Aaron Aruliah TOPIC: 1) Explain why innovation is important for business.

Using examples from a company that you are familiar with (or an example on your university campus), outline the difference between innovation and change. INTRODUCTION: -Organisational innovation Definition according to McWilliams, 2010. (Innovation begins with creativity which is useful ideas). -As an outcome to organisational innovation businesses must be prepared by enforcing organisational change to remain competitive and stay in business. BODY 1/Argument 1: Innovation is important for businesses for many reasons... BODY 2/Argument 2: Innovation can be viewed as a positive or destructive force to an organisation... BODY 3/Argument 3: What change can refer to? And the difference between change and innovation at Kodak, and how they help each other through innovation streams. BODY 1: -Reasons by which innovation is important to a business -> because business competition growing in the modern world it is absolutely essential for an organisation to innovate as innovation is a vital ingredient for survival and profitability in the information age ; (Read; 2000) -keep up to date with competitors in the same industry. -To gain a competitive advantage. -Can cause technological lockouts which businesses want to avoid. BODY 2: -Innovation is an important driving force for business; however it can also be a detrimental force on an organisation: Positive driving force- "required in all organisations to take advantage of business opportunities and to solve problems", (Rouse, Morello-Urso, Whittaker 2009). Detrimental/ negative reasons -Reasons being, if a company is not continually innovative, they will fail and gain a competitive disadvantage. (Mention Kodak from McWilliams, 2010). -In relation to small businesses it can be very hard to adapt to the ever changing nature of innovation. Because it is forever

changing and it can be costly for small businesses to enter the market and survive in it. (Premkumar, Roberts; 1997) BODY 3: -According to Todnem, 1997, change management goes by the definition: the process of continually renewing organisational direction, structure, and capabilities to serve the ever changing needs of external and internal customers. -Change can be done to the corporate structure, eg: change to matrix structure if there is a departmental function and a project manager, management style eg: could use autocratic style for immediate decisions, etc. could even be change in outsourcing, or suppliers, market, new technology processes or procedure, ( Graetz, Rimmer, Lawrence, Smith, 2006). -Outline the differences between innovation and change with, using the example of the business: Kodak. -Where innovation is the successful implementation of creative ideas in organisations, change is the opportunity to obtain a competitive advantage whereby responding to internal and external forces. CONCLUSION: Concluding statement: All of the concepts explained above all lead to the conclusion that organisational innovation is absolutely essential for an organisation to maintain in a profitable and marketable business. ARTICLE 1: -TITLE AND ARTICLE REFERENCE: McWilliams, Williams, 2010, MGMT, Asia-Pacific Edition, Cenage Learning, Melbourne, VIC, pg 134 -AIM/ PURPOSE: To provide evidence of Kodak and how it, through innovation, ended up creating a competitive disadvantage for itself. -SAMPLE, METHOD OF DATA COLLECTION AND ANALYSIS: The article collected its information from many acedemic sources. Uncertain as to the specific sources. -FINDINGS/INTERPRETATIONS REPORTED IN THE ARTICLE: They concluded that if unprepared for new innovation such as the rapid acceptance of the new digital camera they could have maintained their competitive advantage.from media sources. -SIGNIFICANCE/ CONTRIBUTION OF THE ARTICLE IN RELATION TO YOUR OTHER TOPICS AND YOUR TOPIC: It helps show an example of how innovation can be a damaging force to an organisation instead of the ever-so expected positive force. -STRENGTHS OF THE ARTICLE: The article is straight to the point, and clearly identifies what it intends, Technological innovation

turned Kodaks competitive advantage into a competitive disadvantage, meaning that innovation doesnt always work out positively for a business. -WEAKNESSES OF THE ARTICLE: The article is very short and doesnt explore the depth of the concept of competitive disadvantages in business. ARTICLE 2: -TITLE AND ARTICLE REFERENCE: Rouse, Morello, Morello-Urso, Whittaker, 2009, BusinessManagement VCE Units 3&4 Managing Corporations, People and Change, Pearson-Heinemann, 2nd edn, Port-Melbourne, Victoria, Australia -AIM/ PURPOSE: provides expert evidence as to the concept of how innovation can be a positive force for businesses. -SAMPLE, METHOD OF DATA COLLECTION AND ANALYSIS: Data created by authors of the text in the form of acedemic writing. -FINDINGS/INTERPRETATIONS REPORTED IN THE ARTICLE: the definition of innovation and how it is necessary for ALL businesses. -SIGNIFICANCE/ CONTRIBUTION OF THE ARTICLE IN RELATION TO YOUR OTHER TOPICS AND YOUR TOPIC: Provides expert views on innovation and its contribution to businesses. -STRENGTHS OF THE ARTICLE: Clear, reliable source of information (due to the PHDs/degrees the authors have). -WEAKNESSES OF THE ARTICLE: More in-depth detail can be provided as to how it innovation can be viewed as a positive driving force for business. ARTICLE 3: -TITLE AND ARTICLE REFERENCE: Graetz, Rimmer, Lawrence, Smith, 2006, Managing Organisational Change, John Wiley & Sons, Qeensland, Australia, pg 158 -AIM/ PURPOSE: To show the meaning of change and where it is used in a business, this provides a basis for comparing and contrasting it to innovation. -SAMPLE, METHOD OF DATA COLLECTION AND ANALYSIS: Information si collected via numerous sources that are stated on pg 177 of this text. -FINDINGS/INTERPRETATIONS REPORTED IN THE ARTICLE: It is found that change can affect structures and boundaries in organisations.

-SIGNIFICANCE/ CONTRIBUTION OF THE ARTICLE IN RELATION TO YOUR OTHER TOPICS AND YOUR TOPIC: Helps to identify change in business and aspects of it providing that basis of comparison for the reader. -STRENGTHS OF THE ARTICLE: Very detailed and provides plenty of relevent onformation to the arguement i am persuing as stated above. -WEAKNESSES OF THE ARTICLE: No weaknesses identified. REFERENCE LIST: Graetz, Rimmer, Lawrence, Smith, 2006, Managing Organisational Change, John Wiley & Sons, Qeensland, Australia, pg 158 McWilliams, Williams, 2010, MGMT, Asia-Pacific Edition, Cenage Learning, Melbourne, VIC, pg 134 Premkumar, Roberts; 1997; Adoption of new information technologies in rural small businesses; Omega; Vol. 27; No. 4; pp. 467-484 Read; 2000; Determinants of successful organisational innovation: A review of Current Research ; Journal of Management Practice; Vol. 3; No. 1; pp. 96-115 Rouse, Morello, Morello-Urso, Whittaker, 2009, BusinessManagement VCE Units 3&4 Managing Corporations, People and Change, 2nd edn, Port Melbourne, Victoria, Australia Todnem; 2005; Organisational Change Management: A critical Review; Journal of Change Management; Vol. 5; No. 4; pp1