Increasing Community Engagement

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Introduction Packet

sk@swiftkickonline.com www.swiftkickonline.com 877-479-4385

About Swift Kick

In the beginning...

Vision:
Swift Kick is the premier resource to help colleges create, increase, and measure both online and offline student engagement

History:
Originally incubated in New York City dance clubs, Dance Floor Theory developed as a model for community engagement and quickly evolved to become applicable to communities of all types. Wanting to spread DFT further, Tom Krieglstein and Kevin Prentiss launched Swift Kick in 2004. Between long hours of brainstorming, writing, and ping-pong, Tom and Kevin drafted the first DFT curriculum to help colleges increase campus engagement. DFT enjoyed immediate success and, within four years, Swift Kick pulled off a three-peat as Campus Speaker of the Year. Two years later, Swift Kick created their now award winning training called The Secrets Behind Facebook, Twitter, and Your Digital Identity as a way to help individuals and communities better understand and leverage online tools for increased engagement. Swift Kick now works with colleges, corporations, organizations, and the United States Military. After seven years, the mission of helping communities create, increase, and measure member engagement remains the same.

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About Tom Krielgstein

Tweet Me!
@tomkrieglstein

linkedin.com/in/tomkrieglstein

tomkrieglstein.com

Bio:
Tom is an internationally recognized speaker, writer, and consultant on creating community, increasing group engagement, and fostering retention. He has worked with over 200 institutions around the U.S. and the world, including University of Wisconsin-Madison, the US Military, and Disney. From successful internet entrepreneur at 21 to three-time Campus Speaker of the Year by the age of 28, Tom has walked the walk and talked the talk. His facilitation style wraps the audience into a whirlwind of self discovery that continues long after the program has ended. Blending together his technical aptitude with masterful storytelling, audiences all over the globe have been inspired and motivated by Tom. From the first moment, you'll see why he is the premier educator on community engagement.

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Whoo hoo!

About Dance Floor Theory

Overview:
Dance Floor Theory is an experiential learning program in which dance floors are used as a metaphor for real-life communities, like those at schools and companies. Just like on a dance floor, every community experiences varying levels of engagement between those fully involved and those lurking on the edge. The same tactics to create successful social change on a dance floor (connections, relationships, models of success, and motivation) also work to increase engagement within any community. DFT provides community managers a new model for creating community, increasing group engagement, and fostering retention.

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Tell me more.

About Dance Floor Theory (cont.)

Main Outcomes:
1) New paradigm to look at the problem of apathy 2) Recognizing and labeling the five stages of engagement 3) Defining new goals for engagement 4) Learning how to move beyond poster/email/flier marketing 5) Blender Events as a new tool to increase relationships 6) 4 Rules for creating successful Blender Events 7) Making any event contagious and fun 8) 4 steps to move a campus from apathy to engagement 9) Moving from engagement gatekeepers to facilitators as leaders

Notes:
DFT is a program for community managers on how to increase and measure member engagement. A typical keynote lasts 1-2 hours, a training lasts 3-4 hours, and a retreat can go up to 3 days.

Additional Info
1) The Website/Intro Video - http://twt.fi/V3Ba 2) The Slides - http://twt.fi/J18I 3) The Blog - http://twt.fi/UeNT

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Like

About The Secrets Behind Facebook

e crets Be hind: The S

& your digital identity

Overview:
Students spend more time on Facebook than in class. In just five years, online social sites became bigger than TV. Along with massive growth came predators, identity theft, wasted time, destroyed reputations, and hacked machines. A city with 400 million people has its dangers, but it also has incredible opportunities. With 70% of employers prescreening applicants based on digital identities, learn how to get ahead by leveraging your digital identity to your advantage both in school, as a student leader, and out of school, for your career.

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Go on...

About The Secrets Behind Facebook (cont.)

Main Outcomes:
1) Outline generational gaps vs technological gaps 2) Introduce the 3 themes of the web 3) Define digital identity and physical identity 4) How employers use Social Media in hiring 5) Identity your digital identity type 6) How to network online 7) Examples of Facebook successes 8) 5 tips to leveraging Social Media 9) Define Google as your new resume

Notes:
SBF is really 3 different programs. One program is an open campus lecture for regular students. One program is a training for student leaders. One program is a training for faculty, staff, and administration. Each talk typically lasts 1-1.5 hours.

Additional Info
1) The Intro Video - http://twt.fi/rTFp 2) The Slides - http://twt.fi/1YZ4 3) The Blog - http://twt.fi/TCqi

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Im Blushing.

Recommendations

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Recommendations

swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Recommendations

I wanted to thank you so much for arranging to have SWIFT KICK be our DSU Program Board leadership retreat facilitator. The weekend your company designed was absolutely perfect. My students cant stop talking about it. We learned so much useful information and in such a fun way. What great team building sessions and exercises. Everyone really got to know each other very well and came away with such positive memories and stories. They came to the retreat unsure if this was where they fit in on campus and left a team and a family and friends for life. I loved the stories shared, the exercises, the enthusiasm yall showed and how much attention to detail you put into every group you work with. People are still using the catch phrases you taught them and it has been months since you were here. I just wanted you to know that SWIFT KICK definitely made a positive impact on me and my students and we look forward to working with you in the future. You and Kevin make a great team and I would love to serve as a reference for you in the future. Feel free to have anyone call me if they have any questions about what a great job you do as I am proud to call myself not only a customer, but also a fan and a friend. Take care! Swift Kick rocks! Boyd Jones Campus Programs Director Winthrop University 803-323-2108 jonesbj@winthrop.edu

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Current Partner Institutions + 200 Others

Thats a lot!
swiftkickonline.com --- 877-479-4385 --- sk@swiftkickonline.com

Feedback
Overview:
After every program, our hosts fill out a Post Program Survey and rate various topics on a scale of 0-100%(best). Heres a summary of the results...

Yah Data!

96% 99% 94% 99%

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L e t s G e t S t a r t e d !

A new school year is right around the corner, book your training today.

sk@swiftkickonline.com 877-479-4385

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