EXECUTIVE PROFILE

Seeking a position in advertising, marketing, and promotion. Areas of expertise

include prospecting, cold calling, creating presentations and sales materials,
generating proposals, closing, copy writing, and servicing accounts. Specialize
d in recruiting and hiring sales staff, sales training, managing sales staff, a
nd new business development. Earned a Bachelor of Science degree in Business Ad
ministration, Management, and Entrepreneurship.
* Energetic, creative, and self motivated. Able to work effectively with any pe
rsonality type and focus is always on the objective and how to achieve it in an
efficient manner.
* Completed sales training seminars from Chris Lytle, Irwin Pollack, and Jason J
ennings.
CAREER ACHIEVEMENTS
* Increased sales at KTRB-AM 860 in San Francisco, California from $0.00 to $650
,000 per year, and at KMPH-AM 840 in Modesto, California from $0.00 to $300,000
per year.
* Increased annual account list billing at KMPH-TV "Fox 26" in the Visalia, Cali
fornia market by 400% in less than one year ($40,000 to $200,000).
* Increased sales at KMPH-FM 107.5 FM and KFRE-AM 940 by 50% for the first year
and over 25% for every year thereafter.
* Personally generated over $600,000 in new business at KZEL-FM in Eugene, Orego
n. Led the purchase of a new station and the launch of a new format on KNRQ-FM
95.3 / AM 1320. Sold all three stations for $5,000,000.
QUALIFICATION HIGHLIGHTS
* Ability to balance task orientation and motivational communication when managi
ng subordinates
* Successfully intervened in the negotiation of the purchase of a new radio stat
ion in Eugene, Oregon by establishing rapport with the seller, resolving remaini
ng issues, and closing the deal.
* Focused on new business development with the ability to communicate effectivel
y with small business owners and business managers.

PROFESSIONAL BACKGROUND
Vice President, General Manager, General Marketing Manager, Marketing Specialist
, Consultant - 1997 to Present
Pappas Telecasting Companies, San Francisco, Modesto, Fresno, and Visalia, Calif
ornia
Worked in various management and sales positions at all four of the company's ra
dio broadcast properties and at the company's most profitable TV station.
Partner / New Business Development - 1993 to 1996
KZEL FM Radio, Eugene, Oregon
Worked with management to increase station ratings and sales for the company's f
lagship station, while personally generating local sales.
Account Executive - 1992 to 1993
Cencal Broadcasting, Fresno, California
Prospected, cold called, sold, and serviced local advertisers and agencies for t
he company's radio stations.
EDUCATION
Bachelor of Science Degree: Business Administration - Entrepreneurship Option
- 2001
California State University, Fresno, Fresno, California
REFERENCES
Available upon request