Auto ID-Winter Low

ISSN 1748-0396
Winter 2006
SPECIAL BREW
Decreased downtime at Bitburger
SPECIAL BREW
Decreased downtime at Bitburger
SHAPING THE FUTURE
RFID in the supply chain
MAKING IT MAINSTREAM
Encouraging RFID adoption
SHAPING THE FUTURE
RFID in the supply chain
MAKING IT MAINSTREAM
Encouraging RFID adoption
PLUS: All the latest scanning, printing, labelling, smartcard and biometrics developments
www.autoideurope.com
AID winter.qxd 30/11/06 11:50 pm Page 1

Europe: eurosales@seagullscientic.com
+34 91 435 25 25 UK: +44 1926 428746
Asia-Pacic: asiasales@seagullscientic.com
+886 2 3765 2440 Japan: +81 3 5847 5780
Headquarters (USA): sales@seagullscientic.com
+1 425 641 1408 1 800 758 2001 (USA & Canada)
BarTender Comes in a Version thats Right for You
Some label software users mainly care about easy design and fast
printing. More advanced users also need smooth integration with
shipping, manufacturing, inventory, and other supply chain software.
Fortunately, theres a BarTender designed to fit your needs. The Basic
edition offers easy, stand-alone design and printing. The Professional
edition provides additional design features and
advanced access to numerous database platforms.
Industry-Leading Enterprise Power and RFID Support
The Enterprise and RFID Enterprise editions of BarTender deliver truly
powerful integration features, including functions especially for SAP
and Oracle. ActiveX Automation lets other Windows programs control
BarTender print jobs and the included Commander
utility lets non-

Windows programs do it too. All editions are translated into 20+ languages.
To see how well BarTender ts your needs,
download a full-working Trial Edition today.
BarTender and Drivers by Seagull are trademarks of Seagull Scientific, Inc. All other trademarks are the property of their respective companies. Microsoft,
Windows, and the Windows logo are trademarks, or registered trademarks of Microsoft Corporation in the United States and/or other countries.
Does Your Label Printing
Software Fit Your Needs?

Winter 2006 AUTO ID EUROPE 3
Contents
Auto ID Europe is the only pan-European
magazine with an exclusively channel circulation
that covers all aspects of automatic identification
and supply chain technology.
Nature
Efficient
by
Baracoda
RoadRunners
Designed for applications
where form factor, weight and autonomy are key
1D & 2D Bluetooth Barcode Scanners
www.baracoda.com
Technical specications may change without notice. Non contractual pictures.
Bluetooth is a registered trademark owned by Bluetooth SIG, Inc; and used by Baracoda under license. Baracoda is a trademark of Baracoda SA May, 2005.
Europe: eurosales@seagullscientic.com
+34 91 435 25 25 UK: +44 1926 428746
Asia-Pacic: asiasales@seagullscientic.com
+886 2 3765 2440 Japan: +81 3 5847 5780
Headquarters (USA): sales@seagullscientic.com
+1 425 641 1408 1 800 758 2001 (USA & Canada)
BarTender Comes in a Version thats Right for You
Some label software users mainly care about easy design and fast
printing. More advanced users also need smooth integration with
shipping, manufacturing, inventory, and other supply chain software.
Fortunately, theres a BarTender designed to fit your needs. The Basic
edition offers easy, stand-alone design and printing. The Professional
edition provides additional design features and
advanced access to numerous database platforms.
Industry-Leading Enterprise Power and RFID Support
The Enterprise and RFID Enterprise editions of BarTender deliver truly
powerful integration features, including functions especially for SAP
and Oracle. ActiveX Automation lets other Windows programs control
BarTender print jobs and the included Commander
utility lets non-

Windows programs do it too. All editions are translated into 20+ languages.
To see how well BarTender ts your needs,
download a full-working Trial Edition today.
BarTender and Drivers by Seagull are trademarks of Seagull Scientific, Inc. All other trademarks are the property of their respective companies. Microsoft,
Windows, and the Windows logo are trademarks, or registered trademarks of Microsoft Corporation in the United States and/or other countries.
Does Your Label Printing
Software Fit Your Needs?
EDITORIAL
5 Talking the Same Language
Chris Love
Without the right scanner, bar-
codes are just an impenetrable
jumble of black and white lines.
With the right scanner, they
provide invaluable information.
FEATURE
6 RFID Shapes Our Future
Alan Laidlaw
In this article, the author
speculates on the implications
and future development of RFID
and the label industry in the
supply chain.
FEATURE
12 Entering the Mainstream:
Encouraging Widespread
Adoption of RFID
Larry Klimczyk
RFID promises significant bottom
line benefits; yet, it is still consid-
ered by many to lack the plug
and play maturity that managers
have come to expect from their
technology tools.
CASE STUDY
16 Reliable, Rapid Printing of
Bitburger Labels
Herbert Dahmen
The implementation of
SATO label printers and LAN
connectivity led to a significant
reduction in downtime at the
Bitburger brewery in Germany.
42 Suppliers Open All Hours for
Supply Chain Knowledge
Data standards body commis-
sions research into technology
use in small grocery suppliers.
44 Four Major Drivers to Grow Active
RFID Market
Key growth to come from Real
Time Locating Systems and
disposable RFID sensor systems.
SMART CARD SOLUTIONS
46 Winning Smart Cards
Sagem Orga given two
Ducoty Awards in Malaysia.
47 Security is Paramount for Plastic
Card Printing
The need for secure plastic cards
and scratch card printing sees
many companies adopting
Tele-Pak, Inc. technology.
BIOMETRIC SOLUTIONS
48 Unisys Australia Signs Biometrics
and Identity Management
Contract with DIMA
Fingerprint scanning and facial
recognition technologies will be
employed to strengthen border
security.
50 Next Generation Biometrics
New palm reader marks the next
step in the evolution of contact-
less biometric technology.
SCANNING SOLUTIONS
20 Five Things You Never Knew You
Could Do with a Handheld
Scanner
Hand Held Products unveils a list
of unusual ways to use data
collection devices.
21 Unitech Sets Its Sights on the
Warehousing Market
The HT660 opens up new market
opportunities for Unitech in scan-
intensive applications.
22 Psion Teklogix Appoints New
Premier Partner in Auto ID
BEC (Systems Integration) Ltd
joins exclusive Premier
Partnership programme.
24 Geomagic and Z Corporation
Join Forces
Studio software and ZScanner
700 provide comprehensive
rapid prototyping.
PRINTING SOLUTIONS
26 Walkers Midshire Beef Up
Production with Toshiba Printers
Functional and robust, the B-SA4
industrial barcode printer meets
high volume printing demands.
27 Extech Printers Meet Product
Performance Standards
Two-inch, three-inch and four-
inch portable printers gain new
compliance certification.
28 Printronix Furthers Global Sales
with Ingram Micros Nimax
Division
Extensive distribution network
puts printer systems into the
heart of supply chains.
30 Green Zebra Printers to Run
Unleaded
Thermal printers compliant with
EU directive for Restriction of
Hazardous Substances.
LABELLING SOLUTIONS
32 Continued Worldwide Success for
Aerosol Test Labeller
Unique machine continues to be
in demand from international
pharmaceutical companies.
34 PRISYM Labelling Software
Sparkles for F. Hinds
A UK jewellers gets a one-stop-
shop solution for its labelling and
ticketing requirements.
35 New Portable Matrix Express
In-Line Labeller
Unmatched speed, precision and
versatility is offered by the Matrix
Express.
36 Winning Solution for Music and
Media Distribution
NetDespatch Velocity is being
used to manage deliveries for
some major promotional
campaigns.
RFID SOLUTIONS
38 Texas Instruments Announces
Availability of EPCglobal Certified
Generation 2 RFID Silicon
Advanced design improves chip
performance to ease supply
chain RFID adoption.

AUTO ID EUROPE Winter 2006 4 Editorial
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Auto ID Europe does not verify any claims or other information appearing in any of the advertisements contained in the
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ISSN: 1748-0396

Winter 2006 AUTO ID EUROPE 5 Editorial
Editorial
Talking the Same Language
Coded information on packaging
not just barcodes has the
potential to provide a wealth of
information. But, if theres no
internationally understood
language, the whole system falls
apart.
A common protocol for barcodes
in grocery retail means that goods
can move seamlessly from
manufacturer to distribution depot
to store. Compare this with the
food service sector, where there are
far more players and many different
routes to market. Manufactured
products can go direct to
restaurants, fast food outlets and
pub groups, or pass through
wholesale, cash and carry or central
distribution depots. The industry
has been crying out for a common
language and it is now on the
brink of achieving it.
In the UK, OFSCI, the Optimum
Foodservice Supply Chain Initiative,
has given its backing to GS1, a non-
profit-making organization that has
developed a global language for
business, which includes elements
that are key for food service players
created by OFSCI.
OFSCI has worked with GS1 to
create standards and a language for
expressing allergens, the types of
diet that a product is suitable for,
the serving size, preparation and so
on, and these will be incorporated
into the Global Data
Synchronization Network (GSDN)
later this year. These standards
provide a means of expressing
accurate product information using
one common language right across
the supply chain. Whats more, they
mean that any player in the food
service industry, large or small, has a
set of off-the-shelf standards
relevant to their business which
they can use straight away.
A further benefit of GDSN is that
suppliers will have a choice of code
provider they decide to go with
they are not tied to a particular
provider. UDEX, which is a familiar
name in food service, has said it will
become GDSN certified by January
2007 and there are dozens of
global suppliers already adhering
to GDSN standards.
Chris Love, chairman of the OFSCI
advisory board, explained:Weve
already said we endorse GDSN and
now is a good time to reiterate our
support. Well continue to talk to UK
food service companies during the
coming month, to make sure that
everyone is on board. Were also
hoping that this will be the catalyst
for more companies to join OFSCI
were very close to realizing
significant savings in the supply
chain for members.
Leading retailers Asda, Tesco and
Makro have also endorsed GDSN
and are aiming to implement the
standards in 2006/07. For more
information, log onto www.gs1.org
or www.ofsci.org.uk.
Were very
close to realizing
significant
savings in the
supply chain.
Without the right scanner, barcodes are just an impenetrable jumble of
black and white lines. With the right scanner, they provide invaluable
information about what the product is, who made it and when and
much more besides.
Chris Love
Chairman
OFSCI Advisory Board
www.ofsci.org.uk

AUTO ID EUROPE Winter 2006 6
Auto ID Europe
RFID Shapes Our Future
A trip to the supermarket in the
future could hold a few surprises
for the man or woman of 2006.
Imagine the scene. To begin with,
there are no checkout staff. After all,
your shopping is automatically read
and your credit account debited.
More efficient stock control and
logistics means that there are no
irritating spaces on the shelves,
goods reach them faster and
fresher and can carry much
more information that you, the
customer, can access directly.
Intelligent shelves and products
with intelligent labels mean that
nothing you buy is ever out of date.
Prices of products with short sell-by
dates automatically reduce
themselves and tell staff to remove
them if their expiry date is reached.
If you want to check this, and also
make sure the product youre about
to buy is authentic, you can use
your mobile phone to scan the item.
Customers are alerted to offers as
they walk past. You can even be
reminded to buy something on
your usual grocery list or items that
complement the ones you already
have in your basket cream to go
with the strawberries or crackers to
accompany the cheese, for
example. If the personal shopping
record you accrue is linked to other
information about you, maybe
youre warned not to buy a product
because of your nut allergy
The extra information RFID
provides means that suppliers are
more able to match their
production to customer needs. In
the case of fresh or short-life
products in particular, more
efficient distribution made possible
by RFID means faster time to shelf,
less waste regarding products
becoming out of date, less wasted
packaging and a subsequent
reduction in costs that feeds
through to the price you pay.
Behind the scenes, pallet labels
for goods in the supply chain are
rewritten throughout their journey
and if any chilled or frozen goods
are exposed to higher
temperatures, the message is
passed on and the labels on them
Alan Laidlaw speculates on the implications and future development
of RFID in the supply chain
changed to show warnings. All this
will be possible with RFID and the
related labelling technologies that
are developing alongside it, but its
not necessarily going to be RFID, or
indeed labelling, as we know it
today. Apart from the technical
aspects shaping the shopping
environment of the future, there are
ethical issues too, and the reaction
of the public to the changing
shopping experience. However,
whatever new form retailing and
the supply chain that feeds it
takes, RFID will be a contributing
technology.
Alan Laidlaw is Group Sales
Director for Norprint and the
Magnadata Group.
The worlds foremost gathering of RFID practitioners
J. Craig Casto
Global Leader, RFID, GPS & Auto
ID Technology
Dow Chemical Company
USA
Ian Robertson
Director of Industry
Development
EPCglobal Inc
USA
Philippe Gautier
Chief Information Officer
Benedicta
France
Gerald Santucci
Head of Unit, ICT for Enterprise
Networking
DG Information Society &
Media, European Commission
Belgium
Andrew Richmond
European Associate Director
Commercial Distribution
Pfizer Europe
UK
Book your place now at Global RFID ROI 2007 by quoting the special code
AID1 on the booking form at www.rfid-roi.comor telephone +44 (0) 20 7940 7066
Simon Langford
Director of RFID Strategy and
Transportation Systems
Wal-Mart
USA
29
th
& 30
th
January 2007 - ExCeL, London, UK
Researched and produced by Access Events International a division of World Trade Group
Featuring the unique speed dating for business system. Accelerate networking and the deal-making process by
taking pre-scheduled business meetings with fellow delegates and leading suppliers. Visit the website for more details
Realising the ultimate goal for RFID and ROI achievements
Achieving ROI in the short term: is this viable?
Creating the right business architecture for RFID to maximise ROI
Choosing the right solutions and comparing implementation costs
Overcoming RFID privacy issues and the implications for integration
Fine tuning frequencies and their standards - applying Gen 2 and understanding the future for item-level tagging
HOT TOPICS FOR 2007 INCLUDE:
Sponsors
include:
WORLD CLASS SPEAKERS INCLUDE:
www.rfid-roi.com
Auto ID mag 225_297 27/10/06 11:14 Page 1 AID winter.qxd 30/11/06 11:54 pm Page 6

The worlds foremost gathering of RFID practitioners
J. Craig Casto
Global Leader, RFID, GPS & Auto
ID Technology
Dow Chemical Company
USA
Ian Robertson
Director of Industry
Development
EPCglobal Inc
USA
Philippe Gautier
Chief Information Officer
Benedicta
France
Gerald Santucci
Head of Unit, ICT for Enterprise
Networking
DG Information Society &
Media, European Commission
Belgium
Andrew Richmond
European Associate Director
Commercial Distribution
Pfizer Europe
UK
Book your place now at Global RFID ROI 2007 by quoting the special code
AID1 on the booking form at www.rfid-roi.comor telephone +44 (0) 20 7940 7066
Simon Langford
Director of RFID Strategy and
Transportation Systems
Wal-Mart
USA
29
th
& 30
th
January 2007 - ExCeL, London, UK
Researched and produced by Access Events International a division of World Trade Group
Featuring the unique speed dating for business system. Accelerate networking and the deal-making process by
taking pre-scheduled business meetings with fellow delegates and leading suppliers. Visit the website for more details
Realising the ultimate goal for RFID and ROI achievements
Achieving ROI in the short term: is this viable?
Creating the right business architecture for RFID to maximise ROI
Choosing the right solutions and comparing implementation costs
Overcoming RFID privacy issues and the implications for integration
Fine tuning frequencies and their standards - applying Gen 2 and understanding the future for item-level tagging
HOT TOPICS FOR 2007 INCLUDE:
Sponsors
include:
WORLD CLASS SPEAKERS INCLUDE:
www.rfid-roi.com
Auto ID mag 225_297 27/10/06 11:14 Page 1 AID winter.qxd 30/11/06 11:54 pm Page 7

AUTO ID EUROPE Winter 2006 8 Feature
RFID goods labelling, as we all
know, is producing a label with an
RFID chip thats cheap enough to
allow individual item pricing, even
on low value and commodity
goods, the Holy Grail being the two
cent label. Dont hold your breath,
were not there yet! This elusive
goal is getting nearer, however, it
could be here in 510 years,
depending on whose predictions
you believe.
Supporting technologies are
another important, and often
limiting, factor. All the extra data
RFID can access, from the location
of a pallet, to variations in its
environment are only as good as
the technology that integrates it
into existing enterprise systems,
usually not designed to cope with
all this extra functionality. Without
this effective interface, the potential
added benefits of RFID wont be
realized.
Reluctance
There is a natural reluctance to
commit to the RFID path until all
these variables are resolved and
reconciled. Some of us are still
looking over each others shoulders
Adidas have been successful in
harnessing RFID to help outwit the
fraudsters and tackle the escalating
problem of counterfeiting. With the
production of many branded
goods taking place in the Far East,
illegal surpluses, which dont carry
the additional costs of licence fees
and royalties, can be marketed
more cheaply and passed off as
originals. Although barcodes can
offer some protection from
counterfeiters, most of this relies on
visual identification, or intelligent
middleware for item-level
authentication. A key advantage of
RFID chips is that they contain a
unique, hard-coded identifier,
which is generated at point of
manufacture. This code uniquely
identifies the tag and hence any
item carrying this tag could be
checked against a manufacturers
inventory for validity. If tags are
subsequently killed at point of sale,
or the inventory updated to
indicate tag usage, manufacturers
can be sure that a product
containing a valid tag ID is an
authentic product.
The sticking point to wider and
more general implementation of
Faster Take-Up
Of course, weve all been waiting
for the promised RFID revolution to
really take-off in the way that
barcodes did. RFID technology take
up in Europe is growing at a
significant pace within food
retailing, mainly spurred on by the
mandates from big US players.
Although the requirements of
FMCG companies are driving the
use of RFID pallet tags, RFID
tagging at an individual product
level has been much slower in
implementation. Not surprisingly, it
is happening more quickly at the
high value end of the market,
where the advantages for product
security and authentication
outweigh the additional cost for
the individual label. In the US, for
example, pharmaceutical
companies already use RFID
technology to help verify the
integrity of their products, and in
the UK, dispensing chemists are
combining barcode and RFID
technologies to help prevent the
dispensing of counterfeit, stolen or
recalled medicines.
There are high profile cases
wherein big name brands such as

ADVERTISING FEATURE ADVERTISING FEATURE ADVERTISING FEATURE ADVERTISING FEATURE
Seagull Scientific Europe, Inc.
C/Conde de Aranda, 144-Dcha
E-28001 Madrid, Spain
Tel. +34 91 435 2525
Fax +34 91 578 0506
Email eurosales@seagullscientific.com
Web www.seagullscientific.com
A History of Innovation with Label Software
Founded in 1985, Seagull Scientific is headquartered in Seattle, USA,
a hub of high technology innovation and resources, especially for
software. Seagull has long been a major, pioneering force in label
software. It delivered the first true Windows printer drivers for industrial
label printers and the first Windows-based label software for such
printers. Today, Seagull is the worlds largest developer of Windows
drivers for thermal printers and its industry-leading BarTender software
brand is recognized around the world.
International Solutions and Support
Seagulls software has been translated into more than 20 languages.
To support a worldwide client base, Seagull maintains a European
office in Madrid, Spain; USA offices in Seattle and NewJersey; and
Asia-Pacific offices in Taiwan and Japan. All offices provide sales
functions and most offer same-day shipping and free technical support.
Outstanding Reseller Support
Seagull sells mostly through a network of well-supported resellers.
Drop-shipping is available at no extra cost and free tech support is
provided both to resellers and registered end-users. Resellers receive
free brochures (available in many languages) to redistribute, as well as
supporting digital artwork.
Extending Windows Power Across the Enterprise
Seagull has invested heavily in integration with enterprise and supply
chain management software running on both Windows and non-
Windows platforms. ODBC and OLE DB data access capabilities
support import from nearly every major database platform. Support is
also provided for SAP IDocs and Oracle XML label requests.
BarTenders ActiveX Automation capabilities go a step further, allowing
other Windows programs to directly launch and control BarTender.
And Seagulls Commander utility allows non-Windows programs to
trigger BarTender print jobs just by placing a data file on the network
(or sending an e-mail).
Supporting RFID Smart Labels
The availability of programmable radio frequency tags in otherwise
conventional labels is one of the most exciting new labelling
developments in years. Seagull is a leader in software for RFID smart
labelling, supporting numerous RFID standards available in printers
from the worlds leading manufacturers.
SAP-Certified Interface
BarTender is the only label program with an SAP-certified interface for the
direct reading of SAP IDoc files without any conversion or translation.
Microsoft Certified Windows Compatibility
Seagull Scientific is a Microsoft-certified partner and BarTender is
Microsoft-certified as Designed for Windows. That means a simple
installation users can do themselves and a familiar look and feel that
makes learning fast. System administration is easy too, because the
true Windows Drivers by Seagull printing architecture requires no
proprietary add-on print managers, dedicated print servers or
non-standard networking configuration.
High-Speed Label Printing with Drivers by Seagull
Although Seagulls true Windows printer drivers can be used by any
standard Windows program, they provide enhanced commands
especially designed to give BarTender access to high speed printer
features Windows does not otherwise support. These include printer-
based barcodes, serialization and the automatic download and reuse
of repeating label parts.
Specialists in Label Software
With more than 55 employees, Seagull Scientific is dedicated solely to
the development and growth of its BarTender label printing software
and Windows printer drivers, and the integration of these products with
enterprise and supply chain software.
Winter 2006 AUTO ID EUROPE 9 Advertising Feature
AID winter.qxd 1/12/06 11:05 am Page 9
to see whether its worth taking the
plunge; however, the benefits being
experienced by the earlier adopters
are stacking up.
RFID, as it evolves, will
complement barcodes. When
everything is in place to take full
advantage of RFID technology, the
extra benefits throughout the
supply chain will be huge, and its
worth reminding ourselves about
some of them. To begin with, the
labels themselves are less sensitive
to dirt, water and other
environmental conditions. They can
be read more quickly than a
barcode and out of line of sight.
Because items dont have to be
separated, they can be read while
moving on a conveyor or passing
through a loading bay. Manual
intervention will be substantially
reduced, making greater
automation possible. Although the
unit label price is unlikely to come
down to anything like that of
barcode labels, the additional cost
savings and system improvements,
and the extra information and
control options that RFID offers, will
more than compensate for the
extra costs.
Outside the retail supply chain,
RFID is being taken up more
use and many advantages of this
technology.
Label Science
Looking at the typical RFID tag, it is
easy to think in terms of the chip,
but the composition of the rest of
the label or tag has proved, and will
continue to prove, to be just as
important. The paper or plastic, and
especially the adhesive, have to be
up to the job. There are many in the
auto ID sector today, involved in the
specification and development of
RFID products who, while having a
thorough understanding of RFID
technologies, and all the
implications, have only a sketchy
understanding of the fast-changing
science of label manufacture.
Innovation has to be, and is, key in
label manufacture. The challenge
for the label industry is to work
hand in hand with RFID developers
the whole is greater than the
sum of the parts
In the meantime, with the usual
inventiveness the label business is
known for, many of the practical
operational problems first
encountered as RFID labelling went
live have been overcome. Read
ranges were affected by the metal
on wire cages or the products
themselves, for example, so we
devised materials and techniques
that would overcome it even
finding ways of using the metal to
boost the signal.
Modern and developing label
technologies are, on a daily basis,
further extending the use of RFID
into other areas. After all, we have
label materials and adhesives that
can withstand all kinds of extreme
and hazardous conditions.
Combined with the many label
manufacturing and printing
techniques developed to enhance
product integrity and security, RFID,
as we have seen, is being able to
prove its worth as a much wider
technology than simply product
tracking.
Future Technologies
Looking ahead, its in the field of
label materials and printing that we
are likely to see a raft of intelligent
Although the
unit label price
is unlikely to
come down to
anything like
that of barcode
labels, the
additional cost
savings and
system
improvements,
and the extra
information and
control options
that RFID
offers, will more
than
compensate for
the extra costs.
quickly in a number of diverse
areas. These include various mass
transit or stadium events, airline
baggage, passports, postal services
and libraries, as well as financial
services, healthcare and the
tracking of animals. Of course, its
easier to develop new concepts
and be innovative in a closed loop
environment than it is to define
protocols and interoperability in a
wider world such as global
distribution chains. However,
experience in these areas will, in
turn, feedback into manufacturing
and logistics as familiarity and
imagination combine to extend the

products coming into more general
use. These include the evolution of
more Smart Active Labels (SALs)
such as those recording
temperature changes and even the
non-chip RFID labels. Also much
talked about, and already
becoming accessible, are chipless
RFID products, which can include
printed antennae, batteries, sensors,
transistors and circuitry, which will
make it possible to produce RFID
tags at a fraction of current prices.
In fact, its possible that these
technologies will leapfrog the
current embedded RFID chip
technology.
Flexible electronic displays or e-
paper is, in effect, a computer
screen that can be updated and
rewritten during its lifetime and so
used again and again. This light,
thin, flexible, detachable even
disposable product is also likely
to influence the future role of RFID.
To take one example, as goods,
perhaps pallets, are transported, the
label is read and changed remotely
before being wiped clean to start
again. This reuse element makes
the label price much less sensitive.
Intelligent shelves, mentioned
earlier, able to read and interpret
RFID signals, are already a practical
reality. In the decades to come,
several of these techniques will be
combined and their potential for
transforming our working and
private lives is incalculable. This
brings us back to the initial scenario
of the supermarket of tomorrow.
Joined up RFID and new smart
technologies makes possible a
whole Brave New World where
everybody and everything can in
theory be tracked remotely,
warned, reminded, encouraged,
assisted, protected and priced. How
much of this we will permit and the
associated issues of ethics and
privacy are likely to be exercising
the minds of the business world for
generations to come.
The label industry is a critical
partner in the realization of the
RFID technologies of tomorrows
world. One prediction we can be
sure of is that our expertise will
have helped to shape that future.
Winter 2006 AUTO ID EUROPE 11 Feature

Entering the Mainstream:
Encouraging Widespread Adoption
of RFID
Proven Benefits
The advantages of RFID compared
with the barcode have been stated,
although barcodings chief
advantage still stands; it is
incredibly cheap to produce.
However, RFIDs benefits, such as
non-line-of-sight reading, the ability
to read multiple tags at once, the
ability to store information on the
back of a tag, the ability to
consolidate a lot of information in a
very small physical space, the ability
to combine this information with
telemetry information, such as
temperature, and the ability to read
at distance are making some
headway towards creating cost-
effective solutions for enterprise.
A good example is the San
Francisco airport that implemented
RFID in its baggage handling
system. When deciding on the
solution, it found that the optical
option planned was problematic
because of the necessity of line-of-
sight barcode reading. With no
fixed position of the baggage, the
optical system would have had to
be able to scan barcodes from any
orientation as the bag moved
along the conveyor. In fact, owing
to this single complication, the RFID
solution implemented turned out
to be ten times cheaper than the
optical system would have been.
There has been much
speculation regarding the
advantages of adopting RFID. In
fact, many early adopters claim that
they are already seeing a return on
their investment. Companies such
as Kraft, HP and Walmart are all
seeing different benefits from its
use. RFID solutions can address
many specific engineering and
technical issues, but there is no one
size fits all solution and all but
the simplest solutions will require
specific engineering.
Gartner predicts that RFID will
enter mainstream business in the
next 2 years for the early majority.
Those likely to benefit soonest will
RFID promises significant bottom line benefits; yet, take-up has been
slower than predicted. New developments are leading to more
widespread adoption but it is still considered by many to lack the plug
and play maturity that so many managers have come to expect from
their technology tools.
consist primarily of organizations in
the transport logistics, supply chain
management, asset management
and security fields. The first of these
groups is likely to be field service
(service level adherence, inspection
compliance, high value asset
utilization and location) where
integrating RFID solutions into
existing IT infrastructures will allow
companies such as Tyco (fire
equipment servicing specialists) to
perform asset management/
visibility functions for assets in the
field. Others such as Chubb could
use RFID for additional benefits in
security patrols to confirm proof of
site inspection.
As the cost of tag technology
comes down, we see third party
logistics companies and express
couriers using RFID, adding greater
depth of information when
integrated with mobile delivery
tracking software. At this stage, only
the biggest players such as DHL
have been actively pursuing this
Larry Klimczyk
Managing Director, Blackbay
Tel. +44 870 766 2831
www.blackbay.com
Auto ID Europe Feature

practice in planning
implementation, by going through
a selection process and piloting. A
higher level of integration into
handheld devices will be expected,
such as into phones and PDAs.
Segment-Specific Requirements:
The availability of readers in
configurations specific to market
segments is also lacking. In areas
such as transport logistics where
readers need to be lightweight,
robust and work all day, suitable
devices are hard to come by and
are not always available in the
frequency band for that particular
region. The successful vendors will
be those that are able to offer a
retrofit approach, meaning
companies don't have to
completely refit their handheld
enterprises commit to learning
about how RFID can be used in
their business. There is now a lot of
case study information available
and there are a number of useful
forums for companies wanting to
critique their applications. However
there is still an understandable
desire amongst most businesses to
know how and why this
technology applies specifically to
their business. This is accompanied
by a see it before you believe it
attitude; something we, as
providers of this technology, must
be able to demonstrate.
Geographical and Political:
Unfortunately, one size doesn't fit
all applications when it comes to
RFID. This leads to debates
concerning the frequency of usage,
the read range and the need for
active (battery powered) or passive
tags. There are considerable
regional variations regarding
accepted frequencies. This means
that vendors have to design for a
number of frequencies which
delays time to market for pan-
global offerings from a single
vendor. This should not be a
problem if all readers are
interoperable, and that is the
challenge to standards bodies; to
put in place the certification
processes that are robust enough
to ensure interoperability. The
reality is that for some time to
come, solutions will need to be
engineered according to the
projects specific requirements
and that in itself prevents the plug
and play expectation and, by
implication, low cost.
China remains a big obstacle. The
lack of decision in China on
available frequencies seems
problematic and may involve
geopolitical and technical issues.
Harmonization of standards initially
generated in the US needs to be
ratified by ISO and other globally
recognized standards bodies to get
late adopting countries to opt in. It
may fall to vendors or integrators in
conjunction with industry and
standards-driven education bodies
to resolve this by encouraging best
technology DHL ship one billion
packages per year and have stated
that they will tag every package by
2015.
Barriers to Adoption
Demonstrable Returns: So why
havent we seen a more rapid take-
up of RFID? There are a number of
factors currently inhibiting the
widespread adoption of RFID; the
most common being risk aversion,
stemming from a lack of
knowledge and market education.
There is certainly a lack of
understanding amongst the
executive management of the
benefits that this technology can
provide whilst, at the same time,
there is a fear of potentially
spiralling costs. The cost of
implementing a solution is still
high. Until recently, the cost of tags
has been a major prohibitory factor,
although this is improving rapidly.
Many organizations also feel that
they cant afford a major trial that
could run into many thousands of
pounds. The reality is, however, that
businesses can purchase a basic
developer kit for as little as 500.
Also missing is a lack of point
expertise in application systems
integration that is affordable to the
masses. In other words, SME type
companies are looking for tried and
tested solutions to roll out that
include a degree of integration into
their own business for a reasonable
price. Another barrier to adoption is
a lack of clear return on investment.
However, the adventurous
companies have determined that
the ROI will no doubt appear, they
just need to try it out and answer
two important questions: what can
RFID do for the business and, most
importantly, what business
processes are they prepared to
change to maximize the
opportunity? Those companies that
don't address the second question
will not make the most of it and will
end up waiting until there is a
larger majority of users, thus losing
any potential competitive
advantage.
Implementation and training are
rapidly improving as the larger
Larry Klimczyk

technology to start investigating
RFID projects. This can be done
through leveraging wireless
technology such as Bluetooth to
take advantage of a reasonable
penetration of devices in handheld
PDAs today.
In many ways, the issue lies less
in the technology itself and more in
what you do with the information
provided by the solution. RFID
offers something unique in that
information can be held with the
asset or item that is tagged. What is
stopping some companies is a lack
of standardization around the
language used to describe items in
their industry, be it pharma-
ceuticals, forestry, animals or even
dental records. So, for some
companies who have not had
good success with e-commerce,
they will wait for standards that are
adopted to describe objects in their
environment adequately.
There are a number of
organizations that are addressing
these issues. RFID vendors such as
Alien, Intermec and Symbol are
assisting on the technical aspects
of implementing solutions and
provide training to technical levels
on their hardware. Standards
bodies such as EPCGlobal are
establishing compliance testing
methodologies and relationships
with certification bodies to ensure
interoperability across vendor

offerings. The specialist media is
also a major driver of awareness,
providing directory listings,
backgrounders and useful
resources for those looking at
application specific solutions. Test
laboratories such as Odin
Technologies are helping to qualify
technical solutions. Finally, there is a
raft of specialist software solution
providers such as Xterprise,
Oatsystems and RFCode operating
alongside consultancies such as
Manhattan Associates.
Consumer Concerns: There are
some reasonable privacy concerns
as consumer data can be
associated with tags, leading to
consumer apprehension that they
can be tracked with RFID
technology. Privacy advocates see
the potential here for companies to
be able to track consumers long
after they purchase an item; for
example, a sports manufacturer
could scan a sporting event for the
number of people wearing its
products, although standards
bodies and tag vendors are
working together towards methods
that can mitigate these risks.
A lot of these barriers are being
broken down by concerted activity
from standards bodies and the
manufacturers themselves.
Consumer education will be vital to
prevent the perception of a Big
Brother-like technology, but theres
already a lot of work being done by
consumer groups and lobbyists to
achieve this. In addition to
standards bodies working with
consumer rights organizations to
draw up codes of practice for RFID
usage, we are finding that
significant effort is being made by
retailers to educate shoppers
around the technology. Of note is
the work in marketing the
technology by Metro group in their
Future store in Germany. There is a
lot of education required but these
issues are by no means
insurmountable.
Encouraging Adoption
So, what next? The most important
question to ask ourselves is not
whether RFID technology will be
around or not in the coming years,
but how well will businesses adapt
the processes to make better use of
the data and information this
technology enables. The
technology itself is expected to
become ubiquitous. My feeling is
that it will not be so for a long time,
but will come into mainstream
usage within 2 years for the early
majority. It will be a fully established
technology with global standards
in place and, increasingly, larger
companies will demand suppliers
tag deliveries this is already a
requirement for Walmarts top 100
suppliers. To gain competitive
advantage from this, companies
should start to think now about
how to best use this technology to
transform their business processes.
There are ways to test this
technology without investing in a
major trial implementation you
can get hold of a developer kit for
as little as 500 now. The basic kit is
based on mature RFID technology.
This allows companies that are
aware of the technology to
experiment with the possibility
with no financial risk to the
business.
Without any software
development, its possible to start
using it simply by creating some
web pages that you can use with a
standard web browser. Its also
possible, with some basic code, to
integrate it into your applications.
As the technology matures, well
also see further developer kits
based on the more advanced UHF
frequencies.
These tools allow IS managers to
explore RFID scenarios with a view
to engaging a more substantial
solution as the benefits of this
technology become apparent. It
demonstrates how RFID can be
retrofitted into a mobile enterprise
solution relatively simply. This
approach is particularly attractive
as it allows incremental cost
increases rather than a complete
technology refresh to incorporate
RFID into current processes such
as those that might currently be
using barcode technology.
More widespread adoption of
RFID is a case of when rather than if
and the companies that can
identify how this technology can
help their business now are the
ones that will reap the greatest
rewards. RFID allows us to think
beyond a simple process of where
a product is to a situation where it
will be able to tell you where its
been, in what condition it is, where
it needs to be, by when and much
more. So, businesses need to look at
RFID not simply as a compliance
issue, but rather as a technology
that can transform business
processes and create real
competitive advantage.

Reliable, Rapid Printing
of Bitburger Labels
Herbert Dahmen, IT project
co-ordinator for Bitburger,
headquartered in Western
Germany, had just three words to
explain why the brewery chose the
SATO label printer: fast, flexible and
reliable. When it came to replacing
the legacy labelling system in the
companys laboratory and in the
production department, those
were the all-important criteria. And
only the SATO CL408e printer was
able to satisfy Bitburgers IT experts
requirements.Our existing printers
were still fairly reliable, but not fast
enough and very inflexible. For
example, there was only a standard
printer port, meaning the device
could only be connected to a
single, local computer, Dahmen
stated.If a printer broke down, a
replacement had to be found
quickly because, with a total
aggregate output of 3400 to 6800
labels a day, printer downtime
would have had a significant and
negative impact on operations.
Thanks to the SATO label printers,
we no longer need to worry about
extended interruptions to
processes the CL408e model has
been effectively integrated into our
network. Now if a printer fails, there
is practically no interruption
whatsoever. Employees can access
all other printers on the network,
and print the barcode labels on any
local device.
Now the SATO barcode printers
are being used in Bitburgers lab to
make labels for Petri dishes, flasks
and test tubes.We also produce
labels for sample bottles of beer in
the production department. It is
extremely important for testing and
quality control that containers are
clearly identified using barcodes,
explained Herbert. In the brewery,
there are two kinds of labels:
Downtime eliminated at the Bitburger brewery, thanks to SATO label
printers and LAN connectivity! Herbert Dahmen explains.
sample labels, which have a
barcode featuring only the sample
number; and parameter labels,
which have a barcode with both
the sample number and a number
identifying analysis parameters and
results. When this is read using a
handheld scanner, the system
evaluates the information and
directs the laboratory or
production employee
automatically to the correct
location to input the analysis data.
Case Study

Winter 2006 AUTO ID EUROPE 17 Case Study
and labelling solutions based in
Rheinbach, Germany, and an
authorized SATO partner. CEO of
WWP, Guido Bollenbach, proposed
the CL408e model based on his
own extensive and positive
experience with SATO technology.
Bollenbach based his
recommendation on SATO printers
ability to meet the needs of
industrial environments.There are
several arguments in favour of this
choice. For one, SATO printers are
specifically designed for labels, and
are exceptionally robust and
reliable. For another, the printers are
equipped with a high-speed
processor that ensures quick and
efficient data processing and
therefore faster printing. Whats
more, the SATO CL408e has so
many interfaces that it can be
integrated into practically any
landscape ideal for the Bitburger
brewery.
Before WWP delivered the 17
printers, they had to be sure that
operations are critical, says
Dahmen.
The brewery, founded in 1817 in
Bitburg, is one of Germanys leading
beer manufacturers, with a yearly
output of more than four million
hectolitres. Bitburger brewery is a
part of the Bitburger drinks group.
This includes mineral water
producer Gerolsteiner and leading
beer brands Knig, Kstritzer, Licher
and Wernesgrner.
One of the key reasons for
introducing the new label printers
was the ability to use the Bitburger
network as an interface. Dahmen
and his team first tested several
models from other manufacturers,
but often experienced slow
network response times.This was
unacceptable. We didnt want to
sacrifice speed for network
capability. So we went to
Mr Bollenbach at WWP for advice
on a network-ready industrial
printer, the IT expert explained.
WWP is a specialist in identification
The legacy printers were
inflexible because of the limited
number of interfaces available. This
meant that any given computer
could only send data to the device
connected to it. As a result, the
failure of any one printer inevitably
resulted in delays in the printing
processes. For Dahmen, the solution
was obvious: the existing
equipment needed to be replaced
by network-compatible printers. It
was equally important to him that
the same printers were installed in
both the lab and production units.
It really wouldnt have been in our
best interests to replace only some
of the printers. It was necessary to
deploy identical devices
throughout the network to provide
staff with access to printers in both
units and from any workstation.
This has the added benefit of
avoiding future driver problems
and incompatibility issues. For a
business as large as the Bitburger
brewery, smooth, uninterrupted

AUTO ID EUROPE Winter 2006 18 Case Study
the SATO CL408e model could
be easily integrated into the
brewerys network. They therefore
carried out a pilot project.We
supplied just one device at first. A
SATO technician assisted us with
printer installation and initial
instruction for the staff, recalls
Bollenbach. In the 4 weeks
following the installation, the
Bitburger lab and production staff
conducted extensive tests with the
printers.We wanted to be
completely certain, and tried
everything out, explained
Dahmen.We printed a wide variety
of labels and we encountered no
problems whatsoever. But when a
question came up, Mr Bollenbach
and SATO were right there with the
advice and support we needed.
Ultimately, we were more than
satisfied with the SATO printer.
WWP delivered the devices in
no time at all. We received the
industrial printers within a few days,
and gradually replaced our old
equipment with the new SATO
models. There was still work to do
on the LAN connections at the
production department not all
desktops had access to the
network at the time of delivery. At
the lab, existing network
connectivity enabled quick
installation of the CL408e printers.
However, integration of the new
label printers took 5 weeks at the
production department. Five of the
label printers are now up and
running in the lab, and a further 12
have been implemented in
production. Guido Bollenback, CEO
of WWP, led an afternoon training
session where he told Bitburger
employees everything they need to
know about using the
SATO CL408e.
Integration of the 17 SATO
printers into the network has
enabled Bitburger to boost the
flexibility and efficiency of its
operations. Thanks to SATOs
cutting-edge solution, problems
with individual printers no longer
impact productivity. Dahmen, IT
project co-ordinator, summarized
the benefits:If there is an
unexpected device failure, another
SATO label printer is immediately
activated so we dont need to
rush to replace printers, and can
eliminate downtime. In addition,
the printers ability to support rapid
data transmission within the
network accelerates processes. The
solution is everything we hoped for
fast, flexible, and reliable.
If there is an
unexpected
device failure,
another SATO
label printer is
immediately
activated so
we dont need
to rush to
replace printers,
and can
eliminate
downtime.

AUTO ID EUROPE Winter 2006 20 Scanning Solutions
Five Things You Never Knew You
Could Do with a Handheld Scanner
Hand Held Products, the global
leader in image-based linear and
2D data collection solutions, sees a
growing number of unusual ways
to use handheld devices, which in
addition to traditional data
collection, are also used for a broad
variety of other purposes.
The list of unusual applications
has been compiled from a survey
of how Hand Held Products devices
are being used in innovative ways
but that have not necessarily
become mainstream just yet. The
Hand Held Products unusual usage
top five are as follows:
1. Mobile computers being used to
measure the fuel level in gas
deliveries (for example, at Italian
fuel company Liquigas). The
device is connected to an
electronic head that measures
the level of gas left in the truck.
2. Handheld devices with imaging
technology used to take
photographs of payable cheques
by a cleaning company to send
them electronically to a bank.
3. Devices taking orders, processing
credit card transactions and
printing receipts in restaurants,
airplanes and at outdoor events.
4. Mobile devices using Bluetooth
to see which products will be out
of stock to replenish vending
machines.
5. Handheld devices taking down
mileage and fuel levels for car
rental companies after being
returned from customers. The
devices also store data after
visual inspection, take
photographs of possible damage
and print receipts.
Sometimes handheld devices are
used in common applications, but
in unusual settings. For instance, a
castle in Denmark uses the device
for its ticket collection, while in
Germany, imaging technology is
used to track and register blood
samples.
Most people are aware of what
types of applications our devices
are typically used for. However, they
are often surprised by the versatility
and the possibilities our Adaptus
Imaging Technology has to offer,
said Roel Vreeburg, Hand Held
Products senior VP international
sales and marketing.
Hand Held Products Receives
ISO9001-2000 Certification
The company has also announced
that its EMEA Service and Repair
Department has achieved the ISO
9001-2000 certification. After an
intensive auditing process, the
Eindhoven-based department was
able to conform on every single
aspect of the ISO standard.
The ISO 9001-2000 certification
means that the organization has a
quality system in place that
guarantees that all customer
requirements are met, whilst
constantly maintaining a high level
Hand Held Products unveils a list of unusual ways to use data
collection devices
of quality and conforming to
regulatory requirements.
For Hand Held Products, this
qualification underlines the
ambition to ensure and exceed
standards. The aim is to set the
EMEA Service and Repair
Department as an example for
service and repair partners across
the EMEA region. Partners can make
use of the knowledge at the centre
to equip their repair facilities and to
make these ESD safe, for example .
We are very proud that we have
successfully completed the
auditing process. It means that our
Service and Repair Department
offers the highest possible level of
service. It also emphasizes the
commitment to quality we have
throughout the entire
organization, added Vreeburg.It
has been a long journey, but a very
worthwhile one. The fact that we
were not required to perform any
corrective actions to achieve the
standard made it even more
special.
The 4800 Industrial 2D Imager is
the first handheld area image reader
powered by Adaptus Imaging
Technology.
Scanning Solutions

Winter 2006 AUTO ID EUROPE 21 Scanning Solutions
Unitech, the third largest worldwide
manufacturer of rugged PDAs, has
launched the new, compact and
aggressive HT660 mobile computer
as part of its handheld terminal line.
Packed with features, including an
optional gun grip, this device opens
up new market opportunities for
Unitech in scan-intensive
applications.
The unit comes with MCL
Collection, an open-standards-
based development environment
that enables quick and easy
creation, integration and
deployment of mobile applications.
MCL Collection comes as standard
with the HT660, along with the
Microsoft Windows CE 5.0 Core
operating system, an 802.11 b/g
radio and Bluetooth offering
one of the best price/performance
ratios in its class.
The optional gun grip makes the
HT660 ideal for scan-intensive
applications, particularly in the
warehouse. This opens up a variety
of new applications for Unitechs
partners.
Take away the gun grip and the
HT660 is small and perfectly
balanced, making it equally suitable
for a variety of real-time data
capture applications in the
manufacturing, retail, transport and
logistics sectors. Its size also makes
it ideal for applications requiring
single handed operation.
Weighing only 330 grams, the
HT660 weighs considerably less
than other units in this class. This
has been achieved without any
compromise to its rugged design
which withstands multiple 1.5 m
drops to concrete. It is also IP54
rated, making it suitable for use in
damp or dusty environments and
includes comfortable rubber grips
designed to prevent the unit
Unitech Sets Its Sights on the
Warehousing Market
slipping out of the hand.
Its versatile design gives users
the option of using the integrated
laser scanner, the 36 key
luminescent keypad or the VGA
colour touchscreen for data entry.
User productivity wont be reduced
by low batteries, as the HT660 has a
10 hour battery life that will last a
full shift. Data is further protected
by the units back-up battery that
lasts 72 hours, ensuring no data is
lost. In addition, the charging cradle
is designed to support an
additional battery ensuring a
spare is always available.
Unlike most of its competitors,
the HT660 comes with a
comprehensive range of onboard
software as standard, including
MCL rapid application
development tools, auto installer,
WiFi site survey tool, back up utility,
server management and a scanner
utility to set up scanning
functionality. This enables quick and
easy set up and use straight out of
the box.
Including a universal power
supply, RS232, USB and modem
connectivity, a Li-Ion rechargeable
battery pack, Windows CE 5.0 Core
and the MCL Collection suite, the
HT660 comes with everything the
user needs in a single package.
Raymond Wolfert, EMEA Sales
and Marketing Manager for Unitech
Europe commented:The HT660
extends our range of rugged
mobile computers into the
warehousing and manufacturing
environments and opens up a
variety of new applications for us.
We can now offer our partners a
product for all common
applications, enabling them to take
advantage of opportunities that
were not available to them in the
past and helping them to grow
their Unitech business. Further
information on the HT660 can be
found at www.HT660.com/PR or by
emailing HT660@unitech-
europe.com.

Spirit Data Capture Limited has sold
110 Symbol MC3000 mobile
computers to Target Express, one of
the UKs leading independent
express delivery companies. The
Symbol units form the basis of a
new barcode scanning system
designed to boost the efficiency of
Targets operations.
Target had decided to automate
key processes within the distri-
bution cycle, initially focusing on
scanning items at the point of
collection. This would enable the
company to identify any problems
at an early stage, so that it could
then take the necessary corrective
action. Chris Bale, Group IT Director
of Target Express, explained:We
realized that many of our manual
processes would benefit from
automation. At the same time, we
wanted to move towards
management by exception a
system that would enable us to be
proactive in identifying any issues,
so that we could provide a rapid
response.
The company asked Spirit Data
Capture, an independent
consultancy it had used before, to
source a device that would be
ergonomic, easy to use, flexible, and
future-proof. Chris continued:We
wanted to carry out the application
development and testing internally,
and then hand over the normali-
zation and management of the
devices and the infrastructure to
Spirit.
Spirit recommended the Symbol
MC3000 a lightweight, rugged
mobile computer which met all of
Targets criteria.The Symbol is a
low cost, versatile solution that is
ergonomic, easy to use and robust,
said Chris.Writing applications for
it was simple. The units are packed
with features, and can capture
images as well as data. They are also
ready for technologies such as RFID
in the future.
The Symbol is
a low cost,
versatile
solution that is
ergonomic, easy
to use and
robust.
Chris Bale, Group IT Director
of Target Express
The MC3000 is the Target for Spirit
He added:The scanners are
performing extremely well. Our
drivers have found them easy to
use, which has shortened the
return on investment cycle. The
speed from application
development to deployment was
also very quick, and the unit can
easily be leveraged for other
applications. Spirit is providing us
with excellent support as we move
forward. We will continue to work
closely with them in the future.
Psion Teklogix, a global leader in
mobile computing, has announced
that BEC (Systems Integration) Ltd,
specialists in data capture and RFID,
have been selected to join its
exclusive Premier Partnership
programme. The partnership
enforces Psion Teklogixs
commitment to developing its
Auto ID technology, which will
enable customers to collect and
identify data automatically in real-
time, bringing even more accuracy
and speed to its handheld devices.
As a Premier Partner, BEC
(Systems Integration) Ltd will
receive a host of benefits including
priority access to product training,
solution updates and support
marketing activities. In addition, it
will also benefit from technical and
sales backing plus a secure web
link between both partners
websites. BEC (Systems Integration)
Ltd has committed to meeting
pre-agreed revenue targets,
undertaking training on Psion
Teklogixs products and providing a
high standard of support to
customers.
Tony Hampson, Operations
Director at BEC (Systems
Integration) Ltd commented:Psion
Teklogix was an obvious choice as a
partner, mainly based on its
Workabout Pro mobile computer
(WAP) and its modular capabilities,
but also because of its competitive
price point and dedication to its
partner base. Each of these factors
has helped to strengthen our own
propositions and compete in an
increasingly tough market. In fact,
just today we ordered our first
devices for a customer planning to
use WAP across two UK sites, which
is a fantastic way to mark the start
of our partnership!
Duncan Smillie, UK Managing
Director for Psion Teklogix,
concluded:BEC shares the same
values as Psion Teklogix, having a
reputation that is second-to-none
for a professional and customer-
centric approach. The company is
forward-thinking and works
competitively in an array of
different vertical markets, which
allows Psion Teklogix to expand its
expertise into new areas. It also
ensures that both companies will
be going to market armed with
arguably the best Auto ID product
out there! For more information on
becoming a Psion Teklogix partner,
please visit the companys website
at www.psionteklogix.co.uk or call
+44 1628 648 800.
Psion Teklogix Appoints New
Premier Partner in Auto ID

Following the recent partnership
announcement between
Belgravium and Voxware, Inc., the
two organizations are pleased to
announce that, following a rapid
development and testing
programme, a fully operational
Belgravium Voice Recognition
System is now available for
demonstration and
implementation. The system has an
operating platform based upon
Voxwares VoiceXML, VoxBrowser
software which enables real-time
voice solutions on Belgraviums
Atlanta 8000 Series Mobile
Terminals.
Belgraviums Voice Recognition
System has the ability to support
increasing numbers of distribution
operations within a range of
industry sectors. Food Service,
Grocery and Cold Storage
industries, Retail and General
Merchandising through to
Healthcare and Pharmaceuticals
can all benefit from the proven
benefits of voice technology. The
Atlantas ability to be a barcode
terminal for part of the day and the
ease with which it can be
converted into a Voice Terminal
enables it to overcome the
complex business demands that
face most warehouse and
distribution operations. It is, quite
simply, the most flexible Voice-
enabled CE device on the market.
The significant benefits of the
Belgraviums Voice Recognition
System are fully realized when
applied to a range of standard
warehouse activities, including
order picking, replenishment,
goods received, stock checking,
quality assurance, returns and
shorts processing. Hands-free
operation can result in productivity
improvements of up to 20% and
accuracy levels of 99%. Voice allows
reductions in warehouse
other materials associated with
alternate methods of order
selection are reduced or eliminated.
Key Software Features (VoxBrowser)
include the following:
Activity Based Streamlining:
Voice has the ability to react to
conditions as they occur,
directing and co-ordinating
workers to accomplish tasks in
the most effective way.
Adaptive Voice Recognition: A
continuous speech recognizer is
impervious to high noise and
automatically ignores workers
conversations with colleagues.
Continuous Speech
Recognizer: Workers can speak
with natural pace and rhythm,
rather than pausing between
words or characters.
Language Blueprints: Workers
can quickly set up user profiles.
Multilingual: Supports the
simultaneous use of multiple
distinct languages.
Key Hardware Features of the
Atlanta 8000 Series mobile
computer:
Maximum Wireless
Interoperability: Spread
spectrum, GSM/GPRS, GPS and
Bluetooth Radio options.
Industry Standard Operating
System: Windows CE.Net
Touch Screen Display: A high
contrast 1/4 VGA touchscreen
display, ideal for use in direct
sunlight.
Internal Scanner Options:
Barcode scanning and RFID tag
reading.
Optimum Power Management:
12 hour battery life with a
maximum 2 hour charging time.
For further information please visit
the Belgravium website
www.belgravium.com.
Belgravium Launches New Voice
Recognition System
Winter 2006 AUTO ID EUROPE 23 Scanning Solutions
operational costs, providing a safer
working environment, reduced
training times and lower turnover
of staff. Costs of printers, paper and

Geomagic (www.geomagic.com), a
worldwide software and services
firm, has announced that it has
signed an exclusive, joint worldwide
agreement with Z Corporation
(www.zcorp.com). As part of the
deal, Geomagic will provide
Geomagic Studio software in a
comprehensive bundle with the
new Z Corporation ZScanner 700.
The ZScanner 700 is the first self-
positioning 3D laser scanner. The
lightweight, handheld device is
ready to use in minutes and free of
traditional mechanical arms,
making it ideal for scanning hard-
to-reach places. It offers real-time
surfacing, captures 3D data in one
continuous process to reduce post-
processing, and uniquely allows
objects to be moved during
scanning. Geomagic is the global
leader providing software for
effectively and automatically
processing 3D scan data for
applications that range from
reverse engineering to inspection
and analysis.
Geomagic Studio creates
accurate models from any physical
part, making it ideal for emerging
applications such as the mass
production of customized devices,
build-to-order manufacturing, and
digital asset archiving for the
automatic recreation of legacy
parts. Geomagic Qualify offers a
certified way to compare as-built
versus as-designed with automatic
reporting to make inspection
analysis simple, fast and cost-
effective.
Datalogic is pleased to announce
the availability of the Mobility
Developer Assistant software suite
for its Windows based range of
mobile computer products a
rich application programming
interface specifically for wireless
application development.
Applications created for one kind of
mobile computer can be
transferred to another without
additional porting costs.
Furthermore, it reduces the skills
needed to create professional
applications for Datalogics mobile
computers.
For mobile application
development, the Mobility
Developer Assistant from Datalogic
offers a vast set of development
and connectivity tools that
accelerate the implementation of
commercial-grade wireless
applications for retail operations,
inventory control, supply chain
management, warehouse
management and fleet
management.
The Mobility Developer Assistant
provides all of the necessary tools
to develop C# managed
applications on Datalogics mobile
computers. These tools include
class libraries, sample applications
and the associated documentation.
The Mobility Developer Assistant
enables Microsoft .NET compact
framework developers to
programmatically access the value-
add features of Datalogics mobile
Geomagic and Z Corporation Join Forces
New Software Suite from Datalogic
Geomagic Studio software and ZScanner 700 handheld 3D scanner
provide comprehensive rapid prototyping
The joint agreement represents
the fusion of two visionary
companies actively pursuing the
democratization of the prototyping
and scanning market for industries
such as aerospace, automotive,
consumer, education, footwear,
government, healthcare and
packaging. The combination of the
ZScanner 700 with Geomagic
Studio and Geomagic Qualify
brings a highly sophisticated level
of digital shape sampling for rapid
prototyping, design and quality
assurance (QA) at the lowest price
point available today in the market.
Were delighted to make easy-
to-use 3D scanning and accurate
digital reconstruction accessible to
the wider market for everyday use,
said John M. Kawola, executive vice
president of sales, marketing and
development for Z Corporation.
Combining the ZScanner 700 with
Geomagic software offers
customers the best of both worlds
in one convenient and affordable
bundle.
Geomagic is pleased to be part
of this worldwide partnership
aimed at bringing the benefits of
DSSP to an ever wider market, said
Andrew Stein, vice president of
product management and
marketing for Geomagic.Together,
at a cost-effective price, Geomagic
and Z Corporation are offering
technologies that will revolutionize
the world of digital shape
reconstruction and alter the
paradigm for many of the
applications in which it's used.
computers. It helps developers of
applications for mobile computers
to quickly develop rich and full
feature applications and reduce the
programming skills needed for
traditional C application
programming. For more information,
visit www.datalogic.com.


Walkers Midshire Beef Up
Production with Toshiba Printers
Walkers Midshire Foods, the award
winning producer of sausages and
traditional cooked meats, has
recently expanded its operation
and has again chosen a Toshiba
product, the new B-SA4 industrial
barcode printer, to meet its
growing demand for increased
label production. Toshibas B-SA4
provides both the functionality and
robustness to meet the high
demands of the companys large
weekly label requirement.
Walkers Midshire sausages are
produced under retailers own
brands, and customers include
Tescos and other leading UK
supermarket chains. The company
produces a vast amount of packed
sausages every week; these need to
be packaged, labelled, boxed and
dispatched to meet the stringent
delivery requirements imposed by
the major retailers. The process
needs to be seemless, as
bottlenecks could delay delivery
and potentially lead to the order
being rejected by the retailer.
The company was already using
a Toshiba B-472 printer for labelling
outer box cartons; the printers were
reliable and consistently produced
easy-to-read barcoded labels that
allowed Walkers Midshire to meet
the demands and specific needs of
their customers.
However, with its expansion,
Walkers Midshire realized that they
would need new printers to cope
with the weekly increase in
production together with peak
period increases, particularly during
the summer months and at
Christmas. The printing solution
was critical to the delivery of
on-time product to customers.
Therefore, it was essential that any
new equipment was able to
produce the range of labels
needed for product packaging, was
robust and reliable, and had the
capacity to print the high volume
of labels required each week.
We had been using the Toshiba
B-472 printer for 6 years; it was very
reliable and accurate but our
growth required us to look for a
new solution, explained Ivan
Martin, who oversees label
production for Walkers Midshire.
We briefly trialled another product,
in fact it was from a competitor of
Toshibas, but found it unreliable
and the output quality was poor
downtime in our business just isnt
an option!
Martin continued:Our supplier,
Ampersand, recommended the
Toshiba B-SA4. Once installed, we
were able to see immediate
improvements. It easily coped with
and met the high demands of the
companys weekly label
requirement with no delays,
problems or rejections
operating for some 16 hours a day.
Functional and robust, the B-SA4 industrial barcode printer meets
high volume printing demands
The B-SA4 300 dpi print head
guarantees accurate quality labels
and has the functionality to print
the variable information required
by the customer. Simple to use, the
printer can be operated by any
member of staff, thus reducing the
possibilities of bottlenecks during
peak production periods.
The reassurance of such a
dependable solution enables me to
concentrate on other areas of the
business without having to think
about product reliability, said Ivan.
The exceptional performance
means we have capacity to
increase production for seasonal
demand without worrying about
the capabilities of the printer. The
advanced functionality allows us to
use the printer for other
applications without having to
purchase additional hardware. It is
an extremely reliable product and
consistently performs
outstandingly. Having trialled and
experienced a competitors
product, quite honestly, we would
not look back.
And the future is bright; Walkers
Midshire have big expansion plans
that involve extending their
current packing lines to include
additional Toshiba products. The
exceptional networking
capabilities of the B-SA4 printer
series will enable the company to
manage the whole network of
printers from one central source.
The current Toshiba B-SA4 printer
is so critical to the business
operation of Walkers Midshire that
staff have affectionately named her
Sheila!
Printing Solutions

Winter 2006 AUTO ID EUROPE 27 Printing Solutions
All our portable printers are
designed for both indoor and
outdoor use, said Tony Revis,
manager of Extech Data Systems.
On occasion, additional protection
is required in areas of high moisture
and dust and our environmental
cases are great additions to our line
of accessories. The cases were
designed to obtain IP54 rating, rare
in the field of portable printing. We
added IP54 certification to
supplement our existing IEC 68
certification that certifies operating
and storage temperature, humidity,
shock, vibration and drop to
concrete.
Extech Data Systems stands
alone in combining IP54 and
IEC 68, and thus offering the only
portable printers certified to
maintain the durability required in
demanding field mobile
environments. In addition to
maintaining compliance with IP
and IEC standards, the printers are
ETL listed, conform to ANSI/UL STD
60950, and are certified to
CAN/CSA STD C22.2 No. 60950-00.
A full one-year warranty on all
Extech peripherals including print-
head is standard and extended
programmes are available.
Extech Data Systems, a leading
developer of portable printers for
enterprise-wide applications, has
announced the addition of Ingress
Protection (IP) certification to its
already well-established list of tests
and certifications used to
demonstrate the operational and
safety features of its comprehensive
line of portable printing products.
Developed by the European
Committee for Electro Technical
Standardization, IP Ratings specify
the environmental protection an
enclosure provides from solid
objects and liquids.
Most recently, Extechs S2500THS,
S3750THS and S4500THS printers
gained IP54 ratings for dust and
water resistance in their respective
environmental cases, indicating
that the printers are protected from
dust (limited ingress) with no
harmful deposit and water sprayed
from all directions (limited ingress
permitted).
Extech Printers Meet Product
Performance Standards
Two-inch, three-inch and four-inch portable printers gain new
compliance certification
Heading East
Europrint, a printer located in
Poznan, Poland, has ordered the first
Alprinta 74V web offset printing
press from Mller Martini. The
machine will be delivered soon and
is equipped with six continuously
size-variable offset printing units
and two gravure printing units.
Europrint will print mono-material
films and laminated papers and
films for packaging on the
machine. These packaging films will
be prepared solely as reels and are
intended primarily for the food
industry.
Forms Technology in Moscow,
Russia, is investing in the countrys
first Concepta. The machine is
equipped with ten offset printing
units, whereby flexo inserts can be
used in print units of 5 and 10 for
finishing dual-sided, four-colour
printed mailings. While forms and
simple mailings represent the
companys current area of
production, high-quality and
finished mailings will be produced
in the future opening a new
market to Forms Technology
(www.mullermartini.com).
The first Alprinta 74V is going to
Europrint in Poland.

AUTO ID EUROPE Winter 2006 28 Printing Solutions
Printronix Inc., the leading
integrated supply chain printing
solutions manufacturer, has
announced that it has entered into
a distribution agreement with
Ingram Micro Inc., the worlds
largest technology distributor, to
distribute Printronixs industrial
enterprise printers through Ingram
Micros Nimax Division, a leading
distributor of automatic
identification/data capture (AIDC),
point-of-sale (POS) and mobile
computing products. Under the
terms of the agreement, Nimax will
add Printronixs SmartLine family of
world-class ultra-high frequency
(UHF) radio frequency identification
(RFID) and RFID-ready thermal
barcode printing systems to its line
card.
Our distribution agreement with
Nimax is a natural extension of our
channel strategy, which commits to
delivering technology, solutions
and service leadership to our
growing worldwide base of
resellers, said James B. McWilson,
senior vice president, sales, the
Americas and EMEA, Printronix.
Their deep understanding of AIDC
applications will expand resellers
abilities to deliver advanced
industrial printing solutions that
improve supply-chain efficiencies
and profitably enable the transfer
of goods and information
worldwide.
Our new relationship with
Printronix gives our customers a
recognized and respected choice
for their barcode and RFID printing
solutions, said John Soumbasakis,
vice president and general
manager, Nimax Division.We
recognize Printronix as an
innovator in RFID-ready barcode
and RFID label printers. They took
an early position in establishing a
worldwide network of RFID
resellers, as well as software and
hardware partners who helped end
users embrace this important
technology and benefit from it. By
adding Printronix to our line up,
we're expanding our technology
footprint as well as our customers
sales and service opportunities.
Printronix industrial printers
deliver the broadest range of
enterprise printing technologies
and solutions for global enterprises.
The SmartLine family of world-class
UHF RFID printing systems provides
maximum versatility and flexibility
for RFID smart label applications.
The SL5000r MP2 delivers true
Gen 2 RFID encoding designed to
EPCglobal Gen 2 specifications,
whereas the T5000r thermal
barcode printer operates in
demanding manufacturing or
distribution environments and
features an open migration path to
RFID. These printers feature
EPCglobal Gen 2 Certified
Hardware RFID Smart encoding
technology and address a wide
range of applications and global
frequency requirements.
Printronix Furthers Global Sales
with Ingram Micros Nimax Division
Extensive distribution network will place Printronixs thermal barcode
and RFID printer systems into the heart of supply chains with
unsurpassed service and support
Printronixs industrial printers offer
reliability and innovation.

Winter 2006 AUTO ID EUROPE 29 Printing Solutions
Specialist and secure print services
group BemroseBooth has made a
significant investment in new Oc
Varioprint MICR printers and
associated technology primarily
to manufacture cheque books for
the companys financial customers.
BemroseBooth, already a long-
term Oc partner using its digital
web mail security printing systems,
has bought three Oc VarioPrint
5160 machines to replace its
ageing systems. It currently
supplies many of the UKs major
financial institutions.
Andy Blundell, BemroseBooths
Sales and Marketing Director said:
This is a clear message of our intent
to provide continued service and
commitment to our cheque book
customers in the financial sector.
The new printing technology
brings significant productivity
improvements to our operation in
line with our company initiative
into operational excellence.
Simon Wheeler, head of Oc UK
Ltds Commercial Division, said:We
are delighted that BemroseBooth
has chosen us as a strategic partner
to support its cheque book
production business, which will
complement the work we are
already doing in other areas.
BemroseBooth will quickly
realize the benefits of these high-
speed printing systems that offer
new opportunities to help business
growth in a secure environment.
The equipment being installed at
the Derby, UK, headquarters can
feed different base stocks from up
to 12 feeder bins. Up to eight stocks
can be printed with variable data
and the other four can feed cover
stock to ultimately deliver collated
sets, ideal for cheque books with
BemroseBooth Commits to the
Future for Cheques
full barcode integrity.
The installation will be
completed before the end of the
year and a unique development of
a bespoke fully integrated in-line
cutting and stacking unit to
optimize the production of cheque
books will be available in the
first quarter of 2007
(www.bemrosebooth.com).
The Oc Varioprint MICR printer
Nature
Efficient
by
Baracoda
RoadRunners
Designed for applications
where form factor, weight and autonomy are key
1D & 2D Bluetooth Barcode Scanners
www.baracoda.com
Technical specications may change without notice. Non contractual pictures.
Bluetooth is a registered trademark owned by Bluetooth SIG, Inc; and used by Baracoda under license. Baracoda is a trademark of Baracoda SA May, 2005.

AUTO ID EUROPE Winter 2006 30 Printing Solutions
Zebra Technologies Corporation, a
global leader in on-demand
printing solutions for business
improvement, recently announced
that as part of its commitment to
the global environment, Zebra
thermal printers are in compliance
with the European Unions (EU)
Restriction of Hazardous
Substances (RoHS) directive.
Zebra successfully introduced
lead-free components into its
product portfolio, not only to
ensure uninterrupted product
shipments for customers in Europe,
but as part of its overall intention to
help protect and preserve the
Earths natural resources. In addition
to reducing or eliminating the use
of hazardous substances, Zebras
environmental policy includes
conserving resources, reducing
energy consumption, and
designing for recycling.
Our proactive steps to comply
on a global scale reinforce Zebras
long-standing position as an
environmentally responsible
corporate citizen, said Ken Wasko,
Zebras vice president of corporate
quality. Designing and producing
green printers for the world market
demonstrates our ongoing
commitment to environmental
excellence, while we continue to
deliver the best-in-class quality and
reliability that our customers have
come to expect from Zebra
printing solutions.
Zebras RoHS-compliant printers
span the entire product range from
high performance label printers to
compact and lightweight portable
printers to on-demand plastic card
printers. The green models include
the following: the industrial Zebra Z
Series, 105SL, XiIIIPlus Series, Stripe,
S4M and PAX4 Print Engines; QL,
Cameo and RW series mobile
printers; LP and TLP desktop
models; and P110i, P120i and P330i
card printers.
Initially shipping to EU countries,
Zebra will continue to roll out
RoHS-compliant parts and printers
to the rest of the world throughout
2006. More information about RoHS
compliance and other
environmental initiatives at Zebra is
available online at the companys
website www.zebra.com/
environment.
Green Zebra Printers to Run Unleaded
Thermal printers from Zebra Technologies compliant with EU directive
for Restriction of Hazardous Substances
Zebras green family of printers.
Our proactive steps to
comply on a global scale
reinforce Zebras long-
standing position as an
environmentally responsible
corporate citizen.
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SC_AID Euro0706.indd 1 6/6/2006 10:16:05 AM

Underlining the outstanding
worldwide success of its Aerosol
Test Units, Sessions of York has
installed yet another of these
sophisticated machines into a large
pharmaceutical house in Iran.
Designed and manufactured by
Sessions of York, the advanced
testing and self-adhesive labelling
units are now in use in a wide
range of pharmaceutical
companies throughout the world.
Believed to be the only machine
of its type in the world, this
advanced range of machines is
designed, developed and
manufactured by Sessions for
automatic checkweighing, testing
and labelling of medical aerosol
containers. The microprocessor-
based units provide all the
necessary elements of a
sophisticated quality control
system with a single pass of the
product. Its key feature is accurate
synchronization and full control
throughout all operations.
With conversion to totally digital
timing and overall PLC control
providing cost saving enhance-
ments in both machine setting and
output, the machine setting is
simple and product handling is
extremely reliable with an output of
6070 units per minute. Product size
changeover is made straightforward
by the software, with no need for
engineering staff intervention in
most cases.
Automatic valve testing checks
that operation of the valve causes a
measured dose of drug to be
delivered within a specified period
of time. To ensure product security,
a barcode reader checks the codes
printed on the container labels
against a preset code in the
computers memory and rejects
failures automatically.
A labelling unit mounted above
the machine applies preprinted
self-adhesive labels around the
aerosols at the labelling station. An
optional hot foil print unit will
overprint labels with date, batch
number or code mark. After
labelling, each container is scanned
by an ultraviolet sensor to ensure
that it carries a label.
Built around its proven spray test
and weigh modules, the Aerosol
Test Unit also features software-
driven spray testing, embedded
photocells to eliminate adjustment
for different sizes of can, and three-
phase motors with inverter control,
all in stainless steel cladding. In
addition, operator information
concerning the state of the unit
can be read using the machines
operator interface, which features
touchscreen control. Should the
machine stop, fault location is
immediately pinpointed to enable
rapid clearing leading to
minimal downtime.
A full FDA IQ-OQ validation
package is available with the
Aerosol Test Unit, which can be
supplied as a two-station machine
providing weigh and spray test, or
as a complete five-station machine
with valve test, labeller, barcode
reader, a full vision inspection
system, and outfeed collation/boot
insertion station.
The main feature of Sessions
range of Aerosol Function Test
Units is that all operations are
accurately synchronized and fully
controlled. The machines operate
on a fail-safe system and unless a
product accept signal is received
by the microprocessor, a container
is ejected automatically into a
holding receptacle. If there is
consistent failure at any station, the
programme can be set to switch
the machine off after detecting a
predetermined number of
consecutive rejects.
Sessions of York is acknowledged
to be one of the UKs leading and
most progressive manufacturers of
self-adhesive labels and labelling
equipment. The company supplies
an extensive range of high
performance labelling machines,
which are available ex-stock or can
be custom built to suit individual
requirements. For more information
on this and other Sessions of York
products, please visit
www.sessionsofyork.co.uk.
Unique machine continues to be in demand from major international
pharmaceutical companies
Labelling Solutions
Continued Worldwide Success for
Aerosol Test Labeller

Winter 2006 AUTO ID EUROPE 33 Labelling Solutions
option used for loading code into
printers, keypad devices and other
software.
Im really excited about how
easy our new XML interface makes
it to print labels from Oracles
applications its the perfect
complement to our long-standing
SAP capabilities. Weve even
included pre-made versions of
Oracles ten seeded label designs,
so users can get the system up and
running with hardly any effort, said
Harold Boe, President and Chief
Technical Officer.
BarTender 7.75 comes with the
newly released Drivers by Seagull
version 7.0.4, which supports more
than 1500 printer models from over
50 major printer manufacturers.
These drivers can be downloaded
free from www.seagullscientific.com.
More detailed information on
BarTender 7.75 and XML support,
including white papers and articles,
are available on the website as well.
In addition, a fully functional 30-day
trial edition of BarTender is also
available for download at
www.seagullscientific.com/
aspx/btw_down.aspx.
Seagull Scientific has released
version 7.75 of their BarTender label
and RFID software. New features
include a data interface for XML
Label Requests generated by
Oracles Warehouse Management
(WMS) and Mobile Supply Chain
(MSCA) applications. The XML data
interface also works with many
other applications that can
generate XML. Other new features
include a configurable print code
modifier for in-the-field code
modifications and enhancements
to the printer code template export
BarTender Version 7.75
Adds Oracle XML Interface
w w w . p r i m e r a e u r o p e . d e
SO WHY WAIT? VISIT www.uk51.lxlabel.com
If you produce your labels using the LX810, there will be: no production delays
no minimum order quantity
no materials wastage
d
t
m
2
0
0
6
_
A
u
t
o
I
D
E
u
r
o
p
e
compatible with:
If you still produce your colour labels using a bureau service, there is a better alternative. The LX810 uses the latest inkjet technology to print personalised
labels directly from your office PC. The LX810 prints labels on demand, in exact quantities and, for short runs, more economically than traditional
offset / flexo press production. The print quality meets the highest standards and is scratchproof and water resistant.
Save time and money! Print your own colour labels!
Full-Colour Labels At
Your Office, Warehouse,
Factory or Store!
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Short-Run
Product Labels
Wide Variety of Substrates,
Including Water-Resistent
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labels
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high-resolution colour labels
with spectacular 4800 dpi print
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one label at a time or thousands
per day
no long lead times
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no plate and die charges
many different label and tag
materials, including inkjet coated
high-gloss, semi-gloss and matte
labels
brilliant, full-colour labels
perfect solution for box labels
that can be exposed to water,
rain and snow

With 108 shops, 1000 staff and
more than 7500 stock items, the
need for an accurate, foolproof and
reliable labelling, ticketing and
stock control system is vital to the
smooth running of F. Hinds
jewellers, one of the most
recognizable names on the High
Street. In business since 1856, one
of the secrets of their success is the
way the company has embraced
modern technology and the
PRISYM labelling software and
printer package from PRISYM
ID
is
the latest example of this
philosophy.
We needed to make all-round
improvements and introduce
greater efficiencies into our
ticketing system, explained Steve
Mellows, Business Supplies
Manager for F. Hinds.Our unique
combination tickets/labels have
become quite complex and do not
just contain the barcode and
product description. Their design
means that one label contains not
only our internal stock processing
information, but also the actual
ticket that attaches to the item and
a price carrier in all our shop
windows.
Their existing ticketing machines
were coming to the end of their
useful life, so F. Hinds began the
search for a one-stop shop solution
to include software, label/ticket
stock, printers and, most
importantly, full service support.
Key requirements that were
instrumental in PRISYM
ID
gaining
the business:
Modular software that could be
easily used and modified, and
would integrate their internal
inventory control requirements
with their shop ticketing needs
especially as F. Hinds wanted
to initiate and hence reduce the
amount of data inputting from
their purchasing department.
Improvements to the look of the
label by using a heavier weight
label stock and a glossier finish
they claim that PRISYM
ID
were
the only company able to
provide 150 gsm material as
standard!
The need to provide fan-fold
labels rather than reel-fed labels
making them easier to post,
especially in the light of the Royal
Mails new pricing policy. Again,
easily provided by PRISYM
ID
.
The recommendation of three
SATO GT424e and one ZEBRA
Z4Nplus thermal printers gave
the right combination for all their
labels, both in terms of print
quality/definition and accuracy
especially for their dumb-bell
labels, used primarily to ticket
rings, where 600 dpi was vital.
An overall service package that
would support F. Hinds total
ticketing department.
The real clincher though, as far as
we were concerned, was PRISYM
Datawatch, a unique bridging
program that provides a link
between our Purchase Order
system and labelling design. This
totally integrates our needs and
minimizes data inputting. I estimate
that processing time for label
production has been cut to a
twentieth of what it was! said Steve
Mellows.
Speed of change is vital,
particularly when, for example, the
gold price may be highly volatile or
there are legislative and tax
revisions. PRISYM allows us to get
revised labels out to our 100-plus
shops very quickly something
we were not able to do in the past.
PRISYM Labelling Software
Sparkles for F. Hinds
The UKs leading independent jewellers relies on PRISYM
ID
for a
one-stop-shop solution to their labelling and ticketing requirements

Koch Equipment LLC offers its
newly manufactured, portable
Matrix Express in-line labelling
machine which enables
operators to easily position the
labeller anywhere in their
packaging line to apply virtually
any size pressure-sensitive label,
such as IRCs (instant redeemable
coupons) and primary and
nutritional labels to the tops of
boxes and packages.
According to Steve Kingeter, vice
president of sales and marketing:
Packagers and processors will be
amazed by the unmatched speed,
precision and versatility delivered
by the Matrix Express. It is ideal for
labelling the tops of boxes and
packages, and is designed with a
removable base, which gives
operators the option to either
position the labeller anywhere
along their packaging line or
mount the labelling head onto an
existing conveyor.
Kingeter continued:Just like our
Matrix Film and Package Labeler,
the Matrix Express also features an
innovative, open and easy access
design combined with angled and
rounded surfaces to promote water
runoff. Manufactured from stainless
steel and machined PET-P and
Delrin materials, the Matrix Express
is easily cleanable and makes
almost all of its surfaces visible for
inspection.
Jim Harte, chief engineer, added:
When we were designing the
Matrix Express, our goals included
the delivery of a cost-effective,
flexible labelling solution that
would reduce direct labour costs,
improve production efficiency and
improve sanitation and hygiene
capability. We achieved that and
more, and are already planning
several enhancements to add even
New Portable Matrix Express
In-Line Labeller
more versatility to this incredible
labelling machine.
Koch Equipment is a full line
manufacturer and distributor of
equipment for meat production,
food processing, packaging and
labelling. A one-stop-shop for
vacuum chamber packaging
machines, skin packaging
machines, modified atmosphere
packaging machines, labellers,
rollstock parts, accessories and
service as well as a full range of
processing equipment including
stuffers, bowl cutters, injectors,
mixers, grinders, tumblers, dicers,
slicers, smokehouses and kill floor
equipment. For nearly 125 years,
Koch Equipment has been the
name more packagers and
processors trust for their
equipment needs
(www.kochequipment.com).
Packagers and processors
will be amazed by the
unmatched speed, precision
and versatilty delivered by
the Matrix Express.

AUTO ID EUROPE Winter 2006 36 Labelling Solutions
NetDespatch Velocity, the web-
based service for booking, labelling
and tracking parcel shipments, is
being used to manage deliveries
for some of Britains major
promotional campaigns. This is a
result of its use by distribution and
fulfilment company, Music and
Media Distribution (MMD), who
handle large promotions for many
well known companies, delivering
nationwide using Amtrak.
During major promotions, MMD
often has to manage very large
volumes of orders to fulfil and
deliver promotional items around
the UK. MMD has turned to
NetDespatch to automate
despatch processes, to eliminate
paperwork, streamline work,
improve turnaround and provide
traceability through to delivery.
MMD use the Amtrak Online
Despatch System, provided by
NetDespatch, to import their
delivery information and print the
appropriate barcode labels for
despatch. Via the web, NetDespatch
also provides full postcode
checking, address book
management, paper and electronic
manifests, pick-lists and, through
Velocity Connector, facilitates the
remote printing of barcoded parcel
labels so shipments can be
prelabelled and ready for collection
from any location. Deliveries can
then be tracked and proofs of
delivery viewed by simply logging
onto the web.
With NetDespatch we can
always see what is going on, as up-
to-the-minute information on every
order is always available to view
online. And with the integration
possibilities provided by
NetDespatch, we can benefit from a
seamless flow of electronic
information and total visibility of
our operations. That is a very
powerful asset in a business like
ours where delivering customer
service is paramount, said Chris
Davies of Music and Media
Distribution.
MMD provides a complete order
to delivery service for an array of
products with a core business in
CD duplication and packaging.
Promotional campaigns are
handled through MMDs sister
company, Promotional Handling
Ltd, who process orders, hold stock
and package with gift wrapping
where required. With nationwide
delivery next day via Amtrak,
consignments vary from gift
vouchers to bottles of wine and
plasma TV screens.
The combination of Amtrak
delivery network and NetDespatch
Velocity offers us real flexibility. The
services open up all sorts of
opportunities for us to manage
operations in a different way,
allowing us to do things that we
could not do before and giving us
the freedom to offer our customers
a wider and better range of
services, commented Davies.
Enquiries should be directed to
www.netdespatch.com or
becky@despatch.net.
Winning Solution for Music and
Media Distribution
The
combination of
Amtrak delivery
network and
NetDespatch
Velocity offers
us real
flexibility. The
services open
up all sorts of
opportunities for
us to manage
operations in a
different way,
allowing us to
do things that
we could not do
before.

Etiquette has launched a unique
and innovative website, designed
to take the hassle and uncertainty
out of selecting and ordering
thermal printer ribbons for thermal
transfer label and barcode printers.
The website, available at
www.theribbonfactory.co.uk, allows
users to select the brand of their
printer, whilst the technical trickery
of the site calculates all available
ribbon grades, colours, widths and
lengths, ensuring that you are
never left with printer ribbons that
are useless to your printer.
The Ribbon Factory is part of a
growing network of websites
constructed by Etiquette to bring
ease of use, advice, guidance and
support to its increasing army of
online customers. It follows
www.TheLabeller.com and
www.labelview.co.uk, both
websites designed to bring support
and product information to
customers.
TheRibbonFactory.co.uk is all
about ease of use for the visitor.
From the concept of the website,
through to completion, we
focused on how we can make
ribbon selection easier, Martin
Williams, Marketing Manager
explained. Whereas experienced
users of thermal transfer printers
will know exactly which printer
ribbons go with each printer,
there are many many more who
are suffering with selecting
correct ribbons, especially with
the rebranding of so many
printers and such a wide variety
of grades, widths and lengths
available. TheRibbonFactory.co.uk
Ribbon Revolution
takes care of all of that, and also
provides a simple, yet
comprehensive guide, to
selection. It couldnt be easier.
At present the website caters
for Datamax, Graham, Markem,
RJS, Sato, Tec and Zebra barcode
and label printers. Etiquettes
premium quality thermal ribbons
are enhanced especially for
maximum print performance,
explained Tom Bunce, Sales
Director. High carbon content
guarantees a crisp, sharp black
image so crucial for the printing
of graphics, text and barcodes.
Etiquette are the UKs experts in
labels and labelling. For further
information about the entire
range of products and services,
visit www.etiquette.co.uk or call
+44 845 222 0354.
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HHP_halfpage_SupplyChain 6/9/06 15:43 Page 1

RFID Solutions
Texas Instruments Announces
Availability of EPCglobal Certified
Generation 2 RFID Silicon
Using an advanced silicon design
that improves tag performance and
facilitates speed and visibility of
retail supply chain goods, Texas
Instruments Incorporated has
announced the availability of its
EPCglobal Inc. certified
Generation 2 (Gen 2) ultra-high
frequency (UHF) silicon.
Offered in wafer and strap form
factors, TI has developed its Gen 2
silicon on the most advanced
analog process node at 130 nm
and with a built-in Schottky diode
for more efficient conversion of
radio frequency (RF) signal energy.
The result is silicon chips with low
power consumption and increased
chip-to-reader sensitivity. Users can
also write to TIs chips under the
lowest RF power conditions in spite
of the background electromagnetic
interference (EMI) that is common
in typical supply chain factory floor
and warehouse environments.
Companies deploying
UHF-based RFID systems based on
TIs Gen 2 technology can
potentially capture a greater
percentage of reads on cases and
pallets as they move through
manufacturing and distribution
channels. With improved chip-to-
reader sensitivity, companies can
expect to more accurately track
products and packages at all points
throughout their supply chain
operations and improve process
flow. TIs chip also delivers reliable
read range performance across
both standard and dense reader
mode operations. As a result, users
are less constrained in the set-up
and placement of RFID readers and
can more readily achieve effective
results and maximum read rates.
Offering greater design flexibility
to customers, TI is providing its
Gen 2 silicon to inlay, label and
packaging manufacturers in three
convenient forms: bare wafers to
support various assembly
processes; processed wafers
(bumped, sawn with back grind)
that are suitable for immediate use
with commercially available inlay
equipment; and silicon chip on
straps for label and packaging
manufacturers who are printing
their own antennas. TI is also
offering reference antenna designs,
enabling customers to develop
labels and tags that optimize its
Gen 2 silicon.
Users of EPC Gen 2 tags, from
box and label manufacturers to
distributors of consumer product
goods, have different needs and
expectations from RFID systems
that power their supply chains. With
TI technology, they can take
advantage of the form factor that is
Advanced design improves chip performance to ease supply chain
RFID adoption
best suited for their manufacturing
flow, said Tony Sabetti, director of
UHF/Retail Supply Chain, Texas
Instruments RFID Systems.TIs
Gen 2 chip is available in a variety
of form factors that users will find
convenient and flexible.
TI has been awarded the
EPCglobal Certification Mark for its
new UHF Gen 2 silicon. The
certification mark signifies that TIs
silicon has been tested and
operates according to the
EPCglobal Gen 2 Air Interface
protocol standard ratified in
December 2004. Meeting all of the
EPCglobal Gen 2 and ISO/IEC
18000-6c required specifications
with 192 bits of memory, this chip
also goes beyond the standard
requirements to provide additional
functionality by supporting block
write and block erase commands.
TIs Gen 2 silicon is intended for use
in the manufacture of passive RFID
tag products operating in the 860
to 960 MHz. frequency band. For
more information on TIs Gen 2 chip
and strap, please visit the website
www.ti.com/epcgen2.

Winter 2006 AUTO ID EUROPE 39 RFID Solutions
Ashton, a spokesperson for the
RFID Consortium and Vice
President of Marketing for
ThingMagic.During our
discussions with Via Licensing, it
quickly became apparent that we
share a common vision to bring
together essential RFID patent
holders with a view to accelerating
market acceptance of the RFID
standard.
We fully support the RFID
Consortiums goals of creating a
patent licensing programme for
UHF RFID essential patents and
better servicing patent holders and
their licensees, said Ed Schummer,
President, Via Licensing.We also
strongly believe in the viability of
UHF RFID technology, and
appreciate the opportunity to
undertake a significant role in
supporting overall RFID market
development.The RFID
Consortium and Via Licensing have
The RFID Consortium and Via
Licensing Corporation recently
announced that Via Licensing a
subsidiary of Dolby Laboratories
will administer the ultra-high
frequency radio frequency
identification (UHF RFID) patent
licensing programme. A
recognized leader in patent
programme development and
administration, Via Licensings
expertise includes intellectual
property law, technology
standardization, strategic business
development, and programme
administration. The RFID
Consortium comprises companies
involved with radio frequency
identification technology.
Working with Via Licensing
promises to accelerate our efforts
to solicit essential patent holders
and ultimately create a patent pool
that benefits the RFID industry and
patent holders alike, said Kevin
signed a non-binding term sheet,
which provides that Via Licensing
will manage the RFID licensing
programme and work with
essential patent holders, as well as
conduct further calls for additional
essential patents. Tony McQuinn,
Director of Licensing Programs and
Business Development for Via
Licensing, will manage this
programme.
Joint licensing programmes
provide the market with a
convenient and cost-effective way
to obtain licenses to the patents
essential to practice a standard. By
doing so, the programmes
encourage greater adoption of the
standard. Without such a joint
license, the process of providing
and obtaining necessary licenses
would be more cumbersome and
expensive for all parties.
The proposed licensing
programme will be made available
to all essential patent holders,
regardless of whether they were
involved in the development of
RFID standards. Under the
proposed licensing arrangement, all
essential RFID patents owned by
members of the RFID Consortium
will be made available to interested
companies via a single license on
fair, reasonable and non-
discriminatory terms. The RFID
Consortiums goals are to promote
rapid adoption of RFID by
facilitating easier access, by
manufacturers and customers alike,
to essential RFID patents and to
provide patent owners the
opportunity to receive fair
compensation for those patents, all
at a reasonable cost to the end-
user.
For information about joining the
RFID Consortium, e-mail
rfidlicensing@comcast.net or call
+1 312 807 4399.
RFID Consortium Selects Via
Licensing for Patent Programme
We fully support
the RFID
Consortiums goals
of creating a patent
licensing programme
for UHF RFID
essential patents
and better servicing
patent holders and
their licensees.

AUTO ID EUROPE Winter 2006 40 RFID Solutions
NCR Corporation has expanded its
global radio frequency
identification (RFID) team with the
appointment of Andy Robson as
business development manager,
NCR RFID Global Group, for Europe,
the Middle East and Africa.
Recruited as part of NCRs aim to be
a leading global provider of end-to-
end RFID solutions, Robson brings
more than 25 years of experience
and expertise in both retail and
asset management to this newly
created role.
At NCR, Robson is responsible for
the deployment of RFID solutions
that meet the operational
objectives of customers in the
retail, financial services and allied
sectors. This is in addition to
consolidating relationships with
NCRs technology partners and
driving forward RFID standards,
working with European and
national government authorities
and trade bodies such as EPCglobal
and ISO. Robson joins NCR from
CHEP, the pallet and container
company, where his responsibilities
included developing electronic
product code and RFID track and
trace services and driving forward
the definition of industry standards.
He has also held senior roles at
General Electric Information
Services UK, the Institute of Grocery
Distribution and Fisons plc, the
agrochemical and pharmaceutical
company.Through intensive
solution development, acquisitions
and partnerships, and the
recruitment of key RFID experts,
NCR is rapidly building one of the
industrys most comprehensive
RFID portfolios, said John Greaves,
vice president of NCRs RFID Global
Group.With his experience at
supplier, industry trade body and
supply chain management
organizations and his technical
background, Andy Robson is ideally
placed to help retailers and
manufacturers define and execute
RFID strategies.
NCR delivers end-to-end, global
RFID solutions that help businesses
solve real business problems.The NCR
TransitionWorks portfolio of RFID
solutions includes hardware, thought-
ware, tags, services and software.
NCR Expands Global RFID Team
With his experience at
supplier, industry trade body
and supply chain management
organizations and his
technical background, Andy
Robson is ideally placed to
help retailers and
manufacturers define and
execute RFID strategies.
Andy Robson, specialist in retail and
asset management, to spearhead
NCR RFID growth in EMEA.


A recent survey commissioned by
GS1 UK, the independent supply
chain standards body, indicates that
small grocery suppliers recognize
the business case for adopting
supply chain technologies. Almost
nine out of ten (86%) of those
surveyed said that they would
adopt supply chain technologies if
they could gain a competitive edge
in the market, and 87% said they
would use supply chain
technologies if they helped to
improve their customer service.
The survey, which was carried
out by IFF Research, consisted of a
sample of 100 grocery suppliers
with 150 employees. Respondents
were asked about their knowledge
and use of a wide range of supply
chain technologies including
barcoding, RFID, EDI (Electronic
Data Interchange) and GDS (Global
Data Synchronization).
It seems that education and
support may prove vital for
technology providers to gain
entrance into the untapped small
suppliers market. Survey
participants listed the main barriers
to adoption as lack of
understanding and awareness of
the technologies (62%), while 50%
believed that adopting supply
chain technologies would require a
significant change in their business
culture or direction.
These barriers contrast with the
widely held belief that suppliers
adopt new technologies simply
because of pressure from retailers.
Only 3% of suppliers using
barcodes, for example, stated that
the reason for adopting them was
because supermarkets demanded it.
Commenting on the results of
the research Gary Lynch, Chief
Operating Officer at GS1 UK said:
Its clear that smaller suppliers are
willing to look at new technologies
but fear the skills and information
gap, and the change that this might
impose on their organizations. We
believe that it is our responsibility
to work with these companies to
bridge this gap. It is also the
responsibility of technology
providers to demonstrate how their
solutions can add real value and
improve the bottom line without
disrupting business.
In response to the survey
GS1 UK, whose members include
thousands of companies like those
questioned, has launched a series
of SME initiatives across its network
of training centres in the UK. These
will include reduced rate training,
free events and user group
meetings all aimed at helping to
educate companies on improving
supply chain efficiency.
This willingness to embrace new
technologies is a far cry from
peoples notion of the greatest
shopkeeper of all time. Of those
surveyed, 49% selected Arkwright,
the local shopkeeper in Open all
Hours as their favourite celebrity
shopkeeper. Other favourite
shopkeepers included: Young
Mr Grace from Are you being
served? (13%) and Berta and Babs
from Acorn Antiques (6%).
GS1 UK has driven innovation in
the supply chain for more than
30 years. It is part of the global GS1
organization, dedicated to the
development and implementation
of global data standards and
solutions for the supply chain. GS1
standards are the most widely used
in the world. GS1 UK helps industry
to implement these data standards
through the use of barcodes, RFID,
Global Data Synchronization (GDS)
and electronic business messaging
(www.gs1uk.org).
Suppliers Open All Hours for
Supply Chain Knowledge
Data standards body commissions research into supply chain
technology adoption amongst small grocery suppliers
Its clear that
smaller suppliers
are willing to look
at new
technologies but
fear the skills
and information
gap, and the
change that this
might impose on
their
organizations.

Identify with success. With Auto Ident
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28.30. Nov. 2006
Hall 7a, Booth 310

and customer satisfaction, for
example. Important factors are
increased competition in consumer
goods, the new terrorism, threatened
epidemics of disease, coping with
increasing numbers of elderly
persons and consumers demanding
better service and more information.
The second driver is the reduction
in cost and size of the tags and
systems. With lower power circuits,
button batteries are now adequate
for most applications and even
printed batteries are gaining a place.
In the future, miniature fuel cells,
printed photovoltaics including
the new power storage
photocapacitors and other power
The value of sales of active radio
frequency identification (RFID)
systems will grow very rapidly from
0.55 billion dollars in 2006 to $6.78
billion in 2016, according to a report
from analysts IDTechEx, titled Active
RFID 20062016.The primary factors
creating this growth will be Real
Time Locating Systems (RTLS) and
disposable RFID sensor systems,
including ones in the form of Smart
Active Labels (SALs). IDTechEx
forecasts that this rapid growth will
be due to four major factors.
The first is the much stronger
market demand for tracking, locating
and monitoring people and things.
This is driven by security, safety, cost
Lawrence Holsworth, EMEA
marketing manager from Printronix,
the leading provider of UHF RFID
printing solutions, said:This lowering
of revenue expectations is almost
certainly down to a more realistic
understanding of the market
adoption of RFID technologies. What
we are seeing here is that the
development and evolution of the
technology and the market
has created greater consolidation
and focus. Nonetheless, I believe
forecasts for next year will almost
certainly show significant growth.
For information regarding IDTechExs
forecasts, visit the website
www.activerfideurope.com.
Four Major Drivers to Grow Active
RFID Market
sources will have a role to play. This
will help to overcome constraints of
lifetime, cost and size.
Thirdly, open standards are now
becoming available notably the
new ISO 18000 EPC Types 3 and 4
and IEEE 802.15.4. Lastly, IDTechEx
has seen development by
companies leveraging many newly
popular forms of short range
wireless communication, particularly
WiFi and ZigBee.
In a related news release,
ABI Research has reduced its 2007
market forecast for RFID software
and services revenue to $3.1 billion,
down 15% from the analyst houses
previous estimates.
CASIO Europe GmbH Bornbarch 10 D-22848 Norderstedt
Tel.: +49 (0)40-52 86 5-407 Fax: +49 (0)40-52 86 5-424
E-Mail: solutions@casio.de www.casio-europe.com
Mobile Power.Scanner terminals and Pocket PCs:
CASIO offers the perfect Hardware for your Business.
CASIOs success in the mobile data collection
market is based on outstanding hardware and
reliable project management. From the light,
ergonomic scanner terminal to the fully rugge-
dized Pocket PC with Windows
CE
-technology
CASIO offers the perfect hardware to fit your
ambitious and innovative business solutions.
For further information please contact your local
distributor or directly get in contact with us.
Retail and POS
Market Research Transport & Logistics
Mobile
Ticketing & Sales
Sales & Field Force
Warehouse &
Mail Order
Courier & Parcel
Services
201x132_SupplyChain_06 27.10.2006 13:09 Uhr Seite 1

If you are looking for a permanent or interim solution to fulfil
your management or IT resourcing requirements you need to
conduct a thorough search.
At CEC Resourcing we are constantly seeking out and select-
ing the highest calibre candidates for our database.
For our clients this gives them the reassurance that we only
put forward the most appropriate individuals.
We pride ourselves on providing the flexible resourcing sup-
port that consistently meets the high standards set for us by
our clients and candidates.
Whether you have an immediate need for additional support, or
you simply want an informal chat about our capabilities, please
call Fiona McCowan or Jon Glover on +44 (0)20 7251 4646.
Alternatively, if you are contemplating your next career move,
please contact us by email, resourcing@ceceurope.com,
attaching your CV if appropriate.
Winning Smart Cards
Sagem Orga Singapore won not
one, but two prizes for innovative
smart card technology at CardEx
Asia 2006 in Kuala Lumpur
(Malaysia). The subsidiary of the
Paderborn-based smart card expert
made a strong impression at the
Ducoty Award having won two
bronze awards in the categories of
Technology Excellence and
Market Leadership in the Banking
sector.
Sagem Orga Singapore won the
award in the Banking Technology
Excellence category for its
lenticular card body for EMV credit
cards. In a special production
method, the cards top layer is
replaced by a lenticular film that
creates a three-dimensional
moving picture effect. This special
card body was used to depict a
breakdancer in motion on the front
of the United Overseas Bank VOX
Visa Wave card and a shifting
image of a gift box on the Real
Rewards MasterCard issued by
AmBank.
Furthermore, the semi-
transparent card body technology
for the dual-interface cards won an
award in the Banking Market
Leadership category. The cards
translucent front exposes the
copper antenna in the cards
interior and thus makes the
technology visible to cardholders.
This technology was implemented
by EON Bank (Malaysia) for their
Visa Wave EMV credit cards.
Despite the introduction of the
EMV Chip on the card, the card
body itself remains the visual
marketing and customer
segmentation tool of the issuing
bank. These awards are further
proof of Sagem Orgas innovative
and customer-centric approach,
and underscores our track record of
receiving awards in the Asian
banking market, said Silvio
Stockmann, head of the Business
Unit Banking at Sagem Orga.
The award-winning card
products from Sagem Orga were
successfully launched for the first
time in Malaysia and Southeast Asia
in 2005. The smart cards attractive
design and contactless payment
function resulted in an excellent
subscription rate from the
customers of the respective banks.
Sagem Orga given two Ducoty Awards in Malaysia
This reflects not only that
customers prefer to have designer
credit cards in their wallet, but also
that banks profit from conveying a
modern and technological brand
image. As a result, that generates
high transaction rates.
The Ducoty Award is presented
by CardsNow!Asia to recognize
companies and personalities that
support and contribute to the
worldwide smart card industry. A
nomination committee, together
with five internationally recognized
experts, chose the winners from the
main sectors of Telecommuni-
cations, Banking and Government
(www.sagem-orga.com).
These awards
are further proof
of Sagem Orgas
innovative and
customer-
centric
approach.
Silvio Stockmann, head of the Busi-
ness Unit Banking at Sagem Orga
Smart Card Solutions

Winter 2006 AUTO ID EUROPE 47 Smart Card Solutions
universities are using plastic cards
to limit access to certain areas of
their business or campus. Our
superior technology allows us to
add barcodes, double barcodes or
magnetic stripes on the plastic
cards for an added level of security,
Geyra explained.
Plastic cards with a magnetic
stripe are vital for almost any type
of business. When they work with
Tele-Pak for their plastic card
printing needs, they can take
advantage of their advanced
technology and create a card that
limits the access to the information
with security encryption. If the card
ends up lost or stolen, the
information remains confidential.
Tele-Pak, Inc. is indeed an
innovator in secure plastic cards
and as such has developed an
unparalleled reputation in the
industry. Their continued
commitment to investing in
technology to provide the highest
quality, most secure cards, at an
affordable price will ensure a
satisfied client base for years to
come. For more information, please
visit www.tele-pak.com.
temperatures and is tamper
evident.
All types of organizations turn to
card printers like Tele-Pak, Inc. for
their scratch card printing and
other plastic card printing
requirements.Security has become
vitally important to our customers.
They want to ensure that no matter
what type of plastic card they are
getting printed, that they can be
assured that it has the security
measures necessary, stated David
Geyra from Tele-Pak, Inc.
In addition, more and more
companies and even colleges and
With businesses using plastic cards
for a variety of purposes, such as
phone cards, gift cards, smart cards,
loyalty cards, as identification
badges and more, it is becoming
increasingly important that the
card printing company has the
technology required to implement
security measures. Security minded
companies turn to organizations
such as Tele-Pak, Inc. to ensure their
plastic cards are as secure as
possible.
We needed a phone card
printed as a promotional item for
our customers. We wanted a
scratch-off security label to conceal
the PIN and keep it tamper-proof
until it reached the customer,
explained John Jensen, promotions
manager for a large organization.
After researching many
companies, we went with Tele-Pak,
Inc. because they have the
technology to provide superior
scratch card printing and we knew
the cards would be secure, he
concluded.
Tele-Paks scratch-off system is
the most secure available. The
scratch-off can be a label or a
specially developed print method.
The scratch-off cannot be
penetrated by any intensity of light
including medical imaging
equipment it cannot be
removed (lifted) by any means,
including blades, it will not change
characteristics at high
Security is Paramount for Plastic
Card Printing
Many organizations use plastic and plastic coated cards for a variety of
business purposes. The need for secure plastic cards and scratch card
printing has many of them turning to Tele-Pak, Inc. for all their card
printing needs.
TELE-PAK Card Printing
Print layer of Scratch panel

Unisys Australia Signs Biometrics
and Identity Management
Contract with DIMA
Unisys Corporation announced
recently that its Australian
subsidiary has signed a contract
with the Australian Government
Department of Immigration and
Multicultural Affairs (DIMA) for an
identity authentication solution.
Unisys will provide DIMA with an
identity solution that will be
implemented initially in
immigration detention centres.
During the course of the contract,
biometrics will be deployed
progressively to other business
processes such as the overseas
refugee and humanitarian
caseload and the secondary line
where a passenger is
redirected from standard entry
lines for additional assessment,
such as increased identity
validation or watch list matching
at Australian airports. The new
solution, designed to strengthen
Australias borders, will use facial
recognition and fingerprint
scanning technology.
Unisys has played a key role in
biometric and identity
management projects globally,
from ID cards and travel
documentation to border control,
voter registration, defence and
homeland security, airport and port
security, said Allen Koehn,
managing partner, Public Sector,
Unisys Australia-New Zealand.A
flexible, scalable identity
management solution will help
maintain Australias security.
Unisys will lead a team of
biometrics and identity
management specialists, including
the University of Canberra, Daon,
the International Biometric Group,
Cognitec, NEC, Tactics, and Aulich
& Co. The company has
implemented similar biometric and
identity management solutions for
government agencies around the
world. Examples include the US
Registered Traveler pilot
programme, the HANIS (Home
Affairs National Identification
Fingerprint scanning and facial recognition technologies will be employed
to strengthen border security
System) project for the Department
of Homeland Affairs in South Africa,
and the MyKad (multipurpose ID
card) project for the National
Registration Department in
Malaysia.
Most recently, Unisys announced
this summer that it has been
selected to supply, install and
support a six-month biometrics
field trial for Citizen and
Immigration Canada (CIC), which
will test the benefits of introducing
fingerprint scanning and facial
recognition technologies into CIC
operations. Approximately 15,000
fingerprints and facial images will
be collected from field trial
participants (www.unisys.com).
Unisys has
played a key role
in biometric and
identity
management
projects globally,
from ID cards
and travel
documentation to
border control,
voter
registration,
defence and
homeland
security
Allen Koehn
Unisys Australia-New Zealand
Biometric Solutions

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Delivering excellence.
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VIA MEDIA
AUTO ID EUROPE Winter 2006 50 Biometric Solutions
Next Generation Biometrics
New palm reader marks the next step in the evolution of contactless
biometric technology
scanning their palm. Its
glamorous. And, most important
of all, its extremely secure and
reliable. When used with a
password, possibility of a false
positive is virtually nil. When used
with a smart card, the possibility
simply does not exist.
Biometric templates can be
captured and encoded onto
smart cards, using a card printer
and Databacs Dataimage ID
software. Palm prints are then
checked against the template
held on the card for instant
verification and an additional
layer of security. Visit
www.databac.com for more
information.
access control. Palm Scan Indoor is
the same but has standard keys
that need to be pressed. Palm Scan
Outdoor features the reader only.
With prices starting from around
1000, Palm Scan offers an
affordable solution at the high end
of the biometric scale and comes in
at three times cheaper than iris
technology.
Palm Scan is the most
comfortable, user-friendly
biometric solution on the
market, said Databac managing
director Charles Balcomb. It has
none of the psychological barriers
of other biometric systems. Being
contactless, there are no greasy
finger marks to put users off
The Rimax Staff On Time Palm Scan
was recently unveiled, marking an
industry first in biometric
technology. Palm Scan is the first
palm reader of its kind that
identifies users by their palm print.
Launched in the UK by exclusive
distributor Databac Group, Palm
Scan offers a state-of-the-art
contactless solution for access
control, and time and attendance
monitoring, for up to 2100 users.
Palm Scan is ultra-reliable, highly
secure, easy to operate and very
user-friendly.
Boasting a false negative ratio of
less than 0.1 per cent, Palm Scan is
exceptionally efficient. Contactless
operation means it can be
mounted in a hermetic terminal (in
the case of Palm Scan Outdoor) for
a solution that is vandal-proof,
weather-proof and totally hygienic
an important consideration in
crisis situations such as the SARS
outbreak. Operation is as simple as
holding the palm up to the reader,
with no user training required and,
importantly, offering a user-friendly
alternative to more intrusive
biometric technologies such as iris
or facial recognition.
Unlike other hand-based
technologies, Palm Scan reads the
lines, scars, wrinkles and folds on
the surface of the palm and uses
them to build a map that is unique
to the user. Three versions are
available: Palm Scan Window, Palm
Scan Indoor and Palm Scan
Outdoor. The Window version
features 10 ultrasound (contactless)
keys, which can be programmed to
identify activities like lunch breaks
in time and attendance
applications or to add pin codes for

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SATO. The solution for all your Identification, Traceability & Labelling needs. As a pioneer in the automatic
identification industry SATO provides more than customised solutions for fast, efficient and cost-effective identifica-
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simple and effective solutions for all your needs. SATOs ambition is to be your first choice in identification.
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