O U T O F N OT H I N G , SOME TH I NG .

graphic design

 T H E VA L U E O F I D E N T I T Y O F C O U R S E I S T H AT S O O F T E N W I T H I T C O M ES P U R P O S E . Richard R. Grant

PHOTO : Mireya Herrera

RAIN
logotype & packaging
DESCRIPTION

Logotype and package design for a non-caustic line of car wash products made with naturally-derived ingredients. Rains philosophy is that a consumer does not have to choose between products that work and eco-consciousness. Rains line of products are effective in 1. cleaning, 2. nourishing and 3. optimizing car finishes and interiors while remaining safe for the environment.

SHANGRI-LA
hand-lettered logotype
DESCRIPTION CONCEP T

Logotype design for a hotel in Santa Monica, CA. The hotel is located on the beach-front in an upscale stretch of Ocean Avenue.

A free-form, hand-lettered approach was used to create flowing flourishes that bring the eye back to the center. As an added detail the letter g and L were combined.

Penny Cakes Identity

 YO U C A N B R E A K M Y H E A R T, B U T D O N T B R E A K M Y L I T H O S T O N E . Author Unknown

The Paradox of Let ting Go, poster

new location

new location
S P E C I A L I Z I N G I N U R B A N H O R T I C U LT U R E A N D G A R D E N D E S I G N :

roof gardens and terraces townhouse gardens

garden structures exper t coordination with architects and designers

BACK
S P E C IALI Z I N G I N U R BAN H O RTIC U LTU R E AN D GAR D E N D E S IG N:

OUR NEW ADDRESS

152 W. 27th Street, Suite 900B New York, NY 10001 (212) 242-2112 info@tylerhorsley.com

Tyler Horsley Garden Design Postcards

A S F E AT U R E D O N B R O W N S T O N E R A N D A P A R T M E N T T H E R A P Y

roof gardens and terraces townhouse gardens garden structures expert coordination with architects and designers

K ILE Y

AMESK LEIN
K ILE Y AMESK LEIN
w w w. a mesk lein .com oil painting photography

AMESK LEIN

KILE Y

AMESK LEIN

w w w. a mes k lein .com

photography oil painting

K ILE Y

9 2 5 .4 0 8 .1114

kiley @amesklein.com

k iley @amesk lein.com

9 2 5 .4 0 8 .1114

KILE Y

AMESKLEIN

w w w. a mes k lein .com

S TEP H A NIE

oil on panel, 34 x 34

9 2 5 .4 0 8 .1114
kiley @amesklein.com
kiley amesklein

Kiley Amesklein Business Cards & Postcard

IDEO / KP
swatch cards
DESCRIPTION CONCEP T

Swatch cards containing the compilation of research and discovery by Kaiser Nurses and IDEO in finding new methods to create a positive and efficient workflow for Kaiser patients, their families and nurses.
3.875 x 5.5

The cards needed to be portable, easily accessible, durable, contained and inspirational. The Kaiser Nurse Principles are color-coded and organized by location for easy look-up. As a special acknowledgement for Kaisers spirited participation, each team members photo was placed on the cover.

 I F YO U R E G O I N G T O T RY, G O A L L T H E WAY. O T H E R W I S E D O N T E V E N S TA R T. T H I S C O U L D M E A N L O S I N G G I R L F R I E N D S , W I V E S , R E L AT I V E S , J O B S . A N D M AY B E YO U R M I N D. I T C O U L D M E A N N O T E AT I N G F O R T H R E E O R F O U R DAYS . I T C O U L D M E A N F R E E Z I N G O N A PA R K B E N C H . I T C O U L D M E A N JA I L . I T C O U L D M E A N D E R I S I O N . I T C O U L D M E A N M O C K E RY, I S O L AT I O N . I S O L AT I O N I S T H E G I F T. A L L T H E O T H E R S A R E A T E S T O F YO U R E N D U R A N C E . O F H O W M U C H YO U R E A L LY WA N T T O D O I T. A N D YO U L L D O I T, D E S P I T E R E J EC T I O N I N T H E W O R S T O D D S . A N D I T W I L L B E B E T T E R T H A N A N YT H I N G E L S E YO U C A N I M AG I N E . I F YO U R E G O I N G T O T RY, G O A L L T H E WAY. T H E R E I S N O O T H E R F E E L I N G L I K E T H AT. YO U W I L L B E A L O N E W I T H T H E G O D S . A N D T H E N I G H T S W I L L F L A M E W I T H F I R E . YO U W I L L R I D E L I F E S T R A I G H T T O P E R F EC T L AU G H T E R . I T S T H E O N LY G O O D F I G H T T H E R E I S . HENRY CHINASKI Charles Bukowski
Billie Holiday Por trait, acr ylic wash over graphite

sked what could be inferred about the work of the creator from a study of his works, the British scientist J.B.S. Haldane is reported to have replied, an inordinate fondness for beetles. Some people say that Haldane never uttered these words, but no one can argue with the truth they contain. We live in the Age of Beetles. Beetles, or C O L E O P T E R A , as they are known in scientific circles, inhabit nearly every biological niche, from the narrow fringes of polar ice caps to the broad, unexplored expanse of rain forest canopy. By the most conservative estimate, approximately 350,000 species of beetles have been described since 1758. Thats an average of slightly more than four per day.

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Aristotle described beetles as insects that have wing cases and thus named them Coleoptera, from the Greek koleon, sheath, and pteron, wing. The first pair of flight wings are thickened, protecting the delicate membraneous hind wings and the abdomen below.

Paussine carabid

INSECTA
magazine
DESCRIPTION

A quarterly magazine dedicated to spreading a fascination for insects, whose primary goal is to educate even the extreme insect-phobe. It draws all readers (from novice to expert) into the beauty and amazing qualities of insects.

8.25 x 10.5

LABIUM MAXILLA MANDIBLE HEAD TA R S U S TIBIA

I
A QUESTION OF NUMBERS

II
T H E M E A N D VA R I AT I O N S

III
DRESSED FOR SUCCESS

ANTENNA

eetles, the largest group of insects, representing a fifth of all living organisms and a fourth of all animals, epitomize diversity. Nearly every biological strategy used by terrestrial animal life is represented in this remarkable group of animals that arose during the lower Permian period, about 240 million years ago. Since that time beetles have evolved into natures single most astounding array of color and form. Their diversity, which eloquently extends beyond the physical, encompassing strategies of behavior, defense, reproduction, and adaptation, has been appreciated since the time of the Pharaohs. Using sheer numbers of species as a criterion for success, beetles are the most successful animals on Earth. If single examples of every plant and animal species were placed in a row, every fifth species would be a beetle, every tenth species a W E E V I L (one type of beetle). No other group of animals exhibits such a range of size, color, and form. Some beetles are giants; others can crawl through the eye of a needle. Many tropical species are armed with conspicuous horns and claws
or resemble jewels and make no attempt to hide themselves;

others try to be as inconspicuous as possible, disguising themselves as innocuous materials such as dead leaves or caterpillar feces. Beetles consume everythingplants, animals, and their remains. Larvae and adults are found in the soil, where they function as tiny recycling machines that return organic materials to the soil, making them available again for use by plants and other animals. The teeming multitudes of beetles reflect the degree of their contribution to the health of the biosphere. In turn, beetles themselves are recycled, consumed by many animals, including humans, and occasionally by insectivorous plants.

he armored bodies of adult beetles make them conspicuous. They are easily recognized, even by the casual observer. Yet the diversity in beetle form is mind-boggling. The smallest beetles N A N O S E L L A F U N G I , known as feather-winged beetles, or ptiliids, are 0.035 millimeters long and could comfortably undergo their entire life cycle within the head capsule of one of the largest cerambycid beetles, the C A L L I P O G O N A R M I L L AT U S or the Titanus giganteus, which can grow as long as 200 millimeters (~8 inches). The colors of beetles exceed the palette of the most avant garde of painters. Despite their diversity, beetle bodies share common characteristics that clearly identify them as beetles. These physical attributes serve as a template for our scheme of classification, which strives to reveal the evolutionary relationships of beetles.

eetles have systematically been placed among the arthropods in part because they are contained within a highly modified external cylinder, the exoskeleton. The exoskeleton is one of the primary organ systems, functioning as both protection (like skin) and structure (like a skeleton). Each of its many layers consists primarily of chitin and protein. Chitin, first identified in 1823, is fibrous and makes the exoskeleton tough, yet flexiblenot unlike fiberglass. The outer layers of the exoskeleton are collectively called the cuticle. In adult and larval beetles the outer surface of the exoskeleton may be covered with spines, or setae or of various functions and configurations, or coated with waxy secretions. These adornments may function in a sensory capacity, transmitting tactile or environmental information to the nervous system, or they may help protect against predators, abrasion, and desiccation. The ironclad beetle, Asbolms verrucosus, a tenebrionid that inhabits the drier portions of some North American deserts, also possesses a tough exoskeleton. Its roughened cuticle, which resembles

32

33

34

the impenetrable metallic exterior of the infamous metal warships of the American Civil War, help the ironclad beetle live up to its name. The primary purpose of this beetles hardened cuticle is to protect against loss of the most precious of all desert commodities, water. A bluish gray waxy substance secreted by glands that have ducts at the tip of knob-like projections on the elytra, coats the ironclad beetles exoskeleton. The thickened cuticle and waxy film combine to form something like a deep-sea diving suit in reverse, designed to retain moisture rather than keep moisture out. The light color of the wax also reflects more sunlight than the surrounding darker cuticle, helping to keep the body cool. To facilitate flexibility, the exoskeleton consists of a series of segments that are subdivided into individual plates, called sclerites. Sclerites are separated from one another by a thin, flexible groove in the exoskeleton or by a membrane of pure chitin. The sclerites themselves contain chitin and are impregnated with a protein called sclerotin. The cross linkage between the molecular chains of chitin and sclerotin give the thin, light sclerites amazing strength.

P R OT H O R A X

FEMUR TROCHANTER

E LY T R A

HIND WING

35 MIDDLE LEG

M E S OT H O R A X

HIND LEG M E TAT H O R A X

Nanosella fungi [0.035 mm]

ABDOMEN

G E N I TA L I A
Callipogon armillatus [actual size]

The word W E E V I L is Germanic in origin, derived from the word Webila, which denotes movement back and forth, flickering, swarming, or teeming. At one time Wibel was used to refer to all beetles, but this term was eventually replaced by Kfer. Today, the English word weevil still persists and generally refers to the snout beetles. SIZE MATTERS The smaller males of the bearded weevil, Rhinostomus barbirostris, avoid the aggressive behavior of their larger brothers and cousins by capitalizing on their diminutive size. They have been observed to dart past larger, more distracted males who may be jousting one another, to inseminate the female who inspired the combative behavior of the larger males, thus ensuring their contribution to the gene pool.

The body of the beetle consists of three main segments: head, thorax and abdomen. Viewed from above, adult beetles show three prominent features: head, prothorax, and elytra (the thick wings). The head bears the eyes, antennae, and chewing mouthparts, which are present on almost all beetles. Although, as in other insects, the prothorax is connected to the remaining two thoracic segments, the mesothorax and the metathorax, in beetles these last two thoracic segments are covered by the elytra. The fundamental thoracic and abdominal segments consist of four sclerites arranged in a ring, the dorsal tergum (tergites), two lateral pleura (pleurites), and the ventral sternum (sternites). Segmented appendages manifest themselves as mouthparts, legs, wings, copulatory and egg-laying organs. All beetles have this basic body plan; only the details vary.

A disarticulated male Megasoma actaeon reveals the intricate and segmented nature of the beetle body. The horned bears the eyes, antennae, and mouthparts. The armored prothorax serves as an anchor to the powerful front legs. The meso-and metathorax house powerful wing muscles internally and serves as points of attachment for the elytra, flight wings, and remaining two pairs of legs. The abdomen encloses much of the of beetles organ systems, including the male reproductive organs shown here.

transparent overlay diagram

INSECTA
magazine
CONCEP T

Insecta magazine brings insects alive with beautiful photography, informative illustrations and fascinating articles; not just on the anatomy of insects but on the many other areas wherein insects have served as inspirationfrom jewelry to robotics. Because the readership is of a curious nature, the design needed to pay close attention to the details... even the tiniest of them.
8.25 x 10.5

PHOTOGRAPHY: The photographs of the Beetle on the first spread and of the three blue weevils on the second spread were taken at the Annual Insect Fair of the Natural History Museum of Los Angeles, where children and adult enthusiasts unite to share their passion for insects and arachnids.

STRANGE FRUIT
hand-bound book
DESCRIPTION CONCEP T

A visual book on Billie Holidays song Strange Fruit about the lynchings that took place in the South.

The book leads you visually through the lyrics. There is a certain amount of subtlety until the end. The composition and juxtaposition of images parallels the lyrics in Strange Fruit, while maintaining a quiet turmoil. The photographs were taken from historical books about Southern lynchings. The illustrations are done in watercolor, ink and acrylic. The book material is kept simple and raw; black ink on craft paper.

3.5x 7.5

BEAUTIFUL
book
CONCEP T

Beautiful letterpressed book using various printing techniques and special inks.

PHOTOGRAPHY: Lorie Reilly

10 x 17

INSPIRATION

MIREYA HERRERA
graphic design
N AT U R E C U LT U R E L A N G UAG E CHILDREN PHOTOGR APHY R ANDOM SOUNDS ARCHITEC TURE CORRESPONDENCE P O P C U LT U R E P E O P L E WAT C H I N G UNDERDOGS C O N V E R S AT I O N S EMOTIONS HISTORY L I T E R AT U R E HUMANITY PA S S I O N SKETCHING URBANIT Y LEARNING MUSIC S PAC E FA S H I O N BOOKS FILM COLORS LISTS ART ...

Brooklyn, NY

310.428.4656

mireya @ phi-design.org

E M P LOY M E N T
CLIENTS
FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM) IDEO INFINITI MERVYNS K AISER TULANE UNIVERSITY AIGA THE MURPHY INSTITUTE SHINE DAY SPA VONAGE WAMU FOOTE, CONE & BELDING THE JEWISH AMERICAN FOUNDATION DLJ VETER ANS AFFAIRS INTERMARINE KEY CURRICULUM PRESS ANDELUNA WINE CELLARS TAJIMA CREATIVE

Dec 2005 Present Apr. 2004 Sep. 2004

Phi Design, Berkeley, CA + Brooklyn, NY Owner | Graphic design studio with emphasis on strong concept driven design for diverse clients and industries. Zande+Newman Design, New Orleans, LA Graphic Designer Environmental and Graphic Design Firm Worked in print, environmental and web design for a variety of clients in the following areas: restaurant, spa service, healthcare, education, and logistics. Vrontikis Design Office, Los Angeles, CA Paid Internship Print and Web Design Assisted in the design for a broad range of clients including: a chocolate shop in Tokyo, a large pharmaceutical company, a yoga studio, and a top fashion & design school. Freelance graphic design for the following creative agencies: Artisan Creative, Los Angeles, CA e talent agency, llc., Los Angeles, CA Whicker + Berliant, Los Angeles, CA Donaldson, Lufkin & Jenrette (DLJ), Century City, CA Graphics Department Supervisor & Graphic Artist Responsible for managing the five employee in-house graphics department of international investment bank. Art Center College of Design, Pasadena CA B.F.A., Graphic Design and Packaging Photography & Illustration electives Art Center Portfolio Scholarship [2000-2003] University of California Extension, Los Angeles, CA Computer Graphics and Graphic Design combined University of California, Irvine, CA B.A., Criminology, Law and Society w/ English minor University of La Verne, La Verne, CA Abnormal Psychology Departmental Honors and Presidents Scholarship [1989] In-Design Quark Illustrator Photoshop Acrobat Suitcase fluent in Spanish competent in French basic Mandarin arthropods (insects & arachnids) photography & illustration foreign & independent film world culture & travel nature (form & function) etymology & language blues music writing ...

Jan. 2002 Mar. 2002

Mar. 2000 Jun. 2002

Aug. 1996 Mar. 1999

E D U C AT I O N

Sep. 2000 Aug. 2003

Sep. 1996 Sep. 1999 Sep. 1989 Dec. 1992 Sep. 1987 Jun. 1989

COMPUTER KNOWLEDGE

SPECIAL SKILLS

GRATITUDE
INTERESTS

I would like to extend my sincere thanks for reviewing my portfolio. Your time and insight is truly appreciated.

Pastel and charcoal drawing from photo (photographer Unknown)