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Table of Contents

1.0 Executive Summary...............................................................................................................................1 Chart: Highlights..................................................................................................................................2 1.1 Company Summary...........................................................................................................................3 2.0 Services..................................................................................................................................................3 3.0 Market Analysis Summary....................................................................................................................3 4.0 Strategy and Implementation Summary.................................................................................................4 4.1 Competitive Edge...............................................................................................................................4 4.2 Marketing Strategy.............................................................................................................................4 4.3 Sales Strategy.....................................................................................................................................5 4.4 Milestones..........................................................................................................................................5 Table: Milestones.................................................................................................................................5 Chart: Milestones.................................................................................................................................6 5.0 Management Summary..........................................................................................................................7 6.0 Financial Plan.........................................................................................................................................8 Table: Financials..................................................................................................................................8 Chart: Profit Monthly...........................................................................................................................9 Chart: Profit Yearly............................................................................................................................10 Chart: Sales Monthly.........................................................................................................................10 Chart: Sales by Year..........................................................................................................................11 6.1 Projected Cash Flow........................................................................................................................12 Chart: Cash.........................................................................................................................................12 Table: Financials..........................................................................................................................................1

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Table of Contents

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Aero Technologies, Ltd.

1.0 Executive Summary Today the world is defined by the term 'Information Age.' All businesses, both large and small, require effective and efficient business communication solutions in order to continuously meet their customer expectations and attain a competitive advantage, and therefore be successful. Whether a company is large or small it is realized that, the right amount of financing, materials, talent, and experience are not enough to succeed without a good communication system in place that enables smooth transaction sealing. Communications is at the heart of regional and international integration, with the development of an efficient, cost effective and technologically advanced communications infrastructure essential to Botswana's success in the global market. With the economies of most countries becoming increasingly sophisticated and knowledgeintensive, there is a greater need for the existence of an efficient network that will enable decision-makers to have access to timely and accurate data to facilitate decision-making and transaction sealing. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current increase in the number of entrepreneurs, and competition among existing companies presents an opportunity for Aero Technologies to penetrate the market. Our services/products will be positioned very carefully. They will be of extremely high quality to ensure client satisfaction, supported by impeccable customer service. Aero Technologies will offer the expertise that a proactive oriented and market-opportunity seeking company needs to develop and maintain a good communications system. We intend to provide a number of necessary services the business community and to the public. Initial plans are to introduce five main lines of services, with the primary focus on Multimedia, Call Centre facility, Data Communications and IT, Financial Services, and Knowledge Consulting. We realize that, for us to prosper, there is need to be flexible and responsive, to delight clients by providing them what they want, when they want it, and before the competition can offer it. The company intends to achieve this through a systematic approach that is customer-centric, and in which the customer's business objectives enjoy top priority. This involves not only skill and depth of knowledge, but time devoted to studying a customer's needs. Aero Technologies will view the provision of value-added services over the entire scope of our customers' requirements as not only essential, but as a competitive advantage which the company protects as a key asset; from service concept to service provision, the intention will be to ensure that every policy and procedure, system and process has the objective of improving the flexibility and response of the whole company. There is a need for interaction between all functional areas, particularly between marketing and service logistics, if the project is to realize its full potential, with marketing being employed as a strategic weapon. Once the needs and processes are understood and described, leading edge products and bestof-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the client's business in the most cost effective way. Our marketing strategy will be based mainly on ensuring customers know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. We intend to implement a market penetration strategy that will ensure that our services are well known and respected in our respective industry. Our marketing strategy will convey the sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve integrating traditional advertising, breakfast seminars, events, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.

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Aero Technologies, Ltd.

We intend to build our project management team correctly. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows -- a mutually beneficial relationship. The intention is to go into partnership with NNN Limited, a company registered in QQQ, and provide financial, IT, and data communications consultancy services to industries in the application and use of latest technologies such as data communication and Wireless Application Protocol (WAP), enabling cellular telecommunications. In a nutshell, we don't just intend to market and sell our service, but to market and provide a service that will ensure our client's customer satisfaction, ease of communication, improved corporate logistics, and cost savings on transactions ensuring a total-quality environment. This will ensure we establish and maintain a reputable corporate image. However it should be noted that timing and information provision will be of the utmost importance and significance in terms of the project's introduction onto the market. In addition we are appreciative of the fact that entering such a market is not a bed of roses, particularly as it is still a relatively new concept needing to be implanted in people's minds in terms of the benefits it may bring to them, as well as the number of 'laggard' firms who often do not easily appreciate the need for change, be it to their benefit. In such a case the need will exist to aggressively market the concept to these organizations and individuals through various means. Hence the intention is to utilize the technical and business know-how of technical partners in order to implement and attain our business objectives. NOTE: All currency values in this plan are expressed in Botswanan Pula [P].

Chart: Highlights
Highlights

Sales Gross Margin Profit Before Interest and Taxes

Year 1

Year 2

Year 3

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Aero Technologies, Ltd.

1.1 Company Summary Aero Technologies, Ltd. was founded in November 1999 as a Private Limited Company through the foresight and vision of the three directors. It was formed as a division of TTT with the directors having identified a large potential market for their products and services. For most of its initial existence, the company intends to utilize the large database and experience of its directors in obtaining orders, with the intention of establishing close relationships with its clients. 2.0 Services Aero Technologies offers the expertise a proactive oriented and technologically inclined company needs to perform its operations efficiently and effectively, through allowing it to concentrate on its core activities whilst deploying the latest communication implements. Its wide range of solutions will incorporate and embrace customer contact centres, technology enabled relationship management, technology enabled marketing and technology enabled selling solutions, multi-service data and voice networking as well as Individualized Customer Relationship Management centres, integration services and Knowledge Management Consulting. Hence we intend to provide a number of necessary services to the business community, primarily the upper echelons, as well as the public. These can be summed up in five main areas: Multimedia Call Centre Facility Data Communications and IT Financial Services Knowledge Management.

Hence we intend to offer the expertise a high-technology company needs to develop new product distribution and new market segments in new markets. However it should be noted that the Knowledge Management Centre will invariably incorporate the functions of the other divisions. 3.0 Market Analysis Summary We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country. The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by our economy averaging a growth rate of 7% since 1990 -- very high by international standards. The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Aero Technologies to make a valuable contribution towards achieving this goal. This will result in implementation of modern Information Technology services and techniques, and transfer of knowledge. Aware of the fact that we will be operating in a predominantly infant market we intend to ensure that our marketing strategies are considerate of the importance of the fit between our services capabilities and benefits, and the target market, so as to develop a strong sustainable competitive position in the market. As a result we intend to implement a niche marketing strategy, focusing on certain target markets.

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Aero Technologies, Ltd.

It should be appreciated that entering such a market is not a bed of roses, particularly considering its infancy and hence the intention will be to implement an aggressive marketing strategy, well supported by the other business functions. The above prognosis influenced our decision to enter the IT business communication service provision/consultancy industry. 4.0 Strategy and Implementation Summary Initially, Aero Technologies will focus on the local and regional markets in the previously mentioned services. The target customers will include key decision-makers in the large, medium, and small-sized organizations, be they in a start-up, stable, or growth period. Our marketing strategy will emphasize focus. This will be the key. We are a relatively new company on the market and must focus on certain kinds of services with certain kinds of clients. The project will focus on the local and regional markets, expanding into the international markets as time progresses, and as we gain the necessary experience. The form of growth that shall be initially pursued will be that of organic growth mainly due to limited resources and the need to instill awareness and confidence in our services. The target customers will include key decision-makers, sales and marketing personnel involved in decisionmaking and transaction sealing. We intend to build image and awareness through consistency and distinctiveness in our service provision. We intend to focus on delivering quality services and end products that in turn produces good referrals, which can then generate revenue. We intend to always have a relatively heavy personal selling component to our marketing.

Our strategy is to (Discussion omitted). Through the implementation of a fair, effective and competitive remuneration policy we intend to optimize our human resource output and advancement. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows -- a mutually beneficial relationship. As a result we intend to vigorously search and find the right people for our organization. 4.1 Competitive Edge A key factor to the future success of this project is the background and experience of the management team and strategic partners, and their ability to work the market based on an innate understanding of both the business processes and market structures. The delivery of whole, end-to-end solutions will have a significant impact on gaining commitment from the market at all levels. Therefore, the company believes in partnering with its customers to bring the future in communication and information technology into the customer contact zone. Inevitably this shall involve constant liaison with the client, a customer-centric approach that is need-based. 4.2 Marketing Strategy One core element of our strategy will be that of differentiation from our competitors. In terms of marketing, we intend to sell our company as a differentiated strategic ally, not just our services. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Market penetration through lower prices shall be undertaken where need be whilst premium pricing in the case of high quality services

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Aero Technologies, Ltd.

targeted at the upper-end of the market. Our service marketing will strive to ensure that we establish long-term relationships with clients. Our primary intention will be to sell a relationship more than services. Our service marketing will emphasize the benefits of speed, interaction and flexibility to be gained from utilizing our services. The approach will be entirely needs-driven and a thorough understanding of the business requirements, business processes and technology strategy of the customer being the basis on which an Aero Technologies solution will be built. Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to satisfy the need and enable the customer's business in the most cost effective way. 4.3 Sales Strategy The sales forecast monthly table is included in the appendix. The annual sales projections are included here. It should be noted that as we become established and known on the market we project sales to increase at a faster rate than during the initial year. 4.4 Milestones

Table: Milestones

Milestones Milestone Name me Name me Name me Name me Name me Name me Name me Name me Name me Name me Totals Start Date 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 3/1/1999 End Date 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 4/1/1999 Budget $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Manager ABC ABC ABC ABC ABC ABC ABC ABC ABC ABC Department Department Department Department Department Department Department Department Department Department Department

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Aero Technologies, Ltd.

Chart: Milestones
Milestones
Name me Name me Name me Name me Name me Name me Name me Name me Name me Name me Mar `99

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Aero Technologies, Ltd.

5.0 Management Summary The human resources element shall be an essential component in the delivery of the total service. By encouraging all employees close to our clients to think tactically about what the projects' service offerings should be, and by having enthusiastic, capable and empowered people interacting with our clients, we intend to build the competitive advantage of being able to comprehensively meet our clients' needs. We also intend to give our teams enough leverage in decision-making (empowerment) in order to ensure that clients are handled promptly and to reduce lead-time in actual delivery of the service. There will be a need to evaluate jobs and remuneration packages against market benchmarks to ensure they are competitive. These principles extend to accident, medical, death and welfare benefits such as (but not limited to) support for housing finance, education and training. Consonant with its efforts to create added value by employees, Aero Technologies seeks to negotiate the provision of incentive pay delivery mechanisms against achievement of agreed targets relating to accomplishment in the areas of customer satisfaction, service provision, and other specific successes, that is, the implementation of an effective performance management system.

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Aero Technologies, Ltd.

6.0 Financial Plan We want to finance growth mainly through cash flow and equity. We recognize that this means we will have to grow more slowly than we might like. The most important factor in our case is collection days. We can't push our clients hard on collection days, because they are in larger companies and will normally have marketing authority, not financial authority. Therefore we need to develop a permanent system of receivables financing, using one of the established accounting systems. In turn we intend to ensure that our investors are compatible with our growth plan, management style and vision. Compatibility in this regard means: A fundamental respect for giving our customers value, and for maintaining a healthy and congenial workplace. Respect for realistic forecasts, and conservative cash flow and financial management. Cash flow as first priority, growth second, profits third. Willingness to follow the project objectives and contribute valuable input to strategy and implementation decisions.

With sufficient working capital the forecasted revenues and sales should be within the forecasted market demands for the company's services. From the second year onwards, the various divisions should be able to bring in adequate sales revenues. It is assumed that by then the objective of investing in computer equipment and retraining will have taken effect, the trained technicians will have become adept at their crafts and new service offers for corporate clients will be added to the company's product line on a regular basis. Table: Financials

Financials Year 1 Beginning Balance Opening Balance Cash & Checking Plus Money Received New Investment New Loans Sales Other Subtotal Money Received Less Money Spent Direct Costs Direct Cost of Sales Other Costs of Sales Normal Operating Expenses Payroll and Payroll Taxes, Benefits, Etc. Rent and Utilities Sales and Marketing Expenses Other Operating Expenses Other Outflows Payments of Taxes Debt Payments $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Year 2 Year 3

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Aero Technologies, Ltd.

Purchase of Assets Other Subtotal Money Spent Ending Balance Ending Balance Cash and Checking Profit Before Interest and Taxes Sales Less Cost of Sales Gross Margin Less Operating Expenses Profit Before Interest and Taxes Net Cash Flow

$0 $0 $0

$0 $0 $0

$0 $0 $0

$0

$0

$0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

$0 $0 $0 $0 $0 $0

Chart: Profit Monthly


Profit Monthly

Profit Before Interest and Taxes

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

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Month 12

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Aero Technologies, Ltd.

Chart: Profit Yearly


Profit Yearly

Profit Before Interest and Taxes

Year 1

Year 2

Year 3

Chart: Sales Monthly


Sales Monthly

Sales

Month 1 Month 3 Month 5 Month 7 Mo nth 9 Month 11 Month 2 Month 4 Month 6 Month 8 Month 10 Month 12

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Aero Technologies, Ltd.

Chart: Sales by Year


Sales by Year

Sales

Year 1

Year 2

Year 3

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Aero Technologies, Ltd.

6.1 Projected Cash Flow The chart and table below provide details to the company's cash flow situation. The chart shows a monthly breakdown while the table shows a year-end statement.

Chart: Cash
Cash

Net Cash Flow Opening Balance Cash & Checking

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

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Appendix
Table: Financials

Financials Month 1 Beginning Balance Opening Balance Cash & Checking Plus Money Received New Investment New Loans Sales Other Subtotal Money Received Less Money Spent Direct Costs Direct Cost of Sales Other Costs of Sales Normal Operating Expenses Payroll and Payroll Taxes, Benefits, Etc. Rent and Utilities Sales and Marketing Expenses Other Operating Expenses Other Outflows Payments of Taxes Debt Payments Purchase of Assets Other Subtotal Money Spent Ending Balance Ending Balance Cash and Checking Profit Before Interest and Taxes Sales Less Cost of Sales Gross Margin Less Operating Expenses Profit Before Interest and Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

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Appendix
Net Cash Flow $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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