CHARLES H.

(CHUCK) WATKINS, III

207 Haverford Avenue, Nashville TN 37205, 615-584-0222, cwf8ef14@westpost.net

EXECUTIVE PROFILE
Proven food service executive in developing, operating and growing multi-unit re
staurant concepts, specializing in the fast-casual sector with strong achievemen
ts in operational standards, strategic planning and franchise sales and systems.
Son to the founder of O'Charley's,(CHUX), restaurant chain.
SKILL HIGHLIGHTS
* Vast expertise in all stages of food service development along with a proven a
bility to plan, organize and manage all aspects of the business model.
* Well established in all phases of franchise sales & systems.
* High level of experience in brand positioning, integrity and vision.
* Thirty plus years experience in developing restaurant concepts and systems.
OBJECTIVE
After recently selling my company I am seeking a new and exciting challenge that
will afford me the opportunity to utilize my broad foundation of experience and
knowhow in helping to foster the growth of a food service company.
To impact, motivate and lead others by demonstrating a high level of character,
passion and desire to achieve success.
To bolster the profits of a company by using my operational knowledge and fortit
ude developed from years of experience.
Am willing and flexible to relocate quickly if necessary.
EXPERIENCE
1988-2010 CHEESEBURGER CHARLEY'S, LLC Nashville, TN
President and Founder
Launched fast casual burger concept developing 20 units
Recognized for a progressive healthy menu design years ahead of today's populari
ty
Steered company through several major evolutions
a. Food courts to inline strip centers
b. Identifying healthy niche and execution of image rebrand
c. Established and executed franchise sales & systems
Established and managed all aspects of company systems, processes and controls
a. Sales - 6 Million Plus Annual/Quarterly/Monthly/Weekly/Daily - Budgets, goal
s and forecast
b. Evaluating/Performance - Auditing/ monitoring performance and cost controls o
f 12 Store Chain
c. Operation Standards - Manuals, procedures and training school
Developed and directed all strategic planning initiatives
a. Market - Strengths/Weaknesses
b. Positioning - Niche
c. Trends - Identify and direct
Lead all design & marketing plans
a. Menu layout/engineering
b. Cohesive customer communications & promotions
c. Packaging design
d. Cost effectiveness/results
e. Customer feedback/focus group studies
Knowledgeable supplier contract understanding
a. Negotiated all national contracts
b. Implemented all Co-Branding initiatives
Directed all design, equipment and construction standards
a. Evaluate design trends/materials/uniforms
b. Customer processes/flow
c. Cooking equipment efficiencies
2005-2010 CBC FRANCHISING, LLC Nashville, TN
President and Founder
Developed all franchise documents with legal counsel
Produced all start-up franchise system controls and documentations
Developed all franchise standards and procedure documents
Vast understanding of franchise industry's legal & regulatory issues
2000-2007 CBC-VANDERBILT, LLC Nashville, TN
President and Founder
Developed a food service contract company for the expanding Nashville Zoo
Initiated all present day restaurants, food courts, concessions, and kiosks in p
ark
Conceptualized all themed food service outlets
Implemented and expanded commissary and logistical procedures
1983-1999 WATKINS & SON, INC TN, MO, TX, AR
Director
Developed several restaurant concepts in the QSR & Fast Casual sector
1. Cheeseburger Charley's, Smitty's BBQ, Gaucho's Mexican Restaurante, Hamburger
Express, LTD
2. Consulted with several Fortune 500 companies; Unigate PLC, General Mills (Dar
den Group), John Q. Hammons Hotels & Resorts
1968-1976 O'CHARLEY'S, INC. Nashville, TN
& 1979-1983
Most Positions
Mentored by my father, the founder of the O'Charley's restaurant chain
Established and developed systems and controls
Helped design menu & service procedures
Worked in all managerial positions between collage breaks

EDUCATION & OTHER

1976-1979 UNITED STATES NAVY San Diego,CA
Advanced in high security level communications, honorably discharged after compl
eting three year term
1979-1981 UNIVERSITY OF TENNESSEE Knoxville, TN
100 + credit hours in core and business management/finance curriculum
EFFICIENCIES:
Computer: Microsoft Word, Excel, PowerPoint. 2-D Cad & QuickBooks Pro
ACKNOWLEDGMENTS AND RECOGNITIONS:
Selected to the Future Fifty Companies of Tennessee
Several local & nationally published business articles on concepts/achievements

BOARD MEMBERSHIP:
Past Board Member: Cumberland Heights, 2005-2008 (Non-Profit)
Current Board Member: R&R Outreach, 2004-Present (Non-Profit)
MENTORS:
Charles H. Watkins, Jr. - Founder, O'Charley's Inc
Ramond R. Danner, Sr. - Founder, Shoney's Inc
INTEREST
Traveling, coaching youth basketball, exercising, playing basketball & golf, rea
ding business related periodicals and books, researching historical and current
data of restaurant concepts, exploring new restaurant concepts with family and f
riends.
PERSONAL
Married for 25 years to Celia Watkins, 3 children, ages 22, 20, 11
Member of the Cathedral of the Incarnation Church