Richard Genc

34750 N. Hiawatha Trail

McHenry, Illinois 60051
815-344-0431 Home
815-355-4269 Cell
rg6de752@westpost.net

SUMMARY OF QUALIFICATIONS
a Confident solutions sales professional; earns trust, repeat and referral sales
in the plastics and capital equipment markets as an expert resource and profit
partner.
a Aggressive prospector. Secures and qualifies leads from trade shows, websites,
cold calls, and own CRM/ACT database. Willing to travel. Recruited, trained and
managed manufactureras representatives and sales persons.
a Applies expert knowledge of manufacturing processes, equipment, materials, sup
pliers, and competition to formulate winning bids.
a Polished marketing strategist. Articulates product benefits in design for mark
eting literature, laptops, website, and exhibits.
a Proven track record as sales manager, team builder, trainer, and leader of in-
house talent and manufacturer rep agencies. Home office sales experience.
a Specific expertise in bimetallic barrels, cylinders, and screws for injection
molding and extrusion, injection molding components, hot runner and cold runner
(liquid silicone) systems, locking mold cylinders, blenders, dryers, granulators
and shredders plus pneumatic conveying (vacuum and pressure) and blower and vac
uum producer sales experience. Worked with architects, consulting engineers and
general contractors.
PROFESSIONAL EXPERIENCE
MELT DESIGN, INC. (MDI) St. Charles, IL September 20
07 to October 2009
DIRECTOR OF SALES
Recruited to sell hot runner systems and components to injection molders as sole
agent; faced 42 competitors globally. Targeted Central States cap and closure m
arket. Employed personal ACT database, referrals, ads, trade shows and continuou
s cold calling to access and present solutions on laptop to engineering and tool
ing decision makers.
Doubled FY 2007 sales in 2008 to $5 million; closed sales on $40-$100,000 contr
acts in a recessionary economy.
Developed content and selected visuals for website, laptop, and marketing mater
ials with graphic designer.
Overcame pricing issues by selling unique quality.
SYN-GENUITY SOURCING. Wales, WI October 2005 to S
eptember 2007
MIDWEST SALES DIRECTOR
Aggressively tried all tactics and venues to sell premium priced bimetallic barr
els, screws, components and rebuilding services used for plastic injection moldi
ng and extruding.
ALBA ENTERPRISES. Rancho Cucamonga, CA September 1998
to July 2005
MIDWEST REGIONAL MANAGER
Boosted market share for Italian hot runner systems and German cold runner syste
ms LSR (liquid silicone rubber) in the US and Canada.
 Focused Engineering and Buyers on unique coupling devicesa to overcome growing
competition from China.
Richard Genc Resume Cont. (2)

RETURN ON INVESTMENT SYSTEMS (ROI). Lake Zurich, IL October 1996

to April 1998
SALES ENGINEER
Recruited by former boss to apply sales successes in new product market. Accesse
d architects, consulting engineers, and hospital owners to define applications.
Justified proposals, and closed sales for computer-controlled pneumatic tube dis
tribution systems in hospitals and labs, as well as systems for industrial and c
ommercial markets.
INDUCTAMETALS CORPORATION. Chicago, IL January 1992 to Sep
tember 1994
NATIONAL SALES MANAGER
Recruited at start-up of OEM producing new ainduction heateda bimetallic barrel
lining process. Traveled nationwide to train monitor, and coach telemarketers an
d manufacturer reps.
BIMEX CORPORATION. Wales, WI
Previous
REGIONAL SALES MANAGER
MANUFACTURERaS REPRESENTATIVE
EDUCATIONAL BACKGROUND
BRADLEY UNIVERSITY. Peoria, IL
Completed 3 years in Business & Engineering.
US ARMY
Honorable Discharge
ELGIN COMMUNITY COLLEGE. Elgin IL
Various Plastics processing courses.
Professional Training
Xerox Professional Sales School
CRM/ACT + sales and computer courses