INTRODUCTION

This study is conducted to know the customer perception towards the use of Biselry and Aquafina distilled water. Now a days the globe is moving towards water crisis in this regard the availability of pure water is one of the major challenge for the human. Water is one of the essential component of our life in this regard it has major importance in our life. As per requirement use of mineral water became an essential work of mans life. In India many companies are in market which are providing mineral water services. One of the famous companies are kingfisher,bisleri,kinley,aquafina etc. It has also become a important part of business. Inventory control and time management has also been a part of it. Our study will bring out a comparative preference of customers in choosing from the two mineral water services providers.

DECLARATION
Hereby declare that the project BISLERI report entitled

COMPARATIVE STUDY OF

AND AQUAFINA

AMONGS JIMS STUDENTS submitted for the degree of POST GRADUATION DIPLOMA IN MANAGEMENT, is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma.

Date Place

Submitted BySupriya Goyal Sriram Krishn Murti PGDM 3rd B

CERTIFICATE
This is to certify that Mr. SRIRAM KRISHN MURTI and SUPRIYA GOYAL of PGDM third trimester of JIMS, KALKAJI has completed their project report on the topic of COMPARATIVE STUDY OF BISLERI AND AQUAFINA AMONGS JIMS STUDENTS under the supervision of Mr. M.R.JAIN faculty member of JIMS.

To best of my knowledge the report is original and has not been copied or submitted anywhere else. It is an independent work done by them.

Mr. M.R.JAIN JIMS, KALKAJI

ACKNOWLEDGEMENT
Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, its not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project.

I would like to thank my professor Mr. M.R. JAIN who was always there to help and guide me when I needed help. His perceptive criticism kept me working to make this project more full proof. I am thankful to him for his encouraging and valuable support. Working under him was an extremely knowledgeable and enriching experience for me. I am very thankful to him for all the value addition and enhancement done to me.

No words can adequately express my overriding debt of gratitude to my parents whose support helps me in all the way. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully.

SRIRAM KRISHN MURTI SUPRIYA GOYAL Jims kalkaji

SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product

attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumers needs, but the marketers objectives. The scope of my study restricts itself to the analysis of students preferences while choosing among mineral water service providers. The scope of my study is also restricts itself to JIMS only.

OBJECTIVES OF THE STUDY

The subject matter for this research Project is to study the students preference towards the various mobile service providers in JIMS. This project consists of

different objectives. They are as follows:  To know about the student preference level associated with different mineral water service providers.  To find out the students satisfaction towards the two service providers.  To know which advertisement media puts more impact on the buying decision of students.  To find out the services in respect of other value added services of both the service providers.

RESEARCH METHODOLOGY

Survey design: The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience. Sample Size and Design: A sample of 100 people was taken on the basis of convenience. The actual retailers were contacted on the basis of random sampling. Research Period: Research work is only carried for a week. Research Instrument: This work is carried out through self-administered

questionnaires. The questions included were open ended, dichotomous and offered multiple choices.

Data Collection: The data, which is collected for the purpose of study, is divided into 2 bases:  Primary Source: The primary data comprises

information survey of Comparative study of mts and aircel towards jims students. The data has been collected directly from respondent with the help of structured questionnaires.  Secondary collected Source: The secondary and data was from

from

internet

references

company websites.

Data Analysis:
The data is analyzed on the basis of suitable tables by using mathematical techniques. The technique that I have used is pie charts. As discussed below:-

1. The brand do you prefer more: a. Aquafina. b. Bisleri. c.other the brand you prefer more Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid Aquafi 37 31.9 37.0 37.0 na bisleri 49 42.2 49.0 86.0 other 14 12.1 14.0 100.0 Total 100 86.2 100.0 Missi Syste 16 13.8 ng m Total 116 100.0

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 From given pie chart it is clear that 49% respondent prefer Bisleri brand 37% aquafina and14% goes with other brand

2. Why do you prefer to use this particular brand? a. Availability. b. Quality. c. price factor d.other

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why do you prefer to use this particular brand Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid Availab 32 27.6 32.0 32.0 ility quality 29 25.0 29.0 61.0 price 21 18.1 21.0 82.0 factor other 18 15.5 18.0 100.0 Total 100 86.2 100.0 Missi System 16 13.8 ng Total 116 100.0

 Reasion behind to prefer a particular brand is 32%goes toavailability 29% quality 21% price and 18% goes with other resion.
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3. On what basis you prefer to purchase mineral water? a. Brand. b. Quality. c. Price. d. Availabilty.

on what basis you prefer to purchase mineral water Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid brand 28 24.1 28.0 28.0 quality 25 21.6 25.0 53.0 price 17 14.7 17.0 70.0 availa 30 25.9 30.0 100.0 bility Total 100 86.2 100.0 Missi Syste 16 13.8 ng m Total 116 100.0

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 30% of respondent prefer to purchase mineral water on the basis of availability 28% goes with brand 25% quality and 17% with price.

4. Have you any complaints for Bisleri? a. yes b. no.

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have you any complaints for bisleri Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid yes 31 26.7 31.0 31.0 no 69 59.5 69.0 100.0 Total 100 86.2 100.0 Missi Syst 16 13.8 ng em Total 116 100.0

 It is clear from piechart that 69% respondents having no any complaint to bisleri only31% having some complaints.

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5. Have you any complaints for aquifina? a. yes b. no. have you any complaints for aquafina Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid yes 44 37.9 44.0 44.0 no 56 48.3 56.0 100.0 Total 100 86.2 100.0 Missi Syst 16 13.8 ng em Total 116 100.0

 In case of aquafina 56% having complaints towards aquafina 44% having no complaints.

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6. which feature you consider while purchasing mineral water? a. Quality. b. Price. c. Brand d. Availabitliy. e.other which feature you consider while purchsing mineral water? Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid quality 29 25.0 29.0 29.0 price 22 19.0 22.0 51.0 brand 28 24.1 28.0 79.0 availa 14 12.1 14.0 93.0 bility other 7 6.0 7.0 100.0 Total 100 86.2 100.0 Missi Syste 16 13.8 ng m Total 116 100.0

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 29% goes with feature quality 28% brand 22% price 14% availability and 7% goes with other features.

7. When a customer talk of mineral water, which brand comes into his mind? a. Kingfisher. b. Kinley. c. Aquafina. d. Bisleri. e. Others.

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whena customer talk of mineral water which brand comes in your mind Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid kingfis 22 19.0 22.0 22.0 her kinley 17 14.7 17.0 39.0 aquafi 11 9.5 11.0 50.0 na bisleri 36 31.0 36.0 86.0 other 14 12.1 14.0 100.0 Total 100 86.2 100.0 Missi Syste 16 13.8 ng m Total 116 100.0

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 From pie chart it is clear that most of respondents 36% much familiar about brand bisleri another one at 2nd kingfisher with 22% and so on.

8.where did you obtain the information about your favourite brand of mineral water a. Magazine b.News paper c.Radio d.Television e.Friends and neighbour

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where did you obtain the information about your favourite brand of mineral water? Cumulati Freque Perce Valid ve ncy nt Percent Percent Valid magazine 24 20.7 24.0 24.0 news paper 13 11.2 13.0 37.0 radio 7 6.0 7.0 44.0 television 37 31.9 37.0 81.0 friends and 19 16.4 19.0 100.0 neighbour Total 100 86.2 100.0 Missi System 16 13.8 ng Total 116 100.0

From given pie chart it is clear that most of respondants got information from TV 37% after than magzine 24% 19% from family friends 13% from news papers and 7% from radio.
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