PANA REDD

708 House Wren Loop - Pflugerville, TX 78660 - (512)750-1039

pr10d388e@westpost.net - http://www.linkedin.com/in/panaredd

MARKETING - SALES OPERATIONS - INSURANCE - COMMUNICATIONS

Goal Oriented * Influential * Articulate * Negotiator

Engaging * Dedicated / Loyal * Collaborator
Assertive Self Driven Insurance Professional with 10+ years
proven ability to develop and passionately execute results
producing communications, sales promotions and marketing
strategies involving up to 6,500+ global field staff.
Excellent interpersonal communicator with all levels of
internal and external clients. Adept at making high profile
decisions with impact; tenacious problem solver. Positive
company advocate, customer-minded. Advanced time management;
creative. Highly effective planning, writing, and field
consulting skills. A big picture strategic thinker,
networker and accomplished collaborator at all levels of
highly matrixed organizations.
COMPETENCIES include:
Executive Presentations Agency/Producer Consultant
Sales Management & Operations Underwriting Management
Territory Marketing Sales Plans Corporate Communications
Networking / Resourcing / Liaison Global Project Management
Marketing Collateral Development
sELECT ACCOMPLISHMENTS
- Significantly improved field communication impact and
consistency by streamlining all communications to field
from various corporate business units, and by drafting and
positioning a majority of communications. Collaborated
with Corporate Communications in directing field
communications; including design and production of monthly
e-newsletter and calendar prioritizing District Managers
(DM) talking points.
- Enabled Executives to gain strategic zone advantage by
steering 2010 plans with advance insight which drove a 30%
lead in zone agent adoption rate of marketing direct mail
and lead programs. Researched plans and initiatives
impacting field force plus secured projections / stats to
enable Executives to deliver advance communication and
key execution plans to their sales teams.
- Developed and executed territory marketing sales plans and
enabled impactful marketing collateral's on-time launch
for new international product by streamlining collateral
development process. Successfully sold stretch sales plans
to sales force; demand for marketing brochures/collateral
exceeded goal by 125%.
PROFESSIONAL HISTORY

FARMERS INSURANCE GROUP

---------------------------------
Agency Customer Advocate (08/2010 to current)
Supports Agency force by recommending solutions to enhance
Personal Lines auto and home new business sales, agency
commissions as well as customer retention.

Field Operations Manager (01/2010 to 05/2010)

- Southwest Zone / South Texas State Office
Position eliminated from Zone and State structures
effective 05/10/2010.

Field Operations Manager (01/2009 to 12/2009)

- Communications and Strategic Initiatives - CA & TX Zone
Direct report to Senior Vice President, Field Operations.
Developed and launched executive-ready, market focused
communications promoting Zone business goals and sales
initiatives to six field sales teams; (including District
Managers, Agents and Marketing employees) 6,500+ to support,
drive, and achieve results for Zone. Managed $1,200,000 field
co-op advertising budget; event budgets. Steered market
distribution campaigns and multiple project committees to
boost sales. Coordinated with Catastrophe Logistics Team in
large scale catastrophic events.
* Set company record for Conference attendance
(22% increase in 2009 YOY) while increasing
historically low Southern California attendance by
34% YOY. Accomplished by expanding pre-conference
promotions; including first ever Agency web-based
dashboard banner with registration and links, and by
recapturing buy-in from State Executive and Division
Managers to promote conference registrations.
* Established and led weekly strategic communication
campaign targeting field management team to promote
business goals to drive Gross Written Premium. Provided
State Executives with consistent messaging, while
eliminating need for 28 Marketing staff to individually
create less effective communications.
* Delivered company's first ever Executive emergency
information base for catastrophic preparedness by creating
strategic process with critical communications for
locating volunteers / supplies for catastrophes.

Texas Field Operations Manager (05/2007 to 12/2008)

- Communications and Strategic Initiatives
Prepared and managed all field-facing communications for
2,400+ Agents, District Managers, and Field Staff. Managed
and executed logistics and all catastrophe related
communications in Texas catastrophic events for State
Executive. Provided regulatory compliance oversight to
questionable agency business practices. Promoted home
office marketing, advertising, and promotional campaigns to
Texas field force through various avenues (email, written
communications, and speaking engagements) to sell key
initiatives and brand loyalty. Liaison for all strategic
initiatives including emerging markets, education, affinity,
sports and niche markets plus liaison with vendors,
contractors, regulatory departments and community groups.
Crafted public relations opportunities by partnering with
influential nonprofits, corporations, agents, civic leaders.
* Maximized community outreach relations and participation,
exceeding fundraising goals in 2007 and 2008 by up
to 140%, while creating strong brand presence, at Texas
March of Dimes campaigns by leading 9 divisions in
statewide fundraising events. Educated agents while
championing benefits of utilizing Community Sponsorship
Fund (CSF), resulting in 164% YOY growth (2008 to 2009) in
fund usage and 280% increase in field advertising value.
Managed $400k field co-op advertising budget plus sales
event budgets.
* Developed and delivered innovative programs to quickly and
accurately address unique needs of local markets differing
from larger strategic markets; Excelled at execution of
territorial marketing sales plans through efficient travel
planning and budget management.
* Drove agency development/appointments by collaborating
with District Managers and Division Managers to identify
and optimize recruiting opportunities with event
sponsorships and online prospect teaser campaigns.

Senior Marketing Specialist (08/2006 to 05/2007)

Direct report to State Director. Supported South Division
goals of agency recruitment/development, production and
premiums, Managed numerous large-scale projects, regional
sales events and marketing regulatory compliance.

Personal Lines Training Supervisor (08/2005 to 08/2006)

Directly reported to Personal Lines Operations Manager.
Managed a 15-person training team and steered their
perspective to field-friendly understanding of District
Managers' and Agents' roles, along with a fresh training
approach that integrated marketing and sales in Auto and
Property disciplines while balancing compliance issues.

Texas Fire Project Manager (07/2001 to 08/2005)

Reported directly to State Executive Director. Selected to
support Texas State Office in a liaison role between
Personal Lines and all home office business units for the
execution of homeowners contract conversion project.
Managed all aspects of communications (drafting,
positioning, distribution) for State Executive Director.
Spoke at numerous events; including town hall and district
meetings to address Property & Casualty, Marketing,
contract, claims and commission issues. Position evolved
into field-facing "go to" person for all aspects of
extended project.

Portfolio Underwriter (03/2001 to 07/2001)

Personal Lines Underwriting Supervisor (01/1999 to 03/2001)

- Auto and Property

APPS2 Testing Group Lead (01/1998 to 01/1999)

Personal Lines Senior Underwriter (06/1992 to 01/1998)

- Auto, Property, Marine and Umbrella

APPS1 Testing Group Lead (12/1991 to 06/1992)

Personal Lines Underwriter (09/1989 to 12/1991)

- Auto, Property, Marine and Umbrella

AUSTIN AREA TEACHERS FEDERAL CREDIT UNION

------------------------------------------------------
Loan Officer (05/1988 to 09/1989)

EDUCATION and PROFESSIONAL ENHANCEMENT TRAINING

Bachelor of Business Administration in Finance
UNIVERSITY of TEXAS at AUSTIN - Austin, TX
Completion of Executive Media Training course.

CERTIFICATIONS
Chartered Property and Casualty Underwriter
(CPCU Designation) - Completed in 1996.
Graduate of Claims Administration
(Farmers Insurance Designation)

PROFESSIONAL AFFILIATION
Austin Chapter of the Society for Chartered Property and
Casualty Underwriters Member - fourteen years.
ADDITIONAL
Available for territory-wide travel.
Expertise with Microsoft Office Suite (Word, Excel, Outlook,
PowerPoint), Adobe Pro and Publisher applications, Siebel,
CRM as well as online/web-based tools.
Recipient of Farmers Insurance Superior Service Awards
Texas - 1995 and 2002
Polished, Informative and Confident Public Speaker

Excellent professional references provided upon request.