7 ELEVEN

Welcome to 7-Eleven - A World Leader Our doors are always open, and our friendly store teams are ready to serve you. Come in to any 7-Eleven store and youll find a great selection of fresh, high-quality products at an everyday fair price, along with speedy transactions in a clean and friendly shopping environment. World's Largest Convenience Retailer What started out as an ice house in Dallas, Texas, back in 1927 has grown and evolved into the worlds largest operator, franchisor and licensor of convenience stores. The company operates, franchises and licenses close to 7,200 stores in the U.S. and Canada. Of the 6,100 stores the company operates and franchises in the United States, more than 5,000 are franchised. 7-Eleven master franchisees, licensees and affiliates operate more than 33,000 7-Eleven and other convenience stores in other countries including Japan, Taiwan, Thailand, South Korea, China, Hong Kong, Malaysia, Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark. Top Honors 7-Eleven has been honored by numerous companies and organizations throughout its 84 years in business. Recent 7-Eleven accolades include:
       

No. 2 on the Forbes "Top Franchise for the Money," No.4 spot on Entrepreneur magazines Franchise 500 list for 2009, No.3 in Forbes magazines Top 20 Franchises to Start, No.3 among Top 100 Global Franchises by Franchise Direct, No.3 in Store Growth by Convenience Store News, No.2 in Franchise Times Top 200 Franchise Companies, No. 6 AllBusiness AllStar franchise rankings for 2011, No.29 among Top 100 Chains in Food Service.

In addition, Hispanic Magazine listed 7-Eleven on its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities.

Most recently, G.I. Jobs magazine named 7-Eleven as one of the "Top 100 Military-Friendly Employers." 7-Eleven was the only food retailer included and ranked third among all retailers on the list.

HISTORY
The Story of Convenience Shopping 7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born! The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7Eleven, Inc. in 1999. Today, 7-Eleven is the undisputed leader in convenience retailing. Based in Dallas, Texas, the company operates, franchises and licenses close to 7,200 stores in the U.S. and Canada. Of the 6,100 stores the company operates and franchises in the United States, more than 5,000 are franchised. Business Operations 7-Eleven and other convenience stores are operated, licensed and franchised by 7-Eleven, Inc. in North America, and they serve approximately seven million customers each day. Each store focuses on meeting the needs of busy shoppers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, along with speedy transactions and a clean, safe, friendly shopping environment. Proprietary Products 7-Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages and fresh brewed coffee. The stores have expanded their food service offerings with a proprietary line of prepared-fresh-daily and daily delivered deli sandwiches, wraps, breakfast sandwiches and a wide assortment fruits, salads and baked goods. 7-Eleven also offers convenient services based on each neighborhood's individual needs, including automated money orders, automatic teller machines, long-distance phone cards and lottery tickets, where available. Global Convenience

7-Eleven master franchisees, licensees and affiliates operate more than 33,000 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Hong Kong, Malaysia, Mexico, Singapore, Australia, Philippines, Indonesia, Norway, Sweden and Denmark. In November 2005, 7-Eleven, Inc. became an indirect subsidiary of Seven & I Holdings Company, a Japan-based organization. Company Milestones Since its inception, 7-Eleven has many milestones and accomplishments

INTERNATIONAL LICENSING
International Licensees

Territory

First Store Opened 1969

Number More of Information Locations 458 About 7Eleven Canada Web site* Web site* Web site* Web site* Web site* Web site*

Canada +

Mexico Japan Australia Sweden Taiwan

1971 1974 1977 1978 1980

1,206 12,925 403 189 4,729

China (Hong 1981, 1992 1,564 Kong, Guangdong and 2005, & Macau) respectively Singapore Philippines Malaysia Norway South Korea Thailand Denmark Beijing, PRC 1983 1984 1984 1986 1989 1989 1993 2004 547 520 1,170 176 2,705 5,660 128 93

Web site* Web site* Web site* Web site* Web site* Web site* Web site* Web site*

Shanghai, PRC Indonesia

2009 2009

43 10

+ A Wholly Owned Subsidiary Of 7-Eleven, Inc. Internationally, the following territories offer individual franchise opportunities: Australia, China (Beijing, Guangdong Province), Denmark, Hong Kong, Japan, Malaysia, Norway, Philippines, Singapore, South Korea, Sweden, Taiwan and Thailand.

IN THE COMMUNITY
7-Eleven stores are part of the neighborhood and committed to serving the changing needs of our customers. Being a good neighbor and corporate citizen is part of doing business at 7Eleven, and we are proud of our long history of supporting our neighborhoods in meaningful ways through our community relations initiatives. Our mission is simple: to serve the needs of the communities in which 7-Eleven stores operate. We believe the most effective way to advance our mission is to support causes that are aligned with community and customer interests and enhance the overall quality of life in neighborhoods where our customers, franchisees and employees live, work and play. Thats why our community relations initiatives are generally focused at the local level and on four key areas associated with strong communities and citizens: safety, education, health & wellness and community revitalization. Priority is given to youth programs to ensure we build a strong foundation for the next generation. Over the past 32 years, through corporate-, franchisee-, employee- and customer-donation programs, 7-Eleven has contributed more than $100 million in cash and in-kind products to advance its charitable mission. RESPONSIBLE RETAILING Our commitment to responsible retailing is an important business principle at 7-Eleven and part of what makes the company a welcome and respected neighbor. More than 20 years ago, 7Eleven set the standard for responsible retailing in the convenience industry by being the first retailer to develop and implement a comprehensive training program for the safe and legal sale of age-restricted products. 7-Eleven considers it a privilege to sell age-restricted products, such as alcohol and tobacco, and we want to ensure that they are sold in a legal and responsible manner. Our Come Of Age awareness and personnel-training program was originally designed to prevent the sale of alcoholic beverages to minors or intoxicated persons and to prevent on-premises consumption. This acclaimed initiative was expanded to include all age-restricted products -- tobacco, lottery tickets and potential inhalants. Also, 7-Eleven stores registers automatically prompt sales associates to check identification when an age-restricted product is scanned for sale.

FUN FACTS
7-Eleven, Inc.


 

 

7-Eleven, Inc. is the worlds largest convenience store chain with more than 40,000 stores in 16 countries, of which more than 8,400 are in North America, and the company has more outlets than any other retailer or food service provider. July 11 (7/11) is the official birthday of the 7-Eleven convenience store chain. In 1927, convenience retailing began simply enough when an employee of Southland Ice Company in Dallas started selling milk, eggs and bread from the ice dock. Soon, the convenience store was born and became known as 7-Eleven to reflect the 7 a.m. to 11 p.m. hours of operation. For more than 15 years, 7-Eleven has been listed among Hispanic Magazines Corporate 100, the top companies providing the most opportunities to Hispanics. 7-Eleven adds another store to its worldwide operations every 6 hours.

Industry Firsts
  

 

7-Eleven was the first to operate 24 hours a day sell fresh-brewed coffee in to-go cups ... have a self-serve soda fountain and offer super-size fountain drinks. 7-Eleven aired the first television advertising by any convenience store; the animated commercial featuring a singing owl and rooster ran in 1949. 7-Eleven was the first retailer to offer fresh-brewed coffee in to-go cups, introducing it in their Northeast stores in 1964. And now is the first retailer to add functional, herbal enhancements to its coffee to go. 7-Eleven was the first c-store retailer to give customers freedom of choice by offering all major soft drink brands at the fountain. 7-Eleven was the first convenience store to sell pre-paid phone cards.

Slurpee Beverages


The most Slurpee beverages are sold in Winnipeg, Manitoba, in Canada, followed by Detroit, Mich. But the #1 store in the world for Slurpee drink sales is located in Kennewick, Wash. 7-Eleven customers sip almost 13 million Slurpee beverages each month. Favorite flavors are Coca-Cola and Minute Maid Cherry. Since introduced in 1966, close to 6.5 billion Slurpee drinks have been sold, almost enough for every person on the planet.

Fresh Bakery


7-Eleven sells 60 million fresh-baked donuts and pastries per year enough to feed every person in the state of Virginia a dozen donuts! On average, 7-Eleven sells 275 fresh bakery items every minute. If you lined up all the bakery items made for 7-Eleven in a year, they would extend almost 6,000 miles from Boston to San Diego and back again.

  

How sweet it is! 7-Eleven uses 365,000 pounds of glaze each month on its donuts, fritters and other pastries. Most customers want a beverage with their favorite donut 70 percent choose a cup of 7Eleven coffee. Blueberry is at the top of the hill as the best-selling muffin in 7-Eleven stores across the United States. And customers #1 pick for a donut is glazed.

Who? What? Where? Whos buying the most 7-Eleven stuff?

 

     

 

   

Of all U.S. retailers, 7-Eleven sells the most USA Today newspapers, cold beer, cold single-serve bottled water, cold Gatorade, fresh-grilled hot dogs and money orders. Whos buying the most merchandise at U.S. 7-Eleven stores? The answer is the most Slurpee beverages in Kennewick, Wash., and Detroit, Mich.; hot dogs in Washington, D.C., coffee on Long Island, nachos in Colorado and Big Gulp drinks in sunny Southern California. Nearly one-third of the 6 million people who stop by a U.S. 7-Eleven store each day purchase immediately consumable food. 7-Eleven is Americas favorite beverage destination. More than half of customers purchase a non-alcohol beverage. Approximately 25 percent of the U.S. population lives within one mile of a 7-Eleven store. A typical 7-Eleven store in the United States has between 2,400 and 3,000 square feet, and carries about 2,500 different items. California has more 7-Eleven stores than any other state about 1,200. Of all its proprietary products, 7-Eleven sells more fresh-brewed coffee than anything else 1 million cups each day. Thats more than 10,000 pots of coffee an hour every hour of every day of the year. In fact, 7-Eleven could serve a cup of coffee to every person in its hometown of Dallas every single day now thats a Texas-sized coffee break! 7-Eleven sells approximately 100 million fresh-grilled hot dogs every year, more than any other retailer in America, and could feed every person in Frankfurter-loving Chicago a Big Bite hot dog each day for a month. When the 32-ounce Big Gulp drink was introduced in 1980, it was the biggest fountain soft drink on the market. Eight years later, 7-Eleven introduced the giant 64-ounce Double Gulp beverage, still one of the biggest fountain soft drinks on the market. 7-Eleven stores sell almost 38 million gallons of fountain drinks a year enough to fill approximately 51 Olympic-size swimming pools. 7-Eleven sells 41 million gallons of milk each year enough for lots of milk mustaches! And enough to pour more than two glasses of milk for every man, woman and child in the United States. 7-Eleven sells more than 2,300 fresh sandwiches per hour. If all the prepaid cards sold on an average day at 7-Eleven were placed end to end, they would span more than 30 football fields. Enough fountain drinks are sold at 7-Eleven stores in a year to fill Walt Disney Worlds Typhoon Lagoon twice. 7-Eleven has the largest ATM network of any retailer in United States.

Ho Ho Ho! The day most retailers are closed, 7-Eleven is hopping. Christmas is one of the biggest sales days of the year for the convenience chain.