 major platforms. Result: Pipeline delivering 70% of entire divis
ion revenue.
Received two patents for innovative disposable column designs for flash chromato
graphy.
Designed educational grant program for colleges and universities that increased
product sales by 300%.
Secured key contacts and forged OEM sales relationships. Result: captured more t
han $2M annually in sales revenue.
Played pivotal role as member of enterprise resource planning (ERP) selection te
am to successfully negotiate a $1.5M contract to create an extensive database in
tegrating all corporate information.
Previous professional positions: Product and Marketing Manager for RD Industries
, Inc. (1999-2001), Senior Account Executive for infoUSA Inc. (1998-1999), Sales
and Marketing Manager for Transgenomic Inc., (1993-1998), Territory Sales Repre
sentative for Teledyne Leeman Labs, Inc. (1990-1993), Analytical Chemist for Tel
edyne Leeman Labs, Inc. 1985-1990. Details available on request.
Education and Professional Training
Master of Business Administration, Concentration in Finance
Golden Gate University, San Francisco, California
Master of Science in Analytical Chemistry
Northern Illinois University, DeKalb, Illinois
Bachelor of Science in Chemistry
University of Washington, Seattle, Washington
Proficiency in German
Professional Affiliations
American Chemical Society, member since 1983
American Organization for Analytical Chemist, member since 2006
Actively working on improved protein analysis techniques.
Publications / Patents / Presentations
AOAC Official Method 2008.06
A Microwave Induced Plasma System for the Maintenance of Moderate Power Plasmas
of Helium,
Argon, Nitrogen, and Air, Spectrochimica Acta
Determination of Metals in Aqueous Solution by Direct Nebulization into and Air
Microwave
Induced Plasma, Analytical Chemistry
Evaluation of and Air Microwave Induced Plasma as an Analytical Atomic Emission
Source, Masteras Thesis
Using Lower Power ICP in the Analytical Laboratory, American Laboratory
Stability of Measurements Using a 40.68 MHz Inductively Coupled Plasma Oscillato
r, Spectroscopy
Patent Number 4,941,618, Nebulizer Employing a Fine Mesh Screen
Testified at the House of Representatives; Committee on Science and Technology,
1998