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JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

A REPORT ON SUMMER INTERNSHIP PROGRAMME

2009
SUBMITTED BY

RAVI SHIVHARE

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION


JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 1

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

A MANAGEMENT THESIS ON AN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAX SAVING INSTRUMENT AMONGST BUSINESS CLASS OFJABALPUR CITY

ON JOB TRAINING (OJT) TO OPEN DMAT & TRADING ACCOUNT IN A MONTH

A PRE-REQUISITE FOR THE PARTIAL FULFILLMENT OF BBA PROGRAMME 2007-08

COMPANY GUIDE: MR. ANIL K. GOUTAM RAGA SECURITIES AND FINANCE PVT.LTD. JABALPUR

FACULTY GUIDE: MR. GANESH RATHORE HOD. FINANCE FACULTY JCCC, JABALPUR

SUBMITTED BY: RAVI SHIVHARE JCCC, JABALPUR,


JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 2

ACKNOWLEDGEMENTS
The fact that words are indeed inadequate to express the feelings of heart felt gratitude realized at this juncture. Yet I try my best in most humble words to thank all those who help me during my work. With a sense of deep gratitude I express my sincere thanks to Mr. RAM ASHARANI (MD OF RAGA SECURITIES AND FINANCE PVT. LTD), Jabalpur, for trusting me and providing me the opportunity to complete my SIP in the company. I am grateful to MR. GANESH RATHORE, HOD. FINANCE FACULTY, JCCC, JABALPUR for providing me every possible support from the side of the college. I wish to express my deep gratitude to my Company Guide Mr. ANIL GOUTAM, Branch Manager of RAGA SECURITIES AND FINANCE PVT.LTD, Jabalpur, for extending every help and guidance, without whose excellent guidance and advice the present work could not have seen the light of the day. I am very thankful to JCCC family and the staff of RAGA ESP. For being kind and cooperative with me throughout my SIP. I express my deep regards to my family esp. my beloved parents, relatives, friends, classmates and my colleagues for boosting up my morale at the times of disparity and I am also thankful to my clients and the people whom I have surveyed, for their kind cooperation and the trust they have shown in me. I would also like to thank all those who directly or indirectly helped me in the completion of my Project Work. Last but not the least I thank GOD for being with me all the time, throughout the completion of the given task.
RAVI SHIVHARE

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR

CERTIFICATE

This is to certify that the Project entitled

AN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAX SAVING INSTRUMENT AMONGST BUSINESS CLASS OF JABALPUR CITY and the OJT TO open 16

Dmat & Trading a/c In A Month submitted to JCCC JABALPUR, as a pre-requisite in the partial fulfillment of BBA programme is a record of Project work carried out by RAVI SHIVHARE my supervision from 21ST March 2009 to 28TH April 2009. I found his project work satisfactory for the fulfillment of the BBA programme offered by RDVV JABALPUR.

MR. ANIL K. GOUTAM RAGA SECURITIES AND FINANCE PVT.LTD. JABALPUR

MR. GANESH RATHORE HOD. FINANCE FACULTY JCCCC, JABALPUR

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

DECLARATION

I hereby declare that the project work entitlAN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAX SAVING INSTRUMENT AMONGST BUSINESS CLASS OFJABALPUR CITY and the OJT entitled To open 16 Dmat & Trading a/c In A Month submitted to JCCC JABALPUR, as a prerequisite for the partial fulfillment of BBA Programme, is a record of original work done by me, under the supervision of Mr. Anil K. Goutam from RAGA Jabalpur and MR. GANESH RATHORE HOD. FINANCE FACULTY JCCC, JABALPUR The present work is completely original to the best of my knowledge.

RAVI SHIVHARE DATE: PLACE:


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JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

TABLE OF CONTENTS
Acknowledgements Certificate Declaration List of Tables and Illustrations Abbreviations Hypothesis Executive Summary Introduction Context.. Industry. Company... Product.. Competitors .
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JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

On Job Training (OJT) Meaning & Objectives.

Project Work Objectives. Research Methodology. Findings.... Limitations Discussion..... Conclusion.... Suggestions ... References..... Glossary....

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR

ABBREVIATIONS
BOB - Bank Of Baroda

BOLT - BSE Online Trading System BSE - Bombay Stock Exchange ETF - Exchange Trade Funds

F&O - Futures and Options FDI FI - Foreign Direct Investment - Financial Investment

GIC - General Insurance Corporation of India HNI - High Net worth Income IDBI - Industrial Development Bank of India IISL IPO - India Index Services and Products Limited - Initial Public Offerings

KSBL - Karvy Stock Broking Ltd LIC MF - Life Insurance Corporation of India - Mutual Fund

MNC - Multi National Company NAV - Net Asset Value

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

NFO PNB POI PPF RBI

- New Fund Offering - Punjab National Bank - Population Of Investors - Public Provident fund - Reserve Bank Of India

SEBI - Securities And Exchange Board Of India SIP STP SWP UTI - Systematic Investment Plan - Systematic Transfer plan - Systematic Withdrawal Plan - Unit Trust of India

WDM - Wholesale Debt Market

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

HYPOTHESIS

That the people have the awareness about the market. That the people are very keen in investing Share market. That the Share market is at boom now That the earlier sources of investment were not giving

desirable result as because of low interest people.

EXECUTIVE SUMMARY
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The research conducted was descriptive in nature. Jabalpur segment was surveyed to attain certain results. The survey was conducted to analyze the customer awareness for share market. The survey was to find out how much customer is aware about the sector of share, find out the factors which would influence the buying decision of the customer and to highlight the awareness about various facts regarding the share and his preference and willingness to future saving . With these objectives in mind, a survey was conducted in the Jabalpur region. Questionnaire method was used to obtain the required information. Convenient sampling was used as the mode of conducting the survey. Care was taken that the respondents were as diversified as possible, with all the regions being given equal weight age and the sample size being suitably divided among various regions. A sample size of about 100 people was taken for this purpose form various parts of Jabalpur. After the survey was complete, the data was first sorted, and then analyzed on the chosen parameters. This analyzed data was later converted into various forms of graphs such as pie-chart bar graphs. This was to make results easily comprehensible by anyone going through the report. This also made it easy to draw conclusions based on the research and provide a presentable format of the report. Later on all this information was compiled in the form of a presentable and comprehensible data

INTRODUCTION
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Context
What is Marketing :- Marketing is a social and managerial process by which
individuals and groups obtain what they want through creating, offering and exchanging products of value with each other. Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result that is from the customers point of view . These are the words of Woodruff & Hills on Marketing. Marketing occupies a visual position in organization of business unit. Marketing starts well before the production of a product and ends ultimately to customer.

Core Concepts of Market Needs, Wants And Demand -Marketing starts with human needs and wants. It is important to distinguish between needs, wants and demand. A human need is a state of deprivation of some basic satisfaction. People require food, clothing, shelter, safety, belongingness and esteem. These needs are not created by society or by market. They exist in the very texture of human biology and the human condition. Wants are desire for specific satisfier of needs. Human wants are constantly shaped and reshaped by social forces and institutions, including churches, schools, families and business corporations.
Demands are want for specific product that are backed by an ability and willingness to buy them. Wants become demand when supported by purchasing power e.g. many people wants Mercedes; but only few are able and willing to buy it. Companies must therefore measure not only how many people want their product but, more importantly, how many would actually willing and able to buy it.

Products (Goods, Services And Ideas) -JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 12

People satisfy there needs and wants with products. A product is anything that can be offered to satisfy a need or want. A product or an offering can consist of as many as three importance of physical obtaining the services transportation services. components : physical good, services and ideas. The product lies not so much in owning them as in they render. We buy a car because it supplies

Value, Cost and Satisfaction -Value is the consumers estimate of the products overall capacity to satisfy his or her needs. Suppose any one is primarily interested in the speed and ease of getting to work. If he was to offered any of the product at no cost, then he would have definitely choose any of the product of his choice but fortunately every product involve cost therefore he will consider the products value and price before making a choice. According to De rose, value is the satisfaction of customer requirements at a lowest possible cost.

Exchange and Transaction -Exchange is an act of obtaining a desired product from someone by offering something in return.. Two parties are engaged in exchange if they are negotiation moving towards an agreement. When an agreement is reached we say that an transaction has taken place. Transaction involves several \dimensions : at least two things of value agreed upon conditions, a time of agreement and a place of agreement.

Relationship and Networks -JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 13

Transaction marketing is a part of large idea called relationship marketing. Relationship marketing is a practice of building long term & satisfying relationship with key parties : customers, suppliers and distributors in order to retain there long term preference and business. The ultimate outcome of relationship marketing is the building of a unique company asset called a marketing network. A marketing network consist of the company and all of its supporting stake holders, customers, employees, suppliers, dealers and distributors. Building a good network of relationship with customers, stakeholders will lead to continuous flow of profit.

Market -A market consist of all the potential buyers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want, thus the size of the market depends on the number of people who exhibit the need or want, have resources that interest others, and are willing and able to offer these resources in exchange for what they want.

Marketers And Prospects -When one party is more actively seeking an exchange than the other party, we call the first party a marketer and the second party a prospect. A marketers is some one seeking one or more prospects who might engage in an exchange of values. A prospect is someone whom the marketer identifies as potentially willing and able to engage in an exchange of values. Marketing, however, is much more than a company selling department.

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Marketing is an orderly and insightful process for thinking about and planning for markets. The process starts with research of the market place to understand its dynamics. The marketing person researches to identify opportunities i.e. to find individuals or groups of people with unfulfilled needs or a latent interest in some product or service. The marketing process involves segmentation of the market and choosing the target market that the company can satisfy in a superior way. The company must formulate a broad strategy and define a specific marketing process, i.e. marketing mix and action plan to optimize its long run performance. The company bids in a set of controls so that it can evaluate results and operate as learning organization, constantly improving its marketing know how.

COMPITITORS

India Bullss Indian Info line


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Karvy Share Khan ICICI direct.com Anand Rathi


KB securities

MarketShare
M arke t S hare
R AG A S h a re K h a n IC IC I K o ta k K a rvy o th e rs

Some Facts about BSE -Bombay Stock Exchange Limited is the oldest stock exchange in Asia with a rich heritage. Popularly known as "BSE", it was established as "The Native Share & Stock
JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 16

Brokers Association" in 1875. It is the first stock exchange in the country to obtain permanent recognition in 1956 from the Government of India under the Securities Contracts (Regulation) Act, 1956.The Exchange's pivotal and pre-eminent role in the development of the Indian capital market is widely recognized and its index, SENSEX, is tracked worldwide. Earlier an Association of Persons (AOP), the Exchange is now a demutualised and corporatised entity incorporated under the provisions of the Companies Act, 1956, pursuant to the BSE (Corporatisation and Demutualisation) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI).With demutualisation, the trading rights and ownership rights have been de-linked effectively addressing concerns regarding perceived and real conflicts of interest. The Exchange is professionally managed under the overall direction of the Board of Directors. The Board comprises eminent professionals, representatives of Trading Members and the Managing Director of the Exchange. The Board is inclusive and is designed to benefit from theparticipation of market intermediaries.In terms of organisation structure, the Board formulates larger policy issues and exercises over-all control. The Committees constituted by the Board are broad-based.The day-todayoperations of the Exchange are managed by the Managing Director and a management team of professionals. The Exchange has a nation-wide reach with a presence in 417 cities and towns of India. The systems and processes of the Exchange are designed to safeguard market integrity and enhance transparency in operations. During the year 2004-2005, the trading volumes on the Exchange showed robust growth. The Exchange provides an efficient and transparent market for trading in equity, debt instruments and derivatives. The BSE's On Line Trading System (BOLT) is aproprietory system of the Exchange and is BS 7799-2-2002 certified. The surveillance and clearing & settlement functions of the Exchange are ISO 9001:2000 certified.

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Some Facts about NSE -The National Stock Exchange of India Limited has genesis in the report of the
High Powered Study Group on Establishment of New Stock Exchanges which recommended promotion of a National Stock Exchange by financial institutions (FIs) to provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike other stock exchanges in the country. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital Market (Equities) segment Commenced operations in November 1994 and operations in Derivatives segment commenced in Jun.

NSE Milestones
November 1992 April 1993 Incorporation Recognition as a stock exchange
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May 1993 June 1994 November 1994 March 1995 April 1995 June 1995 July 1995 October 1995 April 1996 April 1996 June 1996 November 1996 November 1996 December 1996 December 1996 February 1997 November 1997 May 1998 May 1998 July 1998 August 1998 February 1999 April 1999 October 1999 January 2000

Formulation of business plan Wholesale Debt Market segment goes live Capital Market (Equities) segment goes live Establishment of Investor Grievance Cell Establishment of NSCCL, the first Clearing Corporation Introduction of centralized insurance cover for all trading members Establishment of Investor Protection Fund Became largest stock exchange in the country Commencement of clearing and settlement by NSCCL Launch of S&P CNX Nifty Establishment of Settlement Guarantee Fund Setting up of National Securities Depository Limited, first depository in India, co-promoted by NSE Best IT Usage award by Computer Society of India Commencement of trading/settlement in dematerialised securities Dataquest award for Top IT User Launch of CNX Nifty Junior Regional clearing facility goes live Best IT Usage award by Computer Society of India Promotion of joint venture, India Index Services & Products Limited (IISL) Launch of NSE's Web-site: www.nse.co.in Launch of NSE's Certification Programme in Financial Market CYBER CORPORATE OF THE YEAR 1998 award Launch of Automated Lending and Borrowing Mechanism CHIP Web Award by CHIP magazine Setting up of NSE.IT Launch of NSE Research Initiative
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February 2000 June 2000 September 2000 November 2000 December 2000 June 2001 July 2001 November 2001 December 2001 January 2002 May 2002 October 2002 January 2003 June 2003 August 2003 June 2004 August 2004 June 2005

Commencement of Internet Trading Commencement of Derivatives Trading (Index Futures) Launch of 'Zero Coupon Yield Curve' Launch of Broker Plaza by Dotex International, a joint venture Between NSE.IT Ltd. and i-flex Solutions Ltd. Commencement of WAP trading Commencement of trading in Index Options Commencement of trading in Options on Individual Securities Commencement of trading in Futures on Individual Securities Launch of NSE VaR for Government Securities Launch of Exchange Traded Funds (ETFs) NSE wins the Wharton-Infosys Business Transformation Award in the Organization-wide Transformation category Launch of NSE Government Securities Index Commencement of trading in Retail Debt Market Launch of Interest Rate Futures Launch of Futures & options in CNXIT Index Launch of STP Interoperability Launch of NSEs electronic interface for listed companies Launch of Futures & options in BANK Nifty Index

Company
Raga is a company which deals with almost every aspect of financial marketing like stock broking, distribution of financial products such as mutual funds, fixed
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deposits, equities, insurance broking, commodities broking, personal finance, advisory services, merchant banking & corporate finance, placement of equities, IPOs etc. Raga Securities & Finance Pvt. Ltd. is much renowned in the Mahakaushal Region for giving the services in the investment & stock market sector. Its promoters float the company in the year 1995. Prime Focus on customer satisfaction, ethical and transparent business practices, respect for professionalism, and implementation of cutting-edge technology have enabled it to blossom as the leader in this business in the Mahakaushal region since last 10 years. The company is providing equity investment solutions to thousands of investors through several outlets spanning all over the country. Raga Securities & Finance Pvt. Ltd. provides services like Advice-Based Broking, E-Broking Services, Commodities Trading, and IPO and Mutual Fund Investment Advisory Services. The organization finds its strength in its team of young, talented and confident individuals. Qualified professionals carry out different functions under the able leadership of its promoters Its stringent employee selection process, focus on continuous training and adoption of best management practices drive Raga Securities & Finance Pvt. Ltd. quest to achieving its vision.

Board of Directors.
MR. RAM ASHARANI (DIRECTOR). MRS. HARSHA ASHARANI (DIRECTOR). MR. DEEPAK SEHGAL (CMD)

Raga Securities & Finance Pvt. Ltd


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MAIN BROKER OF BSE (BOMBAY STOCK EXCHANGE). MAIN BROKER OF ISE (INTER CONNECTED STOCK EXCHANGE). MAIN-BROKER OF NSE (NATIONAL STOCK EXCHANGE). MAIN-BROKER OF FOREX

Our Eight Gems - RAGA FINVEST LTD. (REGD. NBFC). RAGA SECURITIES & FINANCE PVT. LTD. (MEMBER OF BSE). RAGA COMEX PVT. LTD. (MEMBER OF MCX/NCDEX). RAGA SHARES & SECURITIES PVT. LTD. RAGA CREDIT CO-OPERATIVE LTD. RAGA MARKETING & CONSULTANCY PVT. LTD. RAGA SHARES TRADING PVT. LTD. RAGA STRUCTURES & BUILDCON COMPANY PVT. LTD

Achievements Of The Company


Ranked among the top brokers in Mahakaushal Resign. Number 1 Registrar & Security transfer. Largest network of branches & business associates.. Largest distributor of financial products in M.P. Full fledged IT drive operations. Ranked among top depository participants in Mahakaushal region.
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Raga is known to be the Leader in the market because of its widespread network of branches all over the country. Although the company is facing a tough competition from its competitors like Kotak, ICICI Direct, Share khan, India bulls, Anand Rathi Securities, Anagram etc but because of its long time reputation the client base for the company is increasing day by day. As mentioned earlier Karvy deals with almost every kind of financial equipment thus it is having each and every kind of clients ranging from lower middle class to H.N.I. clients.

ON JOB TRAINING (OJT)


MEANING
When a person is trained in the real conditions while working in an organization we can call it as On Job Training. In this kind of situation, the person who is on training is exposed directly to the real working conditions. This kind of training on one side is a bit risky for the organization as the person who is on training is new and unaware of the working conditions and the chances of mistakes are higher. On the other hand On Job Training could be beneficial to the organization as time and money which is needed to train a person separately is saved.

OBJECTIVES

To be aware of the companys work culture.


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To get the knowledge of the product portfolio of the Company (Mutual funds, Equities, Derivatives etc.). To get the knowledge of various functions performed by companys different sections like Terminal, on which the trading is done for customers for Equities, Derivatives and Commodities. Another section is Front Office which is responsible for entertaining the customers, dispatching of contract notes and last but not the least, the Back Office section which deals with trading record of customers, allotment of shares or equities, making contract notes, dealing with credit and debit of customers, maintaining financial records etc. To get the knowledge of marketing activities like sales and promotion, direct interaction with customers and to get acquainted with various stock market activities.

Hands on Experience

Learn to operate terminal and trading for customers for equities (intraday and delivery).
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To get acquainted with front office and back office activities. To do the marketing for the products of the company. Collection of cheques from the customers. Making MIS and Daily Turnover Reports. Marketing of the products of the company like mutual funds etc. Questionnaire survey to know the investment psychology of the people and to build up a database for the company. Opening Trading Account for the company

Strategy
The strategy which was adopted by my company guide was that during my initial days in the company I had to learn the operations which were performed in the company and in the last two months of my SIP I was sent for questionnaire survey and marketing. That is why if some one cross questioned me while marketing, I was able to solve his doubts regarding stock market, products of the company
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etc Up till know I am completely aware of almost all the activities carried out in the company. I am used to with operating the terminal and doing offline trading for customers. I am having adequate knowledge of front office activities like entertaining customers, dispatching contract notes etc. I also got the knowledge of various back office activities like maintaining the record of equity holding of customers, making contract notes etc. I got the experience of face to face interaction with customers while doing the customer survey. I am having the knowledge of making MIS and Daily turnover reports. I did the marketing of Mutual funds for the company. I collected the customer database for the company.

ACHIEVEMENTS

I have received an appreciation letter by my company guide .


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I have opened the account of head of [Forest, Irrigation] Mahakaushal resign. I learned the terminal operation and off-line and online trading. I am used to with front office and back office activities. I am having the knowledge of direct dealing with customers. I am having an adequate knowledge of marketing activities like sales and promotion etc. I am having complete knowledge of share trading brokerage charges which are as follows: I gathered a database of around 50 people through questionnaire survey and future. these people could be converted into clients of the company in

Analysis of Performance Vs Target

NO OF MONTH TARGET ASSIGNACHIEVED AMT IN RS.

MARGIN MONEY & HOLDING

IPOS

MARCH

4 DMAT & TRADING --------------------------------

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APRIL

12 DMAT & TRADING

10 DMAT & 5,500 TRADING RS.

7O,OOO RS. 70,000 RS.

------

TOTAL

16 DMAT & TRADING

10 DMAT & 5500 TRADING RS.

LIMITATIONS

Getting accurate response form the respondents due to their inherent problems. They may be partial or refuse to cooperate. Many of the people dont find time to listen to the product features. Computer save people are only suitable to open the Demat a/c with Online software. Sample size is limited due to the limit period of 02 days allocated for survey. Unavailability of database People of Jabalpur city are mainly from middle-income group and they think investment in government securities, which are risk averse. People hesitate to trade in shares due to lack of knowledge about share market and unavailability of time.

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Customer care provided at Raga securities & finance private Ltd. is not so effective. Too many formalities in filling form .Pan card is the mandatory,

mismatch in signature can lead to rejection of form. Form is scrutinized at 3 places and takes about 10 days for opening an account.

JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION KATANGA CRROSSING JABALPUR

AN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAXES SAVING INSTRUMENT AMONGST BUSINESS CLASS OF JABALPUR CITY

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SUBMITTED BY
RAVI SHIVHARE
JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION

Summary of the project


As per my project AN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAXES SAVING INSTRUMENT AMONGST BUSINESS CLASS OFJABALPUR CITY has prepared a proper scheduling for my thesis there is my brief summary of the project.

Step 1
I have prepare my 3c report in my first step there I analyzed company customer, competitor,
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Step -2 I also prepared synopsis report for the project. All these reports were submitted to the respected faculty guide before the deadlines. There is no delay for the submission. Step-3 I have prepared the questionnaire for the survey. Step -4 After that I identify my target customer and starts my project works with meet the businessmen of Jabalpur city. Step -5 I have met with customer and given the questionnaire to watch out the view of the customer.

Step -6 I analysis the data with different mathematical technician and short out the conclusion. Step 7 I had also prepared some planning schedule to maintain balance between the works of OJT & M.T. I have prepared the final report on executive training & interim report on Management thesis. Sample size

50

Location -- Jabalpur

Target -- Business class person [Middle and higher level]


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Responsibility
First and foremost objective is to sell the Demat $ Trading a/c of 25 To gain the complete knowledge about the product BSC, NSC, COMODITY, NCDEX, FDS, TRAVELLING To generate the leads through the survey. To sort out the prospective leads from the data I have collected through the survey To build the relation ship with the new customers and to follow up them, make sure that they are satisfied with the product. To maintain good relationship with the corporate employees. To get more references from the customers and generate new leads by following a chain process. How maintain good relationship with the corporate employees To find out the customer awareness on booming Financial market and to find out the investment patterns of the people The make the customer aware of the benefits of the product and convince him to open the account.

Nature of the project

AN INDEPTH ANALYSIS OF ATTITUDE TOWARDS VARIOUS INCOME TAXES SAVING INSTRUMENT AMONGST BUSINESS CLASS OFJABALPUR CITY
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Introduction
As per my subject an income tax is a tax levied on the financial income of persons, corporations, or other legal entities. Various income tax systems exist, with varying degrees of tax incidence. Income taxation can be progressive, proportional, or regressive. When the tax is levied on the income of companies, it is often called a corporate tax, corporate income tax, or profit tax. Individual income taxes often tax the total income of the individual (with some deductions permitted), while corporate income taxes often tax net income (the difference between gross receipts, expenses, and additional write-offs).

There are three group of businessmen

Higher Investment Capability or H N I clients These are the people


who makes the base for the companys or an organizations or the Society financial outcome and that is the reason why all the organizations greatly emphasize on this particular sector of investors because they know that once they are able to get the attention of this sector, they can generate more than 70% of total income of the Govt from this particular sector. This sector plays an important role in the fluctuations of the Market. The main factor is there that these HNI businessmen are Risk taker so they invest there money for gaining profit not only for save the future.
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For Example: When SENSEX faced a huge downfall of 826 and 1111 points on 18/03/09 and 29/03/09 respectively, one of the many reasons given for this was that the clients with very high investment in Equities and Mutual funds had withdrawn there money from the market to invest in USA because the interest rateson investments in USA were increased. These are the people who invest in both Derivatives and Cash section of Equity market and in Mutual funds at maximum with lump sum investment. So now we can very well understand the importance of higher investment capability clients

Medium Investment Capability clients:


These are also the regular customers of an organization but their investment capability is not very high and they contribute for around 25% of the of the total income of an organization. These people generally avoid large investments because of there lower risk taking ability and they prefer to play for lower profits as compared to H N I clients. They generally invest there money for safe the future not for gain the profit they also invest in Mutual funds but avoid huge investment

Lower Investment Capability clients:


This is the category of people who are not having large capital to invest and they do not come under the category of regular investors because firstly they fulfilled there basic needs after they want to start saving for future. They contributes for around 5% of the total income for safe there future.

Main aim is technical and functional training that:


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To clear that in futures opportunities for this training. To give information that how you can contribute to the organization with the help of training and to promote if you have knowledge to related subject. To improve creativity thinking in technical and others fields. Developing tomorrows technical skilled managers.
Brief Overview of Company

Achievements
I have learnt the basics functioning of Stock Market. To gain the complete knowledge about the product BSC, NSC, COMODITY, NCDEX, FDS, TRAVELLING I have collected knowledge about my SIP Company Raga securities & Finance Pvt. Ltd. and about its functioning. I am having the knowledge of direct dealing with customers.
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I have collected information about the marketing activities like sales and promotion etc that are applied in my SIP Company.

I have sold 10 DMAT accounts in 21ST march to 27TH April, where my margin amount is 64,000

I have sold 12 DMAT accounts May, where my margin amount is 64,000

Body of the Thesis


RESEARCH METHODOLOGY
The objective of present study can be accomplished by conducting a proper company research and a employees survey. Company research is the systematic design, collection analysis and reporting of data and findings that are relevant to different marketing situation facing the company.

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Methods of data collection


Primary data Primary data is the first hand data, which is
unpublished and is yet to be published. We have collected primary data through structured questionnaires and interviews.

Interview method: The interview method of collecting the primary data involves the presentation of oral verbal responses. This method can be used through personal interview and, if possible, through telephone and mail interview. Content analysis: content analysis consist of analyzing the contents of documentary materials such as books, magazines newspaper and the contents of all other verbal materials which can be either spoken, are printed.

Secondary data:
(I) Previous report, Books and other reading references. (ii) Internet (Website of Raga securities, Search engines)

Sampling Method
Random Stratified Sampling In our project for sampling method we have used the random stratified sampling method. Population- In my project RAGAs department is my sample area. Sample size- In my project the sample size is 50.

SECTOR ANALYSIS
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Finance Industry
At the time of independence in 1947, there was no any specific development in the field of finance in India. After sometime with the adaptation of theory of mixed economy the development of financial system took a different turn, so as to fill the socio-economic and political objectives. RBI was nationalized in 1948 and in 1956, 245 life insurance companies were brought under government control by merging all of them into a single corporation called LIC of India. UTI was established in 1964, as public sector institution to collect the savings of the people and make them available for the productive ventures. Then took place the establishment of development banks like IFCI, IDBI etc and since then the Indian finance industry is getting new heights at every point of time. As finance is known as the life fluid of any organization or economy, it has always been given some extra importance. It is very important for the sustainability and development of an organization. After the Globalization finance sector in India has always been on a rise. Various fields in this sector are emerging because of thegrowing competition between business firms and industries due to the entry of MNCs in the national arena. At present Indian investments are showing strong potential based on phenomenal growth in Indian markets this year. The Indian Stock Market is returning 30% a year. India has certainly emerged as a favorite among investors looking to strengthen there portfolio and some are reaping huge rewards investing in India. Last year India pulled in $7.5 billion of FDI and this year that is expected to reach $10 billion by some Indian market analysts. A Standard and Poors study released in March said that India has one of the fastest FDI growth rates among individual countries. With an annual average of 28% between 1999 and 2005, Indian investments are becoming increasingly tempting to many,
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evidenced by rush of portfolio investments, plus large increasing private equity firms buying into Indian companies. Indian companies appears strong, and the Indian market is performing extremely well. You can go for Indian investments, and perhaps you could find that Indian investments are right not only for you but for every wise investor.

Financial Services
Financial services are a term used to refer to the service provided by the finance industry. Financial services is also the term used to describe organizations that deal with the management of money and includes merchant bank, credit card companies, consumer finance companies, govt. sponsored enterprise , and stock brokerage. Financial services is the largest industry (or industry category) in the world, in terms of earnings; as of 2004 the industry represents 20% of the market capitalization.

Type of Financial Services


Banking Services Commercial bank Investment services Insurance services.

Sector Analysis
Raga share trading company is a private limited company its working on shares in finance sector.

Definition of share:
Certificate representing one unit of ownership in a corporation, mutual fund, or limited partnership.
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Type of share Equity share


1. Equity share 2. Preference share

Trading

On line share trading allows investors to buy or sell shares e-

commerce through their own computer (or other electronic device) on the Internet.

Off line share trading - A transaction would be conducted which

was off-exchange or over-the-counter.

Capital Market
The Indian capital markets have witnessed a transformation over the last decade. India is now placed among the mature markets of the world. Key progressive initiatives in recent years include: The depository and share dematerialization systems that have enhanced the efficiency of the transaction cycle

Replacing the flexible, but often exploited, forward trading mechanism with rolling settlement, to bring about transparency The InfoTech-driven National Stock Exchange (NSE) with a national presence (for the benefit of investors across locations) and other initiatives to enhance the quality of financial disclosures. The Securities and Exchange Board of India (SEBI) has effectively been functioning as an independent regulator with statutory powers. Indian capital markets have rewarded Foreign Institutional Investors (FIIs) with attractive valuations and increasing returns
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Mutual Funds
A mutual fund is a group of investors operating through a fund manager to purchase a diverse portfolio of stocks or bonds. There are various kinds of mutual funds, each with its own goals and methodologies. Whether or not a mutual fund is a good investment is a matter of much public debate, with many claiming they are excellent for the average person, and others saying they are simply a poor way to invest. A mutual fund may be either an actively managed fund or an indexed mutual fund. Actively managed funds are changed on a regular basis by a fund manager in the attempt to maximize their profitability. They fund manager looks at the market and the sectors a fund invests in and redistributes the fund accordingly.

Insurance
With the opening of the market, foreign and private Indian players are keen to convert untapped market potential into opportunities by providing tailor-made products: The presence of a host of new players in the sector has resulted in a shift in approach and the launch of innovative products, services and valueadded benefits. Foreign majors have entered the country and announced joint ventures in both life and non-life areas. Major foreign players include New York Life, Aviva, Tokio Marine, Allianz, Standard Life, Lombard General, AIG, AMP and Sun Life among others. With competition, the erstwhile state sector companies have become aggressive in terms of product offerings, marketing and distribution.

Opportunities
There is no tax on distributed income of Vices. The income distributed by the funds is only taxed at the hands of the investors. Increase in incomes with potentially high penetration of both banking and insurance products to increase the market size, will be the powerful drivers of growth in the sector.
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Continued de-regulation and increased competition is expected to result in the Indian financial services reach US$ 51 billion by 2007.

How management thesis beneficial of the RAGA My management topic is related to income tax saving scheme amongst the businessperson of Jabalpur city and 75% businessmen are belonging to raga so they all are aware with all the scheme.

OBJECTIVES
To understand the demand of the customer. To cater to specific needs of individual client. To have customer retention through proper feedback. To satisfy customer with highest degree. To understand the risk profile of the individual. To also understand the risk appetite of the individual client. To understand the various needs of the customer. To know investment capability or potential of the clients through the various Investments avenues like LIC, NSC, and Public Provident fund, House loan.

Detailed Discussion of Objectives And Their Elements

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My Project work is based on the study of ATTITUDE TOWARDS VARIOUS INCOME TAXES SAVING INSTRUMENT AMONGST BUSINESS CLASS OFJABALPUR CITY Before surfing deep into the topic we should discuss about the meaning of Income-tax saving plan, which is nothing but the capacity of the customer invest or we can call it as the investment capability of the customer and how it affects the marketing of LIC, NSC, Public Provident Funds and house loan. If the financial capacity of the customer does not match with the monetary requirements of these products than it becomes very difficult to save the money.

Close Ended Funds


The corpus of the fund and its duration are pre-fixed or the corpus of the fund and number of units are determined in (A) On the basis of execution and operation: Close Ended Open Ended (B) On the basis of yield and investment pattern: Income Fund Growth Fund Balance Fund Specialized Fund Money Market fund Taxation Fund Advance. Once the subscription reaches the predetermined level, the entry of investors is closed. After the expiry of the fixed period, the entire corpus is disinvested and the proceeds are distributed to the various unit holders in proportion of there holding. Thus the fund ceases to be a fund after the final distribution. Open Ended Funds
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The size of the fund or the period of the fund is not predetermined. The investors are free to buy and sell any number of units at any point of time. If these units are not publicly traded, the fund is ready to repurchase them and resale them at any time. Income Funds This fund aims at generating and distributing regular income to the members on a periodical basis. It concentrates more on the distribution on regular income and it also sees that the average return is higher than that of the income from bank deposits. Growth Funds These funds concentrate mainly on long run gains i.e. capital appreciation. They do not offer regular income and they aim at capital appreciation at long run. Hence they have been described as Nest Eggs investments.

Balance Funds These are also called income-cum-growth fund. It aims at distributing a regular income as well as capital appreciation. This is achieved by balancing the investments between the high growth equity shares and also the fixed income earning securities. Specialized Funds They offer some specific schemes so as to meet the specific needs of people of specific categories of people like pensioners, widows etc. Certain funds may be confined to one particular sector or industry like fertilizer, automobiles, petroleum etc. These funds carry heavy risk since the entire investment is in one industry. Money Market Mutual Funds These funds are basically open ended mutual funds as they have all the features of open ended fund. But, they invest in highly liquid and safe securities like commercial

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papers, bankers acceptances, certificates of deposits, treasury bills etc. These instruments are called money market instruments. Taxation Funds These are basically growth oriented funds. But they offer tax rebates to the investors either in the domestic or foreign capital market. It is suitable to salaried people who want to enjoy tax rebates particularly during the month of February and March. In India, at present the law related to tax rebates is covered under Section 88 of Income Tax Act 1961.

LIMITATIONS
The study is limited only to only the business person of the Jabalpur city. Visiting various type of businessperson is very time consuming and tedious. Getting positive responses from the respondents due to their inherent problems is difficult; they may be partial or refuse to cooperate. Respondents may not be available or meet us at one visit and may have to be re-contacted. Employees are not ready to give response related to their training.
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Topic is related to only income tax saving instrument and people are not aware with these scheme
.

Some misunderstandings in the mind set of the people regarding tax saving scheme. Maximum people are having superficial knowledge of Income tax saving scheme but basic knowledge is lacking. Many of the respondents were not very fair while questionnaire survey because of there predetermined mind set. Because of some previous misguidance people does not easily believe on private investment avenues.. Some previous bad experiences which took place with the people.

Swot Analysis of the company Strengths:


Experts in share market. Low Brokerage Charge. Provide information daily through phone. Provide free of cost Software. Customer Satisfaction. Daily tips for customer

.
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Limitations:
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DP is not in the name of companies. Only 10 year Old Companies. Only 22 Locations in India. People are not aware in this company

Opportunity:
A new international market. Moving into new market segments that offer improved profit. A market vacate by an ineffective competitors.

Threats:
A competitors has a new innovative product/services Price wars with competitors. New competitors in home markets.

A Small Journey of sip


Summer internship program is not a easiest task but its a practical knowledge of market specially for womens its a very tough and challenging task. but some one saying IMPOSSIBLE IS THE WORD IN THE DICTIONARY OF FOOLS AND NOTHING IS IMPOSSIBLE IF YOU WANT TO DO IT. In starting I just want to proof only that my skills because I know its a time to standing in the market. and I decided when I completed my SIP so I got some
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thing not only for me but my family and my faculty guide which show me a right path of my carrier . I can only hope for the best. Having a disciplined, experienced and caring faculty guide MR. GANESH RATHORE, I can certainly expect my self-coming out with flying colors. Do every thing is best in your life because THERE IS NO SECOND CHANSE OF FIRST IMPERSION ANDTHERE IS NO ANY SHORT CUT OF SUCCESS.

THANK YOU

RAVI SHIVHARE
JABALPUR COLLEGE OF COMPUTERS & COMMUNICATION
RANIDURGAVATI VISHWVIDYALAYA JABALPUR (M.P)

BIBLIOGRAPHY
Lists of Books
INCOME TAX [MR.Shukle and sahay]
Marketing Management (RDVV JABALPUR) Managerial Effectiveness (RDVV JABALPUR)

WEB SITES
1.

http://www.finpipe.com /Derivatives Explained/Article by Chand Principal, Victory Risk Management Consulting Inc. http://www.amfiindia.com http://www.karvy.com http://www.nseindia.com
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Sooran, 2.
3. 4. 5.

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6. 7. 8.

21.

http://www.bseindia.com http://www.appuonline.com http://www.dhavin.com/resources/live.html 9. http://hindi.business-standard.com/hin 10. http://snpnifty.com/livenews.html 11. http://snpnifty.com/companynews.html 12. http://www.capitalmarket.com 13. http://www.desicomments.com 14. http://stocksbuzzz.blogspot.com/ 15. http://www.bazaartrend.com/ 16. http://www.hindustantimes.com 17. http://www.moneycontrol.com/ 18. http://www.me2everyone.com/234070 19. http://www.thehindubusinessline.com 20. http://www.myiris.com/shares http://www.moneycontrol.com/stocks/marketstats

GLOSSARY

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Net Asset Value (NAV) Net Asset Value is the market value of the assets of the scheme minus its Liabilities. The per unit NAV is the net asset value of the scheme divided by the Number of units outstanding on the Valuation Date. Sale Is the price you pay when you invest in a scheme. Also called Offer Price. It may Include a sales load. Repurchase Price Is the price at which a close-ended scheme repurchases its units and it may include a back-end load. This is also called Bid Price. Redemption Price Is the price at which open-ended schemes repurchase their units and close-ended Schemes redeem their units on maturity. Such prices are NAV related. Sales Load Is a charge collected by a scheme when it sells the units. Also called, Front-end load. Schemes that do not charge a load are called No Load schemes. Price

QUESTIONNAIRE
Name DesignationOccupationJABALPUR COLLEGE OF COMPUTERS & COMMUNICATION J R. COMPLEX 78 NARMADA ROAD KATANGA CROSSING, JABALPUR 50

Address Phone1. Do your income falls under Income- tax limit. [A] Yes [B] No [c] Little

2. Do you know the Income tax limit and tax rate?

[A]

Yes

[B] No

[c] Little

3. Are you aware what are the different tax saving scheme available in the market. [A] Yes [B] No [c] Little

If yes please give the name. 4. You choose which policy decide the rank [A] Life insurance Policy [B] Public Provident Fund. [c] National Provident Fund

[E] House Loan

5. You want to save money for -[A] Safety. [B] Return. [C] Profit.
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7.

Are you satisfied with current tax structure? [A] Yes [B] No [c] Little

8.

What is your suggestion? ----------------------------------------------------------------------------------------

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