1.

Introduction Computer become a need for everyone nowadays. From the children and kids at home for education purposes, adult for entertainment until the private sector and government sector for business and trading purposes and etc. All of them need Personel Computer. The demand for PC is increasing trend . It is a good business looking at the overwhelming demand need for PC. Our Business company name is Prism Sdn Bhd. It is located at 232 Kulim Mall, Kelang Lama, Kedah. The core business are Computer Sale and Services. Prism Sdn Bhd is one of the preferred choices when it comes to shopping for some serious hardware and system alike. It is one of the most respected of the enthusiast PC & Hardware supplier in the heart of Kulim.

2.0

Objectives While working to develop Prism Sdn Bhd as the top seller and best services computer shop in Malaysia. The measurable objectives are: Success in make Prism Sdn Bhd the top seller in Malaysia within 3 years. Success in make Prism Sdn Bhd the best choice for the customer because of the service provided within 3 years. Achieve yearly sales for 1 Million ringgit and achieve profit of 40%. Achieve yearly sales increase by 30% yearly . To become the top seller in Malaysia by selling the various types of computer products with our best services. Help the customer to be satisfied by providing the various types and latest computer product and accessories with our special promotion, free gift, cheaper price and best services compare to other company.

3.0

Mission

4.0

Organization Chart Mrs Ooi Lean Poh Manager Mrs Nurul Rifqah Shaffie Admin and Finance Clerk Ms Welma Laanda Marketing Officer Mrs Sabrina Operation Officer Mr Lee Service and Maintenance Technician

5.0

Company Location and Facilities Prism Sdn Bhd. 232 Kulim Mall, Kelang Lama, 09000 Kedah. Located in the heart of our business comunity at Kulim, Prism Sdn Bhd is one of few remaining PC and hardware supplier in the world that brings benefits in PC services and other skilled technical computer directly to the heart of community. Today, Prism Sdn Bhd remains one of the last small, local independent, and operated company in Kulim, Kedah. When you shop at an independently owned business, your entire community benefits. Buying local means less packaging, less transportation, and a smaller carbon footprint. Local retailers are your friends and neighborssupport them

and theyll support you. More independents means more choice, more diversity, and a truly unique community. This site was chosen for various reasons, including:

Proximity to the downtown business community. Proximity to Kulim Polytechnic and Malaysian Spanish Institute .Free Parking availability. High visibility. Near main road to Kulim Hi-tech and Business Center Company near to university and factory Not much computer repair shop

6.0

Business Products 6.1 6.2 6.3 Computer Products. Computer Service and Maintenance Internet Packages

7.0

Marketing Plan Outline 7.1 Situation Analysis

2 KM from Malaysia-Spanish Institute, Polytechnic and school. Center of Kulim Town and people focus are ( Kulim Town Mosque and Pasar Malam)

7.2

Company Analysis 7.2.1 Goals To gain profit RM40K/year and open new branch after 2 years 7.2.2 Focus

 7.2.3

Selling personal computer, laptop and its accessories internet package services provide maintenance service

Strengths premises near to university and factory affordable price to students with many choices not much computer repair shop

7.2.4

Weaknesses only can be focus to students, housewives, and factory workers. low technological mindset

7.3

Customer Analysis 7.3.1 .Type

Residential people Students from MSI, Polytechnic, ADTEC, Kolej Komuniti, 4 secondary school

Factory workers (up to 20 factories)

7.3.2

Concentration of customer base for particular products

Items divided based on package for secondary school, university, and general

7.4

Competitor Analysis 7.4.1 Market Position

At 232 Kulim Mall, Kelang Lama, 2KM from MSI and Polytechnic,

7.4.2

Strengths Only 3 computer shop with service providing

7.4.3

Weaknesses New company and still not recognized by people

7.5

Climate 7.5.1 Economic environment

People with income RM2K/month

7.5.2

Social and cultural environment A place with 3 college and industrial area.

7.5.3

Technological environment

Factories up to 20 units build and KM have been announces as a cyber city by prime minister and target there will be more factory will be build

7.6

Marketing Strategy

7.6.1

Variety Products and Consultation Packages 1. Hardware and software Laptop and desktop come with 1 year warranty

Extended warranty pricing includes help desk, parts, shipping, and labor; with no additional fees for components and services included under the extended warranty agreement.

FREE - 1GB of Online Data Backup Storage with every warranty

Optional theft tracking software (all systems) Optional Accidental Damage Coverage, (Laptops & Notebooks Only)

2.

Consultation/Onsite support/Online support call Provide live support 7am- 7pm (internet) in technical and We provide onsite support with software or hardware parts Free of charge for transportation within 15km Willing attend the support within 8hours after received a

customer question. 3. 7.6.2 Hotline support 7am- 7pm

Internet package service (Streamyx, Maxis, P1 Wimax, Celcom)

Promotion 1. Advertising 2. Distributing flyers and banners at residential area, school and factories Computer Fair at Factories once per month Dealing with schools in term of providing computer class (pay class or voluntary) Public Relations

3.

Promotional Programs

Event Basis -monthly special 30%-60% cheaper -weekly special 2-3 items

Add on Package -Entitle 1 item free for every single purchasing RM200

Membership and discount systems -introduce 3 person as members for every purchase minimum RM30 -entitle up to 3 level purchase -minimum purchase of RM50 are entitle for discount

free gift package -Entitle 4 items of free gift for purchasing RM1500

8.0 8.1

Operational Computer cleaning service System tune-ups & cleanups Check for and remove viruses and spywares Remove clutter and temporary files that are no longer needed which will speed up the hard drive. Check hard disk is functioning properly. Clean the computer inside and out to remove dust and dirt.

8.2

Computer delivery and assembly service Deliver and assemble new computers on site.

Install or configure any new customer product or service ensuring

continuation of care until completion of the work. 8.3 Computer repair and maintenance For problems that need to be resolved on-site, a dedicated callout service is provided. Provides IT contract services. This assures guaranteed response times, inclusive servicing hours and reduced labour rates for clients who need to have their IT up and running with the minimum of disruption should a problem occur. Repair computers, laptops, notebooks, servers, and games consoles.

Professional data recovery service Anti-virus Protection setup and support Spyware detection and removal Regular maintenance plans for businesses 8.4 Computer upgrading service On-site component upgrade Network support and design Wireless Local Area Network Hardware & software troubleshooting Basic Windows and Internet training Software installation & configuration Internet setup and training Internet Service Provider (ISP) and email configuration and setup Webhosting Service 8.5 New computer sales Supply new and used desktops or laptops. Our retail facility allows customers access to printers, scanners, software, inks, webcams, general peripherals.

Specialise in Low Energy PCs which can consume up to 33% less energy than conventional computers.

9.0

Finance 9.1 Start-up Expenses Details and Capital

Item 1 2 Loan The Tabung Usahawan Muda Short-term loans Investment Saving from 5 owner ( 5 person x $10,000) Expenses $ $ Capital 40,000.00 24,000.00

50,000.00

1 2 3 4 5

Start-up Expense Details Premise Decoration Expense Legal Brochures Consultants Insurance

$ $ $ $ $

13,000.00 500.00 500.00 2,000.00 700.00

1 2 3 4 5 6 7

Assets Company Van - 2 unit Computers - 3 units Printer - 2 units Scanner -1 unit Stationery goods Furniture -table, chair Telephones - 2 no Inventory Start-up Inventory Cash Cash liquid

$ $ $ $ $ $ $

24,000.00 6,000.00 600.00 500.00 500.00 1,600.00 200.00

35,329.00

$ $

28,571.00 114,000.00

114,000.00

9.2

Yearly Expenses and Report

Item Expenses Earn

Earning Sale goods (15,141.00 x 12) Service Charge (3,500 x 12) Delivery Change

$ $ $

181,692.00 42,000.00 12,000.00

Utility Rent per month ( 12 x RM 1,970.00) Bill -water, Electric & Telephone Salary Owner Part Time 1 Part Time 2 Part Time 3 Part Time 4 Part Time 5 Part Time 6 Technician Manager Transportation Fuel Consumption (1200 x12) Service & Road Tax Gross profit

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $

23,640.00 7,200.00 24,000.00 7,920.00 7,920.00 7,920.00 7,920.00 7,920.00 7,920.00 21,732.00 24,000.00 14,400.00 10,000.00 63,200.00 235,692.00 $ 235,692.00

9.3

Yearly Net profit

Item Expenses $ $ $ $ $ $ $ 15,800.00 2,500.00 2,800.00 1,200.00 40,900.00 63,200.00 $ 63,200.00 Earn 63,200.00

Gross profit Government Tax (25%) Unknown Expenses Entertainment Bank interest Net Profit