July 2011

Marketing Promotional Ideas

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July 2011

Marketing Promotional Ideas

Get going early for a great July, Otherwise youll never hit your goals.
Start by thinking of the number of consumers who
you have to have come through the door to achieve this very important 4th of July Holiday Time.

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-Restaurant and food incentives. -This year real gas credits are definitely making a comeback. Even amounts as low as $25.

Freedom Idea.

- If your average sale is $1000 and your close ratio is 30% -How many consumers have to come in? -What is going to get them to come in with all of the other options they have going? -How do you play into their plans for cookouts, travel, days at the pool and beach?

-Free taxes. -Free delivery. -Free food like popcorn and hotdogs. -Free bike with purchase of $999. -Never forget FREE furniture. -Items in the stores are tagged with one of the 3 colors that indicate that particular savings amount. -Items could also be tagged with US savings bonds instead of discounts.

Red, White and Blue Savings.

What has been done.

-Some dealers have hosted fireworks in their parking lots and parties with local DJs. -While others have provided front row seats at local parades.

Addtional Promotions.

Promotions and Hooks.

-July is definitely a hot price time of year supported by hooks and events. -Steaks. -Grills. -Tickets. -Vacation ideas. -Early bird specials.

-Free flags with every purchase. -Star spangled savings. -Hot dog eating contest. -Pie eating contest.

July 2011

Marketing Promotional Ideas

Hot Temperatures = Hot Savings.
-Tent sales and sidewalk sales draw traffic even without a lot of marketing. -People love a crowd. -Need to develop leader items. -Even a giveaway never hurts. -Some dealers run a different offer every hour during these sales. -Additional savings on every bedroom from noon till 2pm type of offer. -Carnival games in the parking lot. -Batting cages. -Baseball toss. -Putting contest. -Free car wash for charity. -Give away a boat. -Bike safety. -Finger printing.

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-The hotter it gets, the hotter the savings. -For every 2 degrees over 85 you save an additional 2%.

Want to Get Real Aggressive?

-Go all out for Christmas in July event. -Decorate the store. -Stocking stuffer gifts. -Wrapped packages given away every hour. -Pull a discount from the Christmas tree. -Back up promotion. -The customer gets a certificate for a Christmas tree in November when they fill their lot with trees for sale (or use someone elses tree business). -Canned goods drive. -Bike trade in. -Clothing drive.

Keeping It Real Simple.

-Sizzling summer savings. -Fire up the savings. -Prices are hotter. -Savings are hotter. -Grills and food served or with purchase. -Hot dogs in the parking lot.

Make the best of the season. Have fun with your events!

July 2011

Marketing Promotional Headers

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2010 Ashley Furniture Industries, Inc.

Christmas in July Event

TENT
Sizzling Summer
2010 Ashley Furniture Industries, Inc.

DEALS

summer
SAVINGS

EVENT

4TH
2010 Ashley Furniture Industries, Inc.

JULY

FREEDOM OF

DEALS

July 2011

Marketing Promotional Headers Continued

Store Logo

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TAKE

4 of July %
th
OFF

UNITED WE STAND AND SIT

4
TAKE
JULY 1ST, 2ND, 3RD

20 % 15 of July th Free
TAKE
OFF

25 SAVINGS EVENT!
our already low every day prices our already low every day prices our already low every day prices

Furniture Will Be Tagged With Red - White or Blue Stickers that Represent Your Discount.

RED WHITE & BLUEThru the 5th EVENT July 1st

OFF

FLAG Kit
WhiLe suppLies LAst*

CELEBRATION
US Flag kit includes everything you need to fly a flag 3 x 5 American flag Eagle pole topper 56 metal pole Now with metal mounting bracket,
(screws and slip stop ring fasteners)
See Store for Complete Details

4TH OF JULY

4TH OF JULY

FREEDOM Marketing Promotional Giveaways

July 2011

DEALS
*

FREEDOM
*

DEALS
With any purchase $599 or more get a

Christmas t in July Even

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PICK YOUR DISCOUNT

$ 399 OR MORE. SEE STORE WITH PURCHASE OF

FOR DETAILS.

10% 15%
UP TO

FREE CARNIVAL!
THIS SATURDAY ONLY 10AM TO CLOSE
CARNIVAL RIDES GAMES FOOD & DRINKS FIRE & POLICE DEPARTMENTS PRIZES
2010 Ashley Furniture Industries, Inc.

2010 Ashley Furniture Industries, Inc.

Christmas Christmas in July Event in July Event

CHOOSE AN ENVELOPE OFF THE TREE TO REVEAL YOUR DISCOUNT!
2010 Ashley Furniture Industries, Inc.

20

OFF

%F OF

OFF

FREE 0
a $ hase of 999 you get With any minimum purc

BRING IN 5 CANNED FOOD ITEMS & RECEIVE

YOUR PURCHASE OF $399 OR MORE.

LIMIT ONE DISCOUNT PER CUSTOMER. SEE STORE FOR DETAILS.

50 100
OFF

BRING IN 10 CANNED FOOD ITEMS & RECEIVE

CHRISTMAS

15

COUPON SA
TOWARD

OFF
2010 Ashley Furniture Industries, Inc.

TREE
Trees will be available in our parking lot this December.
See store for details.

2010 Ashley Furniture Industries, Inc.

FOOD DRIVE
LIMIT ONE DISCOUNT PER CUSTOMER. SEE STORE FOR DETAILS.

YOUR PURCHASE OF $899 OR MORE.

July 2011

Marketing Promotional Giveaways Continued

OMAHA STEAKS
This Saturday Only
With any purchase $1499 or more receive the grill & a free package from

FREE Weber Grill

With any purchase $999 or more receive a

EVENT
Free GIFTS!
Hurry in, while supplies last
Free car emerGency kIT
to the first 50 people! No purchase necessary.

summer savings

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2010 Ashley Furniture Industries, Inc.

FREE US FLAG KIT

*With any $99 minimum purchase. See store for details.
2010 Ashley Furniture Industries, Inc.

Free dIGITal camcorder

With any $499 purchase. See store for details.

US Flag kit includes everything you need to fly a flag

3 x 5 American flag Eagle pole topper 56 metal pole Now with metal mounting bracket, screws and slip stop ring fasteners

499

EC F5RASEREDITS 2 G
$
s with purchase of $ 999 or mo re. See st . ore for details

With any $999 purchase. See store for details.

Free PacIFIc bIcycle

With any $1499 purchase. Up to 7 days. See store for details.

Free wyndham vacaTIon

399

B D