INTRODUCTION

Fee Holdings was manufacturing and marketing & sales business of power electronics supply in Sarawak, Malaysia. Fee Holdings was built at year 1995. The leader in the Fee Holding was Mr Lin chin long. As our knowledge power electronic is the application of solid-state electronics for the control and conversion of electric power. Power electronic converters can be found wherever there is a need to modify a form of electrical energy (i.e. change its voltage, current or frequency). The power range of these converters is from some milliwatts (as in a mobile phone) to hundreds of megawatts (e.g. in a HVDC transmission system). With "classical" electronics, electrical currents and voltage are used to carry information, whereas with power electronics, they carry power. Thus, the main metric of power electronics becomes the efficiency. Therefore, our company was produce many electric devices every year. The popular product in our company was battery. Example, battery laptop, battery Charger ICs, battery AAA ion, and other. Fee Holdings has more than 5 years experience and has special training in the field itself. There special training is before you come to Fee holdings, there will train you with professional worker In 6 mouth. There you will monitor to make a good job.

Vision
y Fee holdings will be the best sell product of battery by 2015.

Mission
y Our mission is to provide consumers with solutions to their portable power and personal care needs better than anyone else, and in a manner that rewards all stakeholders: consumers, customers, colleagues and shareholders.

Objective
y y To be recognized by shareholders as an outstanding organization to work for, invest in and buy from. To provide consumers with products that deliver unsurpassed performance.

Culture
y y y Colleagues communicate well, problem solve together and respect each other. Honest and respects the laws and regulations of the societies we operate within. Passionate: We love what we do and have fun doing it.

EXPLAINATION Vision
y

Fee Holdings will produce a quality product that other company.

Mission
y We will provide consumers with products that deliver unsurpassed performance and recognized by stakeholders as an outstanding organization to work for, invest in and buy from.

Objective
y y Easily to us to sold the product with supporting of stakeholders, and easily to recognized our product. To create the unsurpassed a high quality battery that have long lifetime.

Culture
y y y Easy for our new worker connect will old worker. There will teach all worker tat work must have discipline and make our company will be respect outsider company Must have fun because it will make the culture happy to work and scare to work .their work just like home.

SWOT ANALYSIS
Strengths -have long lifetime that other battery -use good material -that a short time to create it Weaknesses -cannot lasting longer with heat -cannot get wet - high cost to create it Opportunities -Our own website that can be surfed by anyone can make our company well-known. -An institution that offering safety course that help our staffs to learn all the safety needed during works. Threats -Many high technology company that compete with our company . -Different market demands .

To outcome the weaknesses and threats y y y y y To overcome the weakness we must upgrade the shield of the battery as reflect the heat. Therefore, the electron charge will not come up from the battery. To overcome there get wet is place 1 layer of plastic at the battery. there the battery will not rust quickly. To overcome the cost is change the quality of the layer iron. Because now the iron was expensive. To overcome the compete with other company, we must explain of product in television, Newspapers , internet and other. To overcome the different market demands there our company must always surver the cost every month to make sure it to maintain the market.

Major Management
Marketing Strategy
Our company will concentrate on the more demanding sectors of the market and, in doing so, build an image for the highest cutting-edge technology among the various makers in Malaysia. Pricing on the high side is consistent with that image, and alignment with Technology and the first-tier developers of operating systems will further enlarge that image. In addition, an investment should be made in image-bolstering advertising in targeted trade publications serving the chosen market segments.

Marketing Programs
The most important element is marketing game plan is to complete programming of its products to be compatible with the top tier operating systems. Completion is planned for the end of May 2000. As soon as this has been done, partnering activity with those operating systems developers can begin in earnest. Opportunities to sell on chosen market will be established. This will be coordinated by the new sales manager position. Since many first impressions of our products are made by a visit to its website, it is important to give our company website a face lift. Our design group as well as other professional website designers are being considered. The website design must put the desired image at the top of its priorities. The website technician and the advertising specialist need to work together to get the right result. In marketing and sales, Fee Holdings is use carries out the research on customers needs, therefore we can sell the battery that customer like. Fee Holdings is always conduct survey on competitors. there we will know our competitors are. example, sell more battery than us. Plan, design and develop product that we according to customers needs. Example , each of our item will put a suggestion card for they suggest it. To help increase awareness of and build the desired image for Fee Holdings products, advertising should be done in targeted trade publications. A media specialist should be consulted to help in selection. In keeping with Fee Holdings positioning statement, trade publications which reach in the telecommunication, industrial automation, and testing and instrumentation sectors of the market should be favored. It is important to provide an adequate budget to make certain of attracting notice.

OUR COMPANY OPERATIONAL STRUCTURE

PRESIDENT

Chairman of the Board

Director

Managing Director

Communication

Technician

Consumer Marketing

Method to provide Fee Holdings in a high quality company:

In order to produce high quality products, the employees has to understand the customers requirements, consider the process involved in providing the quality and not just the end result, they have to standardize processes to deliver quality. We also have to ensure that our employees are educated to work this way. By adding all this up managing of work activities then the end result will be high quality products, satisfied customers, and a prospering organization. We are planning to propel collaboration with society in various activities, such as human resource development and green lifestyle proposals. We will train our worker. Example , Fee Holdings must separate they worker into 3 group, like beginner, professional and middle. There is a three level, therefore they will train in step to step. While in improving plans, we will ask our clients to give some feedback for our work performance and if there is any error in our work, we will correct it immediately. Our company use JIT system to maintain our quality: So too in a manufacturing operation component parts could conceptually arrive just-intime to be picked up by a worker and used. So we would at a stroke eliminate any inventory of parts, they would simply arrive just-in-time! Similarly we could produce finished goods just-in-time to be handed to a customer who wants them. So, at a conceptual extreme, JIT has no need for inventory or stock, either of raw materials or work in progress or finished goods. Obviously any sensible person will appreciate that achieving the conceptual extreme outlined above might well be difficult, or impossible, or extremely expensive, in real-life. However that extreme does illustrate that, perhaps, we could move an existing system towards a system with more of a JIT element than it currently contains. For example, consider a manufacturing process - whilst we might not be able to have a JIT process in terms of handing finished goods to customers, so we would still need some inventory of finished goods, perhaps it might be possible to arrange raw material deliveries so that, for example, materials needed for one day's production arrive at the start of the day and are consumed during the day - effectively reducing/eliminating raw material inventory.