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Business Plan On The Institue of Public Speaking

Written by:

Salman Qaiser Aleena Majeed Saima Ashiq

TABLE OF CONTENTS

Acknowledgement_________________________________________________3 Executive Summary________________________________________________4 The Enterprize Profile______________________________________________5 The Marketing Plan________________________________________________7 The Operational Plan______________________________________________8 Management and Organization______________________________________9 Detail of Key Requirements and Annual Estimated Total Costs___________10 Financial Plan____________________________________________________11

Acknowledgements We feel very lucky that ALLAH give us a chance to show our abilities in the field of reporting .After ALLAH we are thankful to our instructor Prof.Rafi Javaid. He is guiding us in a very meaningful way to give us an understanding of entrepreneuership concepts and we finally completed this business plan. We are also very much thankful to our parents for whom words are useless to describe.

2. Executive Summary
This business plan is basically about to start an institution which will aim at to introduce and practice a collaborative learning model and to inculcate the public speaking and general presenatation skills primarily in the students of matriculation, intermediate and graduation level. This plan is carried out to highlight a very important aspect of students grooming with respect to their professional life and that is fearless and professional speaking and that with confidence. In many of our government and private institutes, although course work is carried out very well but still there is something which is not injected into the students which they really need in their future careers and professional life. Every one of us needs to communicate extensively in our daily lives. Students have to speak in front of audience for their course presenatations. Businessmen need to communicate effectively with their clients. A manager gets the work done effectively and efficiently through employees while giving them a proper direction and this all extensively depends on good communication skills. Employees working on some project need to give PowerPoint presentation to their bosses. A school teacher or a lecturer in some college or university needs to deliver a quality lecture involves effective speaking skills. So in short, every student has to come into his practical life one day and he/she will ultimately be needed to commuinicate by any way but the right and persuasive one. A market research study has been conducted into five reknowned institutions in Lahore which has given to us a justification of the problem andif optimistically said, an opportunity to invest and this undertaking will provide not only the good returns but also an opportunity to serve and deliver the value to the society. This institute will be established with a theme that the society will justify our rationale of doing this business till the time this business will be caring and complying with the needs of the society. The basic learning model which is suggested is involving various actitivites to overcome stagefear, to encourage fearless and confident speaking, to face the huge audience and finally to know your voice. This would be a platform where students will find and opportunity to communicate, speak and present and discuss the knowledge of their own fields even their own topics of choice. This understaking doesnt call for huge investment yet a commitment and quality value delivering to the customers. The practicality and a guide about how we will be actually carrying out the start up have been given in detail in the following literature.

3. The Enterprise Profile


Institute name and address: The Institute Of Public Speaking

Form of business:

Partnership

Owners:

Miss Saima Ashiq, Miss Aleena Majeed, Mr. Salman Qaiser

Business start date:

September 2011.

Description of the business:

A professional grooming institute which provides a platform to school and college students to speak with confidence and presentation skills as a need of their future professional needs through a course work based on a collaborative and social learning model at an afforable price.

Location:

Somewhere near Lahore Secreteriate (exact location not yet decided)

Proposed business operation: Business advisors:

Thrice a week, 3 hours session and integrated with the demand of course design. Mr. Jibran Miss Hananah (Student Counseling Incharge at DPS, Lahore) Dr.Murtaza Jaffery (Senior Registrar and Associate Prof. at NCA, Lahore) Mr. Zahid Aziz an owner of Tax Law Firm Mr. Farhan Barki (10 years sales and marketing currently working with nestle)

4. Marketing Plan
Any business plan without a proper research based marketing plan is just like something of no need. So a comprehensive detail about our business plan is as follows: Industry Trends In Lahore there are a few institutes which offer professional development courses. After studying their brouchers we found that there is no any offering of any course prepared to inculcate the skill with respect to presentation skills specially to speak with confidence while giving a preseantation or speaking in front of audience. They offer short courses like in computer literacy, software training and technical type knowledge and skill etc. Product/Service Our institutes star product will be of some psychological aspect and that is to confidently speaking in front of diverse audinace, how you will prepare yourself for a presenation on a short notice phycologically, mentally, physically so to deliver a persuasive speech. It is necessary to mention some of associated products like quality notes, quality service, an attractive and peacefull enviroment for learning, clean and fresh room aesthetics, participants need based persuasive lectures and the most important our efforts to give you the maximum confidence building opportunities that are suggested by collaborative and social learning model. Target Market Primarily our target market is the students of matriculation, O-Levels, A-Level, Intermediate, graduation and speacially the commerce and business studies students. Competitive Analysis Our value proposition is completely innovative, different and new in market. There are institute which offer professional development courses but they are few and they havent yet realize the potential of this market offering which we have proposed. So we are hopeful that we could guage the market so as to justify our investment and the breakeven. Marketing Mix As discussed above,our product or offering is innovative and new in market with following: o A research based and a social and collaborative learning model that is about new for target market.
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Quality, market focused, customer focused design of course material.

o A completely different, proven and supportive design of learning. o Assured confidence building
o

Latest body of knowledge course work

o Latest trends in presenatations o Public speaking know your voice o Quality and research based course material and handouts

Institute location has not yet been decided still we have planned it to start near secreteriate where many major educational institutions are located. A list of these is following: o Government College University, Lahore.
o o

National College of Arts. Punjab University Old Campus.

o Govt. MAO College, Lahore. o Punjab College of Commerce. o Hailey College of Banking and Finance. o Peak Solutions o Edge college The interesting and favorable fact is that a huge population of students comes to this one and half kilometer diameter area daily. Intensive advertisement of our value proposition will certainly help us to target the exact market and population of interest and ultimately towards a market leader of our proposed field.
After a detailed analysis of financial forcasts, breakeven and other aspects we will be

offering this course of Rs. 7000 to Rs. 10000 range. The exact price will be further discussed with business advisors and a short market survey as what the cunsumers are willing to pay.

An intensive promotional compaign with planned activities will be undertaken in the

month of July and August. This would include the followings:

Focus groups, surveys, interviews and workshops in colleges and universities.

o A compelling television ad for the proposed value will be aired. o Discussions with lectureres, teachers. o Business newsletters, brouchers etc.

5. Operational Plan
The following is a comprehensive detail which defines the core systems of this complete undertaking about how would these sub system will work: Initially the following systems/departments have been proposed: 1-The Class-Session Management How this learning model for speaking publically and the session management will work? The class room atmospehere, aesthetics, seating arrangement, the multimedia, lighting, air conditioning, sound systems and microphone everything will be made ready before half and hour of the session. A facilitator or instructor will give a lecture of an hour on the concerend topics that will be outlined after experienced advisors. This facilitators led one hour session will enhance and communicate the background and basic knowledge and practical implications of a topic in participants. Handout will be handed over if needed. While the other two hour session will be a participants led session in which participants would give a presentation of 15 minutes each on their topics of choice. The will do research on their topics from various sources like books, internet, journals and newspapers and then will come up with already prepared helping materials like powerpoint slides, small cards, charts or handout for their presentation in front of class or they can just speak on their topic without any helping aid. The presenater will be then given the suggestions by audience to make the presentations more persuasive. The activities in this learning model can changed but will be kept of as much participative nature as we could. 2- The Administration The administration side has been further divided into various activities and issues like: Participants record keeping Online query management through email Literature database which would include the e-books, session plans, course outline etc Marketing activities like promotions, advertisements Continuous improvement through research and development Accounting and finance handling * The administration issues discussed about will be mutually coordinated by business partner.

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6. Management and Organization:


As a startup we will be needed the services of following professional: Seminar room or class room interior and aesthetics and giving the place a touch integrated with what we intend our participants to have from the place we will be consulting Prof. Dr. Murtaza Jaffer an associate professor of NCA. He will be giving suggestion for how the place should be and how the place can be designed for better learning. For the persuasive and quality course development we will be consulting with Ms. Hananah who has an extensive experience in teaching communication skills along with a student of NCA whom services and suggestions can be valueable for us. IT services will be hired from Mr. Tariq who will provide us complete information about the usage of IT equipment like mutimedia and class room sound systems. Mr. Jibran along with his immaculate, valuable and wide experience in social sciences and management field has promised us to help and for any guide about any issues. Role of the partners as entrepreneuers in day to day operations: As an entrepreneueral thought, we the partners will try to manage things of our own still the whole system will work if duties and responsibilities have been assigned according to partners willing and competency. So a comprehensive detail has been given below: Partner Name Job Description Assist the facilitator in course developement Handout prepration for participants & all kind of documentation Marketing Management IT infrastructure handling Outdoor activity management Research and development Office management Arrangements before Session start-up Book keeping Inventory Management Keeping all kind of Records Front desk operators Client handling
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Mr. Salman Qaiser

Miss. Aleena Majeed & Miss. Saima Ashiq

7. Detail of Key Requirements and Annual Estimated Total Costs:


Key requirements Annual Rent of seminar room 30/20 square feet + Office Annual electricity bill 1.5 tons split unit Annual maintainance expenses Room Interior aesthetics Furniture Carpet Sound system (speaker + micropohone+cables) Annual stationary costs Heavy duty printer+ (one year cartrige) 2- Operating systems (P4 core 2 due) Annual remuneration of facilitator Annual office boy remuneration Multimedia Total estimated annual cost Estimated Annual Turnover: =Course fee*15Students/course session*6 periods in a year: =8000*15*6 Estimated costs in Rs. 100000 10000 35000 12000 10000 30000 5000 6000 15000 15000 30000 150000 50000 30000 Rs. 350500

=Rs. 720,000

Profit Margin

Almost 200%

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8. Financial Plan
FORCASTED INCOME STATEMENT
The Institute of Public Speaking Forcast Profit and Loss account (for one year) annual turnover less variable cost: facilitator's salary gross profit/ contribution margin office boy salary electricity bill monthly rent of place other maintainence expenses stationary total fixed cost NET INCOME breakeven turnover Rs. 720000 150000 570000 4167 833 8333 1000 1250 15583 554417 292626.6

FORCASTED CASH FLOW SCHEDULE FOR ONE YEAR

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Month cash balance opening

septemb er

octob er 93091 7

novemb er 904084

decemb er 876001

janua ry 8516 68

februa ry 82483 5

marc h 7980 02

april 7711 69

may 7443 36

june 7175 03

july 6906 70

augus t 6638 37

expected inflows:
partner's capital: salman saima aleena turnover total inflow/cash available 200000 100000 100000 720000 112000 0 x x x x 93216 7 x x x x 904084 x x x x x x x x 8516 876001 68 x x x x 82483 5 x x x x 7980 02 x x x x 7711 69 x x x x 7443 36 x x x x 7175 03 x x x x 6906 70 x x x x 6638 37

expected outflows:
capital expenditures: split unit room interior furniture carpet sound system heavy duty printer+cartige multimedia operating systems total capital expenditure revenue expenditures: facilitator's salary office boy salary electricity bill monthly rent of place other maintainence expenses stationary total revenue 35000 10000 30000 5000 6000 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 x x x x x x x x x 1250 0 4167 833 8333 1000 1250 2808 15

15000 x 30000 x 30000 x 161000 x

12500 12500 4167 4167 833 833 8333 8333 1000 1000 1250 1250 28083 28083

12500 4167 833 8333 1000 1250 28083

12500 4167 833 8333 1000 1250 28083

12500 4167 833 8333 1000 1250 28083

expenditures

total outflow cash available at end of month

189083 28083 90408 930917 4

28083 876001

28083 847918

2808 3 8235 85

28083 79675 2

2808 3 7699 19

2808 3 7430 86

2808 3 7162 53

2808 3 6894 20

2808 3 6625 87

2808 3 6357 54

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References:

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