Heidi Schaaf

36 Farmbrook Way, Simpsonville, SC 29681 * Cell 864-399-2265 * E-mail: hsa24fa6@

westpost.net

Sales and Marketing Management and Operations Executive

Motivated strategic marketer eager to significantly increase growth, profitabili
ty, and
efficiencies for your company.

Professional Profile
Responsible for revenue growth at local, regional and national levels for both
start-up and established businesses, generating over $31 million in annual retai
l sales.
Accomplished operations and performance-management professional with more than
eight years of experience managing sales, marketing, operations and 30+ personne
l.
Excellent communicator with ability to effectively manage change and demonstrat
ed achievements in relationship management, strategic sales and market planning
, competitive proposal development, sales training and development, budgeting an
d forecasting, pricing, and customer service management.
Skilled strategist who can convert strategic plans into workable solutions and
benchmark performance against key operational targets/goals.
Outstanding achiever with proven record of success in account and contract nego
tiations.

Summary of Qualifications
Operations
Intimate knowledge of the design, installation, implementation and/or conversio
n of data processing systems for newspaper operations which require in-depth kn
owledge of all departmental functions to include finance, circulation, producti
on, delivery, and marketing.
Well qualified in the areas of planning and setting objectives, sales and custo
mer relations, and the development and implementation of training programs for
retail, online and classified disciplines.
Revenue Development
Met overall revenue objective nine months in a row, finishing $163,000 beyond a
nnual projection.
Launched 18 new initiatives in 2009-2010, generating over $858,000 in additiona
l revenue.
Signed 12 key revenue contracts in 2009 representing $1.9 million annually.
Created and presented 22 market presentations, generating $564,000 in additiona
l revenue in 2009 and another $515,000 in commitments for 2010.
Personnel Management
Proven expertise in personnel management, employee training, application develo
pment, problem
definition and solutions, and the ability to manage working teams effectively.
Manage staff of 33 with revenue volume of over $31 million.
Restructured retail department, resulting in an increase of 328 active territor
y accounts.

Heidi Schaaf
Resume
Page 2
Professional Experience
Retail Advertising Director, The Greenville News - Greenville, SC, November 200
5 to May 2010
Coordinated sales activities, troubleshoot problem areas, and resolve problems
by working in close cooperation with companys divisions (Marketing, Circulation,
Finance, Production, Human Resources and IT).
Worked with VP of Advertising and Finance to prepare annual budgets for retail,
non-daily, preprint, and online revenues.
Implemented top-level marketing and online strategies, resulting in $255,000 in
new online revenue.
Created rate programs, new products/publications, commission and goal setting o
bjectives. Launched over 30 new print and/or online solutions in response to mar
ket need and revenue objectives and generated $503,000 in new revenue with new r
ate packages.
Maintained top-level contacts and relationships within customer organizations s
uch as The Greenville HBA, all community Chambers of Commerce, key advertising a
gencies and key advertisers.
Retail Advertising Manager, Argus Leader Newspaper - Sioux Falls, SD, 2003 to 2
005
Conceived and implemented all marketing strategies to provide products and prog
ram recommendations to senior directors to meet revenue objectives.
Directed and supervised a staff of 16+ generating of over $15,000,000 in sales
.
Prepared and effectively executed advertising budget and weekly revenue project
ions.
Classified Advertising Manager, Argus Leader Newspaper - Sioux Falls, SD, 2002
to 2003
Responsible for the development, implementation and execution of revenue genera
ting initiatives that were designed to grow classified revenue.
Directed and supervised a staff of 16.
Marketing Consultant & Real Estate Team Leader, Argus Leader Media - Sioux Fall
s, SD, 1990 to 2002
Negotiated large customer contracts for both retail and classified disciplines.

Education
Bachelor of Arts Degree, School of Journalism and Mass Communications, 1988
University of Minnesota, Minneapolis, MN