Ceb Playbook Brand - 06 02 10

BRAND
IDENTITY
27 May 2010
Contents
OUR BRAND Brand...........................................................................1:2 . Brand.positioning..................................................1:3 . Our.brand.positioning.statement................. 1:4 . Our.brand.personality.attributes...................1:5 . Our.elevator.pitch.................................................1:6 . OUR WORDS Our.brand.voice.....................................................2:2 OUR LOGO Our.logo....................................................................3:2 . Logo.versions........................................................ 3:3 . Clear.space............................................................. 3:4 . Ideal.and.minimum.size.................................... 3:5 Logo.placement................................................... 3:6 . Page.header.layout..............................................3:7 Internal,.acquisition,.................................................. . and.subsidiary.logos.......................................... 3:8 Incorrect.logo.use............................................... 3:9 . Corporate.Leadership.Council.logo..........3:10 . OUR BRAND ELEMENTS Typography............................................................ 4:3 . Brand.colors........................................................... 4:6 Practice.colors....................................................... 4:7 Presentation.color............................................... 4:8 Color.use.................................................................. 4:9 Arrow....................................................................... 4:10 Action/reaction.graphics.................................4:11 Pattern.....................................................................4:12 . Grid............................................................................4:13 OUR BUSINESS SEGMENT ELEMENTS Support.for.Midsized.Organizations...........5:2 . CLC.Practice.Color.............................................. 5:3 BRAND RESOURCES More.information...................................................8:1 . CEB CONFERENCES Personality.attributes........................................ 6:2 . Colors........................................................................ 6:3 . Cube........................................................................... 6:4 Pattern...................................................................... 6:11 . How.we.look.in.the.marketplace................6:12 . OUR APPLICATIONS How.it.comes.together......................................7:2 How.we.look.in.the.marketplace..................7:3 .
OUR BRAND
1:1
OUR BR aND
Brand
Our brand represents who we are. It reflects our character as an organization and makes a promise about what we achieve for those we serve. Each of us has a role to play in bringing this promise to life. The following pages introduce the different elements that signal our brand. By using these elements consistently, we strengthen our representation of The Corporate Executive Board experience.
1:2
OUR BR aND
Brand positioning
A positioning statement provides the underlying foundation for what we do and how we communicate.
Our brand positioning is the memorable and differentiating idea about us that customers and prospects (should) have in their minds. It is also a promise thats experienced every day, in ways big and small, through actions, products, services, and messages.
1:3
OUR BR aND
Our brand positioning statement
The Corporate Executive Board provides authoritative and timely guidance to enable business professionals to take decisive action. Our insights and global network help organizations work smarter and faster and deliver superior outcomes.
authoritative and timely guidance
We are confident in our insights and answers. We are telling our network what they need to hear right now.
enable business professionals
We serve knowledge workers and functional leadership as professionals.
decisive action
Our insights and answers drive better decisions and smarter, faster action in the organizations we serve.
insights
Analysis and insight are the foundation of what we do.
global network
Network is the heart of our differentiation and encompasses employees, professionals, and data sources.
organizations
Companies, not-for-profits, governmentall benefit from a CEB relationship.
superior outcomes
We inform tangible business outcomes as well as team and individual success.
1:4
OUR BR aND
Our brand personality attributes

Brand personality attributes describe the character and spirit of our brand.
INSPIRED
Vibrant color Thoughtful use of photography and icons
Driving intellectual energy and interest, a thirst for learning
CONNECTED
Insights tied to action Use of quotes and graphics demonstrates dialogue
Being an indispensable influence, helping our network make better decisions
CONFIDENT
Bold use of color and typography Projection of optimism and leadership
Willing to stand out from the crowd with a unique, well-supported perspective
DISCOVERING
Insights provided up front, backed up by proof points and research Essential information is called out
Uncovering new ideas and answers
1:5
OUR BR aND
Our elevator pitch

An elevator pitch is a short, conversational way each and every one of us describes what we do.
The Corporate Executive Board is where the worlds best companies turn for guidance. We help executives and business professionals work smarter, faster, and more effectively in their role within their company. Fueled by our global network, we find out what executives need to knowand donext.
1:6
OUR BR aND
OUR WORDS
2:1
OUR WORDS
Our brand voice

Our brand voice is how we bring our brand to life through language. The following definition and description of our voice serves as a helpful reminder of what we wish to achieve in both the tone and content of our communications.
What you absolutely need to hear.

The right guidance is indispensable for making the right decisions. Comprehensive and compellingits input and insight that drive action. Successful executives and professionals tune in to the essential source that propels smarter, faster, more confident choices. The voice of The Corporate Executive Board tells you what you absolutely need to hear.
2:2
OUR WORDS
OUR LOGO
3:1
OUR LOGO
Our logo
The Corporate Executive Board logo is the simplest, most immediate, and most recognizable representation of our brand. The bold symbol and wordmark builds off our heritage while communicating with a modern, direct, and confident language that embodies our core positioning.
CARRIER BLOCKS
ARROW COLUMNS FOUNDATION WORDMARK
SYMBOL TAGLINE
LOGO
Our logo is composed of four elements: our symbol, wordmark, carrier blocks, and tagline. Our symbol is a modern interpretation of a classic structure, which represents our expertise and knowledge. The symbol is composed of three elements: the arrow,
columns, and foundation. The arrow illustrates how we enable businesses and executives to move upward through our insights. The four columns represent each of our four values: force of ideas, spirit of generosity, member impact, and stewardship of exceptional talent. The foundation is our membership.
Our logo is a valuable asset and care must be taken to ensure correct application in every instance. Following these guidelines will help to reinforce our brand by providing consistent representation wherever our logo appears.
3:2
OUR LOGO
Logo versions
The Corporate Executive Board logo used on an application will often depend on the background color and printing method. Three versions of the logo have been created, allowing our logo to appear in black on any background color. The consistent use of color for our logo will help build recognition for our identity.
BLACK LOGO
Use the primary all black logo on white or light-colored backgrounds.
Filename: CEB_k_tm.eps (also available in jpg format)
BLACK LOGO WITH WHITE TAGLINE

Use the white tagline logo on a gray or medium-colored background.
Filename: CEB_k_w_tm.eps (also available in jpg format)
BLACK LOGO WITH WHITE FRAME

Use the white frame logo on a black background to preserve the integrity and legibility of our logo.
Filename: CEB_w_tm.eps (also available in jpg format)
3:3
OUR LOGO
Clear space
The Corporate Executive Board logo is an important asset. Always position it for maximum impact and give it plenty of room to breathe. This will ensure the logos presence and legibility.
CLEAR SPACE
Clear space frames the logo, separating it from other elements such as headlines, text, imagery, and the outside edges of printed materials. A minimum amount of clear space must surround the logo at all times. This space is equal to half the length of one carrier block and extends from the edges of the carrier blocks. This clear space measurement applies to all versions of our logo. In general, a larger amount of visually uninterrupted space should be kept clear for optimal visibility.
1/2 CARRIER BLOCK
BLACK LOGO
BLACK LOGO WITH WHITE FRAME
3:4
OUR LOGO
Ideal and minimum size

The Corporate Executive Board logo is an important asset. Always be conscious of the readability and clarity given the space available. This will ensure a consistent experience across our deliverables.
IDEAL SIZE*
In most instances the CEB logo should be used at the ideal size: 1.85 wide by 0.98 tall. When using a standard 12-column grid, the practice/program identification should begin at the second column following the logo. In all uses there must be a minimum of one-half carrier block between the logo and program/practice identification.
COLUMN
INTEGRATED SALES EXECUTIVE COUNCIL SALES AND MARKETING CENTER OF EXPERTISE
GUTTERS COLUMN
PORTRAIT LETTER
INTEGRATED SALES EXECUTIVE COUNCIL SALES AND MARKETING CENTER OF EXPERTISE
GUTTER
LANDSCAPE LETTER
MINIMUM SIZE
When reproducing the logo, be conscious of its size and legibility. To ensure quality reproduction, the full logo must appear no smaller than .8" wide. To allow for applications at a very small size, the logo can be scaled to a minimum of .6" when the tagline is removed. When embossing the logo should be no smaller than 2" wide and the tagline should not be included.
.8" LOGO MINIMUM SIZE
.6" LOGO WITHOUT TAGLINE MINIMUM SIZE
* Web standards will be rolled out separately.

3:5 OUR LOGO
Logo placement
The preferred placement for The Corporate Executive Board logo is in the top left corner of materials. Consistency in placing the logo will help create a distinct and proprietary look throughout all our applications.
INSIGHT ONE-PAGER
Place the logo equidistant from the top and left-hand side of the application. The space between the logo and the side of any application should be a minimum of one half carrier block. On most of our standard-sized applications (8.5" x 11"), such as brochures, one-page information sheets, and research decks, our logo will be placed .5" from the top left corner. Instances may arise within our design system where function prevents us from placing our logo in the top left corner. These instances should be treated as necessary exceptions rather than the rule.
.5"
.5" PRaCTICE NaME PROGRAM NAME
Direct title second line

CORPORATE BROCHURE .5" .5"
Situation statement begins he mi. Sed pulvinar, felis id consect mattis elit, a facilisis tortor nibh id conssium ectetuer malesuada insight opening begins here viva mi. Sed pulvinar, felis id consect mattis elit, a facilisis tortor nibh conssium ectetuer malesuada, e
POTENTIAL
Secondary body copy can charts and graphs and list Nullam sit ametus enim. Su
Secondary body copy can be used to describe charts and graphs and list related information. Nullam sit ametus enim. Suspendisse idus velit vitae.
INSIGHT
-0.9
AC
3:6
OUR LOGO
Source: SEC Solutions research; Sales Executive Council research
Page Header Layout

The page header will be a common element across many deliverables. Placing and sizing the elements properly will ensure a consistent and recognizable look.
HEADER SKELETON
This refers to the common elements that will be present in the header. The logo, should be the standard size of 1.85 wide by 0.98 wide and the program/practice identifier should be aligned in relation to the top of the logo. In many cases the header will be accompanied by a page title. If this is the case the top of the page title text should be top aligned with the logo tagline. The space between the bottom of the page title and the divider line (or bottom edge of the color bar) should be .25 inches.
BASIC HEADER ELEMENTS (WITH PAGE TITLE)
PRaCTICE NaME
PROGRAM NAME
.25
Direct title goes here second line
COLOR BAR
There are three treatments for the color bar that can be applied to compliment the header format. The color bar should appear in the practice color in almost all cases. The thickness of the slim color bar as it appears within the page (not including bleeds) should be .25 inches. Generally, the slim color bar is used to denote research material while the full top or full side color bar should be used for marketing oriented material.
Situation statement begins here vivamus luc amet mi. Sed pulvinar, felis id consectetuer ma SLIM COLOR BAR nisl mattis elit, a facilisis tortor nibh quis leo. Se .25 .25 felis id conssium ectetuer malesuada, enim nisl Key insight opening begins here vivamusTOP Direct title goes here FULL luctu second line .25 COLOR BAR mi. Sed pulvinar, felis id consectetuer malesuad Situation statement begins here vivamus luctus w sit amet mi. Sed pulvinar, felis id consectetuer tortor nibh quis leo. Sed p mattis elit, a facilisis malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl conssium ectetuer malesuada,here enim nisl mattis Direct title goes
PROGRAM NAME
PRaCTICE NaME PRaCTICE NaME
PROGRAM NAME
mattis elit. Key insight opening begins here vivamus second line luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis Situation statement begins here vivamus luctus w sit leo. Sed pulvinar, felis id conssium ectetuer malesuada, amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis. enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl FULL SIDE COLOR BAR (LANDSCAPE ONLY) can be used to describe Secondary body copy POTENTIAL mattis elit. Key insight opening begins here vivamus POTENTIAL charts and graphs and list luctus elit sit amet mi. Sed pulvinar, felis related information. id consectetuer Nullam sit ametus enim. Suspendisse idus PROGRAM NAME malesuada, enim nisl mattis elit, a facilisis tortor nibh quis velit. leo. Sed pulvinar, felis id conssium ectetuer malesuada, Direct Title Goes Here Secondary body copy can enim nisl mattis elit, a facilisis. be used to
PRaCTICE NaME
Secondary body copy can be used to describe charts and graphs and list related information. Nullam sit ametus enim. Suspendisse idus velit.
Secondary charts and Nullam sit a velit.
-0.9
107%
-0.10
-0.05
describe charts and graphs and list -0.9 related information. Nullam sit ametus ROUNDTaBLE CaN HELP yOUR CURRENT INITIaTIVE HOW THE enim. Suspendisse idus velit vitae. Identifying Cost Reduction Identify.opportunities.relative.to.cost.leaders.through.the. Secondary body copy Opportunities Roundtables.benchmarking.surveys,.documented.best. can be used to describe POTENTIAL charts and graphs and list related information.
practices,.and.client.case.studies.
80%
Influencing Customer Discover.the.techniques.and.practices.that.service.center. Source: SEC Solutions research; Sales Behavior leaders.use.to.influence.customer.behavior.beyond.the.four. Secondary body copy can be used to walls.of.the.center. Executive Council research describe charts and graphs and list
n = 2,400.
Nullam sit ametus enim. Suspendisse idus velit.
100%
120%
assessing Outsourcing Connect.with.the.Roundtable.to.determine.the.appropriate. enim. Suspendisse idus velit vitae. Potential use.of.outsourcing.as.a.part.of.your.overall.shared.services. strategy.
INSIGHT DOCUMENT
related information. Nullam sit ametus
n = 2,400.
-0.9
107%
Driving Continuous Improvement
Use.the.Roundtable.to.identify.continuous.improvement. programs.and.methodologies.that.leading-edge.companies. are.embedding.in.their.day-to-day.operations.
80%
-0.10 -0.10
-0.05
80%
100%
120%
n = 2,400.
-0.05
n = 2,400.
3:7
OUR LOGO
INSIGHT DOCUMENT
n = 2,400.
n = 2,400.
Internal, Acquisition, and Subsidiary Logos

Internal logos have been redesigned to match the new CEB logo and live successfully within our brand architecture.
COMPOSITION OF INTERNAL LOGOS
EQUAL IN SIZE
CUSTOM ICON CHOSEN BY GROUP OR DEPARTMENT
WOMENS LEADERSHIP FORUM
GOTHAM BOLD 9/11. CEB BRAND COLORS ONLY MAX 3 LINES
Acquisitions that are intended to be folded into the CEB brand will have a combined logo treatment for a designated period of time (timeline decided by M&A or marketing team). After the adjustment period is over, the acquisitions previous logo will be dropped, and the CEB logo will be used alone.
COMPOSITION OF ACQUISITION LOGOS
EQUAL IN SIZE BAR COLOR DETERMINED BY COLOR OF ACQUISITION LOGO ACQUISITIONS LOGO
EQUAL DISTANCE
Subsidiary companies that are wholly independent from The Corporate Executive Board will maintain their original logos and will rarely be combined with the CEB logo. Should a combination be needed it will be created identical to the acquisition logo treatment.
3:8
OUR LOGO
Incorrect logo use

The integrity of The Corporate Executive Board logo must be respected at all times. Do not stretch, condense, or otherwise morph it. Any modification of our logo confuses its meaning and diminishes its impact. Never redraw our logo, translate it, or alter the placement and size relationship between its elements.
Do not alter the color of any element of the logo. Do not recreate our logo type in another typeface.
Corporate Executive Board

WHAT THE BEST COMPANIES DO
Do not remove the carrier blocks from the logo. Do not place imagery or pattern within the carrier boxes.
Do not distort or alter the logo. Do not use the wordmark alone. Use of the symbol independent from the full logo will be permitted in a case-bycase basis. Approval must be granted by the director of brand in the marketing department.
Do not rearrange the elements or change the scale of our logo. Do not create new logos from elements of our corporate logo.
MARKETING LEADERSHIP COUNCIL
3:9
OUR LOGO
Corporate Leadership Council Logo

Corporate Leadership Councils logo will be used in its entirety as a replacement for the CEB logo in all print, web, and multimedia products for the CLC suite of products. All logo standards that apply to the CEB logo also apply to the CLC logo.
CORPORATE LEADERSHIP COUNCIL
CORPORATE EXECUTIVE BOARD
CLEAR SPACE
A minimum amount of clear space must surround the logo at all times. This space is equal to half the length of the symbol carrier block and extends from the edges of the carrier blocks. In general, a larger amount of visually uninterrupted space should be kept clear for optimal visibility.
PRINT SIZE
In most instances the CLC logo should be used at the ideal size: 2.25 wide by 0.98 tall. When reproducing the logo, be conscious of its size and legibility. To ensure quality reproduction, the full logo must appear no smaller than 1.0625" wide. To allow for applications at a very small size, the logo can be scaled to a minimum of .8075" when the tagline is removed. When embossing the logo should be no smaller than 2" wide and the tagline should not be included.
DIGITAL SIZE
In most instances the CLC logo will appear on the web without the Corporate Executive Board tagline. Web size should range from a minimum of 40 pixels to a maximum of 80 pixels tall and should follow the guidelines for correct logo use defined earlier in this guide. Multimedia or vector based digital usage size should closely follow the print standard sizing and guidelines for tagline usage.


1.0625" MINIMUM SIZE, TAGLINE AND NO TAGLINE
.8075"
NOTE: Corporate Leadership Council is the only practice/ program with an approved logo other than the CEB logo. No modifications to this logo are to be made for any purpose.
3:10 OUR LOGO
OUR BRAND ELEMENTS
4:1
OUR BR aND ELEMENTS
In addition to our logo, The Corporate Executive Board design system provides a set of brand elements that tie together the look and feel of our materials. These elements include typography, color, the arrow, and our pattern. Use these artifacts thoughtfully. If we overuse or distort them, they will lose their meaning and effect.
4:2
OUR BR aND ELEMENTS
Typography
Gotham and Mercury help build our typographic voice. They are essential parts of our brand that help bring unity and clarity to all our communications. The consistent use of Gotham and Mercury typefaces will create a familiar and distinctive look.
GOTHAM
LIGHT
USE:
For headlines, call-outs, and display copy
Mercury
ROMAN
USE:
For body copy, call-outs, and display copy
abcdefghijk. ABCDEFGH abcdefghijk aBCDEFGH abcdefghijk ABCDEFGH

The Gotham typeface is a modern sans serif font that excels as display text.
BOOK
SEMIBOLD
a b cdef g h ijk A BCDEFGH abcdefghijk ABCDEFGH
BOLD
Mercury is a high-performance serif font that was created to be extremely legible and contains a wide range of numerics for use in charts and graphs.
Our brand typefaces, Gotham and Mercury, each have an elegant sophistication yet appear approachable and informative. Together they allow us to speak in a clear, confident, knowledgeable voice. For emphasis within documents use of capping and bold should be chosen before the use of italic font faces.
4:3 OUR BR aND ELEMENTS
WEB AND E-MAIL

For Web and e-mailbased applications such as newsletters and our Web site, Arial headers and Verdana body copy will be used.
OFFICE DESKTOP FONTS

On desktop-originated documents such as those created in Word or PowerPoint, use Arial. On our stationery, use the typeface Times.
Typography Usage: Separate

Gotham and Mercury are typefaces that can work together and stand alone. On this page you will find examples of pages that use strictly Gotham and pages that use strictly Mercury.
GOTHAM
Gotham based documents: Merchandiser Presentation Web Application
VERSATILITY:
Gotham can be used for page titles, section headers, body copy, graphical identifiers, and footnotes. Use a comfortable combination of Bold, Book, and Light weights to show hierarchy on a page.
IDENTIFY COST-REDUCTION OPPORTUNITIES

The Problem: In todays economy, service center leaders are challenged to do more with less. The Solution: Our process-level benchmarking surveys provide a customized Opportunity assessment Report that highlights the differences between your practices and those employed by cost leaders.
SHARED SERVICES ROUNDTABLE FINaNCE aND STRaTEGy PRaCTICE
SOLUTIONS FOR YOUR CRITICAL INITIATIVES
The.Shared.Services.Roundtable.can.streamline.your.critical.projects,.making.you.and.your.team.more. e ..cient.and.e .ective.
HOW WE PARTNER WITH YOU

yOUR CURRENT INITIaTIVE HOW THE ROUNDTaBLE CaN HELP Identify.opportunities.relative.to.cost.leaders.through.the. Roundtables.benchmarking.surveys,.documented.best. practices,.and.client.case.studies. Discover.the.techniques.and.practices.that.service.center. leaders.use.to.influence.customer.behavior.beyond.the.four. . walls.of.the.center. Connect.with.the.Roundtable.to.determine.the.appropriate. use.of.outsourcing.as.a.part.of.your.overall.shared.services. strategy. Use.the.Roundtable.to.identify.continuous.improvement. programs.and.methodologies.that.leading-edge.companies. are.embedding.in.their.day-to-day.operations.
BENCHMaRKING Participate.in.online.benchmarking. surveys.to.identify.strengths.and. opportunities. you Receive: Access.to.12.benchmarking.surveys.that. highlight.process.strengths.of.cost.leaders Custom.Opportunity.Assessment.Reports. to.highlight.gaps.in.current.processes
BEST PRaCTICES aND OPPORTUNITIES Use.best.practices.to.identify.quick.wins. to.implement.for.minimal.e .ort.and.cost.
Identify COST-REDUCTION SOLUTIONS Cost-Reduction Opportunities

Partner.with.Roundtable.senior.advisors.to. assist.with.implementation.guidance.and. prioritization.of.solutions. you Receive: Guidance.from.Roundtable.senior.advisors. on.continuous.cost-reduction.tactics. employed.at.best-in-class.centers assess Outsourcing
Influence Customer Behavior
you Receive: Access.to.best.practices.across.12. processes.that.help.clients.identify. solutions.based.on.savings.potential.and. ease.of.implementation Access.to.practices.employed.by.your. peers.as.well.as.more.than.600.tools.and. templates.to.help.clients.implement.costreduction.tactics
Potential Access.to.more.than.5,700.networking. contacts.and.50+.live.webcasts.with.client. companies.to.discuss.how.they.have. implemented.best.practices

Fast,.reliable.feedback.from.client. Improvement companies.on.tips.and.questions.related. to.your.cost-reduction.strategy External Consulting Time Saved: More than Three Months of Consulting Services
Drive Continuous
Benchmarking Fees Saved: $120,000

2009 The Corporate Executive Board Company. All Rights Reserved. SSR1B0YGTZ
External Consulting Time Saved: One Month of Consulting Service
2009 The Corporate Executive Board Company. All Rights Reserved. SSR1B0YGTZ
Mercury
Mercury based documents: Long Form Study White Paper Brochure
READABILITY:
Mercury can provide an easy-to-read alternative for lengthy blocks of text. It can provide a serious tone to an important note, but can be playful or actionable in a well-placed quote or call out.
You can get the competitive advantage youre striving for. You just need the right resources.
At the Corporate Executive Board, we harness the collective wisdom of our executive network to bring you the proven solutions you need to get ahead. Whatever function youre a part of, our priority is connecting proven business insights to your professional outcomes. We give you the knowledge and the tools you need to guide your team through todays complex economic landscape. Weve built our offerings to meet the unique needs of your function, but we also understand how important it is for you to connect within your own organization. With programs available for every part of your business, you can choose to let our community foster yours. We spend every day talking with your peers, listening to their challenges and hearing their ideas so that we can provide best practices that drive superior results. At its best, our work is able to shape strategic debate and to accelerate tactical implementation in even the most progressive organizations.
ADM1AXI1C7 2009 Corporate Executive Board. All Rights Reserved.
Resources That Fit Your Schedule
We know how valuable your time is. Our wide range of deliverables has something that will t your day, whether you have a two-hour plane ride or a ten-minute coffee break.
Have less than an hour? Pick up one of the following: Executive summaries Case studies Benchmarks Datasets Tools Have some more time? Full-length research studies Teleconferences Executive Retreats Leadership Academies Online networking One-on-one support Get immediate online access to thousands of resources 24 hours a day. Attend an all-day meeting or one that lets out before lunch. Fly to an Executive Retreat or have us come to you for an onsite. Whatever your availability, its easy for you to get the most out of the Corporate Executive Board.
DISCOVER FOR YOURSELF WHAT THE BEST COMPANIES DO
+1.571.303.XXXX NAME@executiveboard.com
Chicago > London > New Delhi > San Francisco > Sydney > Washington, D.C www.exbd.com
ADM1AXI1C7 2009 Corporate Executive Board. All Rights Reserved.
4:4
OUR BR aND ELEMENTS
Typography Usage: Combined

Gotham and Mercury are designed separately but work harmoniously together. Pair these typefaces in endless combinations for quick readability and easily decipherable hierarchy.
MEET CLaRE
They are generous with their time and advice, service oriented and keen to please. I think that in order to work here you must be conscientious, eloquent and have the ability to constantly re prioritise tasks.
What attracted you to CEB? I was looking for a graduate role in a company that would give me exposure to the corporate business world and a chance to build my career. What was important to me was that the culture and feeling of the company felt right rather than a specific role.
CURRENT.ROLE:
FINANCE AND STRATEGY PRACTICE
CONTROLLERS LEADERSHIP ROUNDTABLE
2010 Annual Accounting Conference

Staff Briefing
14 September 2010 Washington, D.C. 2 November 2010 Palo Alto, Calif.
8:00 a.m.4:00 p.m. EDT
What gets you out of bed in the morning? The variation of the role, working on such a diverse portfolio, the prospect of a challenge and the opportunity to speak with top executives. What has been your most inspirational moment and why? Earning my place on a team incentive trip to Miami was brilliant and definitely the highlight of my time here at CEB. Getting a personal email from Tom Monahan (CEBs CEO) in the week when I worked on a new teleconference format was also a great moment in my time here so far. How would you describe the working environment within CEB? Energetic, team spirited and enthusiastic. There is a strong service ethic in the work culture here and a willingness to help each other. What is the biggest challenge you have faced so far in your CEB career? I think that the biggest challenge is to ensure that each member grasps the business model of the company and therefore has an understanding of how to use us most effectivelythis is a constant challenge for us. What skills and qualities do CEB employees possess? They are generous with their time and advice, service oriented and keen to please. I think that in order to work here you must be conscientious, eloquent and have the ability to constantly re prioritise tasks. What is the best thing about the people you work with? They are helpful, enterprising, fun and dedicated.
8:00 a.m.4:00 p.m. PDT
question about IFRS: how much preparation is enough?
Youre Invited. Controllers are asking one

Only 25% of Companies Have Dedicated Resources to the Transition Many Controllers struggle to understand and assess the impact of converting to IFRS. Despite the lengthened timeline for a transition, many companies are still pursuing low-cost measures to prepare for a move to IFRS.
Dedicated IFRS Resources
Senior Member Services Analyst

YEAR.JOINED.CEB. AND.FIRST.ROLE:.
2007Member Services Analyst

JOB.HISTORY:.
Environment AgencyFacilities Assistant Two ski seasons working in Chalets in the Alps
UNIVERSITY:.
What does your role involve? Every Analyst/team at CEB is different and works along different dynamics which is something I think is great and keeps the role interesting. My role varies from scheduling conversations between my Account Director and members, recruiting executives to meetings, organising member and team events, arranging logistics and preparing for trips to visit members, data entry, responding to member requests, tracking the resource consumption of the membership and reengaging problem members. Can you describe your typical day? There is no such thing as a typical day as an Analyst. For starters your to do list is never finished which is both a challenge and a bonus as your work is constantly varied and no day is the same. Generally I will have a must do list, that I work from and prioritise alongside external and internal inbound requests and member interaction scheduling. What is the most rewarding thing about working at CEB? The top of the list is definitely speaking with and assisting senior executives of incredibly influential companies. I have been lucky enough to accompany my research directors to a couple of meetings and it is a great feeling when you walk away from the meeting knowing you have helped save that executive time, money and effort. I also feel incredibly rewarded when a meeting that I have organized and helped to recruit for is well attended and received.
RSVP and Earn CPE Credits!

For questions or registration, contact Kristianne Rebottaro at: krebottaro@executiveboard.com or +1-571-303-6485.
25% We Have Funds Allocated 35% No Funds Allocated (We Have Not Discussed Budgeting for IFRS) 40% No Funds Allocated (We Discussed but Decided Against Budgeting for IFRS)
Royal Holloway University of LondonClassics, 2005

NATIONALITY:
Earn Eight CPE Credits! Delivery Method: Group-Live Program Level: Update Prerequisites: None Advance Preparation: None Field of Study: Accounting Refund/Cancellation Policy: This event is included within your annual membership fee.
British
Join the Controllers Leadership Roundtable for a CPEaccredited session on these emerging accounting issues, complete with unparalleled networking opportunities. We will review the latest commentary from the SEC, progress on convergence, and what others are doing to prepare for the move to IFRS. Address your current IFRS challenges through our high-impact discussions on: The latest accounting changes, Lessons learned from past IFRS transitions, and Tips on resource-light IFRS transition planning.
The Corporate Executive Board is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the following: National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Web site: www.nasba.org
2010 The Corporate Executive Board Company. All Rights Reserved.CTLR6051010SYN
www.executiveboard.com Client Site: www.ctlr.executiveboard.com
TMT1AZHN9T
.2009.Corporate.Executive.Board.All.Rights.Reserved.
MERCURY MAJORITY, GOTHAM MINORITY
GOTHAM MAJORITY, MERCURY MINORITY
4:5
OUR BR aND ELEMENTS
Brand colors
Our brand colors include a contrast of vibrant colors and dark shades, creating a confident look. Our five brand colors help create a powerful Corporate Executive Board personality.
BRIGHTS
BLUE
Coated: Pantone 2995 C C: 87 M: 1 y: 0 K: 0 R: 0 G: 169 B: 224 Hex: 379ee0
NEUTRALS
GRAY
Coated: Pantone Cool Gray 11 C C: 48 M: 36 y: 24 K: 66 R: 77 G: 79 B: 83 Hex: 4d4f53
ORANGE
Coated: Pantone 138 C C: 0 M: 50 y: 100 K: 0 R: 223 G: 122 B: 0 Hex: df7a00
BLACK
C: 0 M: 0 y: 0 K: 100 R: 0 G: 0 B: 0
WHITE
C: 0 M: 0 y: 0 K: 0 R: 255 G: 255 B: 255
Color plays an important part in helping people recognize our brand even before they read our name or see our logo. Our colors were chosen with care to convey our direct, confident, forward-looking character. The consistent use of a limited number of colors will build recognition for The Corporate Executive Board.
USE
Our brand colors are to be used on companywide materials such as CEB capability brochures and our corporate home page. Brand colors can also be used in limited amounts as accent colors on practice-specific materials.
UNCOATED PRINTING
When printing on uncoated paper thru our print production vendors, consult with the Art Direction Team for uncoated color values.
The colors shown here and throughout these standards have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE is the property of Pantone, Inc.
4:6
OUR BR aND ELEMENTS
Practice colors
Our secondary color palette complements our brand, or primary, colors. The vibrant secondary palette will help create engaging, fresh materials.
ACCENTS
LEGAL CLC (HR) FINANCIAL SERVICES (FS)
BRIGHTS
RED
Pantone 193 C C: 2 M: 100 y: 60 K: 11 R: 187 G: 19 B: 62 Hex: bb133e
YELLOW
Pantone 110 C C: 2 M: 24 y: 100 K: 7 R: 215 G: 169 B: 0 Hex: d7a900
GREEN
Pantone 369 C C: 67 M: 0 y: 98 K: 5 R: 88 G: 166 B: 24 Hex: 58a618
DARKS
INFORMATION TECHNOLOGY (IT)
FINANCE AND STRATEGY (Fin) OPERATIONS (Ops)
SALES AND MARKETING (SMAC)
TEAL
COBALT
Pantone 660 C C: 91 M: 53 y: 0 K:0 R: 42 G: 110 B: 187 Hex: 2a6ebb
PURPLE
Pantone 512 C C: 55 M: 99 y: 3 K: 16 R: 119 G: 33 B: 111 Hex: 77216f
Secondary colors are used to help identify practices within The Corporate Executive Board. Secondary colors can also be used in limited amounts on general corporate materials to help separate information, for example, on a chart or graph.
When using secondary colors on practice area materials, the corporate brand colors can be used as accent colors to add interest and clarity. The bright secondary colors will use blue, black, gray and white, and the dark secondary colors will use orange, black, gray and white.
CAUTION
Some color combinations may result in undesirable visual vibrations, i.e., CEB blue text on top of Legal red or CEB orange text on top of CEB blue. Tints may be used in limited application and approved on a per project basis by the Art Direction Team.
4:7
OUR BR aND ELEMENTS
Presentation color
A third color palate has been chosen for use in research materials. It is made up of our core colors with addition of one neutral supporting color that is only to be used in the presentation format, which should be used for studies, meeting binders, onsites, teleconferences, etc. GRAPHS
PMS 660C 100% PMS 660C 30% PMS 660C 60%
SUPPORTING NEUTRAL
PMS 132C 40% PMS 132C 25%
TEXT
BLACK 100% BLACK 50%
ADDITIONAL COLORS
PMS 193C 100% PMS 110C 100% PMS 369C 100%
ALTERNATES
PMS 512C PMS 138C
PMS 2295C
PMS 7474C
The presentation format uses three main colors: PMS 660, PMS 132, and black. Graphs are created using 100% PMS 660 as default and modified when necessary to call out information. Alternate colors can be added to the graph only after all attempts have been made to differentiate the sections of the graph using the shades of PMS 660.
PMS 132 and 50% Black are never to be used in a graph. Black is only used in text and as the side bar rule line. The supporting neutral shade is use to define spaces and call-out boxes. There additional colors for specific
purposes. Red, Yellow, and Green are provided for stoplights, Dos and Donts text and any other areas the these specific colors are needed. These are the only approved values of red, yellow, and green. These colors may also be used as alternates within graphs.
Color use
Less is more. Color should be used sparingly and purposefully to help identify pieces, enhance data comprehension, and add interest to make a piece more engaging. The use of color will depend on the purpose of the piece.
View this e-mail on your mobile device | View this e-mail as a Web page
Insert date here
PROMOTIONAL/ MARKETING FOCUSED

Corporate brochures, Web home page, promotional announcements Use bold fields of color to add interest and draw attention.
LO
N E U TR A L
WHITE
PROGRAM NAME PRaCTICE NaME
NE UT RA
CO

Situation statement begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl
LO
R
WHITE
mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit. Key insight opening begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit, a facilisis.
POTENTIAL
INFORMATIONAL/ RESEARCH FOCUSED

Information vehicles, Web sub-pages and program pages Use of color should be limited and used to call out essential information and highlight insights. In charts and graphs, the use of tints and gray is accented by the use of bright color to call attention to the insight.
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80%
100%
120%
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n = 2,400.
-0.05
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INSIGHT DOCUMENT
Arrow
The Corporate Executive Board arrow signals the essential role that we play in enabling the worlds leading organizations to make the best decisions in the most critical situations. The symbol is a metaphor for how we filter information, connect our members, enable the best decisions and guide professionals.
Use the arrow sparingly as overuse will dilute the strength of our symbol. The arrow should be reserved for situations where it can point to an insight or where CEB insights led to a solution or growth. Center align the arrow to the headline or word being highlighted.
INSIGHT ACTION
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Insert date here
PRACTICE NAME PROGRaM NaME
Customizable Text in the Banner dolestrud tat velenibh er susciduipisl eros
Targeting risk stakeholders

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WHAT TO AVOID
The arrow, or any other representation such as a greater-than symbol, should not be used as a colon, bullet, or to separate items in a list. A square bullet is recommended. Do not use double or triple arrows in any instance; use only one arrow appropriately. To uphold a forward progression/ activation connotation of the arrow a downward, backward, or any other angled use of the arrow should be avoided. Do not use the arrow to represent do's and don'ts as this can reflect a negative use of the arrow. Arrows should not overpower content or be placed too close to text. The arrow proportions should not be distorted.
Included: Best practice communication templates Consistent risk taxonomies and metrics Internal marketing tools
ON A COVER
SIGNALING A MESSAGE
Arrow is used with two paired words that communicate a change from > to.
Lorem ipsum dolor Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor.
Arrow points to the main takeaway of a piece, quickly identifying the purpose.
EXPERIENCE WORLD VIEW PARTNERSHIP NETWORK
25+
yEaRS
50+
COUNTRIES REPRESENTED
5,100+
MEMBER ORGaNIZaTIONS
120,000+
CORPORaTE PROFESSIONaLS
AS A GRAPHIC
In limited applications, the arrow can be used for display. Keep in mind the arrows direction and related implications.
Action/reaction graphics
Action/reaction graphics are a unique way to visualize our process and how we connect professionals and organizations to essential information provided by other members.
The top-left block contains the Action, the experience, knowledge or insights from leading professionals and organizations.
ACTION
REACTION
The bottom-right block represents the reaction, or positive results generated by the insights.
ACTION/REACTION GRAPHIC VARIATIONS
We knew that disengagement had become a burden on employee performance, but we were having trouble figuring out why, exactly, people had become that way. Thats why we developed the Cultural assessment Program.
after using the Cultural assessment Program, we found that our employee profit-sharing model was not motivating people. Learning about other members best practices helped us make a better decision, which has translated into more money in everyones pockets.
AS A QUOTE
AS A CHART OR GRAPH
AS IMAGERY
Two quotes from professionals can be placed inside quote blocks to demonstrate how one person or organization's knowledge helped another.
Two visuals can be placed inside the blocks to convey improved results based on the experience of others.
Two images of professionals connecting personalize our network.
Inspired by a classic herringbone pattern, our brand pattern was created by repeating the arrow from our logo. The pattern is a unique branding device that adds interest and texture to
IT PRACTICE AEC EXECUTIVE COUNCIL
our materials.
NAME Title Organization Telephone number name@executiveboard.com 123 Street Address Address Line 2 City, State 12345 Main Tel: +1.234.567.8900 Main Fax: +1.234.567.8900
WHaT THE BEST COMPaNIES DO www.executiveboard.com
BACK OF BUSINESS CARD
The textural pattern is a subtle way to brand materials. The arrow pattern can appear in any of our brand or secondary colors except for CEB gray or black. The pattern should always be used in full and point upward. When using the pattern as a background, take care to ensure that text remains legible.
The Applications Performance Playbook 2.0

Pattern
Key Applications of the High-Performing Applications Functions
The Applications Performance Playbook 2.0

Key Applications of the High-Performing Applications Functions
RESEARCH COVER
Grid
A flexible grid system has been created to ensure an integrated look and feel across all literature and print materials. Grids are essential tools for creating a consistent look and feel; they are the invisible structure upon which to position the brand essentials.
.5" .5"
U.S. LETTERPORTRAIT
Within portrait documents, our grid consists of three primary vertical columns. Landscape documents will be set with four primary vertical columns in most instances, however the use of three primary vertical columns will be used in some instances. Inspired by the Cornell Method for notetaking, our grid system provides an "annotation margin" to be used for related information and notes when appropriate. Exceptions to the grid may arise, but the grid should be adhered to whenever possible.
RELATED INFORMATION MAIN CONTENT
CONSTRUCTION
U.S. Letterportrait, landscape 12 columns wide .5" margin on all sides .25" gutter (space between each column) Other formats Other formats and sizes should follow these same basic proportions.
.5" .5"
U.S. LETTERLANDSCAPE
RELATED INFORMATION
MAIN CONTENT
4:13
OUR BR aND ELEMENTS
OUR BUSINESS SEGMENT ELEMENTS
5:1
Support for Midsized Organizations

CEB has developed a design for marketing to executives in midsized organizations. The design is consistent with the CEB brand system and provides a deliberate and persistent visual mark that signifies and reinforces our dedication to serve the specific needs and expectations of executives in that market segment. The following frame will distinguish CEB content for executives in midsized organizations from content for clients in our traditionally large organizations.
5:2
SUPPORT.FOR.MIDSIZED.ORGANIZATIONS
2009 The Corporate Executive Board Company. All Rights Reserved. XXXXXXXXXX
FINaNCE aND STRaTEGy PRaCTICE
FINANCE LEADERSHIP EXCHANGE
www.executiveboard.com Client Site: www.xxx.executiveboard.com
CLC Practice Colors

CLC Practice core and vertical programs have been assigned individual colors from our color palate. Please refer to this page for vertical program colors and accents. PRIMARY COLOR
HUMAN RESOURCES
ACCENTS
+
YELLOW
Pantone 110 C C: 2 M: 24 y: 100 K: 7 R: 215 G: 169 B: 0 Hex: d7a900
PRIMARY COLOR
BENEFITS COMPENSATION LEARNING AND DEVELOPMENT RECRUITING
ACCENTS
+
PURPLE
Pantone 512 C C: 55 M: 99 y: 3 K: 16 R: 119 G: 33 B: 111 Hex: 77216f
RED
Pantone 193 C C: 2 M: 100 y: 60 K: 11 R: 187 G: 19 B: 62 Hex: bb133e
GREEN
COBALT
Pantone 660 C C: 91 M: 53 y: 0 K:0 R: 42 G: 110 B: 187 Hex: 2a6ebb
CLC Practice colors should only be combined with each other on a practice level deliverable, within the individual vertical programs the colors are restricted to the program color and the accents.
CAUTION
Tints may be used in limited application and approved on a per project basis by the Art Direction Team.
5:3
OUR aPPLICaTIONS
CEB CONFERENCES
6:1
Personality attributes
The following personality attributes describe the character and spirit of CEB Conferences.
DYNAMIC
Action oriented and energetic We promote an interactive exchange of ideas.
Compelling, driven and effective
AUTHORITATIVE
Accomplished, influential and respected
Definitive, reliable and sound We give voice to the leaders who have accomplished greatness.
PROGRESSIVE
Forward-looking and up-to-date
Topical and timely We are trend watchers, always looking to the future to see whats coming next.
INCLUSIVE
Comprehensive, holistic and broad We look at all sides of the issues.
All-encompassing and all-embracing
PRACTICAL
Realistic and useful
Applicable, not theoretical We focus on real world experiences, issues and observations.
6:2
CEB CONFERENCES
Colors
The Corporate Executive Board logo is the simplest, most immediate and most recognizable representation of our brand. It builds upon our heritage, while communicating with a confident, modern and renewed energy that represents our future.
UNIVERSAL COLORS
GRAY
Coated: Pantone Cool Gray 11 C C: 48 M: 36 y: 24 K: 66 R: 77 G: 79 B: 83 Hex: 4d4f53
GREEN
Coated: Pantone 383C C:39 M: 20 y: 100 K: 1 R: 167 G: 173 B: 0 Hex: a7ad00
WHITE
C: 0 M: 0 y: 0 K: 0 R: 255 G: 255 B: 255 Hex: 4d4f53
BLACK
C: 0 M: 0 y: 0 K: 100 R: 0 G: 0 B: 0 Hex: 4d4f53
ADDITIONAL ONLINE ONLY COLORS

GRAY 2
Hex: 333333
GRAY 4
Hex::bbbbbb
GRAY 3
Hex: 888888
GRAY 5
Hex: eeeeee
UNCOATED PRINTING
When printing on uncoated paper thru our print production vendors, consult with the Art Direction Team for uncoated color values.
The colors shown here and throughout these standards have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE is the property of Pantone, Inc. 6:3 CEB CONFERENCES
Cube
The cube is the perfect symbol for CEB Conferences because it exists in the real world of three-dimensional space as opposed to the simulated world of two-dimensional space, representing CEB Conferences focus on real-world experiences, issues and observations.
The CEB Conferences cube can be shown in a variety of formats: Branded, Solid, Photographic, Illustrated and Animated.
BRANDED CUBE
The cube can be shown in black with our carrier blocks forming two of the cubes faces. The Branded cube is only featured in animation sequences; it is never shown in static printed materials. When used in animation sequences, the Branded cube is always shown in motion; it is never shown at rest.
WHAT TO AVOID
Do not show the Branded Cube at rest; only show it in motion.
6:4
CEB CONFERENCES
Cube
SOLID CUBE
The cube can also be shown in solid colors using any of the CEB Conference colors:
UNIVERSAL COLORS
ADDITIONAL ONLINE ONLY COLORS
6:5
CEB CONFERENCES
Cube
PHOTOGRAPHIC CUBE
Photography can also be used to represent the different ideas we want to convey. Use color photographs that are contemporary and progressive to promote CEB Conferences as forward-looking and up-to-date. Never select historical or dated photography.
Three different layout approaches can be used:
LENS:
The photo appears inside the lens of the 3D cube. When using the lens approach, it is a best practice to select a photo that has depth. Position the photo inside the cube so that the depth of the cube enhances the depth present in the photo.
WRAP:
A single photo is wrapped across multiple faces of the cube. Photos that have a repetitive element work especially well in the wrap approach. Figurative photos often do not wrap well as they can look strange when bent over the edge of the cube.
WALLPAPER:
Individual photos are wallpapered to individual faces of the cube. The Wallpaper approach is especially effective when a variety of different photographs are needed to comprehensively communicate the message.
6:6
CEB CONFERENCES
Cube
ILLUSTRATED CUBE
Illustrations can also be used to represent the different ideas we want to convey. Use illustrations that are contemporary and progressive to promote CEB Conferences as forward-looking and up-to-date. Never select historical or dated illustrations.
LENS:
The illustration appears inside the lens of the 3D cube. When using the lens approach, it is a best practice to select an illustration that has depth. Position the illustration inside the cube so that the depth of the cube enhances the depth present in the illustration.
WRAP:
A single illustration is wrapped across multiple faces of the cube. Illustrations that have a repetitive element work especially well in the wrap approach. Figurative illustrations often do not wrap well as they can look strange when bent over the edge of the cube.
WALLPAPER:
Individual illustrations are wallpapered to individual faces of the cube. The Wallpaper approach is especially effective when a variety of different illustrations are needed to comprehensively communicate the message.
6:7
CEB CONFERENCES
Cube
ANIMATED CUBE
The cube can also be animated for use online. Branded, Solid, Photographic and Illustrated cubes can be used. Additionally, any combination of these cube formats can be used during an animation sequence.
LENS:
The photograph or illustration appears as a flat 2D image inside the lens of the 3D cube. When using figurative photographs, it is a best practice to reveal the image at the end of the animation sequence so it can appear in proper perspective.
WRAP:
A single photograph or illustration is wrapped across multiple faces of the cube.
6:8
CEB CONFERENCES
Cube
ANIMATED CUBE
WALLPAPER:
Individual illustrations are wallpapered to individual faces of the cube.
6:9
CEB CONFERENCES
Cube
SUBJECT MATTER
The subject of photographs and lilluststrations can be representational or metaphorical.
REPRESENTATIONAL IMAGERY
Representational Imagery can be used to depict conference themes, business sectors, or geographic regions. Representational imagery can be useful for sector-specific communications where the photograph reinforces our message and the breadth of our expertise.
METAPHORICAL IMAGERY
Metaphorical Imagery can be used to express a less-tangible benefit or idea. Successful use of metaphorical imagery largely depends on the quality of the supporting copy.
6:10
CEB CONFERENCES
Pattern
The cube has been leveraged to create a background pattern that can be used to add additional branded interest and texture to CEB Conferences materials. There are four version of this pattern: Black, Gray, Green and White.
BLACK
From Survival to Revival

June 20, 2010
USC Convention Center
WHITE
From Survival to Revival

Performance Playbook 2.0
Key Applications of the High-Performing
GRAY
YOURE INVITED.
Survival
CEB Finance and Strategy Conference 2010
From
GREEN
Survival
to
Revival
Date: 4 October, 2010 Location: Washington, D.C.
YOURE INVITED.
6:11
CEB CONFERENCES
CEB Conferences in the marketplace

Survival THE DATE. SAVE
CEB Finance and Strategy Conference 2010
From
Survival
to
Revival
Date: 4 October, 2010 Location: Washington, D.C.
YOURE INVITED.
TO THE MOST SUCCESSFUL CONFERENCE EVER.
How we look in the mar

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www.executiveboard.com Tel +44.(0)20.7632.6000 Fax +44.(0)20.7632.6001
Our new identity helps us stand out from our compet

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Dear Member,
The condent use of color, direct messages, and uniqu

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elements, along with clear and organized content, wi for executive guidance.
establish The Corporate Executive Board as the den
The 2010
Business Ethics and Compliance Conference

Priorities in Todays Regulatory and Enforcement Environment
INSIGHT
ACT
Promotion Code
ComiNg TogeTher begiNNiNg,

is a
April 2122, 2010 Westin New York at Times Square, New York, NY Pre-Conference Workshops April 20, 2010
April 2122, 2010 Westin New York at Times Square, New York, NY
Pre-Conference Workshops April 20, 2010
sTaYiNg TogeTher is progress, aNd workiNg TogeTher is suCCess.

heNrY Ford
The New York Forum will bring together 500 hand-picked business leaders, entrepreneurs, sovereign fund managers, regulatory officials and academics for a series of spirited
Presented with assistance from:
register by 3.25.10!
Save $200
discussions, debates and dialogues. The mission is both bold and urgent: to reinvent business models, reinvigorate job creation and restore faith in the international economy.
CrEatiNg a NEw paradigm for growth
JUNE 2224, 2010

www.ny-forum.com
bY iNViTaTioN oNLY
oFFiCiaL media spoNsor
sTraTegiC spoNsor
6:12
CEB CONFERENCES
OUR APPLICATION
7:1
OUR aPPLICaTION
How it comes together

Using our brand elementslogo, type, color, graphics, pattern, and imagerycorrectly will create a powerful and recognizable visual language for all of our communications. The visual examples throughout these guidelines are best practice examples to reference and follow.
Washington, D.C.
London
New Delhi
Chicago
San Francisco
Sydney
www.executiveboard.com Tel +1.571.303.3000 Fax +1.571.303.3100
xx Month YYYY Name Address Line 1 Address Line 2 City, State, ZIP Country Dear Mr. Smith, Ut adignissim ing eugiamet eu feugait dolenim essecte tet deliqui estisl dolorem iureet lorpero core con vel dolenis iscipsusci etue ea commodolenit dit velit nibh ea acidunt at, veleseq uamconsed modigna facil eniat aut nullam incipsum eugiatum quamcommy nulla feuguero conum dolenim ero ea auguero corem dolorperos endipsu scidui te facidunt lor augait lore verit inis et, cor sum quamcore tie erat. Em vel estrud te veraese quiscil in eu faciliquis autet vel utem ent lut lum nonse te doloboreet alit lan ulputat lam dolor augue dolor si. Lobor in utpatem el dionulla facing eugueros diamet, quat ipit iure do con ut iure el eniam dignim zzrilit dunt lore dolent ullan hendre conum init dit pratiss equatum modolorperat at wisl dolore tet, quisseq uissequis dolore delestrud magna accummy nummolore dolum dit venisit vent adigna amet am numsan utpat nulputet ad magna ate magnisl digna feugiat dolenim quis num exerostrud ex eu feum ip et wis dit prat. Cumsan ut velent alisi tate consed minim iusto odipsum augiam, susting eros ea commy nonsequisi. Tat. Ut in venim eseniam veliquat euipsuscil inci tinim zzrit ut acidunt prat, suscil ilit lorperos acin ea faccummy niamcom modolut volut ut eugue cor in hendit duisl do odipit dolorpero con elestrud min henim in ut dunt at in euguer si tio odit dolore consenim iuscipsum alis eum endiat am ad magna alit nim dolobor ercilit, vel ing el ut prat. Ut dolore tet vel et at ver ilisit lutpate mod exercillaor suscillum quisi. Ore faci blan vulputpat nullaoreet, sed dipis erostrud tatisit adiam volorerit dipit illuptat. Agnim ad tem dolortin vel ulla ad ea feugue ming eu faciduis autat ulla feugiam, conullam ing essequi smolessi. Idunt dolobor ad min henisissed magnim quam nim ilit venis eugiat ad min ulpute tie miniam, consecte doluptat auguera essecte el utat volorting eratio od modolor in hent dionumsan volore exeratinim zzrit la coreet ver ip esent num incilit accum ad dion hendiat, commodipsum dit nonsecte tat, quat. Sincerly, Firstname Lastname
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COUNCIL ON FINANCIAL COMPETITION FINANCIAL SERVICES CENTER OF EXPERTISE
Direct Title Gotham Bold 17pt/21pt

For.[speci .c.roles,.titles,.responsibilities].Gotham.Light. 11pt/16pt..Two.Lines.Maximum
Shattering the Growth Barrier

Driving Protable Customer Acquisition Through Business Innovation
Potential. Statement about the value to be gained from the oering. Gotham Bold.
Insert date here
finding. INFORMATION TECHNOLOGY ENTERPRISE ARCHITECTURE EXECUTIVE COUNCIL
Event Name
Event.Type
Optional: Very brief copy about the driving need/situation and value or benefits to be gained by the offering. Try to include a CEB statistic or Gotham Book 13pt/17pt.
Targeting risk stakeholders
Action (Gotham Bold 20pt/30pt.) Customizable Text in the Banner dolestrud tat
velenibh er susciduipisl eros
Lead with a statement to Hosted By Chris Mallett, Corporate Vice President, Research and Development, Cargill encourage an action that speaks to the Imperative (e.g., Cut costs now.) Provide instruction on what to do to obtain or access the offering. State the offering is free, if it is.
Situation subhead (Problem/Challenge) Gotham Bold 9pt/12pt. (Write subtitle regarding the challenge or situation being addressed or a key benefit to be gained from overcoming the problem). Gotham Book 9pt/12pt. Present the business case for the offering by articulating the need or opportunity being addressed, CEB insights on the situation, and the value and benefits to be gained by addressing the situation. 75% black. Solution subhead (Oering) Gotham Bold 9pt/12pt. (Write subtitle regarding what the member will be empowered to do by using the offering. Or write it to highlight a key benefit the member receives/gains.) Describe the offering. Be sure to add bulleted lists or prose that Include the following: Gotham Book 9pt/12pt. Differentiation (how the offering is unique or better than alternatives) Benefits Features Questions user can answer
SALES EXECUTIVE COUNCIL SALES AND MARKETING CENTER OF EXPERTISE
Mr. John Smith 1234 5th Avenue, New York, New York 10022
Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus participating or the key objective attendees will achieve. Optional: very brief copy about the neque,driving need/situation and value or benets to be gainedcommodo, ipsuminclude a id pulvinar odio lorem non turpis. Morbi from attending. Try to sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem CEB statistic or nding. non Morbi commodo, ipsum sed pharetra gravida, orci magna.
DD Month YYYY Time City
Solution Subtitle (Write subtitle regarding the idea or question to be addressed.) Present the purpose of the event and anticipated take-away/value/advantage. Differentiate this event from others. are there questions attendees can answer by attending, an agenda, discussion topics, etc.?
Youre Invited. Statement about key value to be gained from attending/
Header
Ate dolendrer sim zzrillut ese con vel ex enisit ipis augiam zzrilit nullaore facil utet praese tate te dolore esequam, zumsandiamet lorpera esecte dolortin vel incipis er sit iure vel ipis do odoloboreet, si bla faci Situation Subtitle bla feui tem dolumsa ea faccumm odolore dolore eu feugiam zzriusciduis nismolo borperi uscidunt lum (Write subtitle regarding the environment or circumstances that relate quatetum dre ea con hendreet, vendre essi bla faccummy non heniamc onsectem dolor susto consequat. that to the need for this event.) Present CEB research finding or insight
RSVP Today.
Provide
succinctly communicates the driving need/situation for the event. Is there a chart to reinforce the CEB insight or finding. Supporting Information (Optional) Only one supporting item is recommended for either the Solution or Situation
instruction on how to register. Be sure to use Member Services Support
Boosting Sales Coaching Quality

Aligning Coaching Strategy to Individual and Business Needs
Header
Support (optional). Gotham Medium 7tp/10pt, 50% black Research charts, screenshots, tables, member quotes, etc. that help reinforce and support the situation or solution. Gotham Book Italic 7tp/10pt, 50% black.
Ate dolendrer sim zzrillut ese con vel ex enisit ipisPossible items include: facil utet praese tate te dolore augiam zzrilit nullaore to handle registrations. Data chart or sit iure esequam, zumsandiamet lorpera esecte dolortin vel incipis er table vel ipis do odoloboreet, si bla faci Screenshot or graphic bla feui tem State the event faccummit od magnibh ea is free if odolore dolore eu feugiam zzriusciduis nismolo borperi uscidunt lum Client quote is. quatetum quisit dre ea con, vendre essi bla faccummy non heniamc onsectem dolor susto consequat. Logos
agenda Event logistics
Hypertext Header Ate dolendrer sim zzrillut ese con vel ex enisit ipis augiam zzrilit nullaore facil utet praese tate te dolore esequam, zumsandiamet lorpera esecte dolortin vel incipis er sit iure vel ipis do odoloboreet, si bla faci bla feui tem dolumsa ea faccumm odolore dolore eu feugiam nismolo borperi uscidunt lum quatetum quisit dre ea con hendreet, vendre essi bla faccummy non heniamc onsectem dolor susto consequat.
PRACTICE NAME PROGRAM NAME

SITUATION
Body copy goes here lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, sit orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit ametus enim. Suspendisse idus velit vitae ligula volutpat condimentum. Aliquam eratisum volutpat. Sed quis velit lorem ipsum.
INSIGHT
POTENTIAL

What went into this research?
Date
The Corporate Leadership Council has surveyed the engagement levels of more than 500,000 employees from more than 300 organizations since 2004.
Section title goes here

Body copy goes here lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, sit orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit ametus enim. Suspendisse idus velit vitae ligula volutpat condimentum. Aliquam eratisum volutpat. Sed quis velit lorem ipsum. Body copy goes here lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, sit.
What can you do with our insights?
EXBD_Support_HR@ executiveboard.com +1-866-913-6447
50th Percentile
Performance level
M-F: 8 a.m. to 6 p.m. ET
70th Percentile
Probability of departure in 12 mos.
Situation statement begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit. Key insight opening begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit, a facilisis.
> Access the Councils Engagement Survey and Analysis tool (ESAT). > Access the full research at www.clc.executiveboard.com. > Access our Online Engagement and Retention Decision Support Center for strategies, templates and tools. Who can you talk to? The Corporate Leadership Council: HR Member Support Center
Title goes here lorem Second line lorem ipsum
Graphic / chart title Secondary body copy can be used to describe charts and graphs and list related information. Secondary body copy can be used to describe charts and graphs and list related information.
9.2%
1.2%
Number of employees
Strongly Noncommited
Strongly Commited
POTENTIAL
INSIGHT
ACTION
Situation statement begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit. Key insight opening begins here vivamus luctus elit sit amet mi. Sed pulvinar, felis id consectetuer malesuada, enim nisl mattis elit, a facilisis tortor nibh quis leo. Sed pulvinar, felis id conssium ectetuer malesuada, enim nisl mattis elit, a facilisis.
POTENTIAL
7:2
OUR aPPLICaTION
How we look in the marketplace

Our new identity helps us stand out from our competitors. The confident use of color, direct messages, and unique brand elements, along with clear and organized content, will help establish The Corporate Executive Board as the definitive source for executive guidance.
INSIGHT
ACTION
COUNCIL ON FINANCIAL COMPETITION FINANCIAL SERVICES CENTER OF EXPERTISE
september2003
Shattering the Growth Barrier

Driving Protable Customer Acquisition Through Business Innovation
september2003
The Reality of IS Lite
The Reality of IS Lite

Contents
Executive summary 4
Section 1
What is the extent of restructuring around IS Lite?
Section 2
What are the challenges in adopting IS Lite?
20
Section 3
How do you move toward the Lite?
32
Further reading
48
I T M M
November 2008
S L A A L
M ETRIC D EFINITION
A service level agreement (SLA) is simply a formally negotiated agreement between two parties. SLAs document a common understanding about ser vices, priorities, responsibilities, guarantees and such. Collectively, these make up the agreed-on level of service. For example, the SLA may specify the levels of availability, performance, operation, or other service attributes like billing or chargeback algorithms. SLAs are at the heart of IT service management, both in relation to service delivery of the internal IT organization and managing external service providers performance. The surge of interest in the ITIL service manage ment framework has triggered a commensurate amount of interest in SLAs, since they are foundational in ITIL. SLAs are widely adopted for managing relationships with external service providers, but in internal service delivery relationships, there is a huge gap in their use between the peer group and world-class IT organizations (Fig. 1).
FIG. 1 Service level agreement adoption levels, 2008

100% 88% 100%
100 80 60 40
26%
20 0
SLAs in use to manage IT vendors'/suppliers' performance
SLA established for internal clients
roup, 2008
Page 1
7:3
OUR aPPLICaTION
More Information
Visit the brand portal on Boardwalk for the Brand Blog, tools and templates, desktop backgrounds, the full brand standards, FaQs, and other brand information.
http://boardwalk2/C16/C18/C5/Brand/
8:1
BRaND RESOURCES

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BRAND

Our brand positioning statement

enable business professionals

We serve knowledge workers and functional leadership as professionals.

Analysis and insight are the foundation of what we do.

Companies, not-for-profits, governmentall benefit from a CEB relationship.

We inform tangible business outcomes as well as team and individual success.

Our brand personality attributes

Vibrant color Thoughtful use of photography and icons

Driving intellectual energy and interest, a thirst for learning

Insights tied to action Use of quotes and graphics demonstrates dialogue

Being an indispensable influence, helping our network make better decisions

Bold use of color and typography Projection of optimism and leadership

Uncovering new ideas and answers

Our elevator pitch

Our brand voice

What you absolutely need to hear.

ARROW COLUMNS FOUNDATION WORDMARK

BLACK LOGO WITH WHITE TAGLINE

BLACK LOGO WITH WHITE FRAME

BLACK LOGO WITH WHITE FRAME

Ideal and minimum size

INTEGRATED SALES EXECUTIVE COUNCIL SALES AND MARKETING CENTER OF EXPERTISE

INTEGRATED SALES EXECUTIVE COUNCIL SALES AND MARKETING CENTER OF EXPERTISE

.8" LOGO MINIMUM SIZE

.6" LOGO WITHOUT TAGLINE MINIMUM SIZE

* Web standards will be rolled out separately.

.5" PRaCTICE NaME PROGRAM NAME

Direct title second line

Source: SEC Solutions research; Sales Executive Council research

Page Header Layout

BASIC HEADER ELEMENTS (WITH PAGE TITLE)

Direct title goes here second line

Secondary charts and Nullam sit a velit.

Source: SEC Solutions research; Sales Executive Council research

Nullam sit ametus enim. Suspendisse idus velit.

related information. Nullam sit ametus

Driving Continuous Improvement

Source: SEC Solutions research; Sales Executive Council research

Use.the.Roundtable.to.identify.continuous.improvement. programs.and.methodologies.that.leading-edge.companies. are.embedding.in.their.day-to-day.operations.

Internal, Acquisition, and Subsidiary Logos

CUSTOM ICON CHOSEN BY GROUP OR DEPARTMENT

WOMENS LEADERSHIP FORUM

GOTHAM BOLD 9/11. CEB BRAND COLORS ONLY MAX 3 LINES

Incorrect logo use

Corporate Executive Board

MARKETING LEADERSHIP COUNCIL

Corporate Leadership Council Logo

CORPORATE LEADERSHIP COUNCIL

CORPORATE LEADERSHIP COUNCIL

1.0625" MINIMUM SIZE, TAGLINE AND NO TAGLINE

OUR BRAND ELEMENTS

OUR BR aND ELEMENTS

OUR BR aND ELEMENTS

For headlines, call-outs, and display copy

For body copy, call-outs, and display copy

abcdefghijk. ABCDEFGH abcdefghijk aBCDEFGH abcdefghijk ABCDEFGH

a b cdef g h ijk A BCDEFGH abcdefghijk ABCDEFGH

WEB AND E-MAIL

OFFICE DESKTOP FONTS

Typography Usage: Separate

IDENTIFY COST-REDUCTION OPPORTUNITIES

SOLUTIONS FOR YOUR CRITICAL INITIATIVES