Professional Documents
Culture Documents
PROJECT ON U
CONSUMER BEHAVIOUR
0BU
LAUNCH OF
1BU
DOORSTEP SERVICE
2BU
STUDIES
PROJECT BY
5BU
Page no. 1
KCMS Consumer Behaviour
INDEX
6BU
2. About Service...................................................5
3. USP..............................................................6-8
4. Co – Partners .............................................9 - 10
6. Outlets......................................................14 -21
15. Conclusion.....................................................41
Page no. 2
KCMS Consumer Behaviour
ABOUT COMPANY
U
DOOR STEP
U
Page no. 3
KCMS Consumer Behaviour
Page no. 4
KCMS Consumer Behaviour
Profits are earned in the longer term of operation. i.e a very HIGH
TURNOVER and operating on REDUCED MARGINS.
All Statuary requirements are met and are followed as a firm and
operate on ISO guidelines and various other standard agencies.
Page no. 5
KCMS Consumer Behaviour
HOME Delivery :
Page no. 6
KCMS Consumer Behaviour
| At the stores, all food and grocery items are packed, stored
and displayed in optimal conditions
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KCMS Consumer Behaviour
Page no. 8
KCMS Consumer Behaviour
CO – PARTNERS
Looking for a store or service that stocks all the merchandise you
need for your daily needs? Be it groceries, home & personal care,
bakery products, fruit or vegetables you'll find them all at your
neighborhood now, at Spinach stores. For the non vegetarians, in
select locations we have exclusive range of meat, poultry, fish &
seafood, fresh and frozen, in a separate section.
respective catchments.
Page no. 9
KCMS Consumer Behaviour
1. FOODBAZAAR - (FB)
2. FOODLAND – (FF)
3. SPINACH - (SP)
4. HYPERCITY - (HC)
6. D MART - (DM)
Page no. 10
KCMS Consumer Behaviour
PRODUCT RANGE
2. Non –Veg
3. Bakery
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KCMS Consumer Behaviour
4. Food
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KCMS Consumer Behaviour
5. Non – Food
| Dental care
| Bath soaps
| Shaving needs
| Talcum powder
| Hair care
| Cosmetics
| Sanitary napkin diaper
| Washing aids
| cleaning material
| Pooja items
| paper products (party zone)
| insecticide and mosquito repellents
Page no. 13
KCMS Consumer Behaviour
OUTLETS
Location Code No
Infinity Mall, 1st Floor,
FB1
Link Road Andheri -West
The Hub Mall, Western Express Highway,
FB2
Goregaon -East
Daftari Road,
FB3
Malad
Evershine Mall, New Link Road,
FB4
Malad -West
Phoenix Mills Compound, Senapati Bapat Road,
FB5
Lower Parel – West.
Prime Mall, Petrol Pump,
FB6
Vile Parle -West.
Hi Life Mall, Feroz Shah Road,
FB7
Santacruz -West
Centre One Mall, Sector 30/A,
FB8
Vashi
5, Fountain Square Mall,Sector 7,
FB9
Kharghar
Page no. 14
KCMS Consumer Behaviour
Location Code No
New Link Road, Next To Inorbit
Mall,Bangur Nagar, HC
Goregaon West,Mumbai
Location Code No
Palm Court Complex, Link Road,
Next To Croma, DM
Malad West, Mumbai
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KCMS Consumer Behaviour
Location Code No
Page no. 16
KCMS Consumer Behaviour
Location Code No
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KCMS Consumer Behaviour
Location Code No
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KCMS Consumer Behaviour
Location Code No
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KCMS Consumer Behaviour
Location Code No
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KCMS Consumer Behaviour
Location Code No
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KCMS Consumer Behaviour
MODE OF OPERATION:
CONTACT BY PHONE:
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KCMS Consumer Behaviour
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KCMS Consumer Behaviour
CONTACT BY SMS:
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KCMS Consumer Behaviour
Page no. 25
KCMS Consumer Behaviour
ONLINE:
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KCMS Consumer Behaviour
CONTACT BY EMAIL:
If you have tried to email us in the past but you're not receiving a
response from us, it's possible our email replies are being blocked
by your email program or by your internet service provider (ISP).
Many email programs provide protection against spam or bulk
mails, but sometimes even legitimate commercial emails, like an
email from our customer support department or automatic order
status notification emails, can get blocked by mistake. If you think
this is happening to you, consult the help section of your email
program and see how to relax or open up the settings that filter or
block email that you receive. Also, see if you can find any email in
folders called ‘spam’ or ‘bulk’. Or contact your network
Page no. 27
KCMS Consumer Behaviour
Page no. 28
KCMS Consumer Behaviour
ADVERTISING CAMPAIGN:
| Television
|
| Print Media
|
| FM Radio channels
|
| Hoardings
Page no. 29
KCMS Consumer Behaviour
TELEVISION
Scene - I
Rita calling her husband on Saturday at 8.30 pm, just before going to
an important meeting.
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KCMS Consumer Behaviour
Scene – II
John is bit worried as there is lots of work and doesn’t have time to
go buy grocery .He is trying to rap up the work, as he needs to go to
supermarket.
Meanwhile his colleague (Mr. Tanmay Shah) passed by & asks him….
Tanmay : You can place your order through call SMS or online
they deliver goods as per your convenience
Tanmay : Anytime…
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KCMS Consumer Behaviour
FM RADIO CHANNELS
An old couple,Mr Vinay Malhotra & Mrs. Malhotra, living alone in this
tinsel town. Old lady denies to go to super market to buy the
grocery.Due to her old age now it is becuiming bit difficult to go &
shop at super market.
Mrs. Malhotra : Kya baat hai…ye toh badi achhi baat ho gayi
Page no. 32
KCMS Consumer Behaviour
PRINT MEDIA
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KCMS Consumer Behaviour
HOARDINGS
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KCMS Consumer Behaviour
CONSUMER POLL
Name: Sex: M F
Address:
Yes No
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KCMS Consumer Behaviour
10. Do the kirana shop supply’s the same quality of good which are
available at Supermarkets?
Yes No
Yes No
14. Do you look for some better options for your monthly grocery
shopping?
Yes No
Page no. 36
KCMS Consumer Behaviour
SEGMENTATION
DEMOGRAPHICS :
| Age – 20 to 60
| Income,Occupation,Education
| A1,A2,B1,B2,C
Sec A1 & A2
Page no. 37
KCMS Consumer Behaviour
Sec B1 & B2
| Level (46%).
SEC C
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KCMS Consumer Behaviour
BUYING BENEFITS
| Quality level
| Service level
| Economy / cost
BUYING BEHAVIOR
| Readiness stage :
Page no. 39
KCMS Consumer Behaviour
TARGET AUDIENCE
| Old Age
Working People
STRATEGIC LOCATION-MUMBAI
Page no. 40
KCMS Consumer Behaviour
CONCLUSION:
Page no. 41