Economy

Bordeaux wine sales

2009 review

PRESSE KIT 2010

 Bordeaux wine sales
in 2009
French market and export sales of Bordeaux wines in 2009
totalled 4.96 million hectolitres, i.e. 661 million bottles, with
a sales turnover of 3.37 billion Euros.

France
French hyper/super 68%
markets
44% Export
Other channels
(chome consumption, wine
32% European Union
shops, direct sales, etc.)
56%
43%
Hard-discount Rest of world
Outside EU
13% 44%

Breakdown of Bordeaux wine sales

by volume in 2009
 France
2009 review of
Bordeaux wine sales
in hyper/supermarkets

Sources : IRI France - CIVB

 France
Bordeaux wine sales
in hyper/supermarkets in 2009
Promising outlook
Performance versus 2008
VENTES EN GMS (hors hard-discount) en France au 3 janvier 2010
Progression of annual Bordeaux wine
sales in hyper/supermarkets
Evolution des ventes annuelles en millions d'HL et du CA en millions d'€
Hyper/super in millions of hectolitres and millions of Euros
markets
Other channels
VQPRD
43%
44% Vins de Bordeaux
Ventes Sales
Ventes Turnover
CA
CA
5,6 2 600 1,75 925
Hard-discount
13% 1,70 900
5,4 2 500
2490 M€ 1,65 875
Sales in hyper/supermarkets, 869 M€
5,2 excluding hard discount, made up 2 400 1,60 850
44% of Bordeaux wine sales in France.
1,55 825
NB. Other sales channels (outside the home,
5,0 restaurants, wine stores, direct sales, etc) are 2 300
4,98 Mhl
not included in this sales review due to lack of 1,50 800
available evaluation tools. 1,49 Mhl
4,8 2 200 1,45 775
00 01 02 03 04 05 06 07 08 09 00 01 02 03 04 05 06 07 08 09
In 2009, sales of Bordeaux wines (Data at 4 January 2009 – annual variations)
in hyper/supermarkets
VINS ROUGES : évolutiontotalled
des ventes et des prix en cumul annuel mobile
CIVB Source: 1R1 France

1.49 million hectolitres (-2%),

Ventes, indice base 100 en 1999
i.e. nearly 200 million bottles. Bordeaux
prix (€/75cl) Wines available in hyper/
Echantillon Census
125 4,50 supermarkets
120 Turnover
Bdx rg aoc was slightly down 4,25 vins rouges de Bdx
115 (-3%) at 869 million Euros. rg de Bdx
(Source : IRI France – February 2009 “The wine selection on French
4,00 hypermarket shelves”)
110 3,75 The Bordeaux wine section in
105 This performance (volume/value) 3,50 hyper/supermarkets
VQPRD rg

100 illustrates the price stability of Bordeaux 11,000 different references

wines in this channel. 3,25
95 168 km of wine shelf space
3,00
90 The decline in Bordeaux wine sales, By
Bdxsupermarket
rg aoc
VQPRD rg By hypermarket
85
which was particularly sharp in 2008 2,75
186 references and 49 metres
80 references and 16 metres
(-7%), progressively slowed over 2009 wine shelf
of wine shelf space on ave-
2,50space on average rage
80 (-2%).
00 01 02 03 04 05 06 07 08 09 00 01 02 =
03 04 05 06 07 08 09
The performance of Bordeaux wines was Bordeaux’s position within hyper/supermarkets:
in line with that of Appellation d’Origine
VINS BLANCS : évolution des ventes -et
Contrôlée (A.O.C.) wines in this same
# 1des prix
within the en cumul
quality annuel
red wine mobile
selection available
- # 2 within the quality white wine selection available, at par
year
Ventes, (-2%)
indice base 100 en 1998 prix (€/75cl)
with Loire Valley whites
Echantillon Census - # 3 within
4,50 the quality rosé wine selection available, at par
110
with Rhône Valley rosés
vins blancs de Bdx
Bdx bl aoc sec
4,25
105
4,00
VQPRD bl
100 3,75
VQPRD bl
3,50
95
Breakdown of Bordeaux wine sales in
Hyper/supermarkets (excluding hard discount)
by colour (in volume %)

Bordeaux red wines,

across all appellations, show a slight decline of -3% with 173 million bottles sold.

Saint-Emilion, Médoc & Côtes AOC AOC

Pomerol, Graves 25,6 million Bordeaux Bordeaux
Fronsac 25,6 million bottles (+6%) 91,8 million Supérieur
15,5 million bottles (-7%) bottles (-4%) 14,7 million
bottles (-4%) bottles (+1%)

87%

6% 7% Bordeaux dry whites

were down by -6% with 10.7 million
bottles sold
&
Bordeaux rosés Bordeaux sweet
While A.O.C. rosé wines registered a +7%
increase, Bordeaux rosés enjoyed even whites
stronger growth (+18%), with 12 million bottles declined by -6% with 3.2 million
sold. bottles sold.
 Export
2009 review of Bordeaux wine exports

Sources : French Customs + DCA-CIVB (CIVB processing)

2009 Exports
All destinations
Performance versus 2008
206 million bottles
shipped in 2009
The world is undergoing a major economic crisis. This unexpected,
hard-hitting, worldwide crisis had dramatic repercussions on
wine import/exports and, of course, on Bordeaux wines.

In 2009, 1.54 million hectolitres (-14%) of Bordeaux wines Outside the 

were exported (i.e. 206 million bottles) with a turnover of EU  European 
1.29 billion (-23%) Euros. 44% Union  
56%
After a significant drop in exports, sales recovered from 2005 to
2007. The situation worsened during 2008, but the decline had
slowed significantly by the end of 2009. The decline is more si-
gnificant on sales value because of the comparison with 2008,
during which the 2005 vintage bumped up shipments of the most
Breakdown of Bordeaux wine
prestigious appellations.
exports in 2009

Progression of Bordeaux wine exports

(volume in thousands of hectolitres)

Thousands HL
3 000

2 500

2 000 World
1547,9
(- 14%)
1 500
Europe
863 9
863,9
1 000 (- 19%)

500 684,0
Outside
Outside (- 7%)

the UE
0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
2009 EXPORTS
European Union
Outside the 
EU  European 
44% Union  
56%
Performance versus 2008

The top 3
864,000 hectolitres (115 million bottles) were shipped in EU destinations
2009 within the European Union (-19%). Turnover was for Bordeaux wines
also down by -25% at 598 million Euros. in 2009
(ranked by volume)
The drop in volume and value was seen in all European
markets. Germany, Belgium and the UK nonetheless 1st: Germany
remain the top destinations for Bordeaux wines. 252,000 hectolitres (-14%)
119 million Euros (-18%)

2nd: Belgium
233,000 hectolitres (-14%)
124 million Euros (-16%)
All Bordeaux wine
shipments to the European 3rd: The UK
197,000 hectolitres (-25%)

Union (volume in thousands of HL) 233 million Euros (-33%)

2 000

1 800

1 600

1 400 863,9
All wines
Tous vins (- 19%)

1 200
Reds
Rouges
1 000

800 723,1
( 18%)
(-
600
140,7
400 (- 21%)
Whites
Blancs
200

0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
2009 EXPORTS
Outside the EU
Outside the 
EU  European 
44% Union  
56%
Performance versus 2008

684,000 hectolitres (-7%) of Bordeaux wines were exported in 2009 (i.e. 91 million bottles) with a turnover
of 697 million Euros (-22%).

Amongst non-EU countries, only the dynamic Chinese and Hong-Kong markets held up well. Doubling its
Bordeaux wine imports in 2009, China has become the #1 non-EU importing country by volume for Bor-
deaux wines.

The U.S.A., now the second non-EU importing country in terms of volume, still leads by value.

Asia
•China : 137 000 hectolitres (+97%) with a turnover of 74 million Euros (+40%) The top 3 non EU
•Japan : 116 000 hectolitres (-18%) with a turnover of 92 million Euros (-28%) destinations for
•Hong Kong : 42 000 hectolitres (+24%) with a turnover of 109 million Euros Bordeaux wines
(+46%)
in 2009 (ranked by volume)
•Singapore : 10 000 hectolitres (-38%) with a turnover of 19 million Euros
(-25%) 1st China:
137,000 hectolitres (+97%)
74 million Euro (+40%)
North America 2nd U.S.A:
• U.S.: 116,000 hectolitres (-27%) with a turnover of 139 million Euros (-44%) 116,000 hectolitres (-27%)
• Canada: 69,000 hectolitres (-9%) with a turnover of 53 million Euros (-21%) 139 million Euros (-44%)
3rd Japan :
Russia 116,000 hectolitres (-18%)
92 million Euros (-28%)
Exports of Bordeaux wines to Russia enjoyed constant growth between
2000 and 2007, with volumes tripling over 8 years. 2008 registered a marked
decline that continued in 2009, with 12,000 hectolitres exported (-35%) and a turnover of 6 million Euros (-46%).
Russia is now the 13th destination for Bordeaux wines by volume and the 22nd by value.

900

800

All Bordeaux AllTouswines

684,0
700 vins (- 7%)

wines 600
Reds
616,6
(- 4%)

shipped
Rouges
500

to non-EU
400

300

countries 200
(volume in Whites
Blancs 67,4
100
thousands of HL) (- 23%)

0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
 Thetop15
destinations for Bordeaux wines
87,9% of total volume and 89 % of total value
Source: French customs + DCA-CIVB
16,3%
15%
Breakdown
AOCof volumes exported
BLANCS
AOC ROUGES
12,7% & Market shares

8,8%
92%
7 5% 7
7,5% 5%
7,5%
82%
79% 4,4%
96% 3,8% 2,7%
81% 86% 2,1% 1%
88% 92% 77% 97%
0,8% 0,7 0,7 0,7
91%
93% 75% 81% 81%
Japon

Russie
USA

Hong-
Allemagne

Suisse
Chine

Canada

Danemark

Corée du

Pologne

Irlande
Roy-Uni
Belgique

Pays-Bas
Germany

Belgium

UK

China

USA

Switzerland
Japan

Canada

Netherlands

Hong Kong

Denmark

South Korea

Russia

Poland

Ireland
Kong

Sud

18%

Breakdown of volumes exported by value

& Market shares

10,7%
9,6 9,2
8,4%
89% 7 5%
7,5%
7,1%
5,7
88%
87% 92% 98%
4,1%
96% 2,9
91%
97%
91%
1,5% 1,5
87% 1% 0,9 0,8
90% 96% 94% 96% 91%
UK

USA

Belgium

Germany

Switzerland
Kong

Japan

China

Canada

Netherlands

Denmark

Singapore

South Korea

Taiwan

Lux.
Lux.
Suisse
USA

Allemagne

Hong-Kong

Japon

Canada

Danemark
Chine

Taïwan
Roy-Uni

Corée du
Singapour
Belgique

Pays-Bas

Sud
Hong
 Export
Top10 destinations
for Bordeaux wines in 2009
Ranked by volume

Sources : French customs + DCA-CIVB (CIVB processing)

1Germany
2009 Exports

1st country by volume

4th country by value

252,000 hectolitres of Bordeaux wines (-14%) were exported to Germany in 2009 with a turno-
ver of 119 million Euros (-18%). Performance versus 2008.

Although the decline observed in the early 2000s had stopped by 2005, the crisis put Bordeaux
wine shipments back on a downward trend. Nevertheless, Germany, the world’s top wine
importer, remains the largest export market by volume for Bordeaux wines. Value is lower be-
cause of the significant weight of the Bordeaux regional appellation within the mix.
.

Progression of exports to Germany (thousands of HL)

Volume
(X 1 000 hl)
600

500

400
All wines
TOUS VINS
251,9
251 9
300 (- 14%)
Reds
ROUGES
200 230,6
(- 12%)
100
Whites
BLANCS
21,3
0 (- 35%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

57,8%

Volume percentage split by appellation group

(after reassignment of non identified volumes)

12,8%
6,9% 5,1%
3,7% 2,8% 4,7%
0,6% 2,6% 1,5% 1,0%
0,1% 0,4%
AutresSt-Em.

Entre-Deux-
Haut-Médoc

Crus
Graves

Graves
Deux
Médoc

Médoc
Bx Sup

Côtes

Gd Cru
RedBx rge

Bx Blanc
Em.Pom.

Autres
St

Entre
Bordeaux

Bordeaux
Bordeaux

+ P. L.
St Em.+

Mers

dry

Blancs
St-Emilion

secs
+ +

Com.

+
+ P.L.

doux
Ht…

Pessac-L.

Pessac-L.
Pomerol.
du
Médoc

Médoc

Graves

Graves
Fronsac
Fr.
Grands

whites

whites
Sweet
Côtes

Other

Other
Com.

white

Mers
Sup
2Belgium
2009 exports

2nd country by volume

3rd country by value
233,000 hectolitres of Bordeaux wines were exported in 2009 (-14%) to Belgium with a
turnover of 124 million Euros (-16%). Performance versus 2008.

Having stabilized in 2006, the situation deteriorated again in 2008 and 2009. Belgium, however, remains
a crucial market for Bordeaux wines: this country is the second largest market by volume and the 3rd by
value. Bordeaux wines maintain their leadership position in this market, with a notable 15% share of the
red wine market.

Even though Bordeaux red wines make up the large majority of shipments, Belgium has also become the
top customer for Bordeaux white wines (18% of total), ahead of the UK.

Progression of exports to Belgium (thousands of HL)

Volume
(X 1 000 hl)
450
400
All
TOUSwines
VINS
350
300 232,6
250 (- 14%)
Reds
ROUGES
200
150 190,1
100 (- 14%)
Whites
BLANCS
50 42,5
0 (- 11%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
Data aggregated with Luxemburg up unitil 1999

34,2%
Volume percentage split by appellation group
(after reassignment of non identified volumes)

12,2%
9,5% 10,2%
7,4% 7,6%
5,9% 4,5%
3,0% 2,5% 1,7% 0,4% 1,0%
St-Em.

Entre-Deux-
Haut-Médoc

Graves

Deux

Graves
Cru
Bx Sup

Com. du
Red Bx rge

CôtesCôtes

Ht Médoc

Bx Blanc

OtherAutres
Em.Pom.Fr

Entre
GdCrus

+ P. L.
St Em.+
++

Mers Mers

Blancs
whitessecs
Médoc

St
+ P.L.

doux
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion
Médoc

+
Pessac-L.

Pessac-L.
Autres
Pomerol.
Médoc

Médoc

Graves

Graves
Fronsac
Grands

whites
Sweet
Other
Com.

white
Sup
3United Kingdom
2009 Exports

3rd country by volume

1st country by value
197,000 hectolitres of Bordeaux wines were exported in 2009 to the United Kingdom (-25%)
with a turnover of 233 million Euros (-33%). Performance versus 2008.

Since mid-2008, due to the effects of the economic crisis, Bordeaux wine purchases by the United
Kingdom, the world’s second biggest importer of wine, have clearly declined.

The 3rd biggest customer country for Bordeaux wines by volume, the United Kingdom re-affirmed its
leadership by value in 2009. Despite the downturn, within the 80% of red wines exported, the regional
A.O.C. does not make up the bulk of sales.

Progression of exports to the United Kingdom (thousands of HL)

Volume
(X 1 000 hl)
450
400
350
300 All
TOUSwines
VINS
197 2
197,2
250 (- 25%)
200
150 Reds
ROUGES
156,7
100 (- 26%)

50
Whites 40,4
BLANCS
0 (- 19%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

32,8%
Volume percentage split by appellation group
(after reassignment of non identified volumes)

16,2%

10,4% 10,7%
6,0% 6,3% 6,8%
5,2%
1,9% 2,5%
0,6% 0,6% 0,1%
Other St-Em.

Entre-Deux-
Haut-Médoc

Crus

Bx Blanc
RedBx rge

Côtes

Graves

Gd Cru

Graves
Médoc

Médoc

Deux
Autres St

Autres
Bx Sup

Em.Pom

Entre

+ P. L.
St Em.+

MersMers

Blancs
secs
Com.
Bordeaux

Bordeaux
Bordeaux

+ P.L.

dry
St-Emilion

doux
++

+
Ht…

Pessac-L.

Pessac-L.
du

Pomerol.
.Fr.
Médoc

Médoc

Graves

Graves
Fronsac
Grands

whites

whites
Sweet
Côtes

Other
Com.

white
Sup
4China
2009 Exports

4th country by volume

8th country by value

137,000 hectolitres (+97%) were exported to China in 2009 with a turnover of Euros 74 million
(+40%). Performance versus 2008.

Exports of Bordeaux wines have steadily increased since the 2000s, when only 2,000 hectolitres were
exported. Exports have since accelerated and today stand at 137,000 hl.
China therefore became the top non-EU destination for Bordeaux wines in 2009.

Most of the growth has benefited Bordeaux red wines, which already comprise most of the shipments
(96.5%), as well as entry-level and mid-range appellations.

Progression of exports to China (thousands of HL)

Volume
(X 1 000 hl)
140
All
TOUSwines
VINS
120 136,8 (+ 97%)

100

80
131,7
(+ 99%)
60
Reds
ROUGES
40
5,1
20
Whites
BLANCS (+ 57%)
0
96 97 98 99 00 01 02 03 04 05 06 07 08 09
56,6%

Volume percentage split by appellation group

(after reassignment of non identified volumes)

13,7%
9,3%
6,3%
3,8% 2,6% 2,6% 2,8%
1,5% 0,1% 0,1% 0,1% 0,3%
Com. du

Bx Blanc

Mers Mers
Bx rge

CôtesCôtes

Graves

Graves
Cru
Médoc

Em.Pom.Fr.

OtherAutres
Bx Sup

Entre-Deux-
Haut-Médoc

St Em.+

+ P. L.
++

Blancs
St-Em.

whitessecs
Médoc

GdCrus
+ P.L.

St

doux
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion
Médoc

Graves +
Entre
Pessac-L.

Pessac-L.
Autres
Médoc

Médoc

Pomerol.
Graves

Grands

Fronsac

whites
Sweet
Deux
Com.

white
Other
Red

Sup

Ht
5 U.S.A.
2009 Exports

5th country by volume

2nd country by value

116,000 hectolitres of Bordeaux wines (-27%) were exported in 2009 to the U.S.A., with a
turnover of 139 millions Euros (-44%). Performance versus 2008.

Although the U.S. remains the second customer country for Bordeaux wines by value, it has dropped
one place in the rankings by volume. The level of Bordeaux shipments to this market is always very much
affected by the success of certain vintages. In addition to the economic crisis, 2009 Bordeaux wine
exports suffered from the after-effects of the influence of the 2005 vintage shipped at the end of 2007
and early 2008.

Progression of exports to the USA (thousands of HL)

Volume
(X 1 000 hl)
200
180 All wines
TOUS VINS

160 115,9
140 (- 27%)

120
100
93,9
80 Reds
ROUGES (- 28%)
60
40 Whites
BLANCS 21,9
20 (- 18%)
0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

31,9%
Volume percentage split by appellation group
(after reassignment of non identified volumes)

14,3%
13,0%
8,8% 7,9%
6,2% 6,3%
4,9%
1,4% 2,4% 1,3% 0,6% 1,1%
Com. du
Red Bx rge

Bx Blanc

Deux Mers
Côtes

Graves

Graves
Cru

Em.Pom.Fr.
Ht Médoc

Autres
Haut-Médoc
Sup Bx Sup

St Em.+

+ P. L.
Médoc+ +

Blancs
whitessecs
Médoc

+ P.L.

Autres St
Other St-Em.

doux
Entre-Deux-
Bordeaux

Bordeaux

dry
Crus
+

+
Pessac-L.

Pessac-L.
Entre
Bordeaux
St-Emilion
Médoc

Médoc

Graves

Graves
Gd

whites
Pomerol.

Sweet
Côtes

Other
Com.

Fronsac
Grands

white

Mers
6Japan
2009 Exports

6th country by volume

7th country by value

116,000 hectolitres of Bordeaux wines (-18%) were exported to Japan in 2009, with a turnover
of 92 millions Euros (-28%). Performance versus 2008.

Between 1993 and 2002, Bordeaux exports generally increased, reaching their highest level in
2002 (excluding 1998, a record year related to the “French Paradox” effect).

After a slowdown period, Bordeaux wine shipments increased again from 2006 to 2008 until
the economic crisis led to a decline in 2009.

Volume
Progression of exports to Japan (thousands of HL)
(X 1 000 hl)
300

250

200
115,5
All wines
TOUS VINS (- 18%)
150

100 99,8
Reds
ROUGES (- 16%)
50
Whites
BLANCS
15,7
0 (- 26%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
50,3%

Volume percentage split by appellation group

(after reassignment of non identified volumes)

9,4% 10,1%
7,7% 7,4%
5,3% 4,1%
0,7% 2,0% 1,3% 0,6% 0,3% 0,9%
Sup

Médoc Com.
Red Bx rge

Com. du

Cru

Bx Blanc
Côtes Côtes

Graves

Deux Mers

Graves

Other Autres
Ht Médoc

Em.Pom.Fr.
Bx Sup

+ Pes-

Sweet whites
St Em.+

+ P. L.
+ +

Blancs
whites secs
Médoc

sac-L. + P.L.

St- St

doux
Em. Pomerol.

Entre-Deux-
Haut-Médoc

Crus
Médoc

Entre
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion

Autres

+
Gd

Pessac-L.
Médoc

Graves

Graves
Fronsac
Grands

Other

white

Mers
7Canada
2009 Exports

7th country by volume

9th country by value

69,000 hectolitres of Bordeaux wines (-9%) were exported to Canada in 2009, with a turnover
of 53 millions Euros (-21%). Performance versus 2008.

Between 2005 and 2008, Bordeaux exports to Canada generally increased. 2009 marked the
end of this trend as volumes shipped declined by -9%. A breakdown analysis of shipments
shows the increasing weight of red wines, whose sales hold up better, due to the growing
importance of the regional Bordeaux red appellation.

Progression of exports to Canada (thousands of HL)

Volume
(X 1 000 hl)
90
80 All wines
TOUS VINS
68,7 (- 9%)
70
60
50 60,4 (- 4%)
Reds
ROUGES
40
30
20 Whites
BLANCS
8,3 (- 34%)
10
0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
S C C C C S

46,6%

Volume percentage split by appellation group

(after reassignment of non identified volumes)

9,8% 9,9% 8,3%

5,1% 4,1% 5,7% 5,4%
1,8% 1,2% 0,5% 1,3% 0,3%
CôtesCôtes

Graves

Mers Mers

Graves
Com. du
Red Bx rge

Bx Blanc
Bx Sup

Ht Médoc

Cru

OtherAutres
Em.Pom.Fr.

Entre-Deux-
Haut-Médoc

St Em.+

+ P. L.
St-Em.
++

Blancs
whitessecs
Médoc

GdCrus
+ P.L.

St

doux
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion
Médoc

+
Entre
Pessac-L.

Pessac-L.
Autres
Pomerol.
Médoc

Médoc

Graves

Graves
Fronsac
Grands

whites
Sweet
Deux
Com.

white
Other
Sup
8Switzerland
2009 Exports

8th country by volume

6th country by value

58,000 hectolitres of Bordeaux wines (-11%) were exported to Switzerland in 2009, with a tur-
nover of 98 million Euros (-35%). Performance versus 2008.

The more marked decline in 2009 turnover was due to the weight of the 2005 vintage within
2008 Bordeaux shipments. Switzerland therefore fell back to 6th place by value in 2009.

The Médoc appellations, including the communal appellations (Listrac, Margaux, Moulis,
Pauillac, Saint-Estèphe and Saint-Julien), make up more than a third of Bordeaux exports,
ahead of the Bordeaux red A.O.C.

Progression of exports to Switzerland (thousands of HL)

Volume
(X 1 000 hl)
120

100
All wines
TOUS VINS
80 58,5 (- 11%)

60
Reds
ROUGES 53,8 (- 10%)
40

20
Whites
BLANCS 4,7 (- 16%)
0
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

30,2%
Volume percentage split by appellation group
(after reassignment of non identified volumes)

16,2% 16,6%

10,5%
7,8%
3,6% 3,6% 3,7% 3,5% 2,2% 1,5%
0,2% 0,3%
Sup

Médoc Com.

+ Pes-

Sweet whites
CôtesCôtes

Graves
Com. du

Graves
Red Bx rge

Bx Blanc

Deux
Bx Sup

Ht Médoc

Cru

OtherAutres
Em.Pom.Fr

Entre
St Em.+

+ P. L.
+ +

Mers

Blancs
Pomerol.

Entre-Deux-

whites secs
Médoc
Haut-Médoc

St- St
sac-L. + P.L.

GdCrus

doux
Médoc
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion

+
Autres

Pessac-L.
Médoc

Graves

Graves
Fronsac.
Grands

Other

white

Mers
Em.
9Netherlands
2009 Exports

9th country by volume

10th country by value

58,000 hectolitres of Bordeaux wines (-31%) were exported in 2009 to the Netherlands, with a
turnover of 37 millions Euros (-20%). Performance versus 2008.

The period between 2004 and 2007 seemed to indicate the end of a phase of significant sales
loss from which Bordeaux wines had been suffering for about a decade. 2009 confirmed the
extent of a decline that began in 2008, putting the Netherlands in 9th place by volume and
10th by value.

Progression of exports to the Netherlands (thousands of HL)

Volume
(X 1 000 hl)
300

250

200

150
All
TOUSwines
VINS
58,3 (- 31%)
100
Whites
BLANCS
50 Reds
ROUGES
45,0 (- 28%)

0 13,3 (- 39%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
37,9%

Volume percentage split by appellation group

(after reassignment of non identified volumes)

14,3%

8,7% 7,6% 7,6%

6,8% 6,7%
4,1% 3,3%
1,7% 0,6% 0,6% 0,2%
Sup

Médoc Com.

+ Pes-
Com. du

Bx Blanc
Graves

Deux Mers
Red Bx rge

Côtes Côtes

Cru

Graves
Ht Médoc

Em.Pom.Fr.

Other Autres
Bx Sup

Sweet whites
+ P. L.
St Em.+
+ +

Blancs
whites secs
Médoc

sac-L. + P.L.

St- St

doux
Em. Pomerol.

Entre-Deux-
Haut-Médoc

Crus
Médoc

Entre
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion

Autres

+
Gd

Pessac-L.
Médoc

Graves

Graves
Fronsac
Grands

Other

white

Mers
10Hong Kong
2009 Exports

10th country by volume

5th country by value

42,000 hectolitres of Bordeaux wines (+24%) were exported to Hong Kong in 2009, with a tur-
nover of 109 million Euros (+46%). Performance versus 2008.

In 2009, Hong Kong, along with China, was one of the rare destinations for Bordeaux wines that showed
growth. The 10th customer by volume, Hong Kong, reconfirmed its interest in top-of-the-range products,
unlike most countries. More than one bottle in five is a communal appellation (Listrac, Margaux, Moulis,
Pauillac, Saint-Estèphe and Saint-Julien), as a result of which Hong Kong has established itself as 5th
export buyer by value.

Progression of exports to Hong Kong (milliers hl)

Volume
(X 1 000 hl)
70

60

50 42,5
(+ 24%)
40
All
TOUSwines
VINS 41,2
30
(+ 26%)
20

10 Reds
ROUGES
Whites
BLANCS 1,3
0 (- 16%)
90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
42,3%

Volume percentage split by appellation group

(after reassignment of non identified volumes)
20 6%
20,6%

9,5% 10,6%
4,7% 4,2% 3,9%
1,7% 2,0%
0,1% 0,1% 0,1% 0,2%
Sup

Médoc Com.
Red Bx rge

Bx Blanc
Com. du

Cru
Côtes Côtes

Ht Médoc

Graves

Deux Mers

Graves

Other Autres
Em.Pom.Fr.
Bx Sup

+ Pes-

Sweet whites
St Em.+

+ P. L.
+ +

Blancs
whites secs
Médoc

sac-L. + P.L.

St- St

doux
Em. Pomerol.

Entre-Deux-
Haut-Médoc

Crus
Médoc

Entre
Bordeaux

Bordeaux
Bordeaux

dry
St-Emilion

Autres

+
Gd

Pessac-L.
Médoc

Graves

Graves
Fronsac
Grands

Other

white

Mers