NGO PROJECT REPORT

SUBMITTED BY: DIVYA GANDHI (ROLL 51) SHYAM JAJODIA (ROLL 52) NAISHRATI SONI (ROLL 53) SANCHARI SINHA (ROLL 54) BHARATHI VENKIT SARMA (ROLL 55) DINESH MODI (ROLL 56)

CONTENTS

ACKNOWLEDGEMENT...3 EXECUTIVE SUMMARY......4 CORP PROFILE .5 INTRODUCTION ..11 PROJECT DESCRIPTION 13 CONCLUSIONS 21 REFERENCES22

ACKNOWLEDGEMENT

We express our deepest thanks to Prof. Mrs. Kalpana Kumaran, the Guide of the project for guiding and correcting various documents with attention and care. She has taken great pain to go through the project and make necessary correction as and when needed. We also express our deep sense of gratitude to Mr. Nirmal Chandappa, The Director, CORP for his support and guidance. We would also like to extend our appreciation to the helpful people at CORP for their support. We also thank our Institution and other faculty members without whom this project would have been a distant reality. We also extend our heartfelt thanks to our friends, family and well wishers.

EXECUTIVE SUMMARY
OBJECTIVES: 1. To raise awareness about the NGO. 2. To monitor the functioning of the NGO and its various centers. 3. To help the NGO raise funds in the form of sponsorships for a musical event titled Rock & Roll Reignited to be organized by CORP. MAIN IDEA: Our project research mainly concentrated on finding out the popularity of the NGO in and around their centers. The objective was to spread awareness about the NGO, in terms of what they do for the society and thus to help CORP enlighten lives of more people. We wanted to involve all spheres of the society in this noble work, right from Corporate to the poor and needy, who could depend on this noble revolution, named CORP. COVERAGE: We covered the various centers run by CORP in the areas of Ambernath, Bandra, Dharavi, Grant Road, Jogeshwari, Kurla, Matunga, Reay Road, Thane, Virar, Worli to monitor the functioning of CORP. We interacted with a host of beneficiaries like small children, physically impaired, senior citizens, supervisors, coordinators, mahila mandals, doctors, care takers etc to have total insight of the workings and services offered by CORP. As part of our project objective, we also contacted various companies like UBI, Monginis, Dominos, UB Group, SBI, HUL, Pepsi etc to help CORP get sponsorship for its musical event. We also surveyed the slums in and around CORPs various day care centers to find out its popularity in the slums and help the people of slums to be a part of CORP. SAMPLE SELECTION: For our interaction, to understand the popularity of CORP, we used judgmental and nonprobability method of sampling, where-in we used random selection of families according to our convenience and visited them. TIME PERIOD: The awareness survey was conducted over a period of one week, where we divided our team members into groups of two and covered various parts of Mumbai. The sponsorship cum fundraiser part of the project was covered in two weeks, where we formulated strategies, cold-called various companies for appointments and personally visited few firms to raise funds.

CORP PROFILE

Since 1977, the Community Outreach Programme (CORP) has worked to provide a platform for the holistic development of women, children, and the communities in which they live. At CORP, it is believed that self-sufficiency, not dependence, is the key to a life of dignity and self-respect. It is this belief that gave birth to CORP more than 30 years ago, and it continues to be the common thread that binds our activities today. CORPs experience working with underprivileged communities over the years continues to shape its objectives and the scope of our work. Beginning with only one center and three staff members in Asias largest slum, Dharavi, CORP now work in 13 slum communities across greater Mumbai, with a total of 20 centers and over 70 staff members. CORPs community centres lie at the heart of the organization. It provide residents with critical services, focused on supporting at-risk children and empowering women. These services include access to quality education, shelter, nutritious meals, health services, and the means to better lives through vocational training.

CORP OBJECTIVES: CORPs long-standing motto is Give a man a fish and he will live for a day. Teach him to fish and he will live a lifetime.' This motto underpins its operations and its vision for the future.

CORP AIMS: To create an awareness of self-worth. To provide facilities for improving the conditions of life, specifically for the poorer sections of society To stimulate self-reliance and development within communities. To encourage, train and enable local people to assume community responsibilities. To encourage all segments of society, irrespective of caste, creed, religion or economic situation, to cooperate on long-term developments.

CORPs PROGRAMMES AT A GLANCE:

CORPS CENTRES

AMBERNATH: In Ambernath, CORP have a total of three centres in the slum areas of Halyacha Pada, Kailash Nagar and Ambedkar Nagar. Services at these centres include programmes for senior citizens, mahila mandal (womens self help groups), non-formal education classes for school dropouts, and tuition classes for school children. CORP also organize medical camps and doctors visits, and run crche programmes for 100 children from the community. BANDRA: At Bandra Centre CORP provide a range of services, including tuition classes for school children, medical camps, and doctors visits. CORP also run a crche programme. DHARAVI : Services at our Dharavi Centre include programmes for senior citizens, mahila mandal (womens self help groups), non-formal education classes for school dropouts, a crche programme, medical camps, and doctors visits. We also run vocational classes in beautician training, mehendi, jewellery making, and tailoring. DHARAVI-Family Counseling Centre: CORPs Family Counseling Centre provides information and advice to women facing significant challenges in their lives, including marital problems and family disputes. DHARAVI Sharanam Centre for Girls: CORPs flagship residential shelter is the Sharanam Centre for girls a small permanent residence for girls that opened its doors to children in need in 2000. Sharanam provides a permanent loving home for 30 girls who were formerly homeless, destitute, neglected or abandoned. DHARAVI Dhorwada Centre: Services at Dhorwada Centre include programmes for senior citizens, mahila mandal (womens self help groups), non-formal education classes for school dropouts, medical camps, doctors visits, and a crche programme. GRANT ROAD: Services at Grant Road Centre, located in Durgadevi, include a day care centre for street boys and vocational training classes.

JOGESHWARI: Services at Jogeshwari Centre include programmes for senior citizens, mahila mandal (womens self help groups), tuition (tutoring) classes for school children, medical camps, doctors visits, a crche (daycare) programme and tailoring classes. KURLA: CORPs centre at Thakiyawadi, Kurla West, provides a range or services including programmes for senior citizens, mahila mandal (womens self help groups), a crche programme, medical camps, doctors visits, and mehendi classes. Seventy-five members of the community benefit from these services. MATUNGA Shalom Centre: Located in the Matunga Labour Camp, our Shalom Centre sponsors 110 differently-abled children, including children who are hearing impaired, physically handicapped, and mentally challenged. CORP provides these children with school fees, uniforms, school supplies, computer classes, supplemental nutrition and health care. It also organize a range of recreational activities for these children, including dance, musical theatre, summer camps and other outings. REAY ROAD: Reay Road Centre operates a crche and pre-school programme for the children of working mothers in the community. Approximately 60 children use this service daily. The Centre also offers a number of health programmes across the community, including health and social awareness classes, polio and immunization camps, and hypertension and diabetes camps. In addition to these services, we run programmes for senior citizens and a mahila mandal (womens self help group). TALEGAON: At the Talegaon Training Centre, CORP run a number of training courses in conjunction with the Methodist Vocational Training Institute. These courses are aimed at school dropouts, children from villages, and street children. The subjects offered include mechanics training, electrical wiring, motor rewinding, spray painting and welding. The Methodist Vocational Training Institute also runs a fully operational garage where participants may practice their skills. VIRAR Rural Project: Our Virar Centre is located in Boyapada, a small village in Virar. Many Adivasis (tribal people) live in this rural area, and a large portion of the population is impoverished and illiterate. The area is under-developed, lacking basic amenities such as schools, hospitals, clean water, electricity and proper roads.

CORPs TEAM

CORPs Board of Directors:

10

INTRODUCTION:
Objectives of the Project: 1. To raise awareness about the NGO. 2. To monitor the functioning of the NGO and its various centres. 3. To study the financial reports of the NGO and help them budget an income and expenditure account for the upcoming years. 4. To help the NGO raise funds in the form of sponsorships for a musical event titled Rock & Roll Reignited to be organized by CORP. 5. To study the hierarchal structure of CORP. 6. To look into the HR policies adopted by the NGO to manage its work force. Research: Our project research was mainly concentrated on finding out the popularity of the NGO in and around their centres. The objective of our research was to spread awareness about the NGO in terms of what they do for the society and thus help CORP to enlighten lives of more people by involving them in their various projects. We wanted to involve all the spheres of the society in this noble work right from Corporate World to the poor and needy people whom we wanted to take the advantage of this noble revolution named CORP. Coverage: We covered the various centres run by CORP in the areas of Ambernath, Bandra, Dharavi, Grant Road, Jogeshwari, Kurla, Matunga, Reay Road, Thane, Virar, Worli to monitor the functioning of CORP. We interacted with a host of beneficiaries like small children, physically impaired children, senior citizens, supervisors, co-ordinators, mahila mandals, doctors, care takers etc to have a total insight of the workings and services offered by CORP. As a part of our project we also covered various companies like UBI, Monginis, Dominos, UB Group, SBI, HUL, Pepsi etc to help CORP get sponsorship for its musical event. We also surveyed the slums in and around CORPs various day care centres to find out its popularity in the slums and help the people of the slums to be a part of CORP. Sample Selection: For our survey to know the popularity of CORP in the areas near its various centres we used judgemental and non-probability method of sampling where-in we used random selection of families according to our convenience and visited them.

11

Time Period: The awareness survey was conducted over a period of one week where in we divided our team members in a group of two each and covered various parts. The sponsorship part of the project was covered in two weeks where we formulated the strategies, called various companies for appointments and personally visited the companies to raise funds. Limitations: 1. The slums had too many families to be covered in too less a time. 2. The musical event for which the sponsors were to be approached was not so famous and lacked proper marketing and advertising. 3. The companies which were contacted personally were not so willing to help sponsor the event. Deliverables: 1. Our research work was of great help to the CORPs management as they had valuable information about the areas in which they lacked in terms of proper promotion and advertisement of their organization. 2. It helped CORP to reach various uncovered areas around their centres so that they can extend their services to the maximum number of people as they can within their reach. 3. Due to our efforts CORP managed to get the contacts of a host of companies which they needed to negotiate with to help them sponsor their musical event.

12

PROJECT DESCRIPTION
We started our project with a meeting with the honorable director of CORP, Mr. Nirmal Chandappa on the very first day where we were introduced to the culture, mission, beliefs and objectives of CORP. We were briefed about what CORP expects from management graduates like us in the context of helping the organization gain some impetus in terms of promotions and advertisements, raising awareness, raising funds etc. We were introduced to the staff of the organization and various volunteers who were present at their office. Our Project was divided into four parts. Each part was to be taken up every week as we had limited time to complete the various tasks at hand. The four major tasks that were entrusted upon us were: 1. To visit various centres of CORP in the first week so that we can get a feel of what kind of services CORP provides to its beneficiaries. 2. To help the organization market itself better. 3. To conduct a survey about the awareness of CORP in and around its various centres and some other underlying backward areas as the centres were placed strategically in the slums which ran very deep and reaching out to each and every one with a limited number of volunteers for CORP was quite difficult. 4. To raise funds for a musical event which was to be organized by CORP WEEK 1-Visiting various centres: Our group of six members started the exciting journey by visiting the Dharavi centre first. We all had heard about Asias largest slums and we were really looking forward to seeing the people, their life style, the environment etc. Our first stop was a child day care centre which had about 100 kids. A day care centres primary function was to impart education to these kids. The children basically belonged to extremely backward families whose parents were involved either in cheap labor or didnt work at all. Most of the childrens mothers were maids or sex workers. Some children didnt have fathers and some childrens fathers didnt work at all, so it was the mothers that used to go for work and earn some money for their livelihood. Mothers usually used to drop the kids to these centres and go to their respective work places. While returning in the evening they use to take the kids back. The kids use to play, study, learn, and eat at these centres. We carefully surveyed the various crches in Dharavi and found out that the services offered could easily match with those of a good quality play school. We also took the initiative to teach a few hours to these bright students and were really enthralled with this opportunity. It was indeed a great learning curve for us as to how these crches manage various activities and take care of so many kids. Apart from that we also had a significant amount of fun visiting these day care centres.
13

On the second day we visited SHARANAM centre for girls which is CORPs flagship centre where it started operations from. We met around 30 girls there, who were completely taken care of by CORP. We interacted with all the girls and got a real positive feedback about CORP. We also had a talk with the centres in-charge or supervisor Mrs. Sharada Chandappa. After having interactions with these girls, all six of us were overwhelmed by the various kind of stories that we heard about these girls as to how they came in contact with CORP and what all CORP has done for them. One such story ruffled our feathers. It was story of a small little girl named Kajal. We were told that the girl was adopted by CORP around 7 years back when she was about 5 yrs of age. Actually what happened back then was her father had a quarrel with her mother and it took the form of a derogatory fight which led to the demise of her parents. Her father burnt her mother up with kerosene oil and after that burnt himself as well. And all these happened in front of the tender eyes of this little girl. The girl was in a state of shock and was unable to say anything to anybody. During that time people from CORP got to know about this girl through some local references and adopted her. We were told that the girl didnt eat, sleep, and respond at all initially. She was very weak both mentally and physically and had to be kept under the surveillance of doctors. Slowly and steadily she recovered from this terrible incident and mingled with the other kids at SHARANAM centre. Stories as riveting as these really blew us up in terms of atrocities that these kids had faced in life. We heard a lot many stories of different girls; each story more appalling than the other. We were feeling very fortunate at that moment to be a part of this noble cause and we wanted to give our heart and soul in this project. We again had a great time with these talented girls who also showcased their talent by dancing, singing, rhyming etc. The facilities that these girls had were top class. They were sent to very good schools, had a computer each, separate study cabinets for each, had cell phones. Some girls were in primary schools where as some were in secondary. Few girls had completed their graduation and left the centre for pursuing even higher studies. Some got married. It was the best day of our lives that we got to know these girls. All six of us are still in touch with SHARANAM. On the subsequent days we visited other centres as well like Matunga Labour camp, Reay Road centre, Bandra centre, Ambernath centre, Thane centre etc. All these centres had different facilities. Some had counseling centres, some had crches, some took care of the physically and mentally challenged, and some looked after the senior citizens and what not. The kind and the range of services that CORP provides is not just jaw-dropping but unbelievable especially with the very limited work force that they employ. And the most special thing about all these centres was that each and every employee involved worked with his/her heart. The only incentive for them was: Service to mankind is service to God

14

PICTURES OF SOME CENTRES THAT WE VISITED:

15

16

17

WEEK 2-Marketing Strategies:

After getting to know the various centres of CORP and understanding the prevailing work culture we now had quite a challenging task at hand. We were required to develop some strategies for CORP which would help promote and advertise its various projects and campaigns. And we were also required to undertake a few promotional campaigns ourselves. Marketing Strategies suggested by us: 1. Promoting CORP through posters, banners, pamphlets, advertisement on news papers and other such modes of print media. 2. Using local cable channels to raise awareness about their various projects as their projects are spread all over Mumbai that would help cover a large extent of the city as we have different cable operators in different parts. 3. Using social networks such as facebook, orkut, twitter, linkedin etc to create a profile about the NGO which would facilitate networking and build relations with various strata of the society be it the common mass or the corporate world or even the other NGOs. 4. Creating separate corporate dossiers along with an NGO handbook which would help the NGO to approach the corporate for social help. 5. Building an office of the NGO in the vicinity of the industry bigwigs in the long run which would help them to build better relationships. 6. Organizing street plays, theatre shows, musical events, fund raising events etc to spread awareness and promote CORP. The above stated strategies were conveyed to the project guide and were asked to be implemented strategically as and when they are possible by the NGO. We also undertook some of the promotional activities by ourselves. We tried to advertise the NGO in and around the areas of Navi Mumbai where we visited a host of places from Kharghar, Panvel, Belapur, Juinagar, Nerul, Vashi, Kurla, Chembur etc along with the pamphlets and brochures of CORP and distributed the same in various nook and corner of these areas. We visited various shops, malls, residencies etc and encouraged people to get involved in social work by donating some amount to the NGO. All in all it was a great experience trying to spread awareness about a social enterprise which was involved in some splendid service to mankind. We just tried to be a small part of it by dedicating few hours of our lives to CORP.

18

WEEK 3-Conducting Survey:

In the 3rd week our aim was to conduct a survey in and around the areas of various centres of CORP to know about its popularity and to spread awareness about the organization so that more and more people from the backward communities can get involved in these projects and avail the services provided by CORP. The various steps taken by us in this pursuit were: 1. We first defined the survey objective and the purpose of doing this survey. 2. We took the sample frame into account and the source of our sample was the current beneficiaries of CORP. We got the details of various families residing in the nearby areas through the existing beneficiaries. 3. We then sorted our samples according to our convenience to some extent in terms of the limited time that we had and the kind of herculean task we needed to perform along with some substantial result. 4. We then decided upon the sample size which was around 20 families a day which would result in the coverage of around 100 families in a week. 5. We went on with the survey and contacted around 80 families in the week. 6. The basic format through which our target sample was questioned on was observational questions. No written questionnaire was prepared keeping in mind that most of our target sample was illiterate and would be unable to fill the questionnaire. So a form of sequential survey was undertaken. The basic deliverables of the survey was that it gave an insight as to why CORP was not famous in these areas. It also helped spread awareness about CORP in these areas and encouraged the people to be a part of CORP. Areas covered in the survey: Dharavi Slums, Grant Road, Bandra, Ambernath, Thane

19

WEEK 4- Sponsorship cum fund raiser for the event

During this week, we decided to cold- call various corporate and tap the sector for sponsorship of the forthcoming musical event. Initially we were provided a sponsors list from the NGO itself and were told to contact these listed companies. Companies whom we contacted are: Coca cola, Pepsi Co, Hindustan Lever, Procter & Gamble, Colgate Palmolive, Britannia Industries, Godrej Industries, Ford India Ltd, Hyundai Motors, Maruti Suzuki, Bajaj Auto, Kinetic Engineering Ltd, National Garage, VIP Automobiles, Kotak Mahindra Primus, State Bank of India, Union Bank of India, Natural Ice Cream, Dominoes Pizza, United Breweries, Monginis, Cambridge Apparels, World Space, Vidyut Metallics, Bharat Petroleum, Pidilite Industries, Parle Agro Pvt Ltd, etc We received mixed answers from the firms; as in most of us told that they would revert back to us where as they were some who out rightly rejected the notion. We visited few of the branch managers, chief managers, general managers, people at publicity department, etc. During this last week of our project came 26th Jan, where we celebrated the day with the girls at Sharanam. We had taken sweets for them and enjoyed the day playing various games like coco, singing songs, etc. It was truly a great experience hanging out with those kids, who truly seem to be gifted and talented.

20

CONCLUSION:

During our period in the NGO, we have come across various situations where we have realized the true value of life and this project has certainly been an eye-opener. There have been situations where we were moved by the sight of helpless children and women who remain underprivileged even in this era of women empowerment. What makes these women different from others who have reached great heights in life? Why those children are left in those slums to rotten their lives when they could have been the future of our nation? Does anyone not realize the fact that they are the jewels of our country who reserve the right to be educated and lead a good life, just like any one of us? Before we could indulge further into their lives, the ecstatic journey came to an end just within a month and we all didnt even realize how fast the days passed. But with each single day our bond with CORP grew stronger and we felt that we were, are and will be an integral part of CORP. We gave our heart, soul and mind working for the one month that we had at our disposal. Although it was a part of our academic curriculum we took it as a challenge and as our social responsibility. It was an opportunity bestowed upon us to serve humanity. We can proudly say that it was a great learning experience for all of us. We got to know how an NGO functions with a limited budget at its disposal. We got to know the human resource aspect of a social organization which is completely different from any commercial enterprise. The motivations of various employees in these two types of organizations are completely different. In one case people are inclined and motivated to serve the society and on other hand people work for monetary incentives. We also learned various aspects of conducting a survey, cold-calling the corporate to raise funds, promoting and advertising the NGO etc. All in all it was a great learning curve for each and every one us. Apart from all the education that we got, we had amazing fun undertaking this project. We had whale of a time with the kids, employees, volunteers, senior citizen, and physically and mentally challenged people. It was a once in a lifetime opportunity for us and we feel privileged to be a part of the noble project named CORP.

************************************

21

REFERENCES:

1. www.corpindia.org 2. www.justdial.com 3. Various corporate websites

22