Rebecca Johnson, Dallas, TX

972-822-1965
rjfdedde@westpost.net
http://www.linkedin.com/in/rebeccajohnson0910

Professional Profile
Communication Consulting
Aug 2010 - Present
Kimberly-Clark, Irving, TX
May 2008 - Jul 2010
Senior Communication Specialist - 401(k), Pension, Health & Welfare and Global L
eader Compensation
> Planned and delivered all U.S. 401(k), pension and health & welfare communicat
ions. Presented extensive 401(k) changes, including U.S. site meetings, and froz
e the pension plan (non-union) with only one comment to CEO Blog five months lat
er. Projects included annual enrollment, new Team Leader Direct Access HR system
, legally-required notices, Financial Engines implementation, new profit sharing
, health & welfare benefit and vendor changes, newsletters, LIVEWELL and retiree
profile intranet articles, global leader compensation brochures, small company
acquisition, summary plan descriptions and extensive communications survey. Targ
et audience was 15,000 active and 40,000 former employees. Up to five versions a
nd/or specialized inserts were required for topics.
> Gained agreement, then implemented ongoing changes for more efficient print an
d mail process to save 103% of my annual salary in seven months. Added new 2009
savings equal to 80% of my annual salary.
JCPenney, Plano, TX
Nov 2006 - May 2008
HR Communications Project Manager - 401(k), Pension and Health & Welfare: Planne
d and implemented comprehensive print, video and email communications to 155,000
+ associates in nearly 1,100 stores, 18 regional logistics centers, outlets and
corporate office.
> Delivered annual enrollment for active and retired associates; summary plan de
scriptions with HTML Web conversion, live (then archived) in-house satellite ben
efit broadcasts, online policies, employee newsletter articles, 401(k) plan chan
ge communications, legal notices, executive non-qualified summaries/action remin
ders, benefit bulletins, employee discount card redesign, urgent HR bulletins, e
tc.
> Partnered with the Benefits Team, designers and print procurement. Gained a wo
rkable level of consensus when many opinions differed.
> Solved visibility problem for tablets of tear-off benefit summary sheets with
$1.10 vinyl sleeves, displayed on bulletin boards at each site.
> Contributed industry expertise to Investment Committee for 401(k) changes and
brokerage trading addition. Delivered attractive, clear and
concise required communications for $100,000 less than estimated.
Blue Cross and Blue Shield of Texas (division of HCSC), Richardson, TX
Apr 2005 - Sep 2006
Communications Manager: Managed complex, fast-paced communications for group he
alth care and Medicare markets.
> Lead a team of five who developed and implemented print and electronic communi
cations for three million Texas health plan members.
> Partnered with the Medical VP, corporate Wellness Director and one of my team
consultants in a State of Texas pilot wellness program.
> Managed print-on-demand and custom booklets during "Enterprise" re-branding fo
r Texas, Illinois and New Mexico communications.
> Accomplished projects during restrictive new print procurement requirements an
d substantial PeopleSoft purchasing constraints.
> Client groups included cities of Austin and Houston, Continental Airlines, Ove
rhead Door, Pilgrim's Pride, Dean Foods, etc.
MBA
Aug 2004 - Dec 2004
Fidelity Investments, Dallas, TX
Oct 1993 - Jul 2004
Communication Consultant: Partnered with plan sponsors and executives of 55 mid-
sized corporations to plan, develop and deliver print, online and in-person part
icipant communications. Clients included Apple Computer, Del Monte Foods, QUALCO
MM, Sephora, etc.
> Plans ranged from 500 to 65,000 participants, with 23 - 30 client plans at any
time. Maximum client assets totaled $2.98 billion.
> Fulfilled regulatory requirements for timely and effective communication of in
vestment options or plan changes, enrollment materials, live, video or Web-deli
vered employee education meetings and customized campaigns to support specific c
lient objectives.
> Managed projects from concept through delivery, including client, compliance a
nd production edits with problem resolution.
> Fulfilled client needs within budget allocations, negotiating when needed and
offering effective choices for win-win solutions.
Web Communication Specialist: Began the division's Web-publishing pilot for 401(
k) plan communication and customized plan messages.
> Improved the set-up process, saving 75% of time previously required for input
of plan-specific highlights and messages.
> Trained and supported five new Communication Specialists as they learned Web e
diting software and the content management system.
> Served as division "Super User" for Web publishing, all problem resolution and
liaison to IT Group for system enhancements.
401(k) Client Relationship Manager: Managed daily operations for 18 small 401(k)
plans - up to $10 million and 1,000 participants.
> Built relationships and educated new recordkeeping clients (contributions, wit
hdrawals, 5500 reporting, plan testing, error correction, etc.).
Registered Securities Representative - Mutual Fund and Securities Sales & Sales
Trainer
> Redefined and rewrote an obsolete sales training program for Dallas mutual fun
d and brokerage sales representatives.
> Partnered with Training and Development to train 50+ newly licensed representa
tives in several comprehensive 6-week sessions.
> Established investor rapport, always at or near 100% in quality measures, with
consistently above-average sales conversion ratio.
> Acquired up to $4,500,000 monthly in new account assets. Traded securities and
mutual funds in client accounts without error.
Marketing & Communication Consultant - self employed, Dallas, TX
Aug 1992 - Sep 1993
Managed marketing communications for the Midwest Electronics Tradeshow. Wrote di
verse marketing materials for business clients.
Micrografx Software (acquired by Corel Corporation), Richardson, TX
Nov 1990 - Jul 1992
Direct Marketing Manager: Planned and implemented distributor-to-reseller promot
ion campaigns through the corporation's three national distributors. Strengthene
d the direct marketing program. Conducted the first break-even analysis for prod
uct promotions.
> Produced reseller promotions and ads for distributor publications and industry
trade magazines. Budgeted co-op advertising funds.
> Supervised design, wrote copy, coordinated printing and measured results for e
ach project.
> Contributed gross revenue of $469,000 with under $40,000 project and product f
ulfillment cost for the first "Picture Publisher" software
upgrade mailing. Sold 300% product manager's estimated upgrade opportunity.
Texas Instruments, Dallas TX
May 1984 - May 1990
Employee Benefits Communication Manager: Re-branded benefit communications for 5
1,000 U.S. employees at 33 locations.
> Delivered diverse communications to meet ERISA requirements and support corpor
ate communication goals.
> Analyzed new vendors, supervised the design and content revision of personaliz
ed benefit reports and saved 23% over prior costs.
> Changed from 4-color process to a design with six ink colors for Texas Instrum
ents' 214-page benefits handbook. Edited/rewrote for substantial plan changes an
d printed the book for $80,000 (30%) less, though appearance and functionality i
mproved. Introduced marketing concepts, including summarized tear-out pages on c
ard stock for easy reference of main plan changes.
> Conducted focus groups and developed strategic communication for changes in ca
lculation of pension plan contributions.
> Wrote the corporation's first benefit communication feedback quiz, motivating
return with a random drawing for U.S. Savings Bonds.
> Developed innovative live training for U.S. HR staff, empowering them to remem
ber and communicate plan changes accurately.
Brand Manager: Managed design, budget, copy and production for TI's first educat
ional products catalog.
> Developed the first toy product information sheets for field sales. Produced r
etail advertising kits for consistency in ad text and logos.
> Managed design, copy and development for six new product point-of-purchase dis
plays on short lead time for annual toy fair.
> Planned production and implementation, with field sales, for educational toy p
oint-of-purchase displays at Wal-Mart, Toys R' Us, etc.
> Facilitated Quality and Effectiveness training and quarterly brainstorming mee
tings for field sales reps at the request of division Sales VP.
Direct Marketing Manager: Solicited articles, directed design, production and ma
iling of Programmable Calculator News.
> Budgeted, wrote, produced and mailed the Educational Club Newsletter to purcha
sers of electronic toy products.
> Planned and managed special direct marketing and product seeding programs, inc
luding inventory and fulfillment planning.
> Supervised data entry vendor and third-party list manager for Consumer Group's
calculator and electronic toy purchaser lists.
Quality & Effectiveness Trainer: Facilitated projects for 100+ machinists (11 gr
oups) as they identified manufacturing problems, analyzed root causes and evalua
ted solutions for presentation of their process improvement proposals to site ma
nagers.
> Coached teams through each project, supported corporate quality strategies and
developed teams' suggestions for improvement.
> Compiled 13 group training modules: Active Listening, Brainstorming, Process M
anagement, Statistical Analysis, etc.
Accounts Payable Manager: Managed eight employees who processed 92,000 invoices
annually for all U.S. sites, totaling $20,000,000.
> Trained employees and resolved problems during the installation of the corpora
tion's first computerized accounts payable system.
> Facilitated Corporate Services Quality Effectiveness Program, training divisio
n staff in quality initiatives and reporting.
Education, Licenses, Awards & Certification
BSBA in Marketing, University of Arkansas (GPA 3.9/4.0 scale). MBA, University o
f Dallas (GPA 3.8/4.0 scale). Series 7 and 63 securities licenses from 1994 - 20
06. Communicator awards for Fidelity client communications. Communicator and APE
X awards for Kimberly-Clark 2009 New Hire Guide. Certified Life Coach, 2010.