An enthusiastic marketing executive with more than 15 years of experience in cre

ating new business and revenue, excelling in developing winning sales and market
ing teams.
Outstanding skills in:
Increasing revenue
Identifying and developing business partnerships
Creating multi-channel marketing initiatives including events, festivals, sponso
rships and custom publishing
Brand development
Problem solving and finding win-win solutions
Bonnier Corporation/World Publications 2001-2008
Executive Director, Saveur Magazine, 2005- 2008
*Led development of strategic sales and marketing plan to reach revenue goals fo
r award
winning national culinary and travel magazine.
*Led from creation through execution integrated marketing programs for leading n
ational brands like: Jaguar, Jenn-Air, Gallo of Sonoma, Travel Channel, Lexus, C
adillac, and VW.
*Developed strategic partnerships with leading US wine & food festivals includin
g the Nantucket Wine Festival, Charleston Wine & Food Festival, SAVEUR Texas Hil
l Country Wine & Food Festival, Big Apple Barbeque Block Party.
*Created premier cooking school series with Relais & Chateaux from conception, t
o sponsorship development, through execution.
*Led development of strategic alliances with broadcast partners including Plum T
V, NPR and Answers TV.
*Developed magazine positioning for advertising community and key category progr
ams.
*Liaison for all public relations and media initiatives.
Corporate Marketing Director, 2001-2005
*Created Corporate Marketing Group for World Publications with primary focus on
corporate selling initiatives, brand development and sales/marketing capabilitie
s.
*Developed marketing programs for key advertising categories like automotive & t
ravel.
*Generated sponsorships for events, dinner series, educational seminars and fest
ivals.
*Managed marketing team in the Winter Park & New York office.
*Travel 30% of time to New York, Detroit and West Coast.
Lebhar Friedman 1991-2000
Executive Director of Marketing & Custom Publishing, Nations Restaurant News, Ne
w York, NY 1996-1999
*Increased revenue for custom publishing in 1996 to $976,000; 1997 to $2,300,000
; 1998 to $2,800,000; 1999 to $3,200,000.
*Concepted, sold and directed through execution integrated marketing programs fo
r leading nation brands including Microsoft, Nabisco, Micros, NCR, Ecolab, VISA
with programs ranging from $50,000 to $400,000.
*Programs included print, custom research, events and internet.
*Led project teams including editors, marketing managers, art directors, and pro
duction.
*Managed sales team on custom projects as well as P&L statements.
*Developed marketing plan for industry leading business journal generating over
$9 million in revenue through events, CEO conferences, custom programs and web.
*Managed staff of 9 marketing managers and 2 advertising agencies.
Senior Account Manager, Business Communications Group, Tampa FL, 1991-1995
*Managed operations of the corporate marketing group working with 7 magazines an
d 30 plus sales representatives generating $8.5 million in revenues.
*Directed initiatives expanding custom communications into European markets (199
4-95) and traveling extensively to Europe.
*Assisted publishers and C-level executives developing marketing and sales progr
ams for new revenue generations.
*Worked with leading national brands including: Revlon, Kodak, Walt Disney, Nels
on, IRI, SAGA, Colgate-Palmolive and Darden Restaurants.
*Managed account executive team, production manager, art directors and vendor/pa
rtners.
Education & Awards
Florida Magazine Association, Speaker 2006
Publishing on the Web, Stanford University, 1998-99
Magazine Publishing, New York University, 1998
Continuing Education, American Business Press, 1996-97
Outstanding Achievement Award, Nation's Restaurant News, 1997
Dale Carnegie Sales Program, 1994
BS Journalism, University of Central Florida, 1987
Personal
Lifelong commitment to wellness, travel, animals, food & wine, entertaining and
people.