Richard Severa

Richmond, TX
281.277.7979 / 281.827.2985
rsfcf94c@westpost.net
Sales Professional with record of success in solution selling to
C-Level executives. Successful in selling complex integrated
systems into demanding market segment. Motivated and independent
with ability to leverage relationships with decision makers and
influencers. Further trained as regional subject matter expert
for this solution set and mentored other sales representatives to
enhance their abilities to sell technical solutions to both
experts and novices. Key skills include:
* Goal Attainment in Results Driven Environment
* Creative Communication and Presentation
* Trusted Advisor to Customers
* Framing of Value Add Solutions
* Persistence
* Proven Leadership Abilities
* Relationship Building
* Trainer / Mentor

PROFESSIONAL EXPERIENCE
Diebold, Inc. (www.Diebold.com)
2005 - 2010 (Texas)
2001 - 2003 (Virginia)
World-wide provider of security and retail delivery products and
services such as alarm, surveillance, access control, document
imaging, item processing, mobile phone solutions, ATMs, pneumatic
transport systems, and vault products. Revenues of $3 billion.
Sales Representative
Sold electronic and physical security solutions to the financial
and commercial arena. Provided retail delivery products and
managed services to the financial market including advanced
function ATMs, item processing, teller automation, drive-thru and
vault equipment. Worked independently to expand customer
relationships both vertically and horizontally within customer
organizations; understood and responded to the strategic vision
of customers; prepared and executed effective sales presentations,
closed sales, and followed through to ensure successful
implementation and ongoing customer satisfaction.
* Exceeded 120% of assigned product sales goals in two of the
past three years ($2.4 million and $3.0 million)
* Highest sales volume in local office for the past three years
and in top 10% nationally by sales revenue
* Effectively transitioned from product centric to an integrated
services based operation model
* Received additional training to act as Certified Advisory
Representative for electronic security solutions to assist other
regional reps in system design and sales
* Successfully completed TFM11 and TFM12 testing for state
licensing in fire solutions
Red Hawk Industries (www.redhawkindustries.com)
2003 - 2005
National provider of retail delivery and security solutions such
as pneumatic transport systems, vault products, alarms,
surveillance, access control, and ATMs.
Sales Representative
Sold electronic and physical security solutions to financial and
commercial customers. Provided retail delivery products and
services to the financial market including advanced function ATMs,
drive-thru and vault equipment. Built and sustained customer
relationships, prepared and executed sales presentations, closed
sales, and followed through to ensure successful installations
and customer satisfaction.
* Successfully established brand presence as a product and
service provider in the underserved East Texas market
* Provided expertise in ATMs and successfully established the
company as a provider of self-service solutions in the defined
sales area
* Expertise in electronic security solutions assisted in the
company's transition to a multi-line systems integrator
Community Bank of Maryland
1993 - 2001
Community based full-service financial institution with assets of
$125 million.
Assistant Vice President
- Loan Officer: Consistently succeeded in developing new business
with prospective commercial loan and deposit customers. Analyzed
commercial and consumer loan requests and approved within
assigned lending authority. Cross sold cash management,
investment, and retail products. Strategically re-focused
merchant bankcard program.
* Re-designed merchant bankcard marketing and pricing strategy to
more than double the program profit
- Branch Administrator: Oversaw all branch operations for multiple
locations, including budget planning and adherence, human
resource allocations, and operation processes and compliance.
Led the development and implementation of new retail products and
services. Planned and executed expansion through new facilities
including design, vendor selection, construction, staffing and
training.
* Exceeded aggressive branch office loan and deposit goals by 25%
through the design and implementation of an incentive based Branch
Manager Business Development Program
* Initiated and supervised off-site ATM program that doubled the
overall institution non-interest income
* Introduced a Check Card program that was a catalyst for 20%
migration to fee-based accounts and achieved significant income
impact within six months
- Security Officer: Implemented policies and procedures to ensure
the security of bank personnel and assets; designed and
implemented cash control systems; oversaw training in fraud and
robbery procedures; developed processes to ensure compliance with
regulatory requirements. Selected security equipment and oversaw
installation, training, and maintenance. Prepared and presented
material for board reporting and regulatory examinations.
First American Bank of Maryland
1989 - 2003
Regional financial institution with assets of $6 billion.
Branch Officer
Aggressively solicited commercial loan and deposit customers.
Performed thorough analysis of corporate and consumer loan
requests and approved within assigned authority. Leveraged
relationships to expand business opportunities and ensure
customer satisfaction. Managed branch operations and direct work
load of branch personnel.
First National Bank of Maryland
1986 - 1989
Regional financial institution with assets of $6 billion.
Branch Manger
Solicited commercial loans and deposits from non-borrowing
commercial customers as a member of the Small Business
Development Group specializing in the needs of businesses with
revenues of $5 million and under. Analyzed and approved
commercial and consumer loan requests with designated lending
authority. Managed branch operations and supervised branch
personnel.
EDUCATION
Bachelors of Business Administration (Accounting),
University of Iowa
HOBBIES AND INTERESTS
Coach of youth soccer and baseball
Performing in the NFL Houston Texans Pep Band