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    70 views2 pages

    Channel Marketting Budget

    Uploaded by

    Ubuntu Linux

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Channel Marketing Budget

    All amounts are in $(000) Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
    Anticipated Sales Total (000): 100 200 500 1,000 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 15800.00
    Rate QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount QTY Amount
    Personnel (% of Total Sales) 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
    Human Resources 5 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 5 25.00 300.00
    Commission 0.10% 0.10 0.20 0.50 1.00 1.20 1.50 1.50 1.80 2.00 2.00 2.00 2.00 15.80
    Personnel Total: 25.10 25.20 25.50 26.00 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 315.80

    Direct Marketing (% of Total Sales) 100% 100% 75% 40% 33% 25% 20% 10% 5% 5% 5% 5%
    Telemarketing (% of Direct Sales) 100% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
    Human Resources 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Infrastructure Support 0.00
    Commission 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Training 0.00
    Telemarketing Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Internet Marketing (% of Direct Sales) 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
    Human Resources 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Web Site Development (one-time cost) 0.00
    Hosting 0.00
    Support & Maintenance 0.00
    Internet Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Direct Mail (% of Direct Sales) 50% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
    Human Resources 0.00
    Material 0.00
    Postage 0.00
    Direct Mail Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Direct Marketing Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Agent/Broker (% of Total Sales) 0% 0% 0% 0% 0% 0% 0% 0% 25% 25% 25% 25%


    Communication 0.00
    Training 0.00
    Promotions 0.00
    Discounts 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Commission (% of Agent's Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Agent/Broker Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Distributors (% of Total Sales) 0% 0% 0% 0% 0% 15% 20% 40% 40% 40% 40% 40%
    Communication 0.00
    Training 0.00
    Promotions 0.00
    Commission/Discounts (% of Distributors' Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Distributor Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Retailer (% of Total Sales) 0% 0% 25% 60% 67% 60% 60% 50% 30% 30% 30% 30%
    Communication 0.00
    Training 0.00
    Promotions 0.00
    Commission/Discounts (% of Retail Sales) 0.00% 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
    Retailer Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Customer Acquisition & Retention (CAR)


    Human Resources 0.00
    Communications 0.00
    Promotions/Coupons 0.00
    CAR Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Other Expenses
    Travel 0.00
    Infrastructure (computer, telephone, etc.) 0.00
    Channel Support 0.00
    Other Expenses Total: 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

    Total Marketing Budget: 25.10 25.20 25.50 26.00 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 315.80

    Confidential Page 1 09/20/2008


    Human Resources Monthly (Rate) * number of resources (QTY) of given month
    Commission Total Sales * % of Total Sales * Rate

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