LISA H.

MONRREAL
Phone: (703) 400-8805 Email: lmc5c832@westpost.net
MARKETING / COMMUNICATIONS COORDINATOR
PROFESSIONAL PROFILE
Results-focused, motivated Marketing Professional with 3 years of diverse market
ing experience. Effectively defines, develops and implements targeted marketing
initiatives to maximize results and profitability. Excels at researching market
s, identifying consumer needs and leading successful business initiatives. Highl
y versatile; quickly masters new roles, responsibilities, categories and environ
ments. Reputation for integrity, problem solving abilities, work ethic and analy
tical skills.
CORE COMPETENCIES
Marketing Strategy
Event Advertising
Campaign Tracking & Analysis
Social Media Marketing
Web Blogging
Customer Relations
Event Logistics Management
Event Coordination
Budget Management
Trade Show Management
Press Releases
PROFESSIONAL EXPERIENCE
The Wildlife Society Bethesda, MD Jan. 2010 Jun. 2010
Membership Marketing Intern
Accountable for utilizing social marketing websites such as Facebook, Twitter an
d LinkedIn to increase membership, advertise events and inform audiences. Creat
ed, tracked and analyzed email marketing campaigns via GoldLassos eLoop. Author
ed daily WordPress blogs on various wildlife and conservation topics.
Selected Highlights:
Monitored social marketing industry best practices and executed strategies to en
hance member experiences.
Successfully created and edited videos, advertisements and slideshows using vari
ous applications including Microsoft Movie Maker and Photoshop.
Increased the Facebook fan base by over 40% in 3 months.
U.S. Census Bureau South Lake Tahoe, CA Mar. 2009 May 2009
Enumerator
Directly responsible for aiding the PR efforts of the Bureau by explaining the p
urpose of the Census and building trust in the community. Collected preliminary
household information and conducted interviews.
Selected Highlights:
Developed effective problem solving strategies for canvassing complex forest ser
vice land.
Lake Tahoe Visitors Authority Lake Tahoe, CA/NV May 2007 Dec. 2008
Sales & Events Coordinator
Coordinated events for the City of South Lake Tahoe. Represented the LTVA Sales
Department at trade shows across the country and solicited RFPs from qualified c
orporate meeting planners.
Selected Highlights:
Successfully managed a $25K Ski Lake Tahoe budget and acted as a liaison between
10 ski resort and convention and visitors bureau sales teams.
Developed, planned and coordinated events ranging from 50-15,000 participants.
Recruited, trained and managed 350 volunteers for the American Century Celebrity
Golf Tournament.
Coordinated logistics of Ski Lake Tahoe trade show season including: registering
for trade shows, ski shop promotions, ordering swag, furnishing booths, shippin
g, scheduling personnel, etc.
Sierra-at-Tahoe Resort Twin Bridges, CA Nov. 2006 Apr. 2007
Marketing Coordinator | Snow Reporter
Communicated daily mountain operations, activities and conditions through snow p
hone, radio and local television. Assisted the Communications Director with medi
a story development and authoring press releases. Created and disseminated mass
emails using ExactTarget, including writing copy, creating video and/or taking
pictures to enhance layout.
Selected Highlights:
Utilized Joomla! to update the website with daily conditions, photos, videos and
special events.
Planned and successfully executed several resort-wide special events.
Contributed to weekly planning and creative marketing meetings with upper manage
ment.
Walt Disney World College Program Orlando, FL Jan. 2002 Aug. 2006
Campus Representative (Sept. 2002 Aug. 2006)
Developed and executed a campus-wide marketing plan and implemented its tactics
while managing the campus representative team as the team coordinator.
Selected Highlights:
Awarded the Dream Higher trophy from Walt Disney World College Recruiting for ex
ceeding recruitment goals.
College Intern (Jan. 2002 Aug. 2002)
Assumed new roles and responsibilities; displaying adaptability and flexibility
in diverse work environments. Established guest service skills in high volume ar
eas.
Selected Highlights:
Completed multiple training and educational courses through the Disney Universit
y, including Traditions (guest service excellence training) and an Organizationa
l Leadership class.
EDUCATION & PROFESSIONAL DEVELOPMENT
James Madison University | B.B.A. Business Marketing; European Concentration Au
g. 2001 May 2006
University of Antwerp, Belgium Jan. 2006 May 2006
University of London, England | Presidents List Jan. 2004 May 2004
TECHNICAL SKILLS
Proficient in MS Office, Photoshop, GoldLassos eLoop, ExactTarget and WordPress.