Annexure - I

FARMERS SCHEDULE
1. Name of farmer 2. Age of farmer 3. Address of farmer a) Village b) Tehsil c) District d) Phone no. 4. Education: a) Primary c) Higher secondary 5. Land holding status: a) Total area c) Irrigated area 6. How much you have land? a) 0 1 acre c) 5 10 acre b) 1 5 acre d) 10 above b) Cropped area d) Unirrigated area b) Secondary d) Graduation / PG : : : : : : :

7. Do you cultivate groundnut? a) Yes b) No

8. When do you cultivate groundnut? a) Rabi b) Kharif c) Zayed

9. Which crop do you cultivate with groundnut? 10. How much area under groundnut cultivation?

11. Type of soil? 12. How much seed rate/acre do you use? 13. Which disease do you observe in your field? a) Collar rot b) Root rot c) Tikka disease d) Any other 14. Which disease is more harmful? 15. How much loss you observe in groundnut by concerns disease? 16. Do you use chemical for seed treatment? Y / N 17. Which fungicide do you apply for seed treatment?

Company

Chemicals

Dose (per kg seed)

Cost

Season

18. Why do you apply this fungicide? Price Quality Reliability Packaging size Packaging look

19. Which insect do you observe in your field?

20. Which insect is more harmful? 21. How much loss you observe in groundnut by concern insect? 22. Which insecticide do you apply for crop protection?

Chemicals Company

Dose

Rate/lit.

Quantity/acre Cost/acre

23. Which insecticide do you prefer, why? Price Quality Reliability Packaging size Packaging look

24.

Give rank fungicides/insecticides according to their effectiveness against diseases

and insects of groundnut? Score Good (4)

S. NO. Brand Name 1

Brand weight

Very good (5)

Average Poor (3) (2)

Very poor (1)

Brand score

2 3 4 25. Do you apply Vitavax Powder of Dhanuka? Y / N 26. Yes, why? a) Price b) Quality c) Reliability 27. No, why?

a) Price b) Quality c) Reliability 28. Farmers satisfaction level for Dhanuka products? a) Satisfied b) Dissatisfied c) Not response 29. Farmers satisfaction level for Dhanuka products availability? a) Satisfied b) Dissatisfied c) Not response 30. Farmers satisfaction level for Dhanuka products price? a) Satisfied b) Dissatisfied c) Not response 31. Who influences your purchasing decision? a) Dealers / Distributors b) Demonstration c) Fellow farmers d) Field days e) Mag. / News papers

f) Others

Annexure - II
DEALER / DISTRIBUTOR SCHEDULE
1. Name 2. Age 3. Address 4. Shops name : : : :

5. Which features of products most prefer by farmers? Comp./Produc t Quality Availability Promotion Packing Price

6. Which company fungicides/insecticide do you sell?

7. S. NO. 1 2 3 4 5 6 7 8

Give rank to Dhanuka according to different attributes? Attributes Strongly agree Agree Neutral Disagree Strongly disagree

Good quality Reasonable price High brand value Easily availability Sales promotion Credit facility Good attitude of sales person Good packaging size

8. How much is total turnover of insecticide/ fungicide?

Company

Chemicals Price/lit.

Quantity

Total (Rs)

9. What is Dhanuka turnover insecticide/ fungicide? Product Quantity Price Total

10. Would you like to give any suggestion to the company?