81,659

(Oct 09 to Jan 10)

Total qualified weekly circulation

The Capital's favourite magazine

OUT EVERY THURSDAY

www.abudhabiweek.ae | A Turret Media Publication

About Abu dhabi week

As Abu Dhabi continues its rapid development with more people relocating here and visiting for both business and pleasure, there is a clear need for a genuine local news publication one that is regular, knowledgeable, up-to-date, accessible, user-friendly to keep residents as well as visitors in touch with the life of the capital: whats going on, what they can do, where they can go, what they need to see, the best places to eat, the best places to shop ... News, information, entertainment: its the classic mix for a vibrant local news publication in a vibrant and growing Emirate. Abu Dhabi Week is unique the only weekly publication totally dedicated to news, reviews and events in and around Abu Dhabi. A minimum of 82,000 copies are distributed free each week via the best distribution channels in the capital.

inflUEnCE 328,000 REAdERS EvERy montH

A circulation of 300,000 affluent tourists, business visitors, residents and nationals every month

REACH 11,000 diffEREnt pEoplE EvERy dAy

Over 11,000 individuals arrive to stay in Abu Dhabi each day and are invited to receive a copy of Abu Dhabi Week

ACCESS 4,200 HotEl GUEStS

Abu Dhabi Week is distributed in four and
five star hotels to tourists and business visitors

tARGEt 82,000+ wEEkly CiRCUlAtion

With over 82,000 unique readers, Abu

Dhabi Week is the Emirates highest

circulating weekly publication

The details

distribution
Abu Dhabi Week distributes 82,000 copies every week through a strategic, multi-facetted distribution network ensuring it reaches nationals, residents and visitors wherever they may be in the Emirate. With many exclusive distribution channels, Abu Dhabi Week reaches nationals and residents directly at their homes, in the shopping malls they visit, at their place of work in commercial buildings and at the coffee shops and restaurants they enjoy. The distribution network also ensures thatAbu Dhabi Week targets both business visitors and tourists at the airport when they arrive into Abu Dhabi, in the taxis and hire cars as they move around the city and in hotels and communal areas as they relax.

Finer details
market
Abu Dhabi currently has a population of 1.6 million, this is expected to increase to over 3 million by 2030. Abu Dhabi Airport welcomes over 700,000 visitors per month, a figure growing annually at a rate of 40%. Over the last six years the Emirate has achieved an average GDP growth of 25% per year. During 2004 and 2005 this grew by an estimated 31% and 38% respectively. A current per capita income exceeding $68,000 positions Abu Dhabi among the worlds wealthiest cities. These figures emphasise the growing global importance of Abu Dhabi as both a tourist destination and business hub.

Contents
Abu Dhabi Week brings all the news from the Emirate to more than 82,000 people each and every week. The publication has regular sections dedicated to: Property shopping Art and Culture Recreation Eating Out & Nightlife Health and Fitness City Essentials These sections ensure Abu Dhabi Week covers everything that is key to visitors and residents, and guarantees to include something for everyone, however often they visit, however long their stay and whatever their reason for coming to Abu Dhabi.
Contact: editor@abudhabiweek.com

Readership
Abu Dhabi Week is the only weekly news publication for Abu Dhabi residents and visitors. The city is booming, with an affluent and articulate population that understands how to shop and enjoy their entertainment. The income-earners are typically employed in high-value industries, making this a highly prized group. Abu Dhabi has also become a destination for the discerning traveller and travel to Abu Dhabi is growing fast. Currently 15,000 people arrive into Abu Dhabi through Abu Dhabi Airports each and every day. With more airlines using Abu Dhabi Airport and existing airlines increasing their schedules, this figure is set to grow.

The details

Opportunities
Abu Dhabi Week is a unique publication: it reaches the most sought-after demographic, and those with a demonstrable need for the most up to date information. Our unique distribution ensures the widest possible coverage in this group; Abu Dhabi Week is the premier source of information and advice for the short or long-term visitor. This creates the optimum platform for advertisers, especially for business and tourism services, the hospitality and leisure industry, retailers and other organisations targeting these clusters. The format of Abu Dhabi Week also guarantees the widest possible range of advertising and marketing opportunities. As well as a wide range of advertisements to suit all of your needs, we can provide loose or bound-in inserts; wraparounds; advertorial content; and in-title sponsorships and competitions. We also have the flexibility and imagination to develop marketing options that will both fit your requirements and ensure your products and services reach the best possible audience. We can organise supplements, flyers and promotional material to be distributed with the magazine to all or selected categories of readers. Highlights are ideal for product launches, company news, event announcements, venue openings and special promotions. All we need is 600 words of text, up to two quality images, one logo and full contact details.

Abu Dhabi Week has an initial weekly circulation of 82,000 copies. This makes it one of the largest-circulating publications in the uAE, and it has by far the highest circulation dedicated to Abu Dhabi. Abu Dhabi Week is distributed ... Abu DHAbI INTERNATIONAL AIRPORT: Our focus is in bound passengers who are staying in the capital so our EXCLuSIVE distribution starts at passport control, through baggage reclaim, into arrivals, through into the main airport, either side of every exit and into the car parks. HOMEs: Directly to the FRONT DOOR of 40,000 residencies, every Thursday morning. TAXIS: If we somehow miss passengers at the airport we have secured distribution in 550 taxis, 300 hotel limousines and 500 hire cars. HOTELs - Hotel bedrooms AND communal areas: in ALL four and five star hotels in Abu Dhabi and Al Ain.

Circulation

SHOPPING MALLS: We have EXCLusIVE distribution in all the main Abu Dhabi shopping Malls including Marina Mall, Abu Dhabi Mall, Al Raha Mall, Khalidiya Mall, Al Wahda Mall and Madinat Zayed. COFFEE SHOPS: All major coffee outlets including Costa Coffee, Mugg & bean and Cafe Moka. PALACES, Government buildings and Embassies OTHER frequently visited areas including banks, salons, spas, Hospitals and Clinics. This uniquely effective distribution channel is designed to reach not only the existing population of the city but also the increasing number of travellers arriving at Abu Dhabi and Al Ain airports for work AND pleasure. Importantly, Abu Dhabi Week reaches ALL visitors inbound from the increasing number of international connections for both Abu Dhabi airports.

To put it simply whatever your preferred method of print marketing, Abu Dhabi Week is your perfect partner.

Property

Shopping

nightlife

Culture

Recreation

lifestyle

RATES (in AED)

size 1: Front cover horizontal strip 2: Outside back cover 3: Page 2 first full ad page 4: Double page spread 5: Full page 6: Half double page spread 7: Half page horizontal 8: Half page vertical 9: Quarter page portrait 10: Quarter page horizontal 11: Two-column strip vertical 12: One-column strip vertical business Card Advert (70mm x 50mm) Listing box Advert (35mm x 30mm) single insertion 16,650 49,950 49,950 70,300 38,850 42,550 24,050 24,050 13,875 13,875 16,650 9,250 3,469 1,734 4 insertions 16,234 48,701 48,701 68,543 37,879 41,486 23,449 23,449 13,528 13,528 16,234 9,019 3,382 1,691 8 insertions 15,818 47,453 47,453 66,785 36,908 40,423 22,848 22,848 13,181 13,181 15,818 8,788 3,295 1,648 12 insertions 15,401 46,204 46,204 65,028 35,936 39,359 22,246 22,246 12,834 12,834 15,401 8,556 3,209 1,604 16 insertions 14,985 44,955 44,955 63,270 34,965 38,295 21,645 21,645 12,488 12,488 14,985 8,325 3,122 1,561 20 insertions 14,569 43,706 43,706 61,513 33,994 37,231 21,044 21,044 12,141 12,141 14,569 8,094 3,035 1,518 24 insertions 14,153 42,458 42,458 59,755 33,023 36,168 20,443 20,443 11,794 11,794 14,153 7,863 2,949 1,474 28 insertions 13,736 41,209 41,209 57,998 32,051 35,104 19,841 19,841 11,447 11,447 13,736 7,631 2,862 1,431 32 insertions 13,320 39,960 39,960 56,240 31,080 34,040 19,240 19,240 11,100 11,100 13,320 7,400 2,775 1,388 36 insertions 12,904 38,711 38,711 54,483 30,109 32,976 18,639 18,639 10,753 10,753 12,904 7,169 2,688 1,344 40 insertions 12,488 37,463 37,463 52,725 29,138 31,913 18,038 18,038 10,406 10,406 12,488 6,938 2,602 1,301 44 insertions 12,071 36,214 36,214 50,968 28,166 30,849 17,436 17,436 10,059 10,059 12,071 6,706 2,515 1,257 48 Weeks 11,655 34,965 34,965 49,210 27,195 29,785 16,835 16,835 9,713 9,713 11,655 6,475 2,428 1,214 52 insertions 11,239 33,716 33,716 47,453 26,224 28,721 16,234 16,234 9,366 9,366 11,239 6,244 2,342 1,171

Add 10% to the above rates if a right-hand page display advertisement is required.

1&10

2,3&5

11

12

SPECIFICATIONS
Technical data (w x h) Double page spread trim Double page spread bleed Double page spread type area Full page trim Full page bleed Full page type area Half double page spread Half page horizontal Half page vertical Quarter page horizontal Quarter page vertical Two-column strip vertical One-column strip vertical 530 x 310 mm 540x 320 mm 510 x 290 mm 265 x 310 mm 277 x 320 mm 245 x 279 mm 510 x 135 mm 245 x 135 mm 120 x 279 mm 245 x 68 mm 120 x 135 mm 93.2 x 279 mm 42.6 x 279 mm Artwork for print Accepted file type CMYK images included Greyscale images included bitmap images included Fonts All final data PDF 300 dpi (120 dpcm) 200 dpi (80 dpcm) 1200 dpi (360 dpcm) All must be included CMYK separated

Please ensure PDFs are at least compliant with PDF/X1-a:2001 standards if possible and that no RGb (or spot) colour is included, i.e., all colours are CMYK separated or removed if not in use.

PRODuCTION SCHEDuLE
Advert Artwork Deadline Every Monday 12 noon Publication Every Thursday

Fax: 02 401 1750 Email: sales@abudhabiweek.ae DISPLAy ADVERTISING Chris Nicolaides Publisher | Mob: 050 720 4798 | Tel: 02 401 2758 | chris.nicolaides@turretme.com Lucy Radford Head of sales | Mob: 050 290 6878 | Tel: 02 401 2760 | l.radford@turretme.com Paul Coan Account Manager | Mob: 056 130 1757 | Tel: 02 401 2762 | p.coan@turretme.com Lawrence Penn Account Manager | Mob: 050 903 9940 | Tel: 02 401 2770 | l.penn@turretme.com CLASSIFIED ADVERTISING Louise burton Account Manager | Mob: 050 929 9483 | Tel: 02 401 2756 | l.burton@turretme.com EDITORIAL Dennis Jarrett Editorial Director | Mob: 050 819 4102 | Tel: 02 401 2751 | d.jarrett@turretme.com Charlie Kennedy Deputy Editor | Mob: 050 123 0499 | Tel: 02 401 2761 | c.kennedy@turretme.com Jon Muller staff Writer | Mob: 056 613 4209 | Tel: 02 401 2763 | j.muller@turretme.com Kara Martin staff Writer | Mob: 050 329 4759 | Tel: 02 401 2754 | k.martin@turretme.com Laura Fulton staff Writer | Mob: 050 546 4524 | Tel: 02 401 2752 | l.fulton@turretme.com
Turret Media is a leading media company in the Middle East. Turrets exhibitions arm has organised and managed some of the regions biggest events, including the World Future Energy summit, Taste of Dubai, ADIHEX, ADIPEC and Gastech, drawing in record numbers of exhibitors, visitors, delegates, and expert speakers. Turret Media Publishing is a successful multimedia publisher of consumer and b2b titles, responsible for Gulf Interiors and Abu Dhabi Week among other projects; these titles are cross-media brands, with online presence and a variety of delivery mechanisms in addition to the core print versions. The expertise that drives Turret Media is made up of industry professionals from around the world, with proven experience across all the disciplines required for the creation of successful events and publications, supported by a select range of professional service providers. TMEMK_auhwk:09-11-2009

CONTACT Tel: 02 401 2750