SUSAN M.

WILSON
75 Bryan Road, Washington, N.J. 07882
Residence: 908.689.1462
Cell Phone: 908.763.3066
E-mail: swebae76@westpost.net
Linked In: www.linkedin.com/in/srw0715
SENIOR MARKETING PROFESSIONAL
With a Passion to Connect People through Technology!
Creative, energetic and high-performance Marketer with 20 years experience in th
e Telecommunications industry driving revenue growth, improving competitive posi
tioning and identifying new segment and product opportunities. Recognized for ex
ceptional performance in creating the products, positioning, and client relation
ships to outpace the competition and dominate the marketplace. Known for dynamic
leadership skills and the ability to successfully manage and motivate cross-fun
ctional teams in order to achieve desired results. Areas of expertise include:
Strategic Market Planning
Market Plan Development & Implementation
Sale Channel Support & Enablement
Partner & Client Management
Product Management & Product Delivery
Program Development & Execution
Marketing Communications
Market Segmenetation, Research & Analytics

PROFESSIONAL EXPERIENCE
2006 - Nuance Communications, Burlington, MA
2008 Leading global provider of Speech Recognition software.
Director Business Development & Marketing - Mobility Division
Developed and executed the business strategy, sales activity and marketing plan
for Nuance's Voice Search product portfolio. Led the sales activity in Eastern a
nd Western Europe; managed customer product requirements and execution throughou
t internal teams; developed and managed global sales pipeline, revenue and ROI o
bjectives and managed the marketing and business relationships with Fortune 500
Telecommunications providers.
* Exceeded 2007 Voice Search Revenue objectives by 116% of plan.
* Evangelist for Ad Supported Directory Assistance - created global market momen
tum and sales activity to drive growth, leadership and profitability.
* 2007 Presidents Club recipient

2002 - KGB (formerly INFONXX), Bethlehem, PA

2005 Largest independent provider of Directory Assistance and Enhanced Informa
tion Services
Senior Director of Marketing & Product Development
Led the transformation of the marketing and product strategy to establish market
leadership, increase sales activity and expand product offerings and positionin
g. Consultative sales lead and product strategist for Fortune 500 Telecommunicat
ion providers. Managed the development and execution of client's product roadmap
s; customer RFP's and functional requirements throughout internal teams. Develop
ed, executed and managed all Marketing Communications, Public Relations and indu
stry event activities.
* Led the product development and market launch of a Speech Recognition platform
to offer voice enabled Directory Assistance and Enhanced Information services.
* Led the product integration and market launch for Driving Directions, Text Mes
saging and Location Based services.
Provided leadership and coaching to a team of 6 Marketing and Product Managers
to maximize performance and achieve quarterly objectives.

2001 - Verizon Wireless, Warren, N.J.

2002 Largest Wireless carrier in the United States.
Director Product Management & Development

Planned and directed the execution of the product development and management str
ategy.
Maximized performance and the execution of the 2002 Marketing and Product stra
tegy with revenue objectives of $53M and a high impact team of 17 product manage
rs.
* Re-negotiated key voice product contracts saving $35M annually.
Managed dual-vendor product strategy across 12 product lines to ensure product
innovation, competitive pricing and adherence to product performance requiremen
ts.

2000 - Advanced Digital Internet, New York City, N.Y.

2001 Independent provider of in-building Wireless Internet access.
Director of Marketing
Created and executed the Marketing Strategy and tactical plans to drive awarenes
s, product positioning and sales engagements of Wireless Internet access to busi
nesses and consumers.
* Developed and executed an integrated marketing strategy including product posi
tioning, pricing and product offers, sales enablement tools, and public relation
s activities.
* Increased sales activity by 50% in three months.
* Provided guidance and leadership to Marketing and Public Relations teams.

1998 - AT&T Business Network Services - Bridgewater, N.J.

2000 Worldwide provider of Telecommunication Services
District Manager - Local Service Offer Management
1996 - Sprint PCS - Bedminster, N.J.
1998 Wireless Division of Sprint - Personal Communication Services
Regional Director of Marketing - Northeast Region
1989 - Bell Atlantic Mobile - Bedminster, N.J.
1996 Wireless Division of Bell Atlantic Corporate
Director - Market Segmentation
Product Development Manager - Voice Messaging Services
Customer Service Staff Manager
Customer Service 800# Manager
Customer Service Specialist
EDUCATION
B.S., Marketing, KINGS COLLEGE, Wilkes-Barre, Pennsylvania