Actively seeking an executive position in business development, marketing or sal

es in a growing business. An MBA with a 15+ years of experience in marketing, p

roject management, business development, fundraising and coaching. Strong inte
rpersonal and networking skills.
Professional Work Experience
Professional Leadership Coach 2007- present
Specializing in life coaching of entrepreneurs and corporate executives. Coachi
ng includes setting goals, developing vision, overcoming obstacles, navigating t
ransitions and developing creative solutions.
Founder Cruz Del Sol Tequila, Arizona 2005 - 2009
A premium tequila manufacturing company. Cruz tequila is an all natural, hand-c
rafted, 100% blue agave, reposado created in Jalisco, Mexico.
Responsible for concept, business plan, development, marketing, recipe and manuf
acturing of premium sipping tequila. Currently distributed and offered in Arizo
na, Texas and Canada. Cruz won the 2009 gold medal at the San Francisco World S
pirits Competition.
Vice President of Sales & Marketing
Gamut Interactive, Scottsdale, AZ 2000 - 2002
A start-up convergence platform of mobile commerce and marketing measurement acr
oss electronic, print and broadcast media channels.
Responsible for all marketing and sales efforts including customer acquisition,
business development, partnership marketing, retention, events, public relation
s, analyst relations, market research, agency relationship and media.
Director of Marketing & Alliances
Sequencia Corporation, Phoenix, AZ 2000
An internet-based business-to-business (B2B) functional hub that drives collabor
ative product development and contract manufacturing in the process industries.
Responsible for all corporate branding & marketing, partner relationships, launc
h strategy, marketing communications, positioning, pricing, product, corporate s
ales strategy, PR, strategic alliances/partnerships, corporate internet and intr
anet sites.
Director of Marketing
Iridium North America, Tempe, AZ 1998 - 2000
A telecommunication company offering global services through satellite and cellu
lar networks, interfacing with handsets & paging devices
Responsible for a $25 million dollar marketing budget and strategy development.
Managed global product development, distribution channels, business partners an
d marketing communications. Directed three call centers supporting lead generat
ion, inside sales, service activation, account profile maintenance, billing, tra
ining, end-user customer care, relationship management and Tier II customer care
of Iridium strategic service providers.
Strategic Marketing Manager
GTE Telephone Operations, Dallas, TX 1997 - 1998 (Verizon)
National telecommunication company offering voice, data and wireless services to
over 10 million customers
Accountable for business development and integration of wholesale market strateg
y to include assessment of opportunities. Executed competitive assessments and
strategy development. Developed the Internet Service Provider wholesale market
strategy. Created the wireless wholesale market customer value analysis and det
ermined customer segmentation.
Marketing Manager
AGCS Communications, Phoenix, Arizona 1996 - 1997 (Lucent Technologies)
Telecommunications Company, specializing in business to business intelligent net
work software and switching technology
Developed business case, marketing plan and product line for non-switched intell
igent networks. Responsible for all product direct mail, collateral, trade shows
, press releases, web page design/maintenance, and advertising. Interacted with
high profile corporate customers and channel partners to manage issues and oppo
rtunities.
New Business Development Manager
US WEST Communications, Phoenix, AZ 1993 - 1996 (Qwest)
Regional Telecommunications Company providing local services to 11 million custo
mers in 14 western and mid-western states
Led a team of 120 employees and suppliers in the design, development, and implem
entation of a leading edge interactive multi-media kiosk network for customer us
e in 65 retail locations. Developed and managed a $10 million alternative chann
el distribution sales strategy. Implemented the first two-way interactive video
sales channel in the U.S. Maintained and allocated a $5 million budget for staff
ing, advertising, promotions, application development, retailers, training, main
tenance etc. for interactive kiosks. Negotiated contracts and built alliances wi
th over 20 retailers and multi-tenant partnerships in 14 states. Launched the V
AR or agent program and built the first US WEST retail store.
Corporate Account Manager
Canadian Imperial Bank Of Commerce, Edmonton, AB 1989 - 1992
A highly diversified Canadian financial services company
Managed corporate client relationships and corporate accounts with revenues exce
eding $5 million. Negotiated and monitored loans, analyzed risk and return to en
sure profitability. Responsible for cross-selling financial services to high pr
ofile customers. Selected as a participant in the prestigious Executive Developm
ent Program.

Philanthropy & Charity Fundraising

Board Member & Cultivation Activities Chairman 2008 - current
Women's Economic Ventures (WEV) Santa Barbara, California
Responsible for all fundraising and awareness events
Board Member & Fellowship Chairman 2002 - 2006
Arizona State University W P Carey MBA Alumni Council
Chaired Annual Dinner and Dessert Auction Fundraiser
Board Member 2005-2006
ALS Foundation, Arizona Chapter
Chaired Curt Schilling's Golf Tournament, Mark Grace's Texas Holdem' Poker tourn
ament and an Celebrity Billiards Tournament
Board Member 1998 - 2006
Golden Gate Guild - Arizona Children's Association
Chaired Christmas Care, Annual Bocce Ball Tournament, Fashion Show, Golf Tournam
ent and Wine Tasting Events
Board Member 2005-2006
Fore Kids, Arizona
Chaired Golf Tournament and Bachelorette Auction
Arizona Cardinals Alumni Charities 2007 - current
Founded the semi-annual celebrity golf tournament which raises over $500,000 per
year

Education
Master of Business Administration, Arizona State University, Tempe, AZ, Marketin
g, 1994
Bachelor of Commerce, University Of Alberta, Edmonton, Canada, Finance & Marketi
ng. 1991
Life Coaching Certification, Hudson Institute of Santa Barbara, California 2008