Jim Cox

3128 Allentown Road * Sellersburg, IN 47172 * C: 502-415-5527 * jcfff67e@we

stpost.net

Marketing Management Executive

Accomplished, results-driven team leader and innovative problem solver offering
successful experience driving market
share, brand recognition and revenue growth through strategic marketing initiati
ves and effective brand management
in both regional and national markets. Recognized as a multi-level manager consi
stently delivering results that
exceed employer expectations. Rich career history marked by explosive sales gro
wth, successful new product
launches, and innovative marketing strategies.
Professional strengths and abilities include:
*National & Regional Marketing *Strategic & Tactical Planning *Brand Management
*B2B and B2C Marketing *Market Research & Analysis *Retail Marketing
*P&L Management *Product Development & Launch *Direct Response Marketing
*Competitive/Trend Analysis *Polished Speaker & Trainer *Franchise Network Marke
ting
PROFESSIONAL EXPERIENCE
StarSat LLC; Louisville, KY 2010 - Present
Loss prevention and video surveillance service
DIRECTOR OF SALES & MARKETING
Reporting directly to the CEO, created Sales and Marketing Departments for this
high tech startup company.
Key Achievements:
*Developed marketing strategy, marketing plan, positioning statement.
*Developed product pricing, sales forecast and sales commission plan.
Paul Davis Restoration & Remodeling; Owensboro, KY 1997 - 2009
Leading franchise network in the insurance repair/emergency services industry
PRESIDENT AND GENERAL MANAGER
Responsible for all facets of business start-up and ongoing management including
sales, marketing, budget and cash
flow, site selection, recruiting, hiring, training, OSHA and ADA compliance, acc
ounts payable and receivable.
Drafted and implemented employee manual, policy and procedure manual. Responsibl
e for top-line sales and bottom-line
profitability, contracts, cold calling, screening and hiring of employees and su
bcontractors, employee training and
performance reviews, supervision of project managers, customer relations. Manage
d and financed capital expenditures
for vehicles, tools and equipment.
Key Achievements:
*Doubled sales every year for first 4 years to reach $1 million annual revenues.
*Appointed to 5-year term on first national Strategic Marketing Committee, Chair
of Technology Subcommittee.
*Sold 200 Franchisees on centralized, real-time data collection utilizing Franch
isor server farm.
*Represented Franchisee District to Corporate Headquarters, elected to District
Secretary for 4 years.
*Grew staff from 1 to 15 employees including 8 direct reports.
*Designed and implemented employee benefit programs including health insurance a
nd Simple IRA plans, sales
incentives, contests and commission plans.
Alexis, Inc.; Lexington, KY 1996
Hardware/software solutions for the medical billing industry
TERRITORY SALES MANAGER
Responsible for sales, installation and customer training, with sales territory
ranging from Lafayette, IN to
Memphis, TN. Commission sales position.
*Set company record by selling five systems in six months.
Western Kentucky Diagnostic Imaging.; Bowling Green, KY 1996
Startup outpatient radiology clinic
PROJECT MANAGER
Supervised the installation of MRI, CT, Nuclear Medicine, X-Ray, Mammogram and S
tereotactic Needle Biopsy equipment
and the training of medical staff. Supervised the creation of accounting system
s, created grand opening publicity
and breast biopsy outreach program.
*Marketed to Doctors, growing first year sales to $5 million.
Southern School Supply; Bowling Green, KY 1993 - 1995
Regional wholesaler and retailer of educational supplies K-12
RETAIL STORE COORDINATOR
Responsible for sales and profitability of Retail Store Division. Selected merc
handise at annual New York Toy Fair,
designed direct mail flyers; hired, trained and supervised seven Store Managers,
relocated one store to improve
visibility and sales, directed the design and build-out of three stores. Implem
ented planograms, sales contests and
quotas, store budgets, customer satisfaction research.
*Grew Division from 5 to 7 stores and from $3 million to $5 million in annual sa
les.
*Controlled labor costs and inventory to increase profitability making this the
most profitable Division of the
company.
*Implemented new computer inventory control system in this highly seasonal indus
try to forecast demand and improve
in-stock status while reducing labor costs and inaccuracies of manual ordering.
*Researched and improved customer satisfaction by implementing secret shopper pr
ogram.
Fruit of the Loom; Bowling Green, KY 1990 - 1993
World's leading brand of men's and boys' underwear and casualwear
MARKETING BRAND MANAGER
Responsible for new product development, packaging, advertising, consumer and tr
ade promotion, inventory, pricing
and profitability for core product line of men's underwear.
*Designed and launched 3 new, national, high-margin product lines.
*Wrote and implemented first Strategic Plan.
*Initiated first consumer research program to improve products, packaging, and a
dvertising.
*Conducted ad agency review, selecting new agency and new award-winning advertis
ing (Telly Award for highest sales
increase due to TV advertising).
ASSOCIATE MARKETING MANAGER
Assisted Marketing Manager in advertising, consumer promotion, packaging, new pr
oduct development and consumer
research for core product line of men's underwear and new infant/toddler product
s.
*Analyzed competitive weaknesses, wrote report demonstrating market need for new
infant/toddler clothing line and
assisted in its development and successful rollout.
*Researched and launched new package design increasing sales of high-margin men'
s fashion underwear by 30%.
ADVO; Windsor, CT 1988 - 1990
World's largest direct mail marketer
MARKETING MANAGER
Responsible for sales of existing product line and for development and roll-out
of new products. Liaison to Eastern
Sales Division, conducted sales training and assisted in Key Account sales calls
from Boston to Virginia Beach.
*Designed new Die Cut Advertising program including pricing, sales training, art
training, sales collateral and
national roll-out, increasing sales by $1.5 million.
*Rolled out new demographic mapping and targeting models in Eastern Sales Divisi
on to improve advertising response
rate and reach new potential clients.
*Won Customer Service Excellence Award presented by Company President, first eve
r given by a sales office to any
corporate personnel.
Kimberly-Clark; Neenah, WI 1985 - 1988
World's leading marketer of consumer paper products
ASSOCIATE PRODUCT MANAGER
Responsible for developing and implementing new consumer promotions, forecasting
and tracking expenses of $3 million
promotion budget.
*Created new customer loyalty programs boosting sales to help make Huggies diape
rs the #1 brand in its category,
surpassing longtime rivals Pampers and Luvs.
MARKETING RESEARCH MANAGER
Managed consumer research for Infant Care Division. Determined appropriate rese
arch methodology, designed,
conducted, interpreted and analyzed results of both qualitative and quantitative
research. Research included brand
image and awareness, concept and positioning statement research, product and exp
erimental product use tests.
*Recommended that management pursue superabsorbent thin diapers that now account
for $1 billion annual sales.
EDUCATION
University of Chicago; Chicago, IL
Master of Business Administration (MBA) - Marketing
Admitted under highly selective Professional Option Program after only 3 years o
f undergraduate study. Admitted to selective New Product Development Lab for cli
ent Kimberly Clark.
*Recommended entry into water filtration market, now a multi-billion dollar mark
et.
University of Chicago; Chicago, IL
Bachelor of Science (BS) - Economics, Cum Laude
Dean's List each year, 3.7 / 4.0 GPA, National Merit Scholar.