310 East 70th Street, Apartment 1D a New York, NY 10021
Home 212-288-0480 a Cell 917-923-4933 a akf9eb08@westpost.net
SUMMARY OF PROFESSIONAL EXPERIENCE
a Leader and vital contributor to bottom line revenue through strategic planning and management. a Excellent at hiring, training and managing successful sales teams. a Proven record of exceeding quotas, maintaining productivity records ranging fr om 125%-220%.
Lifescript.com, New York, NY 1/09 a" 7/10
Regional Director Sales Sell custom integrated sponsorships and advertising campaigns within the Eastern Region, including NY/Boston. Build brand recognition in the market place for L ifescript as a leader in womenas health and wellness. Business/Revenue Growth: a Generated over $2.5 million+ in the pipeline, and $800,000+ booked. a Developed strong relationships and increased brand awareness for LifeScript wi thin key agencies for leading brands: MEC (Campbellas, Colgate, Mirena, Novartis, Schick). Mediacom (GSK, WB, Hasbro). Mindshare (Church and Dwight, Allergan, Bristol Meyers Squibb, CVS). Carat Int eraction (Pfizer, Chantix, Alberta Culver, Sonicare). Initiative (Bayer, Bausch & Lomb). Horizon Media (A&E, Trident, Halls,Schwinn, Starkist, Silk). Moxie Inte ractive (Nestle, Ocean Spray). Media Contacts (Tyson, Schering-Plough). Mullen ( Stop and Shop). Hill Holiday (CVS, Dunkin Donuts, Liberty Mutual). Readeras Digest Association, New York, NY 11/06a" 4/08 National Director Online Sales/Marketing Developed an online sales structure and strategy for new Digital Business Advert ising Sales Division. Hired and managed a sales team for 2 key properties www.r achelraymag.com and www.readersdigest.com . Helped to build internal sales oper ations, including hiring Ad Trafficker and Project Manager. Created and develope d sales pitches and integrated sales sponsorships that were presented to key age ncies and clients. Business/Revenue Growth: a Hired and trained 3 news Sales Managers and a Director of Marketing and within 5 months the team generated over $1 million in new revenue. a Built awareness in marketplace for both properties and grew prospect list and pipeline to over 3 million. a Develop/sold integrated cross platform programs for key advertisers. a Increased revenues by 100% Year over Year. CNET Networks, New York, NY 11/05 a" 11/06 Director Sales CNET Networks Business Managed a team of 14 Inside Sales Managers on a National basis. Key contributor to sales development and execution of the advertising sales strategy. Instrume ntal in building the strategic plan for long-term growth of the sales team and o verall group structure. Collaborated with Fulfillment and Marketing teams to de velop tools and processes. Developed and implemented sales training programs. Reported forecasting/revenue projections for the Business Group. Business/Revenue Growth: a Cultivated the Sales team and impacted growth in revenue Quarter to Quarter a Through training and coaching, increased number of new accounts to 85+ within 6 months. AMY KRAUSE Home 212-288-0480 a Cell 917-923-4933 a amyjk9@aol.com Page 2 AmericanGreetings.com, New York, NY 1/01 a" 11/05 East Coast Advertising Director for $70,000,000 division of American Greetings. Leader in sales development and strategic planning, directing 6 District Manager s, 1 Sales Strategist and the administration of territory budgets. Key contribu tor to the creation and sale of custom integrated sponsorships. Delivered prese ntations to agencies and clients on the organizationas strategic position. Mana ged proposal development; generated weekly revenue reports/forecasts; teamed wit h Account Managers to ensure effective implementation of programs; and served as liaison between sales and operations. Introduced innovative site additions/tac tics, implemented the use of new presentation techniques to potential customers, and was an active participant in new product development. Business/Revenue Growth: a Drove high levels of revenue augmentation by establishing a highly profitable client base comprised of package goods, entertainment and pharmaceutical compani es, and other top brand companies. a Principal force in annual revenue growth, capturing profit expansions from $2. 7 million in 2002 to $6.5 million+ in 2004 and $12.2 million in revenue for 2005 . a Boosted revenues with the conception of high-impact and exclusive sponsorship opportunities across the site network, capturing higher levels of advertising co mmitments and CPMs. a Key growth leadership in the penetration of major industries such as pharmaceu tical, entertainment and CPG companies, capturing massive business from leaders such as J&J, Ortho McNeil, Jansen, Kelloggas, Sara Lee, General Mills, Unilever, P&G, HBO, and Warner Brothers. CDNow, New York, NY 10/00 a" 1/01 Eastern Regional Sales Director for $ multimillion company selling entertainment products online. Managed East Coast sales operations, including the daily performance of 7 Accoun t Managers as well as the development and administration of territories, budgets , and goals. Prepared and delivered presentations to clients and agencies on in tegrated sponsorship program solutions. a Incremented revenues by working closely with Account Managers in the creation/ implementation of advertising programs. a Elevated team performance with the design and introduction of effective traini ng plans TVGuide Online, New York, NY 1/00-10/00 National Sales Manager for online business unit generating over $4 million in re venues annually. Vital role in the integration of online services into the print/cable sales team proposals. Generated online pitch and sales strategies. Delivered multi-platf orm solutions to key clients. Established and maintained relationships, achievi ng the profitable sale of online advertising offerings through effective present ations and sales calls. Provided the management of a key company partnership wi th industry leader AOL. a Delivered training and support to team members on the effective sale of online advertising services. a Rapid revenue growth by doubling sales from $1 million in 1999 to $2 million i n the first half of 2000. WildWeb, Inc., New York, NY 1/1999 a" 9/00 Executive Director National Sales for start-up company providing online entertai nment. Headed television and Internet advertising sales operations focused on custom in tegrated sponsorships. Built of top performing sales force, administering inter viewing, hiring, and personnel development operations. a Impacted operational performance and revenue generation with the introduction of sales packages and compensation programs. a Successfully closed the companyas first business transaction totaling over $50 0,000. CMP Media, San Francisco, CA 1996 - 1999 National Sales Director (1998 - 1999) Western Regional Sales Manager (1997 - 1998) District Sales Manager (1996 - 1997) AMY KRAUSE Home 212-288-0480 a Cell 917-923-4933 a amyjk9@aol.com Page 3
CMP Media (continued)
Strategic leader of national sales operations; provided the overall management o f budgeting and forecasting as well as establishment of quarterly goals. Built, trained, and led a top performing sales team of 12. Supported field sales oper ations as well as presented publication POV, market information, and research. a Established highly profitable sales territories and introduced incentive progr ams to boost individual performance. a Worked tactically with publisher on brand extensions and publication vision as well as with other corporate publications on brand cross selling. a Achieved increases in market share and grew sales by over 125% annually. Ziff-Davis Publishing, Foster City, CA and Boston, MA 1990 - 1996 Account Manager (1994 - 1996) District Sales Manager (1990 - 1994) Managed 30 of the organizationas largest Northwest Territory accounts. Delivere d presentations on corporate publications to top agencies and clients, negotiate d $ multimillion contracts, and participated in the development of publication s olutions. a Augmented strategic relationships with clients by working closely with individ uals to increase budget commitments, merchandising programs, and Internet opport unities. a Exceeded territory sales goals by 170% of budget.
EDUCATION / TECHNOLOGY BA, Sociology Ithaca College, Ithaca, NY Proficient in Microsoft Office Suite