Hermes v. Thursday Friday Complaint

Case 1:11-cv-00580-AKH
Document 1
Filed 01/28/11
JUDGE HELLERSTEIN
Andrew Baum (AB-3783) FOLEY & LARDNER LLP 90 Park Avenue
Page
1 of 12
114 F" 0
j
New York, New York 10016 Tel: (212) 338-3527 Fax: (212) 687-2329
Attorneys for Plaintiff,

IN THE UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK
D.
CO P
t^ -1 r^
01 2
Lf, Syr4Y:t.,
2011
It
J''
HERMES INTERNATIONAL, corporation,

Plaintiff,
v.
French
CIVIL ACTION NO.
THURSDAY FRIDAY
INC.,
California
corporation,
Defendant.
COMPLAINT Plaintiff Hermes International
("Hermes"
as
or
"Plaintiff"), for
its
Complaint against
Thursday Friday Inc. ("Defendant"),
states
follows.
INTRODUCTION
1.
enormous
Hermes created, manufactures and sells the iconic "Birkin"
handbag. Through
Bag
has become
sales, publicity and media attention, the

to
appearance of the Birkin
immediately recognizable
bear,
to be
on
millions of
a
women.
Defendant is of the the
selling
cotton tote
bags
which
each of their
surfaces,
color
photograph
corresponding surfaces
and
of what appears
Birkin
Bag. Defendant
is
simply riding
on
reputation
recognition
of the Birkin
NYC_1079178.1
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Bag
the
to sell its otherwise
generic
tote
bags.
In
so
doing,
Defendant is
creating
confusion among
public
2.
and is
putting Plaintiff s reputation at risk.

an
This is of
action under federal and state law for trademark
infringement, false injunctive
designation
origin,
unfair
competition
and dilution
an
by
tarnishment. Hermes seeks of
relief, damages, statutory

based
on
treble
damages, costs, infringement

and
accounting
profits,
and
attorneys' fees
Defendant's intentional
and related misconduct. the

common
Hermes
brings
these
claims pursuant to 15 U.S.C.

and N.Y. Gen. Bus. Law
1125(a)
1125(c),
law of the State of New
York,
360-1.
PARTIES 3. Hermes is
a
French
corporation having its principal place
of business at 24,
rue
du
Faubourg,
its
St. Honore 75008
Paris, France. Hermes does business in the United States through

Hermes of Paris,
wholly-owned subsidiary
Inc.,
New York
corporation having
its
principal
office at 55 East
59th Street, New York,

and
New York 10022.
4.
Upon information
belief, Thursday Friday Inc. is
California
corporation
California
having
its
principal place
of business at 2672 S. La
on a
Cienega Blvd.,
Los
Angeles,
90034, and is doing business
systematic
and
regular
basis within the State of New York
through its
interactive website located at www.thufri.com.
JURISDICTION AND VENUE

5.
This Court has
original jurisdiction jurisdiction pursuant
over
this action pursuant to 15 U.S.C.

1331 and
1121.
This court has
subject
matter
to 28 U.S.C.
1338,
as
questions
of federal law have been
presented
under 15 U.S.C.
1125(a).
This Court has

1367.
supplemental
jurisdiction over Plaintiff's
state law claims
pursuant
2
to 28 U.S.C.
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6.
This Court has in personam jurisdiction

and
over
Defendant pursuant to N.Y.C.P.L.R.

or
302(a)(1)
(2)
in
that,
upon information and
belief, Defendant, by itself
through
its
agents, regularly solicits, transacts, and engages in business in New York, and has committed
tortuous acts in New
York, including this jurisdiction.
7.
Venue is
appropriate
a
in this Court
over
over
Defendant pursuant to 28 U.S.C.
1391(b)
because it is
corporation
a
whom this Court has
personal jurisdiction,
in this district.
and
therefore resides
here,
and because
substantial part of the claims
arose
FACTS COMMON TO ALL COUNTS

Plaintiff and the Birkin
Bag alleged herein,

Plaintiff has
and
8.
Continuously since long prior to the

throughout
acts of Defendant
been renowned
the world and in the United States for its
high quality goods
services in the fields of leather
goods, wearing apparel, fragrances, fashion
accessories and home
furnishings.
9.
Plaintiff s
original business During
was
the
production
of
elegant,
custom
made, high
quality
harnesses for horses.

to
the nineteenth century, Plaintiff's harness business
expanded
saddlery
and other related horseback
riding equipment.
During
the twentieth
century, Plaintiff expanded its business further
to include hand made
handbags, personal
its
leather
goods,
and
wearing apparel reputation

some
of the
highest quality.
Throughout
goods
of the
history,
Plaintiff has
without
maintained its
for the manufacture of

other so-called
highest quality,
compromise.
Unlike
luxury goods manufacturers,
Plaintiff does not license
its trademarks for
use on
goods
made
by others,
and all of its leather
goods
are
made within
Plaintiff s
own
factories and workrooms.
3
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10.
Continuously
since at least
as
early
a
as
1986, Plaintiff has manufactured and sold,

the Birkin
within the United states and in other
countries,
handbag which has become known as

singer Jane Birkin,
and
was
Bag.
The Birkin
Bag
is named after the actress and
created out of a
chance
meeting between
a
Ms. Birkin and Jean-Louis
Dumas, then chairman of Hermes.
M.
Dumas remodeled
capacious tapestry bag to
suit Ms. Birkin's needs.
11.
The Birkin
Bag
has
distinctive
design
that is characterized
by,
inter
alia, (a)
distinctive three lobed
flap design
with
keyhole shaped
a
notches to fit around the base of the
handle, (b)
with metal
dimpled triangular profile, (c)
closure which consists of two thin, horizontal straps

a
plates
at their end that fit over
circular turn
lock,
at
and
(e)
padlock,
which
sometimes is
placed
within the turn lock and is sometimes
placed
the end of a leather fob. A
photograph
12.
of a Birkin
Bag is
attached
as
Exhibit A.
The closure of the Birkin
Bag itself has
become
so
recognizable
and distinctive
that it is the
subject
of U.S. Trademark
Registration
No.
1, 806, 107 which registration is in full
force and effect and is incontestable. closure is attached

as
A copy of the Certificate of
Registration
for this Birkin
Exhibit B.
13.
or
Each Birkin
A
Bag
is handcrafted from the finest leather
by
an
experienced
artisan
artisans.
single
such
handbag requires
between sixteen and nineteen hours of labor to involved in

some
create.
are
Because of the intensive labor and
craftsmanship
$6, 000,
creating
are
Birkin
more
Bags, they expensive.
very
expensive.
a
Prices start at about
and
models
a
Nevertheless, there is
waiting list
a
to obtain such
bags. Currently,
customer must wait at least
eighteen months
to obtain
Birkin
Bag from
one
of Plaintiff s stores in the United States.
4 NYC_1079178.1
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14.
During
the
period
2002 to 2008
inclusive, Plaintiff sold more than thirty thousand

revenue
Birkin
Bags
15.
in the United
States, representing total
in
excess
of $200 million.
Despite
the
high price
and
exclusivity
of the Birkin
Bag,
its
design
has become due to the
enormously identifiable
considerable attention
and well
recognized
among the
general public, primarily

media.
given by Bag
from
the fashion press and
general
Indeed, photo spreads

as
incorporating
the Birkin
are a
staple
of fashion
magazines.
Attached
Exhibit C
are
samples of such publicity Vogue, Vanity Fair, Style

16.
a
publications
with nationwide circulations such

1998
as
Allure, Bazaar,
and People
ranging in date from

to
own
through
so
2009.
The Birkin element in

an
Bag, and the desire
one, became
well known that it became
key plot
episode
of the HBO series Sex and the

a
City.
Attached
as
Exhibit D is
synopsis
of the
episode,
in which
Birkin
Bag
is
prominently displayed.
as
The Birkin
Bag has
also been featured in
episodes
of television shows such
Gilmore Girls, Will and Grace and
Gossip
Girls.
17.
Further evidence of the

to own
widespread
fame of the Birkin
Bag,
and the urgent desire
of many
women
it,
is
book entitled
Bringing
Home the Birkin.
This book describes
author Michael Tonello's business venture
buying
and
selling
Plaintiff s
luxury products,
The
a
primarily Birkin Bags,
at
premium prices
in order to
satisfy customer demands.

and the outer
cover
of the of
book emulates the distinctive

the entire Birkin
flap
of the Birkin
bag
jacket
includes
rendering
Bag.
See Exhibit E. The Birkin
Bag was featured prominently in materials

a
and
events in connection with
Bringing Home
the
Birkin, including
book review in The New York
Times and
segment
on
CBS's The
are
Early
as
Show.
Copies
of materials related to
publicity
over
Bringing Home the Birkin
attached
Exhibit F.
5
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18.
The Birkin
Bag
a
does not bear any visible word trademark result of
on
its exterior
or on
any
hang tags
advertising
sold with it. and
As
this, and
as
result of the
enormous
sales, extensive
media, the
promotion
and
ubiquitous publicity
and attention in the press and

a
design
of the Birkin
Bag has acquired secondary meaning and has become

associated
famous trademark
(the "Birkin Bag Trademark"),

19.
exclusively with Plaintiff

of the Birkin
v.
Plaintiff's
cases
rights
as
in the
design
Bag have been judicially
tested and
approved by
such
Hermes International et al.

two
Lederer de Paris, Inc. and Pelle Via
Roma, Inc., 98 Civ. 2820 (SAS), in which
separate juries found that the design of the Birkin
Bag had acquired distinctiveness and was infringed by a knockoff bag.

Defendant's Acts 20.
Upon
have
no
infoimation and belief, Defendant is
recently
foinied
corporation
whose
principals
21.
prior experience in the handbag industry. recently began offering for sale
a
Defendant
and
selling, through its fully interactive

called the
website located at
www.thufri.com,
on
cotton canvas tote
bag
Together Bag.
sides and
The
a
Together Bag contains,
each of its five exterior surfaces of what appears to be

as a
(front, back, genuine
bottom)
photograph of the corresponding sides

of the
Birkin
Bag. Photographs
Together Bag
22.
are
attached hereto
Exhibit G.
Defendant's website includes the

the the
ability
to order
products directly from

Upon information
the and
website, and payment for belief, Defendant has sold

New
goods
may be made
through
the website.
Together Bag through
this website to persons within the State of
York, including this juridical district.
6
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23. its cotton tote
Defendant's affixation of the
photographs
of what is
apparently
create
Birkin
Bag
to
or
bags,
and the
advertising
and sale
thereof, is likely to
either sold
confusion,
mistake
deception,
sponsored
24.
in that persons will believe that the

or
bag is
by Plaintiff or has
been
licensed,
endorsed
by Plaintiff.
to
By its actions alleged herein, Defendant is seeking
take unfair
advantage
of the
fame and
reputation
of the Birkin of the
Bag,
and
by leading people bag
to believe that Plaintiff has
engaged
in the
licensing
image
of its
in connection with
inexpensive goods,
is
tarnishing Plaintiff s reputation for quality and

25.
commercial
integrity.
willfully
and with the purpose of
Defendant's acts alleged herein

the
were
undertaken
confusing
Birkin
public
and
unfairly exploiting
the wide fame and
reputation
of Plaintiff and the
Bag.
COUNT ONE
(False Designation
26.
Hermes repeats and
of Origin
15 U.S.C.
1125(a)(1)(A))
contained in
realleges
the
allegations
paragraphs
1-25 of its
Complaint as
27.
if set forth herein.
The Birkin
consumers as
Bag
Trademark has
acquired
secondary meaning
The
and has become
identified
by
associated with Hermes
exclusively.
design
of the Birkin
Bag
is
not functional.
28.
Defendant's
a
advertising
Birkin
and sale of tote
bags bearing
photographic production
cause
of what appears to be
genuine
to the
Bag
on
its exterior surfaces is

or
likely to
confusion,
mistake,
or
deception
as
origin, sponsorship,
approval
of Defendant's
bag. Defendant's
7 NYC_1079178.1
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use
of these
photographs by
is
likely to
cause consumers to
believe that Defendant's
bags originate,
and/or is licensed
or
otherwise authorized
by
Hermes. false
Defendant's actions therefore
constitute common-law trademark Lanham Act, 15 U.S.C.
infringement and
designation
of
origin
under the
1125(a)(1)(A).
has undertaken these acts with the
to the
29.
Upon information and belief, Defendant

confuse, mislead,
direct and
or
express intent to
deceive the
public as
origin
of Defendant's
products.
30.
As
proximate
result of Defendant's
actions, Hermes and the public
have been and will continue to be Court from
irreparably damaged
unless Defendant is
enjoined by
this
advertising and selling its infringing tote bag.

Hermes has
no
31.
adequate remedy at law.

COUNT TWO
(Federal Trademark Infringement

32.
15 U.S.C.
1114)
Hermes repeats and

as
realleges
the
allegations
contained in
paragraphs
1-31 of its
Complaint
33.
By its actions, Defendant has infringed Plaintiffs registered trademark, the Birkin
Closure,
set forth in U.S.
Reg.
to
No.
1, 806, 107, pursuant to 15 U.S.C.
1114.
34.
By affixing
its tote
bags photographs
Birkin
Bag,
including
mislead
or
the Birkin Closure
registered trademark, Defendant expressly

to
intends to
confuse,
deceive the
public as
the
origin of Defendant's products.
8
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35.
As
direct and
proximate
result of Defendant's actions, Hermes and the unless Defendant is
public
this
have been and will continue to be

Court from
irreparably damaged
enjoined by
advertising
and
selling its infringing tote bag.

no
36.
Hermes has

COUNT THREE
(New
37. of its
York Common Law Trademark
Infringement allegations
and Unfair
Competition)
1
Hermes repeats and

as
realleges
the
contained in
paragraphs
through 36
Complaint
38.
Defendant's actions constitute trademark

law of New York.
infringement
and unfair
competition
under the
common
39.
Upon
information and belief, Defendant has undertaken these acts with the
or
express intent to
confuse, mislead,
direct and
deceive the
public as
to the
origin
of Defendant's
products.
40.
As
proximate
result of Defendant's
actions, Hermes and the public
have been and will continue to be

Court from
irreparably damaged
tote
unless Defendant is
enjoined by
this
advertising
and
selling its infringing

no
bag.
41.
Hermes has

COUNT FOUR
(Dilution
42.
15 U.S.C.
1125(c))
contained in
Hermes repeats and

as
realleges the allegations
paragraphs
through 41
of its
Complaint
9 NYC1 079178.1
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43.
Plaintiff s Birkin
Bag Trademark is
famous trademark.
44. its
By affixing a photograph
tote
genuine Plaintiff s Birkin Bag to
inexpensive
bag,
Defendant is
likely to
fine
create dilution of Plaintiff s famous trademark
by
tarnishment, by associating Plaintiff s
goods
with Defendant's
inexpensive,
in to the
lower
quality
to
products
and
by creating
the false
impression
market
that Plaintiff has
given
temptation
license its famous trademark for
mass
goods.
of Defendant's actions, Hermes has been and will
45.
As
direct and
proximate result
continue to be and
irreparably damaged
unless Defendant is
enjoined by
this Court from
advertising

46. Hermes has
no
adequate remedy
at law.
COUNT FIVE
(Dilution
47.
Under New York General Business Law Section
3604)
1
Hermes repeats and
realleges
the
allegations
contained in
paragraphs
through 46
of its
Complaint as
48.
By
its acts
alleged herein,
Defendant is
creating
likelihood of
injury
to the
business
Law
reputation
of
Hermes,
in violation of the New York Anti-dilution
Act, N.Y. Gen. Bus.
360-1.
49. continue to be
As
direct and
proximate result
of Defendant's
actions, Hermes has been and will

this Court from
irreparably damaged
unless Defendant is
enjoined by
advertising
and

50. Hermes has
no
adequate remedy
at
law.
10
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PRAYER FOR RELIEF
WHEREFORE, Plaintiff demands judgment that:

a.
Defendant, its officers, agents, servants, employees, attorneys, and all
persons
acting in active
and thereafter
concert with
them,
be
enjoined during the pendency
of this
action,
permanently enjoined
Birkin
and restrained from

or
using any photographs or

on or
reproductions of Plaintiff's
connection with the
of tote
Bag,
any
substantially identical bag,
in
advertising, promotion, importation, offering for

of any
sale
or
sale
bags or handbags
kind;
b.
Defendant be ordered to deliver up for destruction any and all
inventory,
prints,
packaging, labels, advertising,

mechanicals, plates,
any
or means
or
sales
promotional materials,
the labels and
and all
used to
reproduce
Bag
packaging bearing
similar
reproduction
of Plaintiff's Birkin
and/or any
designs confusingly
to Plaintiff's Birkin
Bag;
to account
c.
Defendant be sustained
required
for and pay realized
over
to Plaintiff all
damages
of its
by
Plaintiff and all
profits
by
Defendant
by
reason
unlawful acts
alleged herein;
awarded to Plaintiff under Count I be
d.
All
damages
trebled, pursuant
to 15 U.S.C.
1117;
Defendant be
and
e.
required
to pay to Plaintiff all of Plaintiff's

as
costs, disbursements,
15 U.S.C.
attorneys' fees in this action,
provided by law, including
1117;
11
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f.
Defendant be
required
to file with the Court and
serve
upon Plaintiff s counsel

a
within
thirty (30) days

setting
after entry of any
injunctive
relief herein
written report
under oath
forth in detail the
manner
and form in which Defendant has
complied with the requirements

g:
of the aforementioned orders; and
Plaintiff have such other and further relief
as
the Court may deem
just
and
equitable.
Dated: New York, New York
JanuaryTr2011
BY:
FO,
&LARD "ER LLP
Baum 90 Park Avenue New York, New York 10016 Tel: (212) 338-3527 Fax: (212) 687-2329
Andrew
Attorneys for Plaintiff

EXHIBIT LIST
Exhibit A: Exhibit B: Exhibit C: Exhibit D:
Photograph
of Plaintiff s Birkin
Bag Reg.
No.
Certificate of Registration for U.S.
1, 806, 107
Magazine photo spreads showing Synopsis

of "Sex and the
Birkin
Bag
Birkin
City" episode involving
Bag
Exhibit E: Exhibit F:
Cover of Bringing Home the Birkin
Publicity on Bringing Home
the Birkin
Exhibit G:
Photogaphs
of Defendant's
"Together Bag"
12
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1 of 3
EXHIBIT A
Document 1-1
Filed 01/28/11
Page
2 of 3
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1.
Document 1-1
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Page
3 of 3
4i4...ww-
Document 1-2
Filed 01/28/11
Page
1 of 2
EXHIBIT B
Document 1-2
Filed 01/28/11
Page
2 of 2
Int. Cl.: 18
Prior U.S. Cl.: 3
United States Patent and Trademark Office

TRADEMARK
PRINCIPAL REGISTER
Reg. No. 1, 806, 107

Registered Nov. 23,
1993
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HERMES GESTION, INC.
1409 FOULK ROAD, SUITE 102 P.O. BOX 7108 WILMINGTON, DE 19803
FOR: LEATHER
PORATION)
(DELAWARE
COR-
(U.S.
CL.
3).
USE
HANDBAGS, IN CLASS 18
IN
THE MARK CONSISTS OF A RECTANGULAR DESIGN ATTACHED TO THE FLAP OF A HANDBAG AND THE DOTTED LINE APPEARING ON THE DRAWING IS NOT A PART OF THE MARK AND SERVES ONLY TO SHOW THE POSITION OF THE MARK. SEC. 2(F).
SER. NO.
FIRST 1-1-1972.
1-1-1972;
COMMERCE
74-336,038, FILED 12-2-1992.
DAVID CHO, EXAMINING ATTORNEY
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EXHIBIT C
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What treats and treasures deserve a place on your most-wanted list for 2008?
some
2. PRECIOUS PERFUME Douse yourself if you dare, but at

$2, 350 gn ounce, perhaps a discreet little dab of the fragrance called No.1 had better do. This exquisite floraltal oriencomposition is reminiscent of the days when Queen Victoriagranted the Enghperfumery that
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dandy suggestions.
1. HAUTE HANDBAG
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for the riermn. Birkin be there for a while, bagyou may Named in l984 for actress Jane Birkin, this prized =meson? (at left, in violet
now
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crocodile, $27,400) has topped the fashio

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lecting the exotic skins to handcrafting the end result, each beg typically takes between six
months and two years to
the right to use her 1 c-row-Ws likeness-on. the bottle stopper. A, diamond embellis hes. the lead-crystal
...:v.
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make. Worth the wait?
f I"
think so. 800-4414488; hermes.com.

over
Stylish women the world
flacon. At Bergetoif
Goodman, NYC,4800558-185% clivecom.
GARDEN
3. AN ETHEREAL
i'll
Hire in-demand British landscape designer 'Prn Stuaill-SttP and Mt yuurbeds notwith traditional cottage-garden flowers but with masses of lovingly selectedartistioallyplaced
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Your everyday staplerare red-hot lipstick,
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Grabbed Bags
From a GO'd clutch to an FPd baguette, most accessories of the moment change with
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frod uceS a ne W a ry MoS t recent l A ritt-Vta..spirexit-it, reties orrwhat Might be D teed its Armpit CorpsOf Engineers. 'We'Ve never been able to replicate the htiman D9e; exiliains JUdy Rehti, clirliqi soignee Manager for Unilever. it'S the most snsitjve 415UL:him out there.' The troopssre alladed Into srilffers. sweaters, ano-for ie-ck'pre better wom-sfinkers The sweaters tesrwetness by spending 80 minutes in a
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dinner. It's my favorite thing to de. Wired woman: The Internet offers great possibilities. I go online for information or to order dinner from Joe s Stone Crab in Florida.
Party pass: There are a tot of party invitations cruising arotind these days. But the greatest luxury is to be invited to someone's house for
Split personality: rrn a morn by day and completely change gears at night.Thars the essence of a typical busy New Yorker. We spent two and a half weeks in Argentina's pampas, and I thought, It's pretty scary t have to go this far to get away.
Dress code: I jike to come across as someone who's confident. accomplished. and happy. If you take your style too seriously. irs a reflection of Who you are.
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---+w---
Theepsk [0 cushier,
fiastlele
frorna29, it intvrion ekt *kw. Sentirisautte

f2se cream. tr7
GurrIsin, El 2B
ude; the ilelilions scent or a S>yptique .ndI ii,chtls aetoom. The canoisseur :cd not opt for a Kelly to undersutnd the nall bukeftectivc luxuries in life_ B ut, inevitably, one graduates to the hard Ulf. Ont not bong ago. m9 bank :totint stayed black for longer then usual ohjij.teekoned, Once you have the wherea blanket to Mal.
tlit);,
le
maraca wotild db. Theg.00 skirt was ixuruldng in the aownsairs department
wholeanterprise
in
you-develop
anythipg by Yohji
a9proach
tbrics toishame like a magnum of chamagne in ilfridge full of lemonade. I peeled the skirt frbm its hanger and ingerly held it against my chest as I headed .wthe chimp ng c ubicle. My heart sang. On rent the skirt and... Damnation take it. -he glorioustkirt, apple of my eye, label of ny dreams for a decade, was not for me it was, as it turned Out, for my friend iuzunnahl No matter. I still have a bottle if Issirnu Midnight Secret in my Fendi laguette bag _And!! have my eye ma very
rovcatively on a shiny alummilim langer. or the Firstyumei it,ras no lorigecutterly ut of hounds. 1 coUld own this skirt! It ()old be4tnine, hangittk in my wardrobe, Utting an the leperliabels and cheaper
Joscillit
Brcinipton
CvsS,
hanging
!ood-lbolas letiher jacket (softt soft, soft)

rYing mit for attention at Oilcci.
4c:titer is fulltitht editor Of the Evening Slumlord" 7oestockists, see Vogue Injimnution
Document 1-3
Filed 01/28/11
Page
14 of 14
V.........,
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seism= as e mons so.
stitTOOmpoiden hum hada. OW, and now Dior. The dude are that bans will be pushed, hid, al the other Musesin the Chanel ban. S01112 woilid awe. renew Morin nisei* Moeda, WWI stable, Michael Kers anil be Icseemit the bags tit OilvAaeo ustesruovedayy from Mid leseandumard insiogetat hug at the Spanishleather label Loewe. Nerds* Risdeiguish dm lamb* when bilataP114.1d114111913 *Ion toast& De op/hi:steam krauts Ostroti. Lupe* go being sbiltiul he* barna* Others night add Dia Lastabildhigartamodein- the Copilot, whh tfie help efRoban Put. Ibrinetliameseries he tale= eely served Co devalue iv Mt his iiiiiated forms of maestro at Cai'Wn Wen And of coursktoun Vuitton, already the ciiiiiel baa attached Wam ia of* meinorable 1991 a dude bag luiesaXvillan an extra spin when Mare lacobes showhe had, tiesewdmn to oaripuridn. Ittihad the big out or Chu 4ady to-wear colkiction anises hi stores this Mt
Res= your cash oow.,
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eessom7Anothei Aunt
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Ali, buthere's the rub
What's clear is that.- i "I lagaboeteaterialdte hotthere Is no love loathe- I. and mess Dior w t (Noel. J over begs, a read that cobs'sOnt dogninierVek. *ilea De LadY,i.:. emerged 4 tin, induding Ms ntiaket Dior liegi to oat idiom!.; I., Om thi bat, oaks, they arms Chanel once doau-. bolik stake to Parbiir .1. 2natal, Laustobragen m-. Leaden. ''It robyht." rery into the arena,; *Wa.
dew:abated yosibedinks.
belliassusiertssaspad
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Dior." she says, "was 4 beavity inspired by,i Quad You cely hayt to 5k look at 11 to see Ilielditv: lands. Dior deadywont.. edit, erramobir own vetr.. i.. pion dike Chanel bag. 1
belweet the bogs- "IA'
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T stmligncind a key m tbe lms podia equation is.
Another part of the
1
1
t., Waiting line DripPed siodi..Thire ale dieing& cutsely Mien you combs; tattier:nous gip spelt
posed,selmemiplammet Ake* mull* Radial/ Meanwhile, the market
silty Lauded istabogni.
ditiligelgibrii. BEd*
WOntsolissideretiiiiiy setad& Eigillimid pa-
lamed Prated:And-tie. quality oflostrbliAl. pods waslminoved dra '1

even if you want one. Thin pom did=thin
St'JNI W. NSW
suesultraes, In 1904'and MS, Dior mind tack ns
Is overhypetor ovens.
asiadverossai.Iftraudott
buy a polyÎster-Ariot de..

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radesilyildow you ain't
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mot 15.000 Oneetprodita lusts wallet* offthe front wis

ofprodue&tiaalitY
k make:typo fed good bydriktiLh's ail about pripixnen, dam Mine tspleasmg.n a:04.11W*. Wide. thee dos. Ifshkeyougatti hem'it orroll die A boa, Oen thiakilitialli-ami I do.e 1 oshss a life erre own rixisi is whewas dcebbig is nodung tutkaul &body sdnd" Add how WM, tam is label? "Yeall." shrugs Ford. It helps ryou anseeopine diat kWh:6V femme iLdoes. Joinhe the imedocking Gs, De Lady Dior isselfing Pan oat Da hiek if t batn his Descant. neatest way to IngY into the Dior, drea m. Needful) tosay. BernardcArenab has been watehinit the booti-tmg mad= dew* end* dins
Uttriyonelmows the (ennuis fora hubs& s's Ford. His take istlai, ninon*, ibe di* will sea bag Ifabegnatiriaive,
Lew= meanwhile, bassaapped up totem Prom Mark Cum to ae the elop.and male= POI Ciaker bask:oda an actombries Him complete.** Ininded erooadilebaadbalp
mgmcfuanwbeBaetagaVCahai&iieewaestna team in Milan to Inieetiontediragsissy sato hs beg *mos Ralph
pad
bidansa.gairthet
Me
there's the Ruler* theis tm's the cravats lispbas thirs more liOrdillOndi thin tesiVes. and tbered aft besI !we Mtn one. Peoplesny, you need to bay only onteashinue sweater and it wilt lam for 20, rars, I ny. iho warns to wear the sew meager ter IWO dewier
245
doom Was and nisdyptids Nov& as Me. Dution (gib:SW& eonsmiy, maim rootedicien Rwsprmg.
ititerristinOst Rehm there.Onethar bonne. the Market ieme1vigawsy froRthe Oneinali bag and nontidnbroader apteed. hada has threenew *imprint bsir tbripeiniRbitud. Ingonawthbaed3aiidsVebnGuodhiseanw ad hot new sham mummies: "When. comae:Ainoblivion,
resalbna Parkin
Document 1-4
Filed 01/28/11
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1 of 3
EXHIBIT D
HBO: Sex and the
Document 1-4
Season 4:
Filed 01/28/11
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2 of 3
City: Episode Guide: Summary:
Episode 59
Page 1 of 2
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49 TheAgony and the 'Ex'.-1

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Miranda tells Game that she's pregnant from having unprotected sex with Steve his one ball. Miranda doesn't want the baby and don't want to tell Steve. Charlotter however, can't seem to get pregnant no Matter what bedroom techniques she 'tries. When she finds out,, thatipliranda is pregna% and rs going to havean abortion, she's so uptet.she stermaway. CarrieFand Sarnarikha admit elat they've both had a5zirtions Carrie Afer a onelnightstan# with a waiter in the '80s. Carrie tells Aldan about Miranda and swears hlm to secrecY. Aldan is appalled that Miranda isn't going "to tell Steve. Carrie lles.to Man about having
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Episodes
Inside Sex and the

Sign up for "The DiSh", theofficial Sex and the City
abortion herself.
Samantha has lunch with Limy Uu, hoping to
represent her. They
hit it Or and
email address
subm,
http://www.hbo.comicity/episode/season4/episode59.shtml
11/24/2.008
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HBO: Sex and the City: Episode Guide: Summary: Season 4: Episode 59
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tells Samantha thatishe refuses to be lied to. Samantha also has her eye on long Lierrnas mid "13 i rki n" handbag UnfortUnately, there's al to score a bag, When Lucy' waiting list, so Samantha uses Lucy Llu's shows up at their Ca_nying the /7reen bag, Samantha tells her It'S actually for herself. Lucy is furiouS, firesSamantha and walksioff with the bagi.
Lucy
the
sdveted
nextlunch
sterpower
etecnally
sees a fertility doctor and finds out that she has a 15 percent of conceiving naturally, She bumps ihto Mirettda on the street, tells herthe news and walks ilday from the unhappily pregriant Miranda. Carrie accompa-res Miranda to have herabortion. White they're waiting Miranda worried that,she's not making the right dectsitin. She wonders if this Is her only chanceto have.a baby. She decides to leep the and the girls, including Charl-tte, gather aralind her aricriupport her deoisipn.
chance
Charlotte
only
Leather Pa
beromes'increasingly
baby,
Shyog
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now o
Carrie returns td the restaiirant where She had met Chad, the waiter who had gotten her pregnant years ago. He's still there and tkesn't remember Carrie. She realizes she giadeltt right decision apd leaVes Carrie t1e0des t.be honesr.dnd admits to Aidan thatshe 'had an abortion when she was 22. She was wwried that he would criticize her, butAidan is non-judgealental.
Discuss this
episode in
the.Sex Ond the City Btilletin Board.
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Document 1-5
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EXHIBIT F
Document 1-6
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Page
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On the trail af the elusive Birkin.

BY caournNE MUSLIM
Bag Man
rri#.nd
gat familiar with the Bit-kin bag made by Hermes, the French luxury leathersgoods
ten amanwin About handbag& Nat. Jim any handbag. Far those
of the world justInched a Be neaten an easy setter Mraliit-
earlVsoltaMitirMaexecuthQsawthe
veiihtg-on-cat-ladY
compLnyfgrAftOttr Jane #itldnifictlie
chanteuse struggling wifh her vagabondstraw parse on a
By Wwhael Tondle. Mushy:dal =pa. Wawa Morrow/ 9.% liaraorCoWnaPubashers.

it doeset matter, hecause_, you plane can'agetoneanyway. Ama_other /ancwhe
anostas atansamE allttot ultouihe Woria NFL& in Hot Most Coveted Namibia'.
IMF
crocedfleandallamand
walks in tithe site& and Isis fora BirMain politely thkrthere is atwo-to-threerear waiting rtsi, Dia and leather model cost about 41,501-t with a
thigary-lairei
advice for potential sellers, then barrela toward kasfateful sale,a silk Hermesscarf as well as that draws e-mail messages from desperate maimtors Imploring him to help themeomplere thelr-scarf 'with Lista" "I intimated that Ohs was 'only the tip of the icebergah he writes in kis endwastingly chatty,
IV
a
get one.
At
These days, Americans versed In pop cUlture*Sex and the citr ()wellbeing turned away at tai Paris Hermes etore know about Birkins.And for a woman ota certain class anywhere in theivorld, eartying one isithe.qvidtest wily to telegraph to other women, "I win." And so some of them will do or pay just absut anything to
outatiI601000.
ve.raiOn ten*
aggreMehtdding,
and soon he's spending over S1.6 minim year on handbags bougati Utrauah an internadolial network he's eatablisliazi tO feed to the market fat marked-up Birkins
.gjaVend-legirltriend never met

addicted
makeup arlastaircommert* hadecfTes

1-13,
to move to
Weary af travaljorklas Ilia/rand
Oesntilkno
Birkira" the author, MrChael Tonello, a party boy in Provincetown, Mata. Who
BitWhfrom Buddha Faso.
the
start
of
Bringing
Home the
mind the calculus of cutTency conversien or the etymology oftaotic entrees.")
a clicA he didn't love, is to alliteration. Sample: 'I didn't
tone.
("Ibpello ha
md
ouraPowerSeller,"shillpingoverS25,0001n
comes a circuit of computer to
Soon OtEr plucky lian Ls an eBay"Fialipost offlee,
ata, he writes. But his lather remindshim of }Beaman:an entreptaneurial pluck, re. calling how, as a teentaaa. Michael made class trip by sellInonWWhis French ing -sandwiches., al then countjy_clithtout
the "Path time, he realateaXa not no tualiy that Cold in pain- Haliats a Ralph Lauren e#..ay, bought aamn outlet for S9Lfitich sellsjor$1* Paieth foudd. Suddenly, everything in his apartment has *Fay appeal. Even his "friends, his and Tillman fftst-edidcm Lillian H alpine books, are puron the virtuarbitick.
wastup a particular Creek --..ea
mathrializela than vanishes: and Ibnello issue/an Spain with a fivelwiease,ao w t visa and expenst A ..tn Clasets he had builito lit hisdesigner elothes. He
X_ShOht in tha aka A jab magically
Barcelonaafter working On=
Hermes merchandise a month. His life be-
'his
plus buying ttipt around the con'dnent. ("1 was drowning in silk by the time I realized 1 wasin uncharted waters., Many Cd
"wtthoat a pal-
newikivetJulin,
to
form, as the.only other eentaeris whit ins

andtheir cat, Dalt When the buyer of a deck of Hermes pistils cards asks lajm If he has aanY SirIthivieigs, lbneila hifs to centact his sae
conversations are recounted
in e-mail
Fib ausinessaffoals him a gram lifestyle. ffe recaunts tales ta eapensne e meals, maties alCaampagne, citic hetelsanashopping sprees. One haYer asks (tintto drive her kr-ton Martin from Massachusetts to Piorida: gracenitheganien lends hirn her Lamar East Skleaparintent and neat never mei eimer wiimansucb wag the bond of luxeaz It also gives Taman that je rie $17as nub li I Hood feeling. He wnteta li alkmitely dug the idea of beating Hermism ilaWTI gaille Maybe it was silty, but 1 faur.d it exciting to thmk; had lammedge that had eluded even the wealthiest people hi the world' But outwitting the fiercely aruttative piapany loses its-appeml after the death alas
a
(espectally crocodile).
supPoseit sometimes dra, in the firm of Cashmere: rearranging his sweaters_ fur
of agollt4rt. Lifilning. soon strike-OTal
gentle:nut, since even whartirlawas taidng
memnr, graceofthegardentgyahon.com, ask what one is, w4cla seems Ohl:
euritY of Paottle who lailks I" natilma but who inaged Air Mr." ts Tonatio biting dm hand thai iiiicked 'Buy u Now ì? Jam a apt nibble }le ionsblithe ingenue tit "all Sutter charcoal trousemand a dark linit geeitri caahmere turtleneck, wim a par of tat= matte crocodile &kelp venelit bregueswhiad rather germ over a few, hiatiiiS at winaahan the* attain las own relationsinp to dusIgner goods. which leFi aru he win the Mal paw II Itho m witas bt'd tacked into what radl i. makes peapie define themselves bv their ee$ef--51-0# to Fiermes, "Briugina Hume the Bil+sf could have brought homt sonD'. pertain truths about oat limes But liati
ants. himself pa.
know 11- ray rmilaise was plats*, its. WW1, and he realises that his role was rosansivthe iancistasm and inse-
reellyer Cl gLuna
place, pre-PlackBarry, any aBay searah
acreon
awn.) Dazzled by thepotenfial profit mat-
for "Hettnes" turned up pages of Birkin auctions. Must me, I waslooktag tari I have a httlediennes "wish list- Of my
Jain
a
gin, heahonesevery boatiqueinspainand asks forlone. No dice. He drives to eveky stiligib thetioudfof France.ansi inquites:
Thnello breetes
through
patalraph of
Otrishne analkeis a deputy -editor of T: The New York Does style Magazine.
tu.L.N-nvcroNtreknikv.,fista
vat
thici, however, he acckdentally hits intim the winning fonriula: tie pflesmp ili at ao scams, then casually aka "Oh. and
"Rails:One scarf-buyiag midsion in Mn-
moregitaga... DOyau havea;, i The $18, 1011 beg pets him aS6,000 profit 1
..'N'
i'L-.
tat aura.
;tea
Ii
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Style Maven Blog Shopping Inspiration: "Bringing
Home the Birkin"
Birkin han...
Page 1 of 2
StyleMaven Blog Shopping Inspiration

April 24, 2008
"Bringing Home the Birkin"
Wm
Birkin handbag!
Have you
ever
dreamed of claiming your very
/40141
r-
weft 4ifat toed.
footo, to twix4
own
Birkin? Besides the
hefty price tag, the

it's a
wait list may last at least two years. Enter to

win a Birkin of your very own
a. 1m Ibitopiaiomai riminuilAtt,
4714,
114, Now*
promotion from Harpeg Collins Publishers to

promote a new book, "Bringing Home the Birkin" by Michael Tonello.
..A.en
tatit 10,A1 til 1,
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Briri_aftliomg.thairlikjgv Life in Hot Pursuit of the World's Most Coveted Handbag tells of Michael's adventures as a Birldn hunter of sorts and a seller of Genuine Birkins on eBay. The pursuit of the coveted bag and
discovering the insider secret to the Hermes waiting list. We can't wait to read this title and learn more of the intrigue, humor and the secrets ofthe snagginga Birkin without the, waitlisti
Bringing Rome the Birkin Contest Site

Posted at 11:52 AM in Raga I Eamank
Technorati Tags; Eirkin, Contest Handbag, Hermes

Comments
Love this! Did you. see his interview on the
Early Show?
http://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml
11/2412008
Document 1-6
Filed 01/28/11
Win
a
Page
9 of 13
Style Maven Slog Shopping Inspiration: "Bringing Home the Birkin"
Birkin han...
Page 2 of 2
http://www.cbsnews.com/sections/1 VideO/Maii1C00251.9htinVid-404442'40,
Posted bT 3'evia I April 25. 2008 at 08:2s No. 1 missed the interview. Too bad... I would LOVED have caught it though. Does he have an amazing job or what? A Birkin bunter extraordinaire!Ill checkout the video.
Posted by: Stephanie I
April us. 2008 at (124o8 PM
hnp://stylemaven.typepad.com/styleagenda/2008/04/bringing-home-thtml
11/24/2008
The Great Search for a
Document 1-6
Filed 01/28/11
Page
10 of 13
Luxury Good
WSJ.com
Page 1 of 4
More
Fed* April 25, 2008
HIE WM1 STREETIOIMAL BOOKS

r
Todays Paper
HOME
Video
Columns
Slop
Graphics
MARKETS
Newsletters & Alerts
New!. -Journal Community
U.S.
WORLD
BUSINESS
TECH
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SPORTS
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TRAVEL
2of 10
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BOOKS
1 of 10
FASHION
F000 & DRINK
WS.
4 a
BOOKS
A,Pn L 25.2008
f,
i
I.,
Mugie Johnson on Succeeding in

Business
)2,
4 of
When Buildings Try

Too Hard
The Great Search for a Luxury Good

By LAUREN LIPTON
Article Comments
pFroc
http://online.wsj.comlarticl e/SB120909311799444161.html
11/2412008
Document 1-6
Filed 01/28/11
Page
11 of 13
Luxury Good
WSJ.com
Page 2
of 4
Demail
A Birkin
E Printer friendly
on
Share-
b Yahoo Buzz
it in 1984
'exVSi2er
starts at around
handbag
one.
the ultimate "it"
bag since Hermes Introduced
Say Say that you can afford one. You'll still have to cool your well-heeled heels to get one by joining Hermes's years-long waiting list Unless you're Michael Tonello and know how to talk snooty Hermes salespeople into selling to you, right this minute, that extra Birkin they just happen to have stashed In the back room.
that you want
$7, 000 and, depending
what kind of hide its made of, can cost as much as $100, 000_
it
7 'I,
7.7.,
:r el.,
In his sunny memoir,
__.c-_f
0.
"i F
14."
titi,
1
1 f: 1--.Z, j 4.. .r___.10,

v. wA,
4.,
.n.ei
"Bringing Home the

Birlcin, Mr. Tonelio.
beautician who
moved to Barcelona
a few years ago, stumbles onto a
--4.6ill
fili,
ei' et
>......t,
-pd,
...4-.4, i,.
wiri,o1 7
=/3
Nikc,,,
lucrative career as a Hermes reseller or,

as
he puts
It,
It f..
.r4
leather liaison." His

business is simple.
1' 1
..--4rr
li.
11
1
r
4'
i.,
i
'1
Buy
new
Bftkins at
A "ik
retail
the five-fisjure
crocodile
styles
are
it;
+.4
the most wanted
and then flip them

where the
on
he refers to
bags get Snapped up almost immediately despite Mr. selling a $22, 000 bag for a $5, 000 profit
French
eBay, (boxy, cumbersome) Tonello's substantial markup. At one point

sweet-talk out of
Of course, the scale of his income
Hermes,
its Birkin
iuxury-goods
depends
on
the number of bags he
can
maker that sells its merchandise at its own stores and controls
supply with DeBeers-like obsession, Mr. Tonello soon gets wise. "I have to laugh when I read articles that claim Hermes produces 'about 100 Birkins per year, he writes. If that were true, he adds, then in 2005 "I bought the entire annual production. and then some!" How is
regular person able to get his hands
on so
111Fthis STAY.:4
W M.
many Birkins, when the rich and famous often
can't
buy
one? It all
comes
down to Mr Tonello's
"Formula,
buying strategy that depends on
social
subtlety and a generous budget.
his good fortune when the Formula dawns on him. He travels but also Asia and South America, stopping at Hermes boutiques dressed. through Europe mostly, to the nines, pouring on the charm, and making sure to avoid asking for a Birkin outright, at least Video at first. Instead, he spends a couple of grand on other Hermes items (Which he also resells on aBay) and then asks, as if by the way, whether the store has a Birkin that he might buy often 0
Even Mr. Tonello can't believe
6.7. r.
http://online.wsj.corn/article/SB120909311799444161.html
11/24/2008
Document 1-6
Filed 01/28/11
Page
12 of 13
Luxury Good Wacom
Page 3 of 4
"for my mother."
>or iesa
In
no
Book Excerpt Read artizixceipktrom "Bringing

Home the &rich
Whereas the direct approach
might well
have
elicited the usual Mr. Tonello's
waiting-list reply
adding to
the Birkin aura but
thwarting an actual sale roundabout method somehow

or
Valking to a Authors of 'Barbarians

6.1te
4.20
inspires their inventory, bags they might have otherwise held back. He refines his Formula by breaking down Hermes salespeople into types ("the Grandmother, "the Nair and so on) and tailoring his pitch accordingly.
clerks to discover a Birkin
two ih
More hi E
Ihe toad tt
The Search
rnaxing out his credit cards, buying Birkiris from place to place and shop to shop one year, he buys $1.6 million In bags and other Hermes goodies and reselling them to a seemingly insatiable Internet clientele. The only venue where the Formula fails to work Fs New York; where the price of admission is too high: To be taken seriously, it seems, requires spending far more than a couple of thousand dollars. "Bringing Home the Birkin" threatens to lose
pace when Mr. Tonello recounts his Formula
time he is
Chauceet. R
Rare illooks Into the Wi
triumphs again and again. A Hermes store in Santiago, for instance, has only two Birkin bags: The saleswoman tells him that "Paris does not really like It if we sell two bags to one individual" and then invites Mr. Tonello to buy one today with his credit card and the other tomorrow with cash. But the book offers subplots, too, including Mr. Tonello's finding true love. And there are memorable business moments. He solves his supply-chain problem by using free-fance buyers who apply the Formula, pass the bags along to Mr. Tonello and receive, in return, a share of the When he buys more bags on his travels than he can carry onto the plane back to profit. Barcelona, he starts shipping them to his beloved pafents in Florida, who become a de facto fulfillment center, eventually sending the bags on to eBay buyers.
Most Poi
Seed'
E1
2.
COM
a-.
4-
Obal
Se&
:::1'.
..:7".
--4
. .LI:.
1.
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4
amusing scene at the Athens Hermes boutique, Mr. Tonello beats a group of competing resellers at their own game, buying their reserved Birkins out from underneath them. He calls the shop and claims that earlier in the day he had put the cream crocodile Birkin on hold for his wife but that, alas, she already hat a bag in that color "Would you please tell the lady who put it on
In
one
5.
Most Beat
hold for me that I don't need it?" A half-hour later he goes into the store and buys the bag himself. He even has his mother phone
F
from Florida to
remove
"her" holit from
second
bag,
then he
buys
it as well.
a
But the memoir reads as much ilke a breezy travelogue as

business
story, with descriptions of gourmet menus ("toast with woodcock and sardines") and sumptuous lodgings ("a natural hot-spring Jacuzzi tucked in a bamboo hut") The prose is vivid, the tone lighthearted. Mr. Tonello comes off as the fantasy gay best friend immortalized in contemporary women's fiction: sassy, plucky, optimistic oh, and he can get you a Birkin.
More than once,
to make a
"Bringing
Home the Birkin" raises
question
at its own expense: Is this any way
living?
Mr. Tonello remarks many times that he thinks
spending major money
on a
http://online.wsj.com/artiele/SB120909311799444161.h1m1
1 I/24t2008
Document 1-6
Filed 01/28/11
Page
13 of 13
Luxury Good WSJ.com
Page 4 of 4
handbag is ridiculous. But he
is
only too glad
for
while. At the end of the book, after a
exploit such folly for his own purposes At least family tragedy, he realizes that he is weary of the
to
game and decides to make his money some other way. Of course, he comes to this decision while soaking up the sun on a glamorous vacation in Greece.
Ms.
Lipton covered online shopping and luxury goods at the Journal. Her second noveL "Mating Rituals of the North American WASP, will be published next year.
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Hermes v. Thursday Friday Complaint

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Case 1:11-cv-00580-AKH

Attorneys for Plaintiff,

HERMES INTERNATIONAL, corporation,

CIVIL ACTION NO.

COMPLAINT Plaintiff Hermes International

Thursday Friday Inc. ("Defendant"),

Hermes created, manufactures and sells the iconic "Birkin"

sales, publicity and media attention, the

appearance of the Birkin

Defendant is of the the

to sell its otherwise

putting Plaintiff s reputation at risk.

action under federal and state law for trademark

infringement, false injunctive

tarnishment. Hermes seeks of

relief, damages, statutory

damages, costs, infringement

and related misconduct. the

claims pursuant to 15 U.S.C.

law of the State of New

corporation having its principal place

St. Honore 75008

Paris, France. Hermes does business in the United States through

59th Street, New York,

New York 10022.

belief, Thursday Friday Inc. is

90034, and is doing business

basis within the State of New York

interactive website located at www.thufri.com.

JURISDICTION AND VENUE

This Court has

original jurisdiction jurisdiction pursuant

this action pursuant to 15 U.S.C.

This court has

of federal law have been

This Court has

jurisdiction over Plaintiff's

state law claims

This Court has in personam jurisdiction

Defendant pursuant to N.Y.C.P.L.R.

upon information and

belief, Defendant, by itself

York, including this jurisdiction.

Defendant pursuant to 28 U.S.C.

whom this Court has

substantial part of the claims

FACTS COMMON TO ALL COUNTS

Bag alleged herein,

Continuously since long prior to the

the world and in the United States for its

high quality goods

services in the fields of leather

goods, wearing apparel, fragrances, fashion

accessories and home

original business During

harnesses for horses.

the nineteenth century, Plaintiff's harness business

and other related horseback

century, Plaintiff expanded its business further

to include hand made

wearing apparel reputation

for the manufacture of

luxury goods manufacturers,