Marshall A.

Sied
36711 Bennett St.
Livonia, Michigan 48152
Phone (cell) 734-895-5268
Email msc2f6d4@westpost.net

PROFESSIONAL SUMMARY: _______________________________________

Business Development Manager with strong experienced background in generation an
d commercialization of automotive OEM and tier decorative film programs. I have
proven leadership abilities in initiation, development, and management of major
OEM program/platform film opportunities from design and engineering inception t
hru manufacturing and launch stages within the automotive tier network.
RELATED EXPERIENCE: _____________________________________
Atra Plastics USA 4-23-08 to current
BUSINESS DEVELOPMENT MANAGER Atra is a vacuum former and injection molder of au
tomotive interior decorative appliqus to all OEMs.
Atra background skills:
Understanding of all aspects (math files, part geometry, tooling, process, and
production) of vacuum forming, trim operations, and injection molding.
Solicit OEM purchasing, engineering, and major tier levels for current and futu
re programs.
Receive RFQs from customers and convey requirements to all departments. Line u
p estimator on quote requirements wile providing R&D information/documentation.
Assure all POs received from customers and track the job budget.
Direct new program, plant manufacturing kick-off, surfacing review, progress an
d Management meetings.
Initiate and document Design Review, Quote Review and Engineering Change meetin
gs with customers and internal departments.
Create, maintain and issue timelines for all new programs and generate necessar
y forms and status.
Schedule, co-ordinate, and attend tryouts/PPAP runs and communicate status.
Avery Dennison Performance Films Division, Schererville, Indiana 11/93 to 2/08

BUSINESS DEVELOPMENT MANAGER (most recent position) General Motors, Honda, Daim
ler Chrysler
Avery Dennison background:
SALES ENGINEER - General Motors (interior & exterior) in-mold film applications
1993-1997. Sales Growth - $4MM to $9MM. General Motors continues to be Avery
Dennisons largest OEM customer.
ACCOUNT MANAGER same as above. 1997-2001. Sales Growth - $9MM to $12MM.
SR. ACCOUNT MANAGER General Motors interior in-mold film applications. I also
had management and supervisory responsibility for Daimler Chrysler Account Mana
ger employee in addition to major direct/indirect tier customers. 2001-2004. Sa
les Growth for General Motors interiors - $12MM - $14MM.
BUSINESS DEVELOPMENT MANAGER Developed and managed all sales, marketing, engin
eering, and financial aspects for General Motors interior film applications in a
ddition to major direct/indirect tier customers for all other OEM programs i.e.
Daimler Chrysler, Ford, Toyota, Honda, Nissan. 2004 2007. Sales Growth for Ge
neral Motors interiors $14MM - $19.5MM.
Avery Dennison background skills:
 Penetrating, developing, coordinating, and managing commercial programs within
OEM and tier design, materials, product, manufacturing engineering disciplines.
Good understanding and demonstrated leadership of design development/feasibilit
y, platform engineering and program dynamics from inception opportunity analysis
stage thru launch and commercialization.
Led and managed technical/engineering initiatives within Avery supporting OEM/t
ier successful part production.
Full understanding of management and responsiveness to customer needs and issue
s. Created relationships built on trust and ethics.
Extensive market knowledge of competitive products and industry climate.
Exercised leadership in upgrading Avery product appearance and design initiativ
es in gravure capital equipment/manufacturing investment to gravure design/styli
ng and color development.
Responsible for forecasts, costs, budget restraints and price negotiation.
Performed weekly quality audits at tier customers.
Aeroquip Corporation Automotive Products Group Division of Trinova, Mt. Clemen
s, Michigan 1992-1993
ACCOUNT MANAGER/SALES ENGINEER Aeroquip was a diverse processor for thermoplas
tics and thermoset plastics. Processes included injection molding, compression,
extrusion, RTM, RIM, S-RIM, blow molding and finishing capabilities.
Responsible for Chrysler purchasing, engineering, design/styling activities for
interior-exterior trim and structural/functional (under hood and power train) c
omponents.
Contact interface with tier 1 and tier 2 accounts i.e. Davidson-Textron, Acusta
r etc.
Aeroquip sales group also represented an automotive metal stamper that had in h
ouse tooling, die making, and CAD/CAM/CAE capability.
Dri-Print Foils Beatrice Food and Chemical, Rahway, New Jersey 1987-1992
SALES ENGINEER Dri-Print was a producer of hot stamp/decorative films for auto
motive interior/exterior trim applications.
Responsible for GM, Ford, and Chrysler programs and all major tier suppliers.
Developed and marketed foil applications for OEM design/styling and engineering
programs and platforms.

Pontiac Plastics 9/85 8/87

SALES ENGINEER TERRITORY MANAGER Pontiac Plastics was a thermoplastics/thermo
set distributor and fabricator of sheet, rod, tube, film, tooling resins and ad
hesives for OEM and non-OEM applications.
Responsible for prototype, production, robotics, automation, tooling, screw mac
hine, show/display marketing applications for GM Truck & Bus, Pontiac Motors, an
d Lansing Oldsmobile.
Namasco, Inc., -- Division of Klockner, Germany -- 1981 - 1985
OUTSIDE SALES Automotive OEM carbon flat-rolled steel processor/service center
. Tier accounts were within the automotive steel stamping industry. Territory
accounts included Sheller Globe (United Technology), ITT, Lear Siegler, Midland
Ross, and Masco. Promoted from inside sales. Sales resulted in gain from 3 mil
lion dollars to 7 million dollars annually.
Edgcomb Metals (Division of the Williams Companies) 1979 - 1981
 Edgcomb formerly Jones & Laughlin Steel.
INSIDE SALES -- Service center for ferrous and non-ferrous product processing.
Responsible for managing quotations, inventories, and negotiating new business
within the automotive OEM and non-automotive OEM industries.
EDUCATION / SPECIALIZED TRAINING:
WESTERN MICHIGAN UNIVERSITY, KALAMAZOO, MICHIGAN
Bachelor of Science with majors in Business Administration and Sociology.
Courses and technical training:
GE Plastics /Applied Technology Center Injection Molding; Statistical Process C
ontrol; Failure Mode Effects Analysis; Geometric Dimensioning and Tolerance; ISO
Quality Systems; APQP; PPAP; Six Sigma; Value Analysis/Value Engineering; Kaize
n seminars on film manufacturing and quality; Karrass Effective Negotiating semi
nar; McConnell Vacuum-Forming Institute; Lotus, Microsoft Word, PowerPoint, Exce
l, Project.