Dana Nyyssela

Phone: 425.985.3342
US-WA-Redmond-98052
Email: dnyyssela@msn.com
PROFILE
Sr. Marketing Manager with over 18 years of Marketing experience developing/exec
uting partner, channel and global marketing plans, campaigns, and product launch
es. Strong background developing and managing strategic partnerships. Proven a
bility to create online, traditional, CRM, and viral marketing programs; includi
ng complex analysis and optimization. Robust research and marcom skills with exp
erience creating and delivering internal/external: research, survey’s, communicatio
n plans, trainings, web content, and sales readiness efforts, etc.
PROFESSIONAL HISTORY
MICROSOFT CORPORATION REDMOND, WA 2006 - 2010
Global Launch Project Manager, Global Marketing Operations (GMO)12/09 – 7/10
Managed the top WW Subsidiary launches and onboarding of strategic marketing cam
paign execution via the GMO Marketing Service Centers (MSC’s) worldwide. Drove tact
ical training project plans and materials for MSC reps.
SQL Compete Strategic Events Manager, Enterprise App Platform Group 8/09 – 12/09
Directed the overall management of Microsoft’s strategy, booth presence/design, and
partner leads, events, and execution at Oracle’s OpenWorld 2009 event in San Francis
co.
Senior Business Marketing Manager, IW Communications Group 1/09 – 7/09
Developed business processes and guidelines for the Office and Unified Communica
tion IW PR/AR partner team, managed group budget, and drove cross-team and agenc
y marcom projects. Published newsletters and managed all SharePoint site conten
t and enhancements.
Online Global CRM Marketing Manager, Windows Live Global Marketing 7/08 – 12/08
Managed the Windows CRM and FTP-online campaigns from development of creative br
iefs through to online execution, optimization, and analysis. Campaigns include
d targeting, tagging, and trafficking for maximum ROI and increased user engagem
ent in conjunction with overall campaign business objectives.
Lead Partner and Channel Manager, Windows HPC-ISV Global DPE Group 8/07 – 7/08
Designed the partner and channel lead generation and tracking project for the Wi
ndows HPC (High Performance Computing) global initiative. Provided detailed ana
lysis, development of executive updates, and overall project/marketing managemen
t. Drove weekly tactical sales and strategy conference calls with partner accou
nt manager for all 63 HPC-targeted WW accounts.
Business Development Manager, Windows Live Group 10/06 – 7/07
Developed the channel and partner plan, technical and marketing models, beta tes
ting, and execution of the Windows Live Affiliate Program for Windows Live Essen
tials via the distribution planning group.
Sagem Morpho, Inc., Sr. Marketing Consultant 2006
Designed and analyzed a comprehensive research and client satisfaction/discovery
survey for key market business directors.
MICROSOFT CORPORATION REDMOND, WA 1992 - 2005
Online Global Marketing Manager – Microsoft, MSN Division 2001–2005
• Established the Direct Online Subscriber Acquisition strategy for MSN; drove 1.6M
new subscriptions via msn.com and e-mail campaigns. Owned the acquisition strat
egies for new online initiatives and launches. Exceeded first year subscriber p
rojections by 25%.
• Implemented, launched, and managed an MSN Affiliate Program.
• Managed the MSN & Disney Partnership; launching a co-branded “Disney on MSN†product
ted and marketed through Direct Mail campaigns and Disney properties.
• Developed the overall Partner strategy and execution plans for new MSN product lau
nches, including the Nationwide Broadband launch.
• Collaborated extensively with Retention and the Call Centers to keep informed of a
cquisition strategies and drive leverage points that increased customer engageme
nt and satisfaction. Including participation in WW Retention training initiativ
e covering Southern Asia Call Centers.
• Designed and implemented a WW Partner Satisfaction Survey to MSN’s Elite Partners, pro
vided analysis and recommendations to Sr. Management on the focus areas of neede
d improvement.
• Organized and successfully executed a Strategic Partner Summit exclusively targete
d for CEO/VP level Key Content and Distribution Partners. Overall Partner approv
al rating and attendance were higher than previous Summits, gathering over 200 a
ttendees and producing an overall satisfaction rating of 91%.
Category Marketing Manager – Microsoft, Home & Retail Division 1998-2001
• Managed both the Office and Windows product categories for Microsoft’s Reseller Channe
ls, responsible for delivering over half a billion in revenue each year.
• Developed both Key launch and sustaining marketing campaigns. Established Channel
objectives, forecasts, execution tactics, in-store merchandising opportunities,
and training venues, materials, plus sales incentive programs. Also produced c
omprehensive “Launch Kits†for Partners that included all necessary details, milestones,
planning documents to fully outline all advertising, Point-of-Sale material req
uests, product forecasts, and other relevant commitments for launch.
• Managed, allocated, and evaluated all marketing budgets, ROI, and individual accou
nt performance reporting. Presented ongoing intelligence updates to Sr. Managem
ent.
• Assigned cross-functional teams, outlined key responsibilities, and drove the mile
stones, overall cross-planning, collaboration efforts, and coordination to ensur
e all deliverables and key players were at weekly meetings and on track for thei
r commitments.
• Conducted both National and Int’l ‘Road-Shows’, personally visiting each key Retail
to formally present the Channel launch plans, program opportunities, and securi
ng specific account commitments and deliverables.
• Worked closely in collaboration with the Office and Windows Product Managers to fo
rmulate End-User messaging, product benefits and features, and to create product
scripts, demos, and interactive CDs for in-store and live training events.
• Exceeded sell-through and Launch objectives for both Office (exceeded upsell-goal
by 24%), and exceeded Windows revenue plan by 105%.
Marketing Manager – Microsoft, Direct Marketing Reseller Group 1995-1998
• Recruited, developed, managed, and trained targeted Direct Marketing Resellers and
Distributors which increase awareness and sales, therefore having a direct impa
ct on the success of meeting overall team revenue targets each year.
• Initiated Online and Direct Marketing programs and strategies with our Key DMR (Di
rect Marketing Resellers). One example was leading an initiative with Product t
eams to implement and track unique sales & linking opportunities directly from M
icrosoft.com product pages to participating DMR accounts, the first quarter of i
mplementation resulted in over $7 million in incremental revenue contributions.
Additional Professional History available upon request
EDUCATION
BA, Business, Marketing Major (Seattle University & UNLV) 1990
Project Management Certified (PMI) 2005
Ability to travel as needed