Jack S.

Brothers
521 Formby Drive o McKinney, TX 75070 o 972.342.5943 o
jbeca880@westpost.net
Creating & Executing Strategic Marketing Initiatives to Drive New
Business in Emerging Markets...
PRODUCT MARKETING PROFESSIONAL with 20+ successful years of
progressive experience in B2B and B2C marketing. Expertise in product
development and management processes by creating revenue-generating
strategies. Astute analyst and strategic thinker with exceptional
marketing style. Commitment to rapid growth and high impact sales
results. Highly skilled in directing overall product strategy,
research and development, and software development team coordination
for new, emerging and re-launched products. Charismatic, articulate
and persuasive; inspire trust and confidence. Superbly talented
campaign and territory manager; identified lucrative opportunities;
crafted plans and led initiatives that unfailingly achieved company
and client objectives.
AREAS OF EXPERTISE

Sales & Marketing o Process Management o Budget Management o Business

Development o Negotiation
Product Development o Customer Service o Individual Leadership o Team
Member Development
Practical Innovation o Product Marketing o Process Development/
Streamlining o Relationship Development
PROFESSIONAL EXPERIENCE
Product Development Consultant, HyperCube Communications, LLC,
Lancaster, TX 9/2010-Current
Engaged to evaluate existing and design and implement new product
development processes. Processes include the training of staff on
product documentation techniques, financial modeling and market
evaluation for new and existing products.
Director of Product Development and Management, Masergy
Communications, Plano, TX 5/2008 - 6/2010

Developed and managed company product strategy by delivering four (4)

new and revised products to market within two (2) years, which
generated $1.5M in incremental revenue from global SSL/VPN services,
$2M annual revenue from the Masergy proprietary Service Control
Center, $2M new annual revenue from secure cloud based services with
Amazon / Rackspace / Google and the MASERGY B2B video exchange.
* Functioned as the key point of contact as well as lead marketing
strategist with industry analysts from Nemertis, Frost & Sullivan,
Gartner and Current Analysis.
* Directed market and consumer data purchases and applications from
Dun & Bradstreet.
* Managed product management, network engineering, software
engineering, and all various product development and support
teams. Supervised the operations of three (3) product managers,
 including one (1) senior product manager who was promoted under my
management.
* Established the product development process that reduced product
development cycles by 33% to 24 months.
* Successfully obtained Cisco certifications and all various
industry recognitions for the company and product line.
* Oversaw the administration, application and resource distribution
of a $1.75M annual budget.
Technology Process Management Consulting, MetroPCS, Richardson, TX
1/2007 - 1/2008
Hired to design and facilitate program management practices for the
Information Technology group. Performed workload analysis on existing
staff and systems resulting in improved project delivery times.
Developed tracking reporting for tools under development. Created a
liaison role between product development and IT to allow for proactive
back office systems development. This was a one-year contracted role.
Senior Director of Marketing Processes, Broadwing Telecommunications,
Austin, TX 8/2003 - 1/2007

Hired to design all product development processes for the company's

product portfolio, to most notably include local phone services and
high-speed fiber optic services for Major League Baseball (MLB),
National League Basketball events and numerous National Collegiate
Athletic Association (NCAA) functions.
* Effectively launched and managed a customer maintenance portal
that reduced support cost by 20% by enabling customers to manage
their accounts to make M/A/C/D as well as bill reconciliation and
payment.
* Supervised the market management group supporting sales by using
D&B data, internal customer data and supporting analytics to
create marketing programs.
* Reduced the product development cycle time by 15% by overseeing
the execution of procedures and processes.
* Developed and rolled-out an annual product review, forecasting and
budgeting tool for internal planning purposes.
* Managed the operations of a five (5) person management staff under
a $500K budget for data acquisition.
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JACK S. BROTHERS - page 2

Senior Director of Marketing, ACE America's Cash Express, Inc.,
Irving, TX 9/2001 - 9/2003
Managed a team of four (4) marketers in creating business and
marketing plans for 900 retail outlets; subsequently expanded the
number of outlets by more than 10% to 1,000+.
* Expanded repeat customer business by 25% within a $980K budget by
supervising all management and product advertising for the
organization's $200M short-term consumer loan product.
* Managed banking relationships; monitored regulatory compliance
issues & negotiating partnership agreements.
* Created structured in-store marketing campaigns to generate new
qualified leads, incorporating A/B testing and other fundamentals
 of direct marketing.
Vice President of Product Marketing, Allegiance Telecom, Dallas, TX
5/1998 - 8/2001
Hired as the Director of Internet Product Marketing, promoted after
one year to a VP-level position. Designed business and marketing
plans, as well as pricing models for voice, data, Internet and hosting
services in new and existing markets, which significantly expanded the
company to positive revenues over $90M.
* Operated in a start-up environment with supervisory duties for a
$1.6M budget.
* Successfully executed the expansion of services into 21 tier-one
markets.
* Re-evaluated sales and billing processes, collaborating with
accounting and marketing to institute new protocols that increased
client retention.
* Developed, staffed and directed the 20-person marketing department
through product marketing, product development, project
management, pricing strategy, customer acquisition and CRM team
management.
* Created training and development programs for the marketing team
that directly lead to enhanced skill sets and internal career
advancement.
* Delivered presentations regarding Internet and data services plan
in preparation for the $150M 1998 public offering.
Senior Director and General Manager - Dallas, ICG / NETCOM, Dallas, TX
11/1994 - 5/1998
* Staffed and managed a 400-person design, hosting and support call
center.
* Designed the first small business automated web-hosting programs
for the Internet by working with the Network Solutions department.
* Oversaw business Internet, data and web services development
groups created to design websites for Major League Baseball teams,
Virgin Atlantic, and Audionet / Broadcast.com.
* Introduced new web design, hosting and domain products and
services, which generated an increase in annual revenues from
$100K to $1.3M from Nov. `94 to May `96.
* Directed the overall development of business and consumer-facing
web-based portals with e-commerce capabilities that offer various
products and services, which add over $100K to the $1.3M in
revenue.
* Managed annual budgets, division metrics and operating plans for
all hosting, web design, support and domain services without
running over budget and/or forecasts.
Marketing Technologies Manager, Frito-Lay, Incorporated, Plano, TX
8/1988 - 11/1994
Developed the first Frito-Lay Internet website as the first consumer
packaged goods food company utilized Internet technology to inform
consumers and partners on products.
* Successfully designed, programmed and implemented a national sales
and marketing Decision Support System report regarding performance
of field level activities monitoring sales, inventories, stales,
 and other product data.
* Utilized SAS, Lotus Notes and 1-2-3, Microsoft Excel, DBIII, and
Microsoft Access to develop, configure and establish sales and
marketing, production and logistics applications.
* Modified early scanning equipment to perform late night in-store
analyses of Frito-Lay and competitive merchandise in Ohio at Dairy
Mart convenience stores by executing customer category and market
analysis; this, in turn, generated $5M in incremental sales.
* Teamed with Neilson Research to capture data on consumer product
package testing.
EDUCATION
Applied Economics, North Texas State University (University of North
Texas), Denton, TX
TECHNOLOGICAL SKILLS
Microsoft and Apple operating systems, MS Office Suite, MS Project,
ACT!, Lotus Notes.
Resume