Professional Documents
Culture Documents
Twitter, MySpace, You Tube, Facebook and Blogging Invade the Workplace
Over the last couple of years, the world has been inundated with the newest internet crazes: Twitter, MySpace, You Tube, Facebook and blogging. People spend hours every day keeping their Facebook and MySpace pages current. They tweet on Twitter to give others up-to-the-minute updates on their lives. They make and upload videos for You Tube. People have created their own blogs where they chat about subjects that are personal, political and professional. All of this would be perfectly harmless if (a) it didnt happen while they were at work and (b) they werent sharing anything about their place of work. Some businesses are taking advantage of these new vehicles to market to customers or potential customers. Firms have employees who chat with their clients live or blog answers to frequently asked questions. Other companies, however, have no idea about these potentially productivityzapping applications and their rampant use during work hours. Employees use of the internet for non-work related reasons is estimated to be a Please see Twitter, next page
Twitter
Continued from page one staggering two to three hours each day. Companies must get out in front on this matter and take a clear position that employees understand. Some organizations have used website blocking software to limit access to these sites. Employees can simply bypass that by using their cell phones, PDAs or laptops to connect to the internet. While some companies have created policies in their handbook outlining that internet usage while at work is for company business only, they have yet to include cell phone or PDA usage in that section to catch up with technology. Businesses should also consider the effect tweeting or having a Facebook page can have as far as sharing too much company information with the internet community at large. Say, for example, a company salesperson gets on Twitter, tweets that she just landed in Phoenix and is picking up a rental car to go see Customer XYZ. Imagine a competitor somehow getting that information and using it to their advantage. We have seen detailed information about the work people are doing placed on You Tube or Facebook in clear violation of company confidentiality clauses. Companies affected by employee posts on social network sites have taken disciplinary actions that include writeups, suspensions or even terminations of employees. These firings have fed lawsuits by the terminated employees that are just starting to work their way through the legal system, costing businesses big money to defend their actions. Companies must establish a policy or position that is consistent with their culture. Businesses that openly promote technology can be more lenient about the social networking policies they create. Others in tightly regulated industries should be very strict in laying out the rules. All companies need to consider that their younger employees are very tied to these technologies and could be put off by employers who have an overreaching policy. No matter where a company comes down on the subject, it is just another round in the changes that new technology is making in the workplace today and in the foreseeable future.
Pandemic...
Continued from page one Health Insurance Portability and Accountability Act, as violations can result in a big fine. Having a policy that requires mandatory reporting of exposure by an employee is a big risk. While that risk is reduced if being infected places other employees at a high likelihood of infection (e.g., those working in the medical field in close contact with others), case law is very unclear. The better course is to avoid a mandatory reporting policy. If an employee volunteers their medical condition, thats fine, but employers are not allowed to ask. Most companies want employees who even think they are sick to stay home. Some companies incent them to stay home by making sick leave available even if the company does not typically allow it or if the employee has used his allotment for the year. The swine flu pandemic should reinforce some basic behaviors and facts for businesses: 1. 2. 3. 4. Sick employees who come to work are not as productive. Sick employees are 10 times more likely to suffer a workplace injury or to injure another person. Sick employees spread the disease to others, further impacting productivity. Employees who do not take the proper time to become well stay sick longer and further negatively impact productivity.
While certain employees might take advantage of the swine flu to get a few days off on the companys dime, you must manage to the majority of people who dont lie. You do not want to be on the news for firing someone who has the swine flu. In Part II, we will discuss how to reduce swine flu in the workplace, when to close your facility, and caring for infected family members.
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