INTRODUCTION

1.1 COMPANY PROFILE :

ARDENT COMPUTECH PRIVATE LIMITED is an ISO 9001-2008 certified
Software Development and Training Company. Its headoffice is in Kolkata
and having branches in Durgapur and Bandel. Ardent Computech Pvt. Ltd. is
also the partner of internationally recognized body, PEARSON VUE.

On the year of 2002 Ardent was established as a software development

company, mainly working on the most attractive domains in the software
industry like .Net, PHP and JAVA technology. As a development company
Ardent successfully executed many software projects and achieved good
name at outsourced market as well as local market. Ardent’s development
team is still contributing excellently to the software industry.

With time the business snow-balled and the, Ardentians soon realized the
ever growing demand of the technical students of the industry and thought
of an idea to synchronize the student’s skill level with the talent required by
the industry.

The idea realized when Ardent started working on the path of education
industry or in the training sector parallel with other activities. The training
programs are conducted for the corporate sectors as well as for the technical
students.

ARDENT is a high-quality developer education company with a unique

combination of exceptional staff, content delivery options, and a developer-
centric learning environment that sets it apart from other training
organizations in the software development industry. Ardent provide in-dept
training for novice and experienced developers looking to expand their
knowledge while gaining new skills efficiently and effectively. Ardent focuses
more on applications along with technologies. Today Ardent trains more than
2000 qualified students every quarter. Entire training staff of Ardent consists
of industry professionals.

Here Ardent provide their training for many well-known corporate houses like
Wipro Technologies, Infosys, IBM, Lexmark, Aptech Pvt Ltd, HP, SR
Information Technology, etc., and the trainers are appreciated everywhere.

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Ardent has provided its stupendous training program to different colleges
and universities at West Bengal, Orissa and Bangalore. At West Bengal
Ardent had their training program starting from different colleges at U. Tech,
Sikkim Manipal University, Vidyasagar University and Bardhaman University.

1.2 THREE ARMS OF ARDENT :

1.3 COMPANY MISSION & VISIONS :

To meet the increasing requirement of industry , Ardent Computech Pvt. Ltd.
would like to conduct value added industrial training for the students of
different colleges.

The word “ARDENT” means “PASSIONATE”; looking for enthusiastic

passionate students those who want excel in the field of technology.

The keys to the achievements of Ardent Computech Pvt. Ltd. are a very
strong value system and a totally dedicated work force. Ardent’s day-to-day
business practices, work culture & philosophy imbibe their values. Ardent
believes in competing fairly, yet robustly.

The organization carries just the right balance of young blood along with the
experienced old-timers. It is this right mix of new and old values that
underscores all their relations with clients, partners and colleagues.

The organization-philosophy aims at developing a strong team of steadfast,

motivated individuals. Ardent’s work culture inculcates a strong sense of
team sprit & helps the people to enhance their skills.

Ardent’s incentive programs form an integral part of the organization’s

functioning. There is a serious endeavor to organize regular training

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programs and skill improvement workshops for the all over development of
the people/students.

Its objective is for everyone at Ardent Computech Pvt. Ltd. to develop a

challenging career with ample opportunities for fantastic growth & lucrative
benefits.

Salient Features of the Training at ARDENT :

 Training is accompanied by project work.
 Students get acquainted with the Software Development Life cycle,
Process and preparation of documentation.
 The project will be of the scale of their industrial project as per
University curriculum.
 Hands on Exposures to Industrial Tools
 All the students will be provided certificate after training.

1.4

PROJECT BASED TRAINING

DOMAINS :

1.5 OBJECTIVES OF THE PROJECT :

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The main objective of the project is – “to make a comparative study on
market condition of ARDENT COMPUTECH PVT. LTD. in the present scenario
in contrast with its competitors”. And along with that, to make students
aware about ARDENT Computech Pvt. Ltd.

2. RESEARCH METHODOLOGY :
Research is one of the most important parts in the survey to collect
information and knowledge. Marketing research is defined as the systematic
design, collection, analysis, and reporting of data findings relevant to a
specific marketing situation facing the company.

2.1 RESEARCH PLAN :

The research process depends upon developing the most efficient plan for
gathering the needed information. Designing a research plan calls for
decisions on the data sources, research approaches, research instruments,
sampling plan, and contact methods.

The objective had made our project too narrow because from now onward
our task was to find the needs and changes requirements in training/project
session and students who had already done the training was satisfied with
the training session or not, so from now onwards I started to target only to a
special segment of the students.

2.2 DATA SOURCE :

 Primary Data : I had collected all the primary data directly from
the field (survey).

2.3 SAMPLE DESIGN :

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After collecting the entire data and deciding on the research approach and
instruments, now I had to decide on the sample design which was one of the
important task, because from the entire students I had to select only those
students, ( i.e. MCA, BCA, M.TECH., B.TECH.) whom I can target from now
onward.

2.3.A Sample Population :- Who is to be surveyed? And now my

task was to define the target population, which will be sampled from the
number of students. My target population was mainly the students of
MCA, BCA, M.Tech., B.Tech. department of different colleges.

2.3.B Sample Size :- Large sample give more reliable result than
small sample, so for this reason I had taken around 500 students to whom
I should focus.

2.3.C Sampling Method :- I had used convenient sampling method

for this project work.

2.4 CONTACT METHOD :

Once the students and colleges list had been decided now my task was how
to contact them and for me there only one way of contacting them –

 Personal Interview :- This method was the most appropriate way

of survey, because by personal interview I came to know their views
about “ARDENT”, their personal behavior and many more things.

2.5 RESEARCH INSTRUMENTS :

 Questionnaires :- From the various ways of research instruments

of collecting data I had used only Questionnaires technique to find out
the various information about the students such as their Department,
Semester, area of interest (summer project/training), etc. And this was

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 the technique which I felt the best way to extract information about
the students.

3. ANALYSIS OF DATA :

 Student’s awareness about ARDENT COMPUTECH

PVT.LTD.

Table 1:
DESCRIPTIONS NO. OF STUDENTS PERCENTAGE

Yes 225 45%

No 275 55%

Total 500 100%

Source: Data collected from the field.

 Satisfaction level of the students, trained by

ARDENT.

Table 2:

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 DESCRIPTIONS NO. OF STUDENTS PERCENTAGE

Highly Satisfied 10 30%

Satisfied 22 67%

Not Satisfied 1 3%

Total 33 100%
Source: Data collected from the field.

 Different organizations preferred by the students for

their training.

Table 3:
NAME OF COMPANY NO. OF STUDENTS

ARDENT 122

CMC 97

IBM 88

GLOBSYN 48

Others 79

No preference 66

Total 500

Source: Data collected from the field.

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χ2 test to analyze the preference of different
companies :

Ho : There is no significant difference in the preference of different

companies.

H1 : There is significant difference in the preference of different companies.

(O − E ) 2
χ 2 =∑ i i
χ: 2
5
Ei
Where, Oi = Observed frequency.

Ei = Expected frequency.

Oi Ei
( Oi – Ei )2
122 500/6 = 83.33 1495.37

97 500/6 = 83.33 186.87

88 500/6 = 83.33 21.80

48 500/6 = 83.33 1248.20

79 500/6 = 83.33 18.75

66 500/6 = 83.33 300.33

3271.32

3271.32
χ 2 =∑ = 39.25
83.33

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Calculated = 39.25

χ 52
Tabulated = 11.07

χ52
Here, Calculated is greater than Tabulated .

χ 52 χ 52

So, Ho is rejected.

3.1 SWOT Analysis of ARDENT:

4. FINDINGS :
• From the above fig. 1, it is clear that awareness among the students
about Ardent Computech Pvt. Ltd. is 45% and from the company view
point it is relatively good.

• In fig. 2, the scenario is very good as 30% + 67% i.e. 97% of the
trained students has said that they are satisfied with the training
quality of Ardent Computech Pvt. Ltd..

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 • In fig. 3, also the graph shows a very good response from the students.
Number of students preferring ARDENT for their training is highest in
position. Whereas companies like CMC & IBM are not much below from
ARDENT. Student’s preference for CMC & IBM are also in the high
altitude.

• Although we have found that in fig. 1, number of students know about

ARDENT is 225, but in fig. 3, number of students preferring ARDENT for
training is just 122.

• By the χ2 test, it has been found that there is significant difference in

the preference of different companies.

5. LIMITATIONS :
• Due to lack of time, we could not get more number of students.
• Some students were unaware of their summer training and thus failed
to give their preference.
• While filling up the questionnaire some students took suggestions from
their classmates and friends.
• Few students handed us the half-filled questionnaire.
• Few students had preferred two companies at the same time. For e.g.-
ARDENT, CMC or ARDENT, IBM or CMC, IBM.
• Since college location was not known to us, so we were unable to
reach at time.
• Girls students were not willing to share their views and preferences.

6. RECOMMENDATIONS AND SUGGESTIONS:

• Lack of information about the training courses/modules provided by

the Ardent Computech Pvt. Ltd.. Most of the students whom I meet
during my survey told me that that they are unaware of the training
modules and courses. This is mainly because of the lack of marketing
the products/ services by the company.

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 So, I would suggest that the company should promote its brand in
more aggressive manner.

• Wrong perception regarding the training quality of Ardent Computech

Pvt. Ltd. should be improved. Most of the students do not want to do
their summer project/training from Ardent as mainly because of their
wrong perception regarding the teaching/training quality.
So, I would suggest that some highly qualified trainer should be made
to look after them for giving a free demo class, so that the wrong
perception could be minimize from the minds of the students.

• Image of the Ardent Computech Pvt. Ltd. should be improved in the

colleges. Most of the students that we had interviewed said that their
college has a tie-up with some other training company.
So, I would like to suggest that the company should make more efforts
in tie-up with the colleges so that they can get more number of
students.

• Branch at Durgapur is neither spacious nor air-conditioned. Most of the

students who were the trainee at Ardent said that the branch is not
spacious and not a single air-conditioner is available.
So, on view point of the previous trained students I would recommend
that the company should at first extend its area and should provide air-
condition for the students.

CONCLUSION

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Maintaining the market condition becomes an immense important section in
any organization for the smooth and profitable function. For the bright future
of organization dispatch performance is needed.

It is the first target of any organization to fulfill the customers demand and
this can be done only by doing their work in right direction.

On the basis of the field of every sort of data collected after inspecting and
collecting information from various students of various institutes it has been
found that ARDENT COMPUTECH PVT. LTD. is now in average position in the
market field and by giving special attention in some fields it can become
better one among the leading companies in the market sector. Some
necessary suggestions is being mentioned which might help Ardent to make
their process.

After long analyses it can be said that, although ARDENT COMPUTECH PVT.
LTD. is an ISO 9001-2008 certified company still students expect a lot from
the company. Student’s preference gets change from time to time due to
some significant reasons but to retain those willing students, the company
have to increase its promotional activities. Also the company have to look
towards its competitor’s market strategy.

We had used χ2 test, and the result was, there is significant difference in the
preference of different companies. Regarding awareness number of students
knows about ARDENT was just 225 and among them only 122 students has
preferred ARDENT for their training. So, the company have to make new
innovative approaches and strategy to minimize the gap.

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 BIBLIOGRAPHY

 Kothari, C.R. : Research Methodology, revised 2nd edition,2007, New

Age International Publishers, New Delhi.
 Kotler, Philip : Marketing Management, 2003, Pearson, Delhi.
 www.ardentcollaborations.com

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