I have always believed that I can

make my business a big business.

-- Tony Tancaktiong

BUSINESS FINANCE
PROJECT

Submitted by:
Ms. Angelica Y. Borlado
Submitted to:
Mr. Dioscoro Baylon
I. Description of the Company
A. Company and Brief History

Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and his

family began as a two-branch ice cream parlor in 1975 at Cubao
offering hot meals and sandwiches. The original company name was
Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Bee
and made the two words form a single name Jollibee.
Their success is phenomenon. Fast food popularity begins 1960’s
and the pioneers of this are Ray Kroc – McDonalds and Colonel
Sanders - Kentucky Fried Chicken. They have the concept of Serve
time constrained customers, good quality food, clean dining
environment, having a low price and give convenience to the
customer.

Almost 15 years when Jollibee entered the industry but they

rapidly became successful to other fast food that came first. It was
incorporated a 100% Filipino company 1978 with seven outlets to
explore the possibilities of a hamburger concept. 1979 is the
introduction of Spaghetti Special. 1980, First TV commercial was
launched by Jollibee, Chickenjoy and French Fries are launched and
it is the introduction of Jollibee mascot debuts. Then Jollibee Palabok
Fiesta’s introduction was 1982. In 1984, Jollibee hit the P500 million
sales mark, landing in the Top 500 Philippine Corporations. Their
first international venture was at Singapore by 1985 and they
already have 31 stores by 1986. In 1987, barely 10 years in the
business, Jollibee landed into the country’s Top 100 Corporations. It
became the first Philippine fast food chain to break the P1 billion
sales mark in 1989. In 1993, Jollibee became the first food service
company to be listed in the Philippine Stock Exchange and the new
Main Office site has been moved to Jollibee Centre Building in
Ortigas Center, Pasig. By 1994 he got Greenwich for Jollibee
expansion into the pizza-pasta segment and by the end of the year
there has been already 148 Jollibee stores nationwide. By 1995
Jollibee acquires franchise of Delifrance and Jollibee successfully
opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait,
and Jeddah, and Kingdom of Saudi Arabia. By 1996 By the Far
Eastern Economic Review Jollibee has been cited again as one of the
leading companies in Asia having cited it last 1994 and on the same
year Mary’s Chicken was born last July 10. It is a semi-self service
restaurant and another Jollibee subsidiary it is also in the same year
of launching of Jollibee's Amazing Aloha, opening of first Jollibee in
Hongkong and the launching of the project Maaga ang Pasko sa
Jollibee and Chikiting Patrol: at Home Ako Dito. These projects' main
objective was to protect and contribute to the development of the
Filipino children. By 1999 Jollibee opened 50 stores nationwide
which makes a total of 350 stores and Cheezy Bacon Mushroom
Burger has been introduced to its line of specialty burgers. By 2000,
31 more Jollibee stores opened, bringing the total to 381 stores and
Jollibee obtains Chowking Foods Corporation, Asian Business
Magazine ranks Jollibee as the Most Admired Company in the
Philippines and the 3rd over-all in Asia, surpassed only by global
giants General Electric and Microsoft and reaching a systemwide
sales of P20 billion. Jollibee also acquired Red Ribbon Bakeshop on
2005, another popular fast-food restaurant in the Philippines. In
2006, they acquired the Délifrance which further expanded its
penetration in the food service industry particularly in the French
cafe-bakery, a growing segment of the Philippine food market.

And until now Jollibee Corporation is continuously expanding and

they already acquired Mang Inasal last Oct. 19, 2010. It was their
competitor in their chicken product, but now it is one of their sister
company. It is now part of Jollibee Food Corporation. Among all the
fast food chains here in the Philippines, the Jollibee Food
Corporation is considered to be the most popular choice among all
the Filipinos. The Jollibee Food Corporation has been serving us with
their delectable collection of fast food.

Company Vision, Mission and Values

Values

Always customer first

Excellence through teamwork

Spirit of family and fun

Frugality, Honesty and Integrity

Humility to listen and learn

 Vision

Become the most dominant and best-tasting QSR...

The most endearing brand...

that has ever been

We will be within reach of every Filipino...

We will lead in product taste at all times...

We will provide FSC excellence in every encounter...

Happiness in every moment

Mission

We bring great taste and happiness to everyone

Company Objectives

The company through its values and guided by its mission and
vision is aimed at achieving these strategic objectives:

1. To continue to strengthen the company's competencies and

capabilities.

2. To constantly introduce new products and keep in touch with

our customers through various programs and promotions.

3. To maintain a strong revenue growth rate in the food industry

4. To develop marketing campaigns that will touch our

consumer's sentiments.

5. To be the dominant fast food service leader in all the

territories we operate in.

B. Corporate Governance

a. Board of Directors

DIRECTORS
ANG NGO CHIONG Director
Chairman Emeritus ANG CHO SIT
Director
TONY TAN
CAKTIONG ANTONIO CHUA
Chairman of the POE ENG
Board Director

WILLIAM TAN FELIPE ALFONSO

UNTIONG Director
Director / Corporate
Secretary MONICO JACOB
Director
ERNES TO
TANMANTIONG

OFFICERS OF FOREIGN BRANDS

THOmAS AllIn VP - Research and

Country Managing Development
Director for China
ANDREW TAN MAGGIE ZHANG
President, Yonghe General Manager -
King Business Hong Zhuang Yuan
Busines

DR. POLLY YANG

 b. Executive Officers

CORPORATE MANAG EMENT

TONY TAN President,
CAKTIONG Greenwich Business
President and Chief
Executive Officer JOSEPH C.
TANBUNTIONG
ERNES TO President, Red
TANMANTIONG Ribbon Business &
President, Jollibee Manong Pepe’s
Business and Chief Business
Operating
Officer YSMAEL V. BAYSA
VP - Corporate
WILLIAM TAN Finance and Chief
UNTIONG Finance Officer
President,
Delifrance Business JOHN VICTOR R.
and VP - Real Estate TENCE
VP - Corporate
ERW IN M. Human Resources
ELECHICON Development
President, Chowking
Business DAN IEL RAFAEL
RAMON Z. GOMEZ
VP - Corporate
Marketing
ISA IAS P. FERMIN

OTHER CORPORATE OFFICERS

BENIGNO M.
DIZON SUSANA K.
VP - Corporate TANMANTIONG
Engineering VP - Corporate
Purchasing
WILLIAM S. LOREN
ZANA, JR.
VP - Commissary
PAUL A. ZALDARR
ANASTACIA S. IAGA
MASAN CAY VP - Information
VP - Corporate Audit Management
 ERLINDA F. BELEN O. RILLO
CASTRO VP - Jollibee
Head, Shared Foundation
Services
GISELA TIONGSON
GRACE A. TAN - VELASCO
CAKTIONG Managing Director -
President, Jollibee Jollibee Foundation
Foundation
*The Data is As of December 31, 2009

C. Company Background (Management Functions)

a. Marketing Activities
Jollibee is focus in USP, The Unique Selling Porposition.

1) Fast, Good, Clean, Cheap food

2) Caters to local needs( Spicy patty)
3) Consistency, reliability over all its outlets.

The Four P’s of Jollibee

Positioning:

Ensuring high traffic needs an emphasis on store location and

positioning Jollibee in the minds of the consumer as a place that they
would enjoy eating fast food. This entails proper branding and
positioning of the service offered. Jollibee also projected itself as world
class and not a local brand. The service that is offered should be
consistent over all Jollibee stores, however this might be a problem as
the division has been slimmed recently and resources might be
stretched too far.

Product:

In the case of Jollibee, it went from being an ice cream parlour to

serving hamburgers made with a homestyle recipe. This change in
product was in response to events triggered by the 1977 oil crisis
which would have doubled the prices of ice cream.

The product offered by Jollibee appeals to the Filipinos taste for

spicy burgers. By concentrating its resources on satisfying the Filipino
palate, Jollibee has been able to serve localized dishes that are unlike
any found in the other fast-food chains in the Philippines. In addition to
offering the usual French fries that accompany the meals found in
McDonald’s, KFC, Burger King, and so forth,
 Jollibee also serves rice or spaghetti, Filipino style. Even the
burgers are cooked exactly as Filipinos want them done— sweeter and
with more seasonings, often likened to what a Filipino mother would
cook at home.

Menus in outlets across the globe adjusted to local preferences

to differentiate it from other standardized players like Mc Donalds and
KFC who maintain the same menus worldwide with minimal changes.
Jollibee even incorporated recipes from employees to truly capture
local tastes.

Place:

The location of outlets is of key importance to the marketing

strategy of Jollibee. For Example, the outlet in Hong Kong is located at
Central where a large number of Filipinos gather.

Promotion:

Local brands: Brands in local market are strong contenders and

are not to be underestimated. Local managed brands like Jollibee in the
Phillipines, often have the advantage of intimate knowledge of
consumer tastes and consumer preference through local pride. Jollibee
used the wave of nationalist pride to promote a Filipino brand of
hamburger. This strategy met with great success.

Investing in socio-civic programs designed to serve its host

communities further secured Jollibee’s position as a Filipino company
for the Filipino. Advocacy campaigns such as the early Christmas drive
“ma-Aga ang pasko sa Jollibee,” again endorsed by Aga Mulach, the
poverty housing project with Habitat for Humanity, and the Kaya Mo
Yan Kid” or “You can do it, kid!” campaign to encourage kids to show
their potential contributed to the company’s overall success, not only
with its customers but with all its stakeholders.

ADVERTISEMENT, PROMOTIONS Launching Summary

1980launches its 1st Tv commercialJollibee mascots debuts

1982pioneers of the use of in-store promotions, novelty items and

Kiddie bday packages for kids

1983the Langhap Sarap TV ad campaign is launched

Chickee and Lady Moo join the Jollibee mascots

1984Mascots Champ and Hetty join the Jolibee family

1993introduced the Kiddie pack promo

b. Operations

Some Jollibee operate 24 hours but some only operates 12

hours and the Jollibee deliver operates 24 hours everyday.

The operation process of Jollibee is aligned with the same basic

idea as McDonald’s – to offer the customer fast food. Main process of
store operation is ordering, preparation, food supply management, and
accounting.

After McDonald’s entered the market, the Jollibee management

changed the waiters –served-system to self-served-system with
ordering in counters through computerized cashiers and efficient fast
food production system was established (Kleinfelder 2004: 38). To
realize such system, Jollibee introduced “Food Utilization Management
System” – highly developed computerized system for ordering,
preparation, food management, and accounting process in 1984
(Kleinfelder 2004: 38).

Jollibee developed “Drive-Through System” with the states of the

art technology in 1989. Jollibee also utilizes high technology to ensure
the quality of the products and maintains its own research and
development unit Thus the operation of Jollibee is standardized and
systematized for rationalization.

c. Human Resource

High standards of service. Jollibee ensures that it provides

top-notch services in all its outlets. Jollibee’s success can also be
attributed to its organizational culture. Through stringent recruitment
and selection procedures, Jollibee ensures a service-oriented staff to
man its outlets. Willing to pay above-average compensation, Jollibee
ensures loyalty among its staff members and this translates into better
service performance and dedication toward serving the customers.
Training programs equip its staff with the necessary skills needed to
better perform their tasks. By hiring professionals to devise strategies
for its store operations, Jollibee is able to create a professionalism and
service excellence.

d. Finance/ Accounting

THE JOLLIBEE GROUP OF COMPANIES

Jollibee 4th Quarter Sales Up 12%, Profit Rises by 17%
Metro Manila, Philippines, Fenruary 21, 2011 - Jollibee Foods Corporation
(PSE: JFC) - Financial Results for the quarter and year ended
December 31, 2010

Following are the highlights of the financial results of operations of Jollibee

Foods Corporation based on its unaudited financial statements:

YTD September Quarter 4

Financial Summary 2009 Chan 2009 Chang
2010 2010
% ge % e
70,25 63,72 19,45 17,44
System Wide Retail Sales 10.2% 11.6%
4 9 9 2
53,35 47,95 14,93 13,24
Revenues 11.2% 12.7%
3 8 4 8
Net Operating Income (before other
3,668 3,301 11.1% 1,104 927 19.1%
income)
Net Income 3,101 2,667 16.3% 954 539 31.8%
Net Income Attributable to Equity
3,090 2,665 16.0% 944 813 16.2%
Holders of the Parent
Earnings per Common Share - Basic 3.013 2.610 15.4% 0.918 0.786 16.8%
Earnings per Common Share - Diluted 2.972 2.581 15.1% 0.915 0.783 16.9%

*Amounts in PhP Millions, except % change and Per Share Data

Jollibee Foods Corporation, the country's largest food service company, reported
today that its system wide sales in the 4th quarter of 2010 grew by 11.6% over the
same period in 2009 whie net income rose higher at 17.4% on improved profit
margins. System wide sales to consumers both from company-owened and
franchised stores. For the entire year the company's system wide sales increased by
10.2% over 2009's while net income grew by 16.3%.

e. Resource and Development

Jollibee Foods is a Philippines-based Corporation engaged

in the development, operation and franchising of restaurants
under the brand name Jollibee. In the Philippines, the
Company also has, as subsidiaries, Fresh N Famous Foods,
Inc., which develops, operates and franchises restaurants
under the trade names Chowking, Greenwich, Delifrance,
Manong Pepe's and Red Ribbon Bakeshop, Inc. (through Red
Ribbon Holdings, Inc.), which develops, operates and
franchises restaurants under the Red Ribbon trade name. It
also has subsidiaries and affiliates overseas, which develop
 and operate its international brands, Yonghe King, Chun Shui
Tang, Hongzhuangyuan and Lao Dong. At December 31, 2009,
there were 686 Jollibee stores in the Philippines, 355
franchised and 331 Company owned. There were also 57
Jollibee stores overseas, including the United States, Vietnam,
Hong Kong, Brunei and Jeddah. They offer food products that
are prepared on-site based on original Company recipes.

f. Value Chain Analysis

Procurement
Some of the raw materials processed and manufactured in the
Jollibee commissaries are import products or are grown by
suppliers. For the French fry product, the Jollibee supplier also
serves the company's prime competitor, McDonald's. The beef
on the other hand comes from Brazil. Jollibee has developed
long-term deals with these partners. So the supply chain
works in a reliable working environment between the supplier
and Jollibee. However, due to global trade barriers, coupled by
the increase in crude prices, it is not long before Jollibee
scraps international sourcing activities. There is always a
room for integration within the country. This could lead to
Jollibee reinventing their procurement process, and start from
the ground with the level of skill and technology available in
the country.

Logistics

For outbound logistics, Jollibee distributes to franchises and

fully-owned stores. Because of the centralized distribution
system brought by Jollibee commissaries, it is an advantage
to have a centralized processing and manufacturing quarters
that delivers to stores in proximity. This has allowed Jollibee to
have a timely delivery for perishables and maintain its quality
till it reaches the consumer.

Manufacturing

The commissary system is responsible for the value adding

processes done to produce genuine Jollibee products. Being
part of the value chain, the manufacturing process is highly
technology dependent to ensure that the food is consistent to
Jollibee standards and is produced safely and cheaply without
sacrificing the quality.

The key to handling the complex commissary operations is

state-of-the-art automation, computerization and continuous
improvement in manufacturing equipment and processes.
Jollibee's automated operations not only cut production time
and ensure consistent quality from batch to batch but also
ensures food safety by minimizing handling and maintaining
the highest standards of cleanliness. (Excerpt from the JFC
website)

Marketing

Another key component of the Jollibee value chain is

marketing and effective ad campaigns. Jollibee ads reach the
customers through media. Using celebrities to promote the
company's products and citizenship. The company's culture of
family values is well communicated through publicity moves
such as MaAga ang Pasko and Habitat for Humanity.
Thcompany has used media masterfully in showing its ethical
stance on issues of poverty and humanity.

Human Resource Management

Finally, the JFC value chain, as stated by Mr. Saldriega, works

through its people. The culture of sharing and family values is
well communicated to employees. However, this that means
that poor performance is tolerated. To abide by the consistent
quality of products and service, employee actions are
evaluated on the achievement of objectives. Good performers
are rewarded, and a higher value for the customer experience
is provided.

Summary

The value chain analysis of Jollibee shows that the internal

competencies of Jollibee are through its social responsibility,
production capacities, and marketing know-how through
advertisements.
 STRATEGIES AND CRITICAL SUCCESS FACTORS OF JFC

Corporate philosophy Institutional Environment

Friendliness Good reputation/ Stakeholders

legitimacy
Flavored foods Branding Acknowledge
Fun atmosphere -Logo, Mascots, TV
Acceptance
Flexibility in commercials and songs
catering customer Good reputation/Legitimacy Fashion
needs -CSR, transparency and
Focus on families Culture
Awards

Technical Environment
Differentiation Competitive
Customer needs/wants (Global products in Proactive
strategies
Local taste Local taste) strategies
Low price -Take market
Technical strategies opportunities
Low cost operation First comer’s
Cost leadership (Low price) Franchise Chain advantage
-Leading
M&A/Strategic Alliance market as
first comer

II. Description of the Industry

A. Definition of the Industry

The fast food industry began in California and spread

throughout the world. The major goal was to serve time-
constrained customers by providing good-quality food in a clean
dining environment and at a low price. Profitability depended on
high customer traffic and tight operations management. Store
location was critical as it involved large investments and high
fixed costs. Also key were strict operations management and
tight control on costs. Service also had to always be up to
standard. Efficiency was the key when it came to labor. In order
to succeed and develop brand recognition, stores needed to
franchise to expand quickly and gain economies of scale.
Though franchising was necessary, it was important to keep
chains consistent and reliable.

B. Dynamics of industry competition (Porter’s Five Forces

a. Threat of new entrance

Threat of new entrants to the industry- low, the industry is

highly profitable with a population lifestyle that wants to eat
with a good service. However, the bar is already set for
potential entrants. This was seen when Jollibee first
experienced a strict competition from then new-comer
McDonalds's that it resulted to the company increasing its
standards.

Potential entrants face entry barriers that will hinder them

from entering the industry. These are the inability to gain
access to technology and specialized know-how, brand
preference and customer loyalty, capital requirements,
capacity to Economies of Scale, and strategically situated
distribution channels.

At this time in your company you need your loyal

customers, need large capital requirements or the need to
gain economies of scale quickly. A quick analysis of the
industry that Jollibee operates in will bring to light several
important issues that it faces in different areas. The company
started in 1975 and expanded quickly throughout the
Phillipines. Up to 1983, Jollibee faced no serious challengers.
The entry of McDonalds into Phillipines changed things, and it
was during this year that Jollibee first invested heavily in
advertising. By this time they really need their loyal
customers. But Jollibee have a great marketing strategy that’s
 why they regained their success over McDonald. Jollibee was
able to attain a competitive advantage in Philipines over
McDonald’s by doing following things: (1) Jollibee was the first
to enter the market. (2) Retaining tight control over
operations management, which allowed it to price below its
competitor. (3) Having the flexibility to cater to the tastes of
its local consumers.

Mang Inasal once became a threat to Jollibee a new Fast

Food Restaurant concept entered the industry and the
Chicken of Mang Inasal was became a threat to Jollibee’s
Chicken Joy. By that time Jollibee introduced their new
product to compete with Mang Inasal’s chicken, the Chicken
Barbeque. Another threat to Jollibee of Mang Inasal is their
unlimited rice. Probably the biggest and most effective come-
on for any diner on a budget, which in the Philippines includes
you and me, the promise of unlimited rice brings light bulbs to
our eyes. All the rice you can eat with a limited amount of
juicy, grilled chicken and it really works. Another thing with
Mang Inasal is their strategy of “great come-on, the right to
choose”. In Mang Inasal, customers maintain the right to
choose which part they want to eat. That is the biggest
frustration with KFC. Customer will order KFC fried chicken
and they will be compelled to buy white meat, even if they
don’t like to eat it. It’s the customer’s money, why they can’t I
have what they want? Mang Inasal allows eating the part you
like and only that part. They will not force you to buy other
parts you don’t like to eat. Respect for the customer, again,
this really works. But now Mang Inasal is part of Jollibee Food
Corporation and not a threat to Jollibee.

b. Threat of new substitutes

Threat of substitute products- low to moderate, products from

the local street food industry is a major substitute, but the
 service and cleanliness offered by Jollibee is an advantage.
Restaurants are not as quick as a Jollibee QSR which is an
advantage for Jollibee having a superior service, and finally,
Jollibee prices are reasonably priced that is has been a pinoy
favorite. All Filipino will love Jollibee, if a new Jollibee branch
will be build Filipino wait until it will open and patronize it.

The threat of substitute products is considerable. Local street

food and high-end restaurants form two ends of a range of
substitutes. Potential entrants face entry barriers that will
hinder them from entering the industry. These are the
inability to gain access to technology and specialized know-
how, brand preference and customer loyalty, capital
requirements, economies of scale, and strategically situated
distribution channels. But Jollibee can overcome with this. A
new substitute for Jollibee product will be hard to enter to the
industry and compete with Jollibee.

c. Bargaining power of buyers

Bargaining power of consumers- high, the customer first

policy shows it all.

The summary of the competitive forces show that the industry

is highly profitable. Competition within the industry is high
and is centered on marketing and product innovations. The
customer is the key sector for any QSR and their say should
always be considered. Jollibee has appealed to the market
with its product and service offerings, together with the
reasonable pricing strategy. This has helped in Jollibee being a
country-known brand that the threat of substitutes is low.
Finally, the supplier's control over Jollibee is low; there is
always a room for integration with the amount of cash of the
company and the pool of technical people in the country to
work for them.

Even Jollibee will change the price of their products Jollibee

sales are still high and will not be affected, they have loyal
customer and will still buy their products.

d. Bargaining power of suppliers

Bargaining power of suppliers- low, though some raw

materials are imported, the country's stock of technically
 skilled people can do the job for Jollibee in case it tries to
integrate. The level of technology of the commissaries
contributes to the standardization and maintenance of quality
of food products. Also, trade barriers that limit the amount
imported to the country is an appealing reason to integrate.
This lessens the bargaining power of suppliers.

e. Intensity of rivalry among competitors

As Jollibee entered international markets, it faced new
challenges. The fast food industry is highly competitive and
price wars and marketing innovations are seen frequently.
The rivalry is also centered on the key success factors of the
industry, which are good food, good, service and reasonable
pricing. Rivals are somewhat equal in capabilities and
opportunities, thus making the competition stiffer.
Internationally well-established players like KFC and
McDonalds had high brand values that Jollibee found difficult
to compete with. McDonald’s is also known for its best
locations/ sites.

Tough competition between existing establishments such as

McDonald’s, Kentucky Fried Chicken, Pizza Hut and Wendy’s
as to the quality of food, service time and menu variations at
a low price.

But Jollibee successfully competed with their great strategies

and the service like “Alagang Pinoy” that they give to their
customer and other competitors don’t have this kind of
service. Having also now a big corporation and acquiring other
companies to be their sister company can really compete.
Their strategies of acquiring their possibility competitors or
threats to their company made their success.

C. Summary of the dynamics of the industry

 Fast food popularity begins 1960’s and the pioneers of this are
Ray Kroc – McDonalds and Colonel Sanders - Kentucky Fried
Chicken. They have the concept of Serve time constrained
customers, good quality food, clean dining environment, having a
low price and give convenience to the customer.

Rivalry started as a local happening. Competitors in the

Philippine fast-food industry are both international (KFC and
McDonald's) and local (Wendy's and Shakey's) companies. For the
international market of Jollibee, it has the same rivals such as
McDonald's and KFC especially in the US market.

A fast food restaurant or Quick Service Restaurant (QSR) has the

following 3 characteristics. It is characterized by its fast food cuisine
and minimal table service. It offers limited menu, cooked in bulk in
advance, kept hot, finished, packaged to order, and available to
take-out, drive-thru, and dine-in. It is usually a part of a chain or
franchise operation, which provisions standardized ingredients
and/or partially prepared foods and supplies to each restaurant
through controlled supply channels.

McDonald’s is one of the most famous QSR in the world.

McDonald’s was founded by Mac and Dick McDonald – the
McDonald’s brothers in 1937 (Kroc 1987). It was once closed in
1948 and reopened a short time later with a radically different kind
of operation – a restaurant with the minimum service and menu, the
prototype of fast-food units that later would spread across the world
(Kroc 1987). ‘Hamburgers, fries, and beverages were prepared on
an assembly line basis, and, to the amazement of everyone (Kroc
1987: 70-71)’. It has been developed under management and
leadership of Ray Kroc and expanded its market and became one of
the world giants of QSR (Kroc 1987).　

McDonald’s became No.1 in every country of more than 100

countries in the world (Watson 2006) except Philippines where JFC
has been overwhelming strength against McDonald’s (Kleinfelder
2004: 37).

On the other hand, JFC was founded by Chinese-Filipino Mr. Tony

Tan Caktiong (TTC) as the ice-cream parlor at Cubao City in 1975.
30 years after its foundation, it has grown up to a huge first foods
conglomerate in Philippines. It gained No.1 popular company in
Philippines for years.

At present, its operation is not only domestic but also overseas

such as U.S.A., Brunei, Hong Kong, Guam, Vietnam, Middle East,
etc.. JFC offers first foods such as hamburger (Champ and Yum
Burger), fried chicken (Chicken Joy), pasta (spaghetti), sandwiches
(Jolly Hotdog), desserts and beverages, etc. and it is the most
popular QSR in Philippines.
Resources/ References:
Jollibee’s official website (http://www.jollibee.com.ph/,
http://www.jollibee.com.ph/index.php?/investors/contents/3/1

www.jollibee.com.ph/index.php?/investors/contents/11/6 on February
21, 2008)

The Free Encyclopedia website http://en.wikipedia.org/wiki/Jollibee 19

February 2011

Docstoc website http://www.docstoc.com/docs/14423409/Jollibee ©

Docstoc 2010

Docshare http://www.docshare.com/doc/122235/Jollibee-Foods-
Corporation-Strategic-Manageme © 2011 DocShare, LLC.

Young, Paula. (2008). “The Jollibee Supply chain,” Supply Chain Asia
January- February 2008: 40.

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