Faculty Development Program on

Research Methodology and Application of Contemporary Statistical Techniques for Management Research

27th-29th January 2011

Venue: NIILM CMS, Greater Noida

Organised By

Shaping Leadership Through Values & Vision

NIILM

Centre for Management Studies

Overview of the Course:

In this dynamic world of business and economy, there is always a scope for expanding the knowledge and resource base for today's upcoming managers & practitioners. The study of research methods provides the researcher with the knowledge and skills needed to solve the problems and meet the challenges of a fast paced decision making environment. The use of appropriate research methodologies helps academia to reach valid conclusions of their research work which is capable of helping the business world. The philosophy that guided the development of this program is two fold. First, research involves a process of activities rather than the application of isolated, unrelated concepts and ideas. Educators practice research following a general sequence of procedures from the initial identification of a research problem to the final report of research. This means that understanding the sequence of flow of activities is central in inquiry. Thus, the program begins with specific modules devoted to each step in the process of research and the inclusion of concepts and ideas within this process. Second, the researcher today needs a large toolbox or approaches to study the complex issues in our society. No longer can we, as researchers, use only experiments or surveys to address our research problems. Researchers, Faculty members and students in this new century whether conducting research or reading research to self-inform need to know about both quantitative and qualitative approaches to inquiry and to have an in-depth understanding of the multiple research designs and procedures used in various studies today. We at the NIILM Centre for Management Studies feel that Research Methodology has come to occupy an importance place in conducting business and organizational research scientifically. Keeping this in view, this course has been designed to enable Management teachers, Researchers, Practitioners and Professionals, irrespective of their discipline to contribute towards their knowledge domains.

Objectives of the Course

? ? ? ? ? ? To enable participants to define a research problem and develop a suitable methodology for addressing the problem. To use various data analysis methods in research. To learn how to design the study to collect data amenable for such analysis, and the issues involved in coding, editing, analyzing and reporting research data. To deliver hands on exercises with SPSS To bring together academicians, practitioners and professionals from different functional areas to discuss about emerging issues and perspective fields of research. To learn how to write a good research paper.

Contents of the Course

Theoretical Contents and Business Research Research fundamentals Developing research Proposal Selection of exploratory research techniques Problem definition/formulation Research Process and Design Selection of basic research method Design of instrument Deciding Techniques Developing data analysis plan

Selection of Sample Design Statistical Techniques and Hypothesis Testing Collection, Analysis, and Presentation of Data Application of Factor Analysis/Stepwise Multiple Regression Analysis in Marketing Research Product Performance and Consumer Satisfaction Measurement Research Methodology for Finance in the New Century Research Methodology in Organizational Behavior Research Paper Writing and Presentation

Software to be used for practical purposes

The program is based on application of software like SPSS and some other statistical tools it will include Univariate Analysis, Bivariate Analysis, Multivariate Analysis, Data Management, Syntax Programming and Project Approach.

Who should attend?

The course has been designed for managers, faculty members of different management institutes and students who are interested in doing research for the Ph.D. degree or otherwise. Knowledge of research methodology has become imperative for the research to be scientific.

Pedagogy
The programme will use power point presentations, case studies, lectures, and discussions. Basically the program will be: Multimedia based User friendly Spreadsheet driven Interactive Case oriented

Venue and Duration

The National Faculty Development Program will be organized at SCOPE Complex, Lodhi Road, New Delhi. The program is scheduled from 27th -29th of January,2011.

Registration and Fee

The participants have to pay Rs. 2,500/- (Two Thousands Five Hundred only) for the program which includes professional fees, all charges for lunch/tea ,course material and seminar kit. In case participants want accommodation facility, they have to pay Rs 3,500 (Three Thousand Five Hundred only including course fee). Group discount of 20% per participant would be given on registration of four or more entries from one institute. In case the participant is not able to attend the program, then no refund request will be entertained. However, the participant would be entitled to course kit. Last date for receiving the registration form is 15th of January, 2011. Participant can register themselves through online http://www.niilm.com/FDP/FDP.aspx Participant can also send their registration forms alongwith demand draft in favour of NIILM-CMS payable at New Delhi. Selection will be based on first come first served basis. Participants will be limited to 30 in number.

Resource Persons:
PROF. K.L. KRISHNA, Formerly, Professor and Head, Department of Economics, Delhi School of Economics, ranks amongst the most distinguished economists in India, and is widely respected in the teaching, research and the student fraternity. He was Chairman, Centre for Economic and Social Studies (CESS), Hyderabad. Research Advisor, Centre for Development Economics, Delhi School of Economics, Delhi. Professor Krishna has overseen successful completion of over 40 Ph.D. and M.Phil dissertations, covering almost all important branches of economics. PROF.S. K. CHAUDHURI, Professor at IMI ,New Delhi since November 01, 1995. He has about two decades of experience in teaching, consulting and research. Has conducted several Executive Development Programmes for banks and financial institutions, the corporate sector and power utilities. He has done several consulting assignments funded by DFID/ USAID/World Bank. He was Visiting Scholar to Kellogg Graduate School of Management USA) and Manchester Business School (UK). He has a large number of publications to his credit, and is on the editorial board of several reputed journals. PROF. RAJEN K. GUPTA is a Professor in the area of Human Behaviour and Organisational Development at the Management Development Institute, Gurgaon. He is on the international editorial boards of journals titled Int. J. Cross Cultural Management, Journal of Research Practice and International Journal of Indian Culture and Business Management etc. He has published over 90 papers in various national and international journals. He has authored two books titled Implementing Human Resource Development (Rawat, Jaipur) and Towards the Optimal Organisation: Integrating Indian Culture and Management (Excel Books, Delhi), and co-edited Designing and Developing Organizations for Tomorrow (Response, Delhi). He has also co-authored a textbook on Organisational Behaviour (Tata McGraw Hill, Delhi ). He has worked in industry and done a number of consulting assignments with industry. PROF. RAJESH SHUKLA is the Director of NCAER Centre for Macro Consumer Research (NCAER-CMCR) at New Delhi. He has been involved for over 18 years in primary and secondary data based socio-economic studies (baseline, impact evaluation and longitudinal) and has executed over 30 national level studies. He has authored many books, research reports, research papers and popular articles. He has worked as technical advisor to several reputed national and international institutions. He is part of the collaborative research on 'Construction of Global Indicators of Science and Technology' at the London School of Economics since 2002. MR. B. NARAYANASWAMY is president, Loyalty, Media CT and Public Affairs SBU's, subsequent to acquisition of the group businesses of Indica Research by Ipsos SA in '07.He has served as Vice President and General Manager at IMRB International - Customer Satisfaction Measurement. He has been Account Director at Contract Advertising India Pvt. Ltd. He has also served as Branch Director at Mode Research . He has over 25 years' experience in Research and Consulting in Consumer Behaviour, Communications-, Customer Satisfaction and Service Quality, NPD- contexts. He is also a Visiting faculty at various institutions and an invited contributor to Business papers / Magazines.

PROF M.L. SINGLA Professor of Information Technology Management. He has been Faculty at FMS since 1985. He has also worked with MDI, Gurgaon and Tata Consultancy Services, New Delhi. He is actively involved in teaching, training, research and consultancy in different areas of Management. He has been involved in planning of IT usage and process renovation for organizations in the capacity of Advisor. He has published many Research Papers, Books and completed Research Projects. Worked as Dean (Alumni) of the University of Delhi (2006-2008) and Dean (Examinations) of the University of Delhi (2006-2009). Recently, he has been awarded IBM Faculty Award for research in BPR/BPM. PROF. S. NEELAMEGHAM, President of NIILM CMS. Known for his pioneering work in developing Indian Cases on Management, he has served the University of Wisconsin, USA (1981-92), School of Tourism Organizations, France (1974) and in the Case Method Program of Harvard (1964). Instrumental in setting up the School of Business Studies in Zambia, he also served as its Dean and Head (1989-81). He has been a consultant for ADB, UNDP, Economic Commission (Africa), Asian Productivity Organization, Commonwealth Secretarial and the Asian Centre for Development Administration and has also served on the boards of several firms. He is an Executive Committee member of the Chamber of Commerce and Management Associations and was the Chairman of the committee which worked on the setting up of the 5th IIM, at Indore. His research interests include Global Competitiveness, Strategic Alliances and the Changing Face of Indian Markets. PROF.SUBHASH DATTA, Director of NIILM CMS, He is known for writing research papers in international journals of repute. Dr. Datta is a life member of the Operational Research Society of India and an International Fellow of Operational Research (FOR). He was first recipient from a developing country of "Sir Charles Goodeve Gold Medal". He has conducted a number of long term sponsored research and consulting projects for the Ministry of Health and Family Welfare, Ministry of Education, Ministry of Science and Technology, Ministry of HRD, The Ford Foundation, NABARD, United Commercial Bank, Bank of Baroda, UNDP, WHO, CSIR, MMTC, Hero Honda, Kamsax, RIICO, RUIDP and IDBI. He has developed a number of DSS models on resource management for decentralized planning for district administration He is an Organising Committee Member and the Chair for IFORS Prize for OR in Development at IFORS 2011 at Melbourne Australia during 10-15 July 2011. PROF. NASEEM ABIDI, Dr Abidi has around two decades of Government and academic experience. He is a Gold Medalist in Operations Research from Aligarh Muslim University, Aligarh (India) and has an excellent academic record. He started his career as software professional and trainer with National Informatics Centre (NIC), Department of Information Technology, Government of India. He has taught in leading B-Schools in India, UK and UAE. He has conducted several FDPs in the area of Research Methodology, Management Science and Quantitative Techniques. PROF. MOONIS SHAKEEL, Dr. Shakeel has seven years of experience with academics, corporate sector and Government. He is associated with various leading B-schools and research organizations. He has undertaken research assignments for some of leading private and public organizations like Centre for Monitoring Indian Economy, Evalueserve, Ministry of IT etc.. He has worked and conducted investment banking research for Deutsche Bank. He has also worked as Research and Information Officer in Planning Commission, Ministry of Information Technology (Economic Planning Division), Government of India.

Beginning life in early 1996, NIILM-Center for Management Studies is now counted among Indias top ranking business schools. It is known for its academic integrity, ethical governance and intellectual warmth on the one hand, and for its fine blend of cutting-edge curriculum, skill-building pedagogy and uncompromising learner-centricity on the other. With highly effective industry outreach programs, NIILM-CMS has an excellent placement record in terms of compensation and positions offered to its graduates. Backed up by a strong base of some outstanding faculty, and high quality resources, all NIILM programs are fashioned to prepare individuals wholl be exceptional manager-leaders throughout their careers. To provide an education that really lasts a life-time and does not get redundant by the next big bang in the environment or by a decision to change jobs or industries. Thats what we mean when we say - Shaping Leadership through Values and Vision

For any additional information/enquiry please contact:

Mr. Anoop Sareen, Co-ordinator, Mobile: 9717399455, (asareen@niilm.com) Dr Priti Suman Mishra, Co-ordinator, Mobile: 9873005335 (pmishra@niilm.com) Mr. Prashant Verma, Co-ordinator, Mobile: 9312678303 (pverma@niilm.com)

Shaping Leadership Through Values & Vision

NIILM

Centre for Management Studies

Plot No. 53, Knowledge Park-V, Greater Noida - 201301 Ph.: 0120-2397001-03, Fax: 0120-2397007, email: info@niilm.com, Website: www.niilm.com