Professional Documents
Culture Documents
EMPLOYMENT HISTORY
KPMG 2005-2010
Director, Marketing Strategies and Programs
Develop strategic local, national, and global marketing programs designed to dif
ferentiate KPMG's services and drive quality revenue. Champion KPMG's Global Val
uation Institute, manage six-figure annual global client conference, provide str
ategic counsel to various account plan teams, and drive programs to support prac
tice business development efforts.
Associate Director, Marketing
Work with national leaders and nearly 30 country practice heads to drive growth
for KPMG's Global Valuation Services practice.
* Successfully planned and launched KPMG's Global Valuation Institute, including
program budget, website development, promotions, internal and external communic
ations, and third-party contracts
* Designed several marketing communications programs that closely aligned with c
lient needs and interests
* Selected to support KPMG partners in several high-profile pursuits
* Identified numerous market opportunities, resulting in greater awareness and k
ey wins
* Managed all aspects of annual client conference
Director, Head of Markets
Responsible for establishing a sales and marketing function in Bahrain and Qatar
for audit, tax and advisory practices, achieving sales targets and driving grow
th for multi-million dollar member firms in a key growth market for KPMG Interna
tional. Achievements included:
* Rolled out a formal client satisfaction program, CRM system, and client touch
point calendar, which significantly improved client relationships, increased ser
vice offering awareness, and won new business
* More than 60 online and print media mentions and news stories within five mont
hs of establishing a formal media relations plan
* Established and implemented marketing policies and internal knowledge manageme
nt portal resulting in greater internal knowledge of KPMG services and increased
teaming and go-to-market efforts
Manager, Midwest Area Marketing
Responsible for generating awareness and helping to grow revenue for five tax se
rvice lines throughout nine cities in the Midwest region.
* Developed comprehensive business plans to lead marketing efforts
* Identified numerous client/target touch point opportunities to build and enhan
ce relationships
* Penetrated a total of 12 new accounts through highly strategic account plannin
g efforts