The Southside Woman - August/September 2011

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August/ September 2011
Virginia Beach The Southside

A bimonthly educational resource for the women of Chesapeake, Norfolk, Portsmouth, Suffolk and Virginia Beach
Two Easy Office Procedures:
Essure, Her Option Dr Robert M. Hill Hampton Roads OB/GYN Page 6
Your Essential Business Plan

Cheryl Carrington, CFP Wells Fargo Private Bank Page 12
Take Action! Get Involved! You Can Help.

Foodbank of Southeastern Virginia Page 29
Waiting for a Heart Transplant

Benefit on the Bay for Susan Ilch Page 35
Women in Profile
Pages 24, 25
The Southside Woman - To empower, educate, enlighten and entertain
Health and Wellness

B:10.3125 in T:10.3125 in S:10.3125 in
S:11.25 in
T:11.25 in
Having never spent a day in the hospital, Colleen was shocked when she was diagnosed with a rare, slow-growing brain tumor. She turned to Memorial Sloan-Kettering Cancer Center, where patients often have better outcomes than those treated at other hospitals. A world-
renowned team of doctors specializing in neurological cancers removed her tumor and determined that no further treatment was needed. Within weeks, Colleen returned to her job as a physical therapist, and completed her doctorate just nine months later.
Southeastern Virginia Womens Newspapers
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Health and Wellness
11
Banking
Your Next Essential Business Plan
Presented by Cheryl Carrington, CFP Senior Vice President, Senior Wealth Planning Strategist
then bring together a team of investment and business succession planning specialists who can help clarify your total financial picture and leverage your assets more efficiently while working with your tax professional to potentially help achieve maximum tax advantages for you and your family.
Putting it Together
Issues to consider when youre integrating personal and business wealth management plans: Take stock: What is your companys cash flow? What are the projections for the next five, 10 and 15 years? What risks do you and your company face that could affect your assets? Establish goals: Be specific about your goals for wealth, retirement and other issues. Do you want to retire in 10 years and pass ownership of your company to your children? Will you exercise stock options - sell your company? Develop a plan: Choose debt structures that protect the value of your assets, and develop risk management and insurance strategies to protect your business and your personal estate. Implement, monitor and revise the plan: Keep your plan up-to-date as situations change - for example, when your business grows and your insurance needs change, when one of your children becomes an officer in your company or when you sell the firm and need to invest the proceeds.
Cheryl is a Senior Wealth Planning Strategist with Wells Fargo Private Bank. As a member of the Wells Fargo Private Bank team, Cheryl works with clients to develop customized wealth plans and implement solutions based on a thorough understanding of their personal values; asset growth and wealth transfer goals; and vision for their legacy. For more information Contact Cheryl at 804-697-6909
Wells Fargo Private Wells Fargo Private Bank provides products and services through Wells Fargo Bank, N.A. and its various affiliates and subsidiaries. Wells Fargo does not provide tax or legal advice. This article is for information and education purposes only, and should not be construed as tax or legal advice, which Wells Fargo and its affiliates cannot provide. Please consult your professional tax and legal advisors to determine how this information may apply to your own situation. Wells Fargo Bank, N.A. Member FDIC
very successful business owner understands the value of planning. In fact, creating a well-crafted business plan is one of the first challenges most new entrepreneurs face.
Yet many business owners become so embroiled in the day-to-day running of their companies that they fall short in crafting another, equally essential plan - a wealth management strategy that integrates personal and business planning. As a business owner, while you continue to grow your company and build your personal worth, the financial issues and challenges you face become increasingly complex. Thats why its important to work with a team of specialists that can help you put all the pieces together to establish a plan that meets your specific needs. Wealth management professionals look at these issues and recommend viable solutions for managing, protecting and distributing your assets. For example, some entrepreneurs may not integrate their retirement and other investment planning - a common approach among business owners. They invest using their companys 401(k) plan and also invest excess personal income separately. This can result in possible inefficiencies or risk because of duplication and overlap in their equity portfolios. Many entrepreneurs, on the other hand, may set up 401(k) plans for themselves and their employees, then let them ride, ignoring the plans for years. In the meantime, the retirement strategies may become outdated. An investment management professional can help them to develop an appropriate investment strategy, mitigate risk through unified asset allocation and diversification, and rebalance their portfolios on a regular basis.
These plans often arent updated. If the value of the company rises greatly and one partner dies, the insurance may not be sufficient to fund the sale of the company to the surviving partner often resulting in part or all of the company being sold. Business owners also should plan for the unexpected. For example, the owner is the most important asset of many small companies, so it is important for the owner to be prepared by including disability planning and insurance and his/her wealth management strategy.
Tax laws have changed dramatically in the last five to 10 years.

Planning also can ease transition and business succession - especially important for business owners since, quite often, the company is the largest single component of the owners family wealth. For example, some business succession plans involve establishing and transferring ownership of a company to a trust. This can help with an orderly and cost-effective transition.
Tax laws have changed dramatically in the last five to 10 years, so its vital to work with the appropriate tax professional to keep current on new laws and options. New laws may allow some employers to shelter personal retirement investments that might previously have been taxed - particularly if the employer is considerably Its also essential to review and update your financial plans with a older than the average rank and file employees. Further, there may business succession planning professional each year. For example, be other types of plans that provide owners better benefits than a small business owners may have outdated succession plans in 401(k), Tax professionals may also help you develop strategies to place. A buy/sell agreement may have been established years ago, lower your liability - for example, by shifting tax burdens to famfunded with life insurance that would allow the succeeding partner ily members in lower brackets. This is especially important when to buy out the others interest in the company. its time to move on. Most business owners at some point may expect to sell their companies or transfer ownerCheryl Carrington, CFP ship to their family. Yet they Senior Vice President, Senior Wealth Planning Strategist may tend to focus on growing Wells Fargo Private Bank the business without paying 440 Monticello Avenue, Ste 1100, Norfolk, VA 23510 attention to how theyll get out 804-697-6909 /cheryl.carrington@wellsfargo.com of it one day, only to then wake up 10 or 20 years later and say, Im tired of this I want to do something else, or I want to retire. Thats when the reality of high taxes may hit in full force. Integrated planning could have potentially helped reduced their tax burden. A wealth management professional can help you identify the financial planning issues that are most important to business owners and their families, and
12
Business
Refilled Ink Cartridges Save Money And The Environment
absolutely not. Using remanufactured cartridges wont void your warranty, either. Other companies that recycle inkjet and toner cartridges ship the cartridges overseas, where theyre often reprocessed or disposed of in ways that are hazardous to the local people and environment. Rapid Refill Ink uses on-site, state-of-the-art technology to safely and efficiently refill each cartridge. A six-step quality control process ensures that your remanufactured cartridge will produce quality prints. With proper care and maintenance, cartridges can be remanufactured as much as five times, helping to reduce the amount of plastic in our landfills. A Storewide Commitment As part of the companys mission to promote recycling and environmental responsibility, Rapid Refill Inks stores use recycled materials wherever possible. The slat wall is made from wheat stock and countertops are made from crushed sunflower seed shells. Even the packaging is printed using recycled materials. Our company motto is Rethink, Reuse, Recycle, Reink. So when people come into our store, theyre immediately surrounded by high quality recycled products. Rapid Refill Ink store design reflects the companys focus on recycling. The counter top is made from recycled sunflower seeds, and the slate wall is made from wheat stock. The front counter also displays a mural depicting four ecospheres and over 60 endangered species from all over the world. We encourage you today to do your part to help the environment. For more information on how you can save money while helping the environment contact
Written by Alexandra Lesmes Owner
One of the unfortunate byproducts of the computer revolution has been the voracious consumption of inkjet and laser toner cartridges by homes and businesses. In the United States alone, its estimated that 8 cartridges are thrown away every second or about 1.8 billon cartridges per year. These cartridges end up in our worlds landfills, where the plastic cases and other non-biodegradable parts become a permanent part of our environmental waste. Worse yet, every cartridge contains oil, a potential source of toxicity in the environment and ground water. But now theres a solution available right in our community. At Rapid Refill Ink in Virginia Beach, you can bring in your empty inkjet and laser toner cartridges and replace them with remanufactured cartridges that are compatible with your printer. The store carries over 1,000 different inkjet cartridges and 200 models of laser toner cartridges, including new cartridges by manufacturers like HP, Dell, Lexmark, Brother, Canon and Epson and more. Theres a growing awareness of the need for proper recycling of spent ink cartridges. Our remanufacturing keeps them out of the waste stream and saves consumers money, too. In fact, remanufactured cartridges typically save a consumer up to 50% over the cost of new cartridges. Seven Years of Recycling Rapid Refill Inks commitment to being an environmentally friendly business goes back to the companys founding by Dan P. White in 2002. A biologist by education, White realized that refilling and remanufacturing cartridges wasnt just good environmental sense, it was good business sense. Now in its eighth year, Rapid Refill Ink has grown from a single store in Eugene, Oregon, to more than 90 stores in 38 states. Still, we acknowledge that changing ink purchasing habits usually requires a combination of education and reassurance, even for those customers who are predisposed to recycling. The first question everyone has is whether a refilled cartridge will damage my printer. And the answer is
Rapid Refill Ink at 757-437-2743. Store hours are Monday through Friday, 8 a.m. to 6 p.m. and Saturday 10 am to 4p.m. The companys website is www.rapidrefill212.com and email is manager.212@rapidrefillink.net. About Rapid Refill Rapid Refill specializes in remanufacturing/refilling and retail sales of inkjet and laser toner cartridges for printers, copiers, fax machines and all-in-one machines for both consumers and businesses. Rapid Refill is a leading US-based retailer with store front operations that utilize state-of-the-art technology and equipment to remanufacture cartridges. A typical Rapid Refill store carries over 1,000 different inkjet and laser toner cartridges including compatible, OEM and remanufactured products.
754 First Colonial Road, Virginia Beach Call 757-437-2743 for more information www.rapidrefill212.com
13 August/ September 2011
Business
What is your Value Proposition?
running their airlines. In return, the airlines pay Rolls-Royce a fee for every hour an engine runs. Design Design is an important but difficult element to measure. A product may stand out because of superior design. In the fashion and consumer electronics industries, design can be a particularly important part of Value Proposition. Brand / Status Customers may find value in the simple act of using and displaying a specific brand. Wearing a Rolex watch signifies wealth, for example. On the other end of the spectrum, skateboarders may wear the latest underground brands to show that they are in. Price Offering similar value at a lower price is a common way to satisfy the needs of price-sensitive Customer Segments. But low-price Value Propositions have important implications for the rest of the business model. No frills airlines, such as Southwest, easyJet, and Ryanair have designed entire business models specifically to enable low cost air travel. Another example of a price-based Value Proposition can be seen in the Nano, a new care designed and manufactured by the Indian conglomerate Tata. Its surprisingly low price makes the automobile affordable to a whole new segment of the Indian population. Increasingly, free offers are starting to permeate various industries. Free offers range from free newspaper to free e-mail, free mobile phone services, and more. Cost reduction Helping customers reduce costs is an important way to create value. Salesforce.com, for example, sells a hosted Customer Relationship management (CRM) application. This relieves buyers from the expense and trouble of having to buy, install, and manage CRM software themselves. Risk reduction Customers value reducing the risks they incur when purchasing products or services. For a used car buyer, a one-year service guarantee reduces the risk of post-purchase breakdowns, and repairs. A service-level guarantee partially reduces the risk undertaken by a purchaser of outsourced IT services. Accessibility Making products and service available to customers who previously lacked access to them is another way to create value. This can result from business model innovation, new technologies, or combination of both. NetJets, for instance, popularized the concept of fractional private jet ownership. Using an innovative business model, NetJets, offers individuals and corporations access to private jets, a service previously unaffordable to most customers. Mutual funds provide another example of value creation through increased accessibility. This innovative financial product made it possible even for those with modest wealth to build diversified investment portfolios.
Shelley Smith is the President of Pink Sky, Inc., and a TAB-Certified Facilitator in the Newport News, VA area. Prior to owning her own company, Shelley spent several decades in top executive positions within Marriott Corporation, LTD Management and HMP Properties. Most of those years were spent working directly in the Hampton Roads area. She has established a long line of networking partners of well-respected and established companies. Shelley has substantial knowledge and experience in the operations of day-to-day businesses. Her expertise includes making assessments of a stand-alone unit or multiple units, reviewing key performance drivers and advising the owner, president or CEO on how to deploy their staff and use other resources to operate more efficiently through systems and processes. Shelleys education includes certifications from Cornell Business School in Ithaca, NY as well as a long list of professional certifications acquired while working for and within Marriott, Hilton, Starwood and Intercontinental Hotels.
Written by Shelley Smith Certified Facilitator The Alternative Board Coach, Strategic Business Leadership
Value Proposition describes the bundle of products and services that create value for a specific Customer Segment. Its your elevator speech to attract the right target audience. Whether you are a startup or you have been in business for your years; your Value Proposition and Positioning Statement are a key building block for your Business Model. This article comes straight from Business Model Generation a widely fundamental concept collaborated by 470 Strategy Practitioners. What value do we deliver to the customer? Which one of our customers problems are we helping to solve? Which customer needs are we satisfy? What bundles of products and services are we offering to each Customer Segment? A Value Proposition is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customers needs. Each Value Proposition consists of a selected bundle of products and / or services that caters to the requirements of a specific Customer Segment. In this sense, the Value Proposition is an aggregation, or bundle, of benefits that a company offers customers. Some Value Propositions may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes. A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segments needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience). Newness Some Value Propositions satisfy an entirely new set of needs that customers previously didnt perceive because there was no similar offering. This is often, but not always, technology related. Cell phones, for instance, created a whole new industry around mobile telecommunication. On the other hand, products such as ethical investments funds have little to do with new technology. Performance Improving product or service performance has traditionally been a common way to create value. The PC sector has traditionally relied on the factor by bringing more powerful machines to market. But improved performance has its limits. In recent years, for example, faster PCs, more disk storage space, and better graphics have failed to produce corresponding growth in customer demand. Customization Tailoring products and services to the specific needs of individual customers or Customer Segments creates value. In recent years, the concepts of mass customization and customer co-creation have gained importance. This approach allows for customized products and services, while still taking advantage of economies of scale. Getting the Job done Value can be created simply by helping a customer get certain jobs done. Rolls-Royce understands this very well: Its airline customers rely entirely on Rolls-Royce to manufacture and service their jet engines. This arrangement allows customers to focus on
Convenience / Usability Making things more convenient or easier to use can create substantial value. With iPod and iTunes, Apple offered customer unprecedented convenience searching, buying, downloading, and listening to digital music. It now dominates the market. To learn more about Value Propositioning and the remaining 8 building blocks to your Business Model call and inquire about, my ongoing local workshop series on these subjects.
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Real Estate
15
Healthy Eating
If you pack lunches, you can pack healthy!
Written by Nancy Monaghan Food Editor With a little imagination you can pack healthy lunches for school or the office - and heres a head start! The easiest way to pack a healthy lunch is to use leftovers from last nights healthy dinner. Two of our favorites are the Curried Tuna Salad and the Grilled Shrimp and Basil below. Bento boxes Japanese-style box lunches packed with flair to tempt the eyes before the tastebuds are wonderfully creative ways to package healthy lunches, especially for kids who like color, variety, and crunch. American-style Bento boxes are available in most any variety store or on line, or you can make your own if you really want to get creative. For other healthy lunch inspiration we turned to Eating Well, Inc. The companys website, eatingwell.com, is a treasure chest of great ideas for healthy lunches, whether youre packing them for school or the office, or simply sitting down at home. Their BBQ Chicken Sandwich is another great idea for leftover cooked chicken, and the Strawberry & Cream Cheese Sandwich is a nice lunchbox surprise.
Tips for Healthier Sandwiches

Use whole-grain bread and rolls. Stuff a pita pocket with vegetables, fat-free cheese and left over grilled chicken. Mix cranberry sauce and fat-free mayonnaise to dress up a turkey sandwich. Pair natural peanut butter with an all-fruit jelly for a traditional favorite. Use leftover chicken or turkey strips to make a cold fajita, heavy on the vegetables, using fat-free sour cream as a dressing. Chunky chicken salad mixed with fat-free mayonnaise, raisins, shredded carrots and sliced almonds in a pita is a winner. Use low-fat or fat-free coldcuts in sandwiches, many brands are available at the supermarket.
Slice leftover pork tenderloin and pair with barbecue sauce. Pair low-fat cheese with honey mustard on rye. Always use reduced-fat or fatfree mayonnaise, and use flavored mustards for taste varieties Use shredded carrots for a bit of crunch in most any sandwich
Source: American Heart Association
Grilled Shrimp and Basil

This recipe, adapted from Dean & Deluca, is terrific for brunch, lunch or dinner, as an appetizer or main course, or as leftovers to pack for lunch tomorrow. 2 lbs fresh large shrimp, shelled and deveined 1 tsp salt 2 tbsp garlic, minced (divided) 1-1/2 tbsp oil Fresh ground pepper to taste tin anchovy fillets (2-3) 2 tbsp fresh lemon juice cup olive oil cup roasted pine nuts 1/3 cup sun-dried tomatoes (not packed in oil), julienned cup fresh basil leaves, coarsely chopped Combine shrimp with salt, one tablespoon garlic and 1-1/2 tablespoons olive oil. Season with pepper and marinate, refrigerated and covered, for 30 minutes or overnight. For dressing: In a food processor, combine anchovies and a splash of the anchovy oil from the tin with lemon juice and process until smooth. Slowly drip in cup olive oil and add two tablespoons of water (dressing should be slightly thin, if not, add more water). Grill shrimp until opaque, about three minutes on each side, and let stand until room temperature. Place pine nuts single layer in a shallow pan and roast at 400 degrees about five minutes until golden. Combine shrimp and dressing, mix well. Add sun-dried tomatoes, and pine nuts, stir well. (At this point remove your luncheon portion and refrigerate. When you pack it for lunch tomorrow, add the fresh basil leaves then.) Add basil and serve. Note: Shrimp can be cooked and dressing made a day ahead and refrigerated, bring to room temperature before mixing salad together. If you want a heartier salad, add some chopped romaine leaves.
Curried Tuna Salad

2 7-oz cans good tuna, drained well cup fat-free mayonnaise cup + 2 tbsp reduced-fat mayonnaise 2 tbsp shredded Parmesan cheese 4 tbsp sweet pickle relish 1 tbsp red onion, minced tsp curry powder tsp dried dill 2 pinches garlic powder 1 cup chopped iceberg or other sturdy lettuce Chinese noodles (optional) Radishes (optional) Drain tuna well and combine in a large bowl with all remaining ingredients except lettuce. Refrigerate at least a few hours to allow flavors to combine. Adjust seasonings if desired, add chopped lettuce and serve on fresh tomato slices. Top with a few Chinese noodles for added crunch if desired.
16
Healthy Eating
Strawberry & Cream Cheese Sandwich
1 tbsp reduced-fat cream cheese (Neufchtel) 1/4 tsp honey 1/8 tsp freshly grated orange zest 2 slices very thin whole-wheat sandwich bread 2 medium strawberries, sliced Combine cream cheese, honey and orange zest in a bowl. Spread bread with the cheese mixture. Place sliced strawberries on one piece of bread, top with the other.
--Recipe courtesy of Eating Well, Inc. (eatingwell.com) Photo by Ken Burris
BBQ Chicken Sandwich

Use leftover cooked chicken mixed with barbecue sauce and crunchy carrots for a quick and healthy lunch. To make one sandwich: 1/2 cup shredded cooked chicken 1/4 cup shredded carrots 2 tbsp barbecue sauce 2 tsp light ranch dressing 1 small whole-wheat sandwich bun 1 leaf romaine lettuce Combine chicken, carrots and barbecue sauce in a bowl. Spread ranch dressing on the bun. Top with the chicken mixture and lettuce.
---Recipe courtesy of Eating Well, Inc. (eatingwell.com) Photo by Ken Burris
Salmon Salad Bento Lunch

To make ahead: Cover and refrigerate the salad (salmon through capers) for up to two days and assemble with remaining ingredients when ready to use. Watercress acts as a tasty divider between the salmon salad and crackers. Multicolored peppers and grapes add color to this bento and boost your daily servings of fruits and veggies. 1/2 cup boneless, skinless canned salmon, flaked (2 1/2 ounces) 1 tbsp extra-virgin olive oil 1 tbsp lemon juice 2 kalamata olives, pitted and diced 1 tsp minced red onion, or to taste 1 tsp minced fresh parsley
Pizza Roll-Up
1 8-inch whole-wheat flour tortilla 2 tbsp prepared pizza sauce 12 leaves baby spinach 3 tbsp shredded part-skim mozzarella Place tortilla on a plate and spread pizza sauce over it. Top with an even layer of spinach and sprinkle cheese on top. Microwave on high until the cheese is just melted, about 45 seconds. Carefully roll the tortilla up. Let cool for 10 minutes before slicing into pieces, if desired. (Can be made ahead, just roll up and refrigerate.)
1 tsp rinsed and chopped capers 1/2 cup watercress, tough stems removed 1 ounce small whole-grain crackers (about 16) 1 cup mixed vegetables, such as bell pe pers and carrots, cut into sticks 1 cup mixed grapes Combine salmon, oil, lemon juice, olives, red onion, parsley and capers in a small bowl. Pack the salmon salad, watercress and crackers in one medium container. Fill another medium container with vegetables and grapes.
Create your own Bento Box

Try your own version of a Bento box lunch. A careful arrangement of foods of different colors, tastes and textures is very attractive to kids and adults alike. Theyll help you forget about those cheeseburgers and pizzas you used to eat before you decided to commit to healthy lunches. Here we illustrate a few options for a bento box mix and match: celery stuffed with peanut butter and topped with raisins, carrots peeled thin with a vegetable peeler (put them in ice water for about 15 minutes to make a coil, theyre more interesting than plain carrot sticks), cheese balls (use low-fat cream cheese or any other healthier cheese you can shape into a ball) coated with craisins, and string cheese wrapped with prosciutto.
Lunchables
Grape tomatoes Dried apricots Trail mix Veggie chips Baby carrots Bananas Melon cubes Grapes Fat-free or sugar-free pudding cups
There are hundreds of alternatives to potato chips and a fat-laden dessert to round out a kids lunch (or your own). A few:
Raisins Craisins Granola bars Sugar-free Jell-O Low-fat yogurt Fig cookies Nuts Whole-grain pretzels Low-fat whole-grain crackers String cheese
17
Health and Wellness

Shaklee Cinch Weight Loss Competition
Written by Susan Martin Independent Distributor
n the June/July issue, I introduced the Shaklee Cinch Weight Loss Competition and the Vanorsdale family, who joined reluctantly and skeptically, and lost 147 pounds. They had their Shaklee sponsors support plus instruction in: nutrition especially the Shaklee difference; exercise; and the philosophy behind many of our weight loss challenges. They learned how Shaklee products help our bodies feel better, and function more optimally. There were guest speakers from spas, make-over experts, personal trainers, massage therapists, all of whom helped educate the contestants about other aspects of well-being. Weekly prizes and grand prizes were awarded as well. After the competition ended, Steve lost another 10 pounds, and Stephanie, another 20. They are more than maintaining their healthy weight and lifestyle. The competition was so successful that the Shaklee Leaders in Hampton Roads decided to hold another one in the summer; at this point, were about five weeks into it. Even though summer is not the traditional time to start a weight loss program, the competitors have jumped in and have lost enough weight so far to create another adult. Keith was frustrated with his weight gain over the years and felt that nothing worked besides starving himself to death. The Shaklee weight loss program was new to him, so he thought hed give it a shot. Hes learning how to take better care of his health, not skip meals, eat properly, and manage his food (not his food manage him), and how to work out properly. Hes getting used to new routines and finds them helpful in avoiding unhealthy choices. Marcy joined because other members of her family were participating and she needed all the support she could get.
Participants in the free exercise class before the Cinch Weight Loss meeting.
She feels she cannot do weight loss alone. The speakers information and suggestions for specific challenges and encouragement when she didnt do as well as she thought she should help tremendously. Her big insight: perfection cannot be attained immediately. Nina wanted to get healthier and feels shes getting the encouragement to stick with healthier choices. Having a team (the competition encourages teams of 4 because they tend to be more successful than individual participants) counting on you has also helped keep her on track. Jeff wanted to reclaim his healthier body for the sake of his family and particularly, to keep up with his young son. He feels the weekly sessions give him great support, superb information that helps keep him on target and accountability. His major insight: the general positive attitude keeps him focused and wanting to continue. Suzy joined to support a good friend as well as to work on her own health challenges. Even though she already had a lot of good habits in place, she benefits from the reinforcement of product information that supports her objectives. Her major insight: good habits need to be monitored. When the competition began, there was an air of discouragement in the meeting room. Five weeks into the program as the competitors take major steps in healthier directions such as: giving up 2 liters of soda daily; drinking water at all; drinking more water; portion control; healthier food choices; exercising; supplementing to support their healthier goals, and so on, there is now an air of hope and optimism. I think the most important gift they are giving themselves (and their families) is taking control of their health. Stay tuned to see how they progress in the next issue. The 3rd Shaklee Weight Loss Competition will start Thursday, September 8th, at 6:30 pm at Eastminster Presbyterian Church, 3229 MacDonald Road, Virginia Beach 23464 (off Indian River, near Military Highway). The meeting is also broadcast on web-cam for competitors out of area. For more information, please contact your Shaklee sponsor or me:
Who is Shaklee?
Shaklee specializes in natural health and prevention, and is proud of their heritage of 50+ years of research, leadership, and product innovation. Weve always been in the wellness business, and Shaklee products are guaranteed to work! Shaklee offers over 300 unique, patented, and effective natural products, which are proven effective in achieving optimal health. Shaklees high-profile clients include: NASA; the U.S. Olympic Teams (21 medals in Vancouver!); the Daedalus Project (72 mile human powered flight); and many more. Our environmental products have been used worldwide, (including Jacques Cousteaus ships), and are currently used in both the White House and Vice-Presidents residences. Time Magazine and Oprah Winfrey have both selected our Get Clean products as their Best Products of the Year.
Susan Martin
Shaklee Independent Distributor Phone: 757- 467-3952 e-mail: mermaid4@cox.net Website: www.shaklee.net/mermaid For a healthy you, a healthy home, and a healthy planet. August/ September 2011
18
Education
How to Avoid Common Mistakes when Learning Spanish
Anyone who doesn't make mistakes isn't trying hard enough. Wess Roberts
tive speaker.
Gender Confusion of Nouns
Written by Stacey Kammerman CEO KAMMS World Wide
ts only natural to make mistakes when learning a new language. Its not only natural, its essential for improving your Spanish. You should consider that mistakes are opportunities to learn. They allow you to gain knowledge and accelerate your learning (in any circumstances). The important thing is to view mistakes as a useful stepping stone to speaking and understanding Spanish better. Be proud of yourself for embarking on something new, challenging and rewarding! Learn from the mistakes of others. You can't live long enough to make them all yourself. Unknown Fortunately, after more than a decade of teaching Spanish to children and adults, Ive recognized many of the same mistakes occurring again and again. This list of the most common pitfalls for English-speakers learning Spanish should be very helpful for your learning process. Read through the many errors below and keep a mental or written note to help give you a boost to communicating like a na-
All Spanish nouns are either feminine (la casa the house) or masculine (el sombrero the hat). English nouns dont have a gender, so its confusing for English-speakers to assign an object with a masculine or feminine quality. The standard rule in Spanish is that nouns that end in a are feminine and the rest are masculine. If only it were that simple. Just like in English, there are exceptions to the rules of grammar. For example, many words that end in ma are usually masculine despite ending in the letter a.
Unnecessary Pronouns
In Spanish, the verb form tells listeners about whom theyre speaking; so actually saying the pronoun (yo, t, l, nosotros, etc) isnt necessary. In fact, using pronouns often gives away that youre not a native speaker and youll also sound too formal. Its understandable, because in English a sentence wouldnt make sense without the pronoun, i.e. wants to learn to play piano. Who wants to learn to play piano? But in Spanish, the verb tells you the who.
because theyre the same sound in English and they never change. Consonants are another story. Most are similar, but some are completely different in Spanish. For example, with words that begin with the letter h, the h is not pronounced (its silent). When you see ll its pronounced like a y (in most countries). Also the j is said like the h. There are many more like this, so make sure you practice the correct pronunciation!
Backwards Adjectives
Forgetting to be Respectful
The Most Affordable, Convenient & Effective Way to Learn Spanish for YOUR Job!
Basically Spanish is backwards from English with regards to where adjectives are placed. In English, we put most adjectives before the noun. For example, we would say the black bird, but in Spanish, many adjectives come after the noun. The correct way to say the black bird in Spanish would be: el pjaro negro (the bird black).
Adjective/Noun Non-Agreement
The cultural influence of Spanish-speakers is built into their language usage. Hispanics show respect for elders and people in authority with the language they use to communicate with them. For example, in Latin America they use the t form of a verb (informal) to speak with an equal or the usted form (formal) to show respect to another person. English-speakers may become confused on when to use which form and might unknowingly insult elders or be too formal with friends.
In English, adjectives do not agree (masculine or feminine) with the nouns. This makes it difficult for English-speakers to automatically think of matching the adjective to the noun, as in Spanish (you also need to agree with the noun with singular or plural). For example, las casas blancas (the white houses) matches the noun gender (a) and number (s) with the adjective.
Confusing Ser and Estar
This is probably the most confusing aspect for Englishspeakers because ser and estar mean exactly the same: to be, but they are used in different circumstances. In general, ser is used for permanent states of being, like how someone looks, their career, their personality traits, etc. while estar refers to temporary states of being, like a location or a feeling. Theres much more to learn about ser and estar, so youll just have to learn the rules and do your best. Remember to keep note of these common errors in hopes of avoiding them. And never feel embarrassed that youve made a mistake. Learning Spanish is a process that takes time, patience and persistence. If you learn from your mistakes, they can be your best teachers. Mistakes will propel you forward on your language learning journey. Be patient and gentle with yourself and youll surely get to your Spanish-speaking destination!
Stacey Kammerman is the founder and CEO of KAMMS World Wide. KAMMS is an international publisher and distributor of job-specific language learning audio and video programs that help Spanish and English speakers immediately improve communication at work. Stacey brings over 10 years of language teaching experience and language acquisition research to KAMMS Worldwide. She uses this extensive knowledge and experience to create the most effective, comprehensive and easy to use language programs on the market. Stacey is committed to ensuring excellence and accuracy in KAMMS job-specific language programs as well as providing exceptional customer service. Stacey graduated from The Richard Stockton College of New Jersey earning a degree in Romance Languages and Literatures and Latin American Studies.
Using False Friends (False Cognates)
CD FEATURES:
400+ job-specific words & phrases one hour audio CD custom Spanish music short & simple phrases listening/quick reference guide w/ phonetic pronunciations handy quick cards
WORKBOOK FEATURES:
400+ job-specific words & phrases listening/quick reference guide for each lesson w/ phonetic pronunciations quick & easy activities effective real-life scenarios easy to follow answer key 100+ pages
* workbooks and CDs can be used together or independently
Cognates are words that sound and look similar in Spanish and English, i.e. clase and class. There are many cognates, but some are false friends; they seem to mean the same thing, but they actually dont. For example, you may think that asistir means to assist, but it actually means to attend (as in to attend a college). Be careful of false cognates because you could say something you really dont want to, i.e.: estoy embarazada sounds like - Im embarrassed, but it really means - Im pregnant.
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Pronunciation Errors 19
Spanish vowels are easy for English-speakers
Publishers Note
The heat of the summer is upon us, but before you know it, the kids will be back in school and the cooler fall weather will be a welcome relief. If youre looking for a way to keep cool with the kids, take the short drive through the Hampton Roads Bridge Tunnel, and get off at Downtown Hampton. A wonderful hidden gem is the Air & Space Center, also the welcome center for Langley Air Base and NASA. Theres a terrific exhibit called Human Grossology, which is a science-in-disguise exhibition of interactive displays and games. There are bumper boats and the wonderful historic Hampton Carousel which is sure to delight the kids. Built in the 1920s, the merry-go-round is one of only 200 antique carousels in the United States. When you're on the go it's always a challenge to make something healthy and delicious, whether it's for the kids to take to school or for you to take to work. Check out the recipes for packing lunches on pages 16 and 17. September is National Hunger Action Month. The Foodbank of Southeastern Virginia offers ways that you can play a role in helping to feed our neighbors. The people who are struggling are closer than you think. Find out about the family activities, the celebrities involved and the videos to download on page 29. I continue to be overwhelmed by the positive response we receive at The Southside Woman. We strive to publish the best possible educational resource and are proud of our achievements. We are unique in that we offer an exclusive voice to each contributor, to write objective, informative and educational articles about each particular specialty. We dont have traditional advertising, but rather sell a way for people to market their business or practice with our oneof-a- kind editorial program. In that way, you, our readers, gain knowledge from someone who knows a specialty inside and out. Our contributors take a lot of time and effort to make a presentation to our readers, in each of six issues per year. I hope you enjoy their articles and will support their businesses. Drop them an email. Let them know you read their articles in The Southside Woman. And if youd like to become a contributor, please give me a call. Were always looking for people who are passionate about what they do, and love to talk about it. Stay cool! Fall is just around the corner. Enjoy! Barbara
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Enjoy Traveling? Consider the New Girl Scout Pathway

of individual, cultural, religious, and racial differences. It was exciting to look below the surface of customs and traditions that were different from what we are familiar with, Tracy said. When we, as role models, search for a deeper knowledge and appreciation of other peoples lives and perspectives, we are encouraging girls to use the same skills to work with others for the well-being of the community and, ultimately, make the world a better place. Girl Scouting offers a variety of ways for adults to getinvolved. Travel and short-term opportunities are available. For information, contact them at (757) 547-4405 or visit www.gsccc.org.
Community
Written by Marcy Germanotta Communications Director Girl Scout Council of Colonial Coast
he dreams of packing a bag and setting sail to a far off place can be enticing to anyone. But you offer that to a teen girl, and they are all over it! Travel is a new membership pathway being offered by Girl Scouts and its proving to be very successful. For many girls with busy schedules, having alternatives to troop participation is attractive. On July 8, almost sixty Girl Scouts, teen girls and adults, left Hampton Roads for the land down under. The trip to Australia and New Zealand has been a two-year plan in the making. The girls did a lot to prepare for the tip, including doing a variety of fundraisers. Tracy Keller, Girl Scout Council of Colonial Coast CEO and lifetime Girl Scout, accompanied the girls on their adventure along with a bevy of adult chaperones. While she has done some traveling in the past, she was excited about this trip where she was able to spend her 40th birthday with some special friends. I believe the girls participating, and the lives they will touch later, will be able to say with conviction that a dream worth having is a dream worth realizing. Girl Scouting has always been a place where Ive been able to realize my dreams and I love seeing girls today have the same opportunities. We want girls to know there are no limits to reaching happiness and success in life. According to Jen McGowan, the Councils program director who has organized the last three travel pathways, this is an opportunity for girls to look at others and themselves in a totally new light as citizens of the world who share the same planet. Jens daughter, Bailey, will be among the teen travelers. When we are exposed to other perspectives, we begin to see that everyone looks at the world from an individual bias, but each viewpoint is necessary to complete the picture of our common home, she said. The key is to allow curiosity, open-mindedness, and tolerance as essentials when planning and taking a trip like this. The girls spent four days in New Zealand where they experienced a skyline Gondola ride, visited a jade factory and learned about the natives of New Zealand at the Maori Cultural Center. Then it was off to Sydney, Australia where they had a guided tour of the Sydney Harbor, visited an opal factory and spent time with Australias unique animals like Kangaroos and Koala bears at the Sydney Wildlife World. The program and journey allowed for personal reflection, promoted positive connections, and empowered girls to use their travel experience to effect change in their lives and their communities. It is just one of many ways girls learn and grow through the Girl Scout Leadership Experience a program that promotes an understanding and appreciation
Girl Scout Tavelers at Hyde Park in Australia.
Girl Scout Council of Colonial Coast Tracy Keller, Girl Scout Senior Paige Agnew and mom and leader Tanya Agnew. Paige, an aspiring writer and photographer, helped officially record the trip for the Council.
Marcella Germanotta Communications Director Girl Scout Council of Colonial Coast A Place for Girls 912 Cedar Rd., Chesapeake, VA 23322 757-547-4405 ext. 1258; direct 549-0836; fax757-547-1872 marcyg@gsccc.org Girl Scouting builds girls of courage, confidence and character, who make the world a better place. Girl Scouts ayuda a las muchachas a desarrollar la confianza en s mismas, el valor y los principios para hacer del mundo un mejor lugar. Girl Scout Camp 2011 - More Choices and More Reasons to Choose Girl Scouts! Visit us at: http://www.gsccc.org/Camp/
Girl Scout Senior Baillie McGowan with her gear and sporting her sweatshirt. While it might be too hot for that wear here in Hampton Roads, it came in handy in Australia!
More choices. More reasons to join. More reasons to volunteer.
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Community
Three Ways to Keep Your Child Reading Over the Summer*
Written by
Sarah Sterzing Executive Director, REACH, Inc (Reading Enriches All Children) REACH works with families to teach literacy skills, as well as how to build reading into a hectic schedule. Our work is with families in homeless shelters, but you can use these tools as well, as a parent, teacher and caregiver and pass them on. 1. One of my favorite creative ways to keep children reading over the summer is to create your own Library Book Bingo. Its a game board filled with author names, themes, and story settings that your child will use to help guide his book choice at the library. Once your child gets and reads a book from the bingo board, cross it off. When he gets five spaces in a row, choose a special reward for his hard work. The treat could be anything from a pool toy to lunch at a favorite restaurant. Attached is a bingo board I created but feel free to make your own. Use authors that you know and love, and themes that your child will enjoy. If you live in a city, suggest reading a book that takes place on a farm. If youre going on a vacation to a different state, suggest reading a book about that state. This activity is easily adaptable for many ages and interests. The point is to be creative and make it your own! 2. Audio books not only hold childrens attention
but they also allow children to practice advance reading fluency and comprehension skills. Some websites like BookPals.com, RazKids.com and BookAdventure.com allows children to create their own book lists, take quizzes on the books they just read, and earn points and treasures for their literary successes!
and chose. Make a new card each trip! Reading Enriches All Children (REACH) provides volunteer driven reading programs and new books to children living in thirteen shelters throughout South Hampton Roads. Since 1998, REACH has provided a weekly literacy building program to over 10,000 children. Shared-reading inEach child receives two new 3. Have your own SSnR (Snack terventions can have a books at each session and their Slack-n- Read). Block this time significant, substantial, parents are provided with educaout every day. Whether it is right and positive impact both tional resources to build a literacy before bed, right before nap time, rich home. REACH is breaking on young childrens oral the cycle of illiteracy for local or right in the middle of the day to language skills and on families. To volunteer or donate cool down from all the activities young childrens print new or used books or make a that summer can bring, this much needed financial contribuknowledge. - Early Literacy: The Report of the National tion, visit www.reachreads.org/ needs to be an uninterrupted time Early Literacy Panel, 2008, p. 155 where you and your child both can donate now/ or call 757-627-4722. grab a snack, get comfortable and enjoy a good read. When your children get older, REACH was awarded Neighborhood Assistance you can take time out as well with your own good Program (NAP) Tax Credits for individual or book. It is a wonderful way to encourage your married residents of Virginia who make a minichild to read while also modeling good reading mum donation of $500, or Virginia businesses habits yourself. When I was running a day camp, with a minimum donation of $1000. 40% will we did this every day as our cool down and it be credited to your VA State Tax Return.($500 = worked! $200 tax credit, $1000=$400 tax credit.) Donations must be completed by June 30, 2012. You Above is a sample bingo card of authors and will receive the standard deduction on your VA subjects and types of books that is for young and Federal Taxes along with a credit on your readers and parents to share. You can do ANYVirginia return. Call 757-627-4722 if you have THING! Take it with you to the library to search questions about NAP Credits.
*Adapted from Sincerely, The Teacher
REACH Needs:
Book runners to assist with the delivery and pickup of donated books for our programs. Readers for Read-Aloud Teams at various shelters throughout Southside Hampton Roads. New books or cash donations to purchase books for kids 0-18 (especially books that interest boys.) Gift cards to book stores, Michaels and discount stores to purchase books and program supplies.
Southeastern Virginia Womens Newspapers 23
www.reachreads.org
757-627-4722
Women in Profile Cheryl Carrington

Cheryl is a current resident of Richmond, VA. She joined Wells Fargo Wealth Management as the teams financial planner in 2006 and has over 20 years experience in the financial services industry. Cheryl holds a Bachelor of Science degree in Finance and Management from the University of Virginia, a degree from the Real Estate Institute of New York University and maintains a Certified Financial Planner designation. She is a member of the 2010 class of Lead Hampton Roads and a member of the Financial Planning Association. Cheryl is passionate about helping others implement solutions based on their personal values, providing advice for asset growth, and achievement of visions for their legacy.
Joy Elizabeth Kearney

Joy Kearney is from Leesburg, VA, but has lived in the Hampton Roads area since 2003. She graduated with Sport Management degrees from Old Dominion University (B.S. and M.S. Ed) and currently works at Christopher Newport University. Joy works within the CNU Athletic department as Director of Recreational Services. Her department services 1,700 students each semester in the areas of intramural sports, clubs and outdoor recreation. Her previous experience includes: Event Coordinator for Lincoln Property Company, Marketing and Events Assistant for Virginia Sports Hall of Fame, and intern for the Hampton Roads Sports Commission. Joy lives by Maya Angelous quote (dont) go through life with a catchers mitt on both hands; you need to be able to throw something back. She serves on the Newport News Relay for Life Committee, Board Member for the YWCA Virginia Peninsula, and mentors. In 2010, the YWCA honored her as a Young Woman of Distinction for her volunteer efforts. During her free time, she enjoys shopping, playing cards and relaxing with her boyfriend, Eric, and miniature pinscher, Batman.
Nicole Penn was born and raised on the Peninsula. She has been employed with the Disabled American Veterans Thrift Stores for 12 years. Nicole began her career as a telephone donation solicitor, and was promoted to Assistant Operations Supervisor. After six years in that position, Nicole was given the opportunity to expand her thrift store knowledge in other areas of the business. A short time later, Nicole was excited to learn she had been selected to take over as Manager of the Smithfield Disabled American Veterans Thrift Store on South Church Street. Under her management and with the help of her employees, the Smithfield Store continues to grow and thrive. Nicole is happily married to her terrific husband, Gary Penn. They have a son and a daughter. When she is not working, Nicole likes spending time with her family, going to the beach, camping, and watching NASCAR.
Nicole Penn
Alexandra Lesmes
Alexandra Lesmes moved to Virginia from Miami in 2003. Two years later she started a Rapid Refill Ink franchisee in Virginia Beach. Her parents followed her as well to help support the familys endeavors. Alexandra ultimately chose Rapid Refill Ink because of its business model and true dedication to the environment. She felt by bringing Rapid Refill Ink to Virginia she could help businesses and consumers save money while helping the environment by recycling. She is married to Frank Galarraga and has 2 young girls, Gabriela and Lauren. She enjoys the relaxation of the beach and enjoys Salsa music and dance.
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Women in Profile Toni Romano

Tonis life has focused on service. She grew up in Decatur, Illinois, graduating from the University of Illinois Springfield with an MA in Human Development Counseling. Toni has three daughters and three grandchildren in Illinois. During the 1960s, Toni was active in local and state civil rights activities. Later, she was a founding member of a parent cooperative nursery school, which expanded into an open education school serving K through 3rd grade children. For 20 years, Toni worked in the employee development field with economically disadvantaged youth. After retirement, she organized an outreach program in the Midwest for the Association for Research and Enlightenment. In 2000, she moved to Virginia Beach as Outreach Services Manager for all of A.R.E.s regions nationwide. After her second retirement, Toni continued her personal growth work, taking courses through the Personal Transformation and Courage Institute, where she currently assists with their programs. She volunteers in the A.R.E. Call Center and participates in the weekly Glad Helpers spiritual healing program created by Edgar Cayce in 1931. She also lectures on the health and diet principles based on the Cayce readings.
Dr. Drina Northam

Dr. Drina Northam was born at the old Mary Immaculate Hospital in Hampton, Virginia. She has remained a part of the Peninsula community ever since, graduating with Honors from Bethel High School and Christopher Newport University. After her medical education, she was selected for a residency position at Riverside Hospital and was elected Riversides Chief Resident in 2010. She has served Peninsula women since 2007. Dr. Northam is married, with one son Paul and another boy on the way. Her husband, Leonard Bennett, is a long-time Peninsula resident and practices law in Newport News as a consumer protection attorney. They have a rescue dog, Barney, a bird, Little Man, and a stray cat, Spirit, who has now found a home. Dr. Northam also enjoys the water - boating, water skiing, scuba diving. She and her husband live in Newport News, but are (slowly) building their dream house just across the James River in Carrollton, Virginia where she and her family will create a new lifetime of memories and traditions.
Patti Vera, born in Decatur, Illinois, has been a Peninsula resident for 35 years. A proud daughter of a military veteran, she has been employed with the Disabled American Veterans Thrift Stores for 9 years. Beginning as a cashier, Patti was quickly promoted to supervisor and worked at the Denbigh location for three years. Given an opportunity to become the Gloucester Store Manager, she has successfully, with the help of her employees, been the manager for six years. Under her management, the Gloucester Store has met and exceeded goals and continues to be a growing presence in the Gloucester community. Patti takes great pride in the honesty, dependability, and the teamwork displayed by her employees and
Patti Vera
Patti
Jennifer Wheatley
Anyone who has known Jennifer for any length of time knows that she is passionate about people. A mother in her late teens, Jen found being a parent a fulfilling and stimulating role, and has often been heard to say, that raising healthy, well adjusted young people is her definition of success in her life. This upbeat philosophy of life and the commitment to helping others is the foundation on which Jennifer has built her business. While working on a client, she not only works on their physical body, but she also offers common sense tips on maintaining health and wellness. She calls it
herself.
planting seeds.
Patti is happily married to her wonderful husband, Scott Vera. They have three sons and five grandchildren. When not working, Patti enjoys spending her time with her grandchildren, going to the beach and walking. She also loves football and is an avid Steelers fan.
Jennifer plays an active role in a fellowship group that supports and encourages women who are recovering from substance abuse. She believes that sharing ones strength, hope and experience benefits not only the recipient, but also the giver. She considers it a gift to be of service.
25
Community
Disabled American Veterans Thrift Stores Launch New Website!

www.davthrift.org
keep up to date with current events and press releases - learn about the many ways they help the community The redesign is easy to navigate with clean colors and graphics to create an improved look and feel. Some highlights include the use of Google maps, a five-minute promotional video about the Disabled American Veterans and their stores, and the ability to email the organization. The improvements to the website come in addition to a range of other new initiatives taken by the D.A.V. Thrift Stores. Most notable, the dispersion of donation bins to make it more convenient for customers to donate clothing, shoes, books, and all their household goods that they want to discard of. They now have over forty donation bins throughout the Hampton Roads community. Locations can be found easily on their new website by using their Donation Bin Locator on the homepage. The D.A.V. Thrift Stores rely on the publics donations to be able to operate successfully and raise money for the Disabled American Veterans and other charitable causes. The proceeds from purchases support the local chapters, assist veterans with special needs, support the local Veterans Affairs Hospitals, and support local charities.
he Disabled American Veterans Combining Chapters Thrift Stores of Hampton Roads Virginia is pleased to announce the release of their new website,
The new site has been redesigned with a fresh new look and has been updated with information to answer their customers most common questions. With the new features introduced on the site, users will be able to: - locate stores and find out when and where to contact them - find links to other local organizations they partner with - get information on how and where to make tax-deductible donations
Visit www.davthrift.org to find out how you can help!

Check out an image of the new site below.
26
Community
Samaritan House Helps Children Break the Cycle of Violence with Hope, Healing & Change
port group that offers topics on healthy relationships, positive decision making and staying safe in their community. The Advocates know that support groups give children and teens a chance to work through their experiences with peers and with objective, caring adults. The Advocates are available to talk to the children about any questions or concerns they have. The youth also have the opportunity to spend time with our dedicated volunteers that help provide therapeutic care, arts and crafts and reading groups. During the summer, Samaritan House is able to offer a teen summer camp for clients in the shelter and transitional housing programs. Summer Camp gives the teens a positive opportunity to learn about healthy relationships while being with other teens their age and responsible, caring adults. Because of help from generous community donors and volunteers, the teens are able to go on outings. Outings include activities such as bowling, beach time, museums, sporting events and other educational and recreational activities that they normally may not have an opportunity to experience.
Written by Bethany Woodall Samaritan House Children's Advocate
ou can take a child out of a violent environment but it will take years to take the violent environment out of the child. Every year more than 3 million children witness family violence and the cycle is handed down from one generation to the next. This familial learning imprints and leaves permanent scars in the hearts where innocence once lived. Family violence is literally beating the hope, joy and love out of our kids. Traumatized children and the emotional complications that result are heavily costing society. From CHANCE Changing How Adults Nurture Childrens Egos. Samaritan House is the largest domestic violence shelter program in Virginia. We provide a safe place for children and their parents who have fled a violent home environment or need help recovering from homelessness through a residential shelter program and supportive aftercare services. Many of our clients are children, with the average age of a person in shelter being 11, who are often the unintended victims who may not have been physically abused themselves but have been emotionally and physically wounded by witnessing violence in their home. Statistics tell us that as many as 3 million children witness domestic violence each year. Samaritan House Advocates work with entire families to educate, heal and empower people to help break the cycle of abuse and homelessness. Each child entering the Childrens program at Samaritan House is assigned a Childrens Advocate who will complete a situational assessment with the family. If a child coming into shelter lacks adequate clothing, they are able to create a wardrobe from our clothes closet. Next, the Advocate will develop an individual service plan to help the child meet social, emotional and physical needs during their stay. Children and teens also complete a safety plan with their Advocate. All age appropriate children are taught safety with the acronym S.A.F.E. This is an easy way for children to remember to Stay away from danger, Avoid getting trapped, Find a phone and Escape to a safe place. The children and their parents attend weekly meetings with their Childrens Advocate. Advocates may refer them to health, mental health, and childcare agencies. They may also assist the family with school enrollment and transportation arrangements if needed. Advocates also help clients meet other basic needs such as diapers, formula and baby food. Many of our youthful clients need to see positive role models to help them understand that the violent, chaotic environment they have been living in isnt normal or healthy; that there are different ways to live and to respond to events and emotions. The children and teens attend a weekly sup-
Hope, Healing & Change
8th Annual De-Feet Domestic Violence 5K Walk/Run

17th St. Park Virginia Beach Oceanfront Sunday, October 23rd, 2011 $25 entry fee. Teams of 5 or more, $20 per person Registration 12:00 pm Race Begins 1:00 pm
Download a Register by Mail form at www.SamaritanHouseVa.Org or Register Online at www.raceit.com (Search for De-Feet Domestic Violence 5K)
dance to Cynthia James at (757) 631-0710, ext. 280 or email cynthiaj@samaritanhouseva.org You may also visit our website at www.samaritanhouseva. org to learn how you can help our children and families in need.
Once a week, the Childrens Advocates also run a community support group. This group is for women in the community who have been in the past or are presently in domestic violence situations. The women are able to talk with our Advocates and other women who understand their issues. They may also ask for counseling referrals if needed. Without the help of community donors, Samaritan House would not be able to offer these many opportunities to work with the youth and help teach them different ways to create normalcy in their own lives and break the cycle of violence. When a child has a birthday, they are given a birthday present to help them celebrate what must otherwise seem like a difficult, confusing time. These presents are all donated and may include toys, craft items and gift cards. Community groups and individuals also donate holiday food and gifts for children and their parents throughout the year. Additionally, our clothes closet is maintained all through generous donations and volunteer efforts. If youd like to learn more about how Samaritan House is changing lives by providing Hope, Healing & Change, we invite you to come and take a tour of our facilities. We hold regular tours the first and third Thursday of each month from 11 am to 12 noon. Please RSVP your atten
If you or someone you know needs help please call our 24 hour crisis hotline: 757-430-2120
27
Community
August is National Immunization Awareness Month!
Written By Erin Zabel Director of Marketing and Public Relations
mune system could be compromised (illness, pregnancy, smoking, another infection). When this happens, low-risk strains of the virus can take the opportunity to cause genital warts, which must be removed by a clinician, with no promise that they wont return. Warts are unsightly, uncomfortable and socially embarrassing, but they will not affect your health. Our true concern comes when high-risk strains of the virus have the opportunity to compromise the cells on a womans cervix, causing cervical dysplasia and if not taken care of, can lead to cervical cancer. We have amazing screening techniques in this country, and if a woman is receiving her annual Pap test and is being treated for anything abnormal she has an extremely low chance of developing cervical cancer. However, treatment does involve disturbing the cervix which can have later negative implications for pregnancy and childbirth. Each year, there are around 11,000 cases of cervical cancer in the U.S., and about 3500 deaths from the disease. Planned Parenthood encourages women to be screened annually for cervical cancer, starting three years after they become sexually active or when they reach age 21 (whichever comes first).
There is also a Merck (the pharmaceutical company that provides Gardasil) assistance program for uninsured or underinsured young adults between 19 and 26. There is no reason why someone should decide not to be vaccinated due to cost. Currently, at least 1 in 4 teen girls has a sexually transmitted infection, creating more urgency than ever to ensure young people are vaccinated against HPV. There is no reason why the next generation of women should have to deal with cervical dysplasia and cancer at nearly the current rate when this exciting vaccine is readily available. A new study out of Australia shows that has helped reduce the number of teenage girls developing cervical abnormalities by as much as 50 percent. The researchers compared pap smear test results of girls after they received Merck & Co's Gardasil vaccine in a national, public-funded vaccination program in 2007 and 2008 with test results of earlier batches of girls who were never vaccinated. Proportionately fewer of the vaccinated girls (0.42 percent) were found with high-grade cervical abnormalities compared to unvaccinated girls (0.8 percent), said the researchers, who published their study results in The Lancet journal. "This data ... shows a reduction in the number of very young woman with high grade cervical lesions diagnosed since the vaccine program started," said Julia Brotherton, an epidemiologist with the Victorian Cytology Service Registries and lead author of the paper. <"In conjunction with the data from our colleagues in the sexual health field, who have already demonstrated a significant reduction in the occurrence of genital warts since the vaccine program started, we are optimistic that this is an indication that the vaccine program is already beginning to have an impact."> (Rueters.com) The state of Virginia passed legislation in 2008 to require all middle school-age girls to receive the Gardasil vaccination, although parents do have the choice to opt out. Virginia is still the only state in the country to require the vaccination. PPSEV accepts most forms of health insurance, as well as Medicaid. We also participate in the Virginia Vaccines For Children program as it relates to Gardasil, as well as the Merck Assistance Program. Call one of our two local health centers today to make an appointment, or visit our Web site for more information at www.ppsev.org.
his August, Planned Parenthood would like to remind all women (and men!) that the Human Papillomavirus (HPV) vaccine is a very effective way to prevent becoming infected by four of the most dangerous strains of HPV. Currently, a large majority of the population has already contracted at least one strain of the virus; its by far the most prevalent sexually transmitted infection. Its estimated that between 50 and 75 percent of people will be infected at least once in their lives. HPV causes 99% of cervical cancer cases and 100% of genital warts cases. Its contracted through skin-toskin contact, meaning its passed through many different types of sexual contact, not just intercourse. The good news is that many people are not affected by the virus at all. There are more than 100 strains of HPV, and about 40 of them affect the genital region. Most people with healthy immune systems will not be affected by the virus and will never know they have it. Unfortunately, some strains are more aggressive than others, and there are many reasons why someones im-
Its working!
Our goal this month is to increase awareness of the availability of and the need for the HPV vaccination. Gardasil will protect BOTH girls and boys from becoming infected with the two strains of HPV that cause 70 percent of cervical cancer cases and 90 percent of genital warts cases. Currently, Gardasil is only FDA approved to protect boys from warts, but we hope that an added benefit will be less transmission of the high-risk strains that cause cervical cancer in women. It is very important that children are vaccinated before initiating any type of sexual contact, to minimize their risk of infection. The vaccine includes a series of three shots that must be given within a 6-month period. Most Planned Parenthood is here for you with high-quality, insurance plans will personal care at an affordable cost! For annual exams, birth cover at least a portion control, pregnancy testing, emergency contraception, of the vaccine, and unSTI testing, the HPV vaccine and more! insured children 18 and younger can receive the Call us at 499-PLAN (7526)! vaccine for free through Virginias Vaccines www.ppsev.org for Children program.
The HPV Vaccine
Virginia is ahead of the game!
Erin Zabel is the director of marketing and public relations for PPSEV. She can be reached at 309-4834 or marketing@ppsev.org.
28
Community
September is Hunger Action Month
Throughout the month of September the Foodbank needs you to take action. TAKE ACTION: Believe like Matt Damon and Ben Affleck and other celebrities who have joined to share real stories of those struggling with hunger. WATCH: Matt Damon and Ben Affleck tell their stories visit us online: www.foodbankonline.org Share the video with your friends and family. Post to your Facebook. Ask your friends to become friends of the Foodbank. GET INVOLVED: By learning local hunger statistics and downloading our video and sharing with your friends 30 Ways in 30 Days calendar, to find daily ways to make a difference. Our nation is in recovery from a massive recession, and were working harder every day to assist individuals and their families right here in our town, our neighbors are struggling during these tough economic times. Whether its by advocating and raising awareness, making donations, or giving of your time and energy, everyone can play a role in ending hunger during Hunger Action Month.
he Foodbank of Southeastern Virginia, a member of Feeding America, joins with our partner hunger relief agencies to ask everyone in to play a role in fighting domestic hunger. Hunger affects communities all across the countryrural, urban, and suburban. Right here in Hampton Roads and throughout our service area families are struggling with hunger. The problem is closer than you think, but so is the solution.
HUNGER ACTION MONTH 2011
ACTIVITIES FOR FAMILIES

food you need, there are those going hungry and those who are at risk for hunger, and now is the time to take action and help others ll their empty plates. You can also check the Hunger Action Month Conversation Starters resource dinner is a great time for discussion!
September is Hunger Action Month,

and were asking all Americans to play a role in ghting domestic hunger. Participating in activities as a family is a wonderful way to get involved, and instill the value of helping others in every family member. Here are some activities specically geared toward families:
Wear it on your sleeve! Pick up some blank t-shirts, and some iron-on letters, fabric paint or other decorative materials. Use these to design your own T-shirt with facts about hunger, such as Hunger is a reality for nearly 1 in 4 American children or September is Hunger Action Month or 30 Ways in 30 Days: Fight Hunger this September. Wear your shirts with pride to promote Hunger Action Month! Set an empty plate at your table. For your next family dinner (or for a week of family dinners), set an extra place at your table and leave the plate empty. Let this be a reminder to everyone at the table that while you are fortunate to have the
Volunteer as a family. Contact your house of worship, community center, Boy or Girl Scout Troupe, or other youth organization troop to see what volunteer opportunities are currently available in your community, and how your whole family might be able to volunteer together. You can also contact a hunger relief agency directly links to Feeding America food bank websites can be easily found by using the zip code search feature on HungerActionMonth.org. After volunteering somewhere with your children, process the experience as a family. Ask questions, like:
How did you feel when you were (serving the meal at the soup kitchen, helping collect canned goods, etc)? What was easy about the volunteer experience? What was challenging? Why do you think its important for our family to help other families? What other actions could we take as a family to help other families?
Activities for Children of All Ages! Check out the Hunger Action Month Activities for Children overview. Choose some of those activities to do as a family and consider inviting other families to join you for some or all of these projects!
www.hrfoodbank.org 757-627-6599 877-486-4379
800 Tidewater Drive Norfolk, Va 23504
www.foodbankonline.org Southeastern Virginia Womens Newspapers 29 August/ September 2011
Table of Contents
Banking
Your Next Essential Business Plan ........................................... 12 Essure and Her Option: Easy Office Procedures ..........................6 Memorial Sloan-Kettering Cancer Center ..................................10 Nerve Disease of the Extremities ................................................5 Refill Your Ink Cartridges ...........................................................13 Open House and Health Fair at Bon Secours in Suffolk................7 What is Your Value Proposition? .............................................. 14 Sclerotherapy and Veinwave.....................................................4
Medical Professionals
Business
Community
Childrens Advocates ................................................................. 27 Disabled American Veterans Thrift Store Website .....................26 Exhibitions at Contemporary Art Center ...................................38 Girl Scouts Travel to New Zealand, Australia............................. 22 Habitat Thrift Stores ..................................................................32 Hunger Action at the Foodbank ............. .................................. 29 Hurricane Preparedness ............................................................33 Immunization Awareness Month ..............................................28 Mens Walk to End Rape and Violence ......................................34 Summer Reading Ideas for Kids..................................................23 VBSPCA: Volunteers, Donors and Fundraising .........................30 Waiting for a Heart Transplant.................................................. 35
Personal Development Power of the Paper Real Estate Travel
Creating New Responses to Lifes Challenges ............................21
Welcome to Southeastern Virginia Womens Newspapers........37 What People are Saying About Us..............................................36 Costa Rica Condos for sale......................................................... 15
Historic Gardners Basin, Atlantic City, NJ.................................. 39
Education
Avoiding Common Mistakes Learning Spanish ..........................19
Website
The Southside Woman on the Internet .....................................40
Health and Wellness Healthy Eating Home
Women in Profile
On the Cover
Megan Fagan of Norfolk, plays with her daughter Kathryn, 3, on a beach in Ocean View. There are 7.5 miles of beach along the Chesapeake Bay, stretching from Willoughby to East Ocean View. City of Norfolk lifeguards are on duty seasonally at Sarah Constant Beach Park, Community Beach Park and Ocean View Beach Park from Memorial weekend through Labor Day from 10:00 am to 6:00 pm
Were online too! Direct links to your favorite authors websites Articles you may have missed
Free RX Prescription Card .........................................................8,9 Meet Eight Local Women..................................................... 24,25 Shaklee Weight Loss Competition .............................................18 TLC Tray .....................................................................................11 Packing Healthy Lunches ..................................................... 16,17
J-MAC Contruction Services ..................................................... 20
Direct links to your favorite authors websites Articles you may have missed
Were Online too!
www.TheSouthsideWoman.com
Southeastern Virginia Womens Newspapers 3 August/ September 2011
Community
Volunteers, Donors and Fundraising
doing yardwork, or perhaps you play golf, or tennisalmost anything can be turned into a fundraiser and the more you enjoy what youre doing, the more enthusiastic you will be. 2. Once you have decided an idea, contact the charity you want to help and let them know about your plans. Make sure there are no problems or concerns before you use a charitys name on any materials or when you talk to people. Sometimes we get calls asking if a particular fundraising event is legitimate and if we dont know its happening, we cant tell anyone about it! 3. Find a group of people to help you there is always more to do than you think! Recruit friends, neighbors, co-workers to lend a hand. 4. Set a goal for the amount of money that you want to raise. Just remember to keep it reasonable for the type of event you are planning. Also, try to make a list of any expenses that you could have and keep track of them throughout the process. It is no fun to find out that you made $500 for your favorite group, but spent $450 on supplies! 5. Pick a date, location and time for your fundraiser and make sure to give yourself plenty of time to get the word out about your event. 6. Promoting your fundraiser is one of the most important tasks how can people support you if they dont know about it? Community bulletin boards, church/synagogue newsletters, Facebook, and online event listings are great ways to get the word out. Dont forget to send emails to your friends and family about your fundraiser, and ask them to pass it along to their contacts.
September 20, 2011 Redwing Lake Golf Course
7. And most importantly, when the event is over, dont forget to thank all of your supporters. Make sure to contact everyone who helped plan, and everyone who attended or donated and let them know how much you made. They will all want to congratulate you on a job well done!
SAVE THE DATE
Written by Allison Enedy VBSPCA Events Director
on profit organizations, from animal welfare to disease awareness, rely heavily on the support of communityminded volunteers and donors to meet our fundraising and outreach goals. At the Virginia Beach SPCA, it is always a great day when we are contacted by a business, school or other organization that wants to hold a fundraiser to benefit the shelter! Many of these kind people start out with more than enough enthusiasm, but dont always know how to get started with planning their charity event. Last year, events in the community raised more than $35,000 for the Virginia Beach SPCA and that money directly impacts the services we are able to offer at the shelter. Anyone can hold a fundraiser for their favorite charity, and there are a just few key tips to planning that will help ensure that your event is a success. 1. If you need an idea about how to raise funds, start by thinking about what interests you. Hobbies are a great place to start do you like to bake, or maybe you are good at building things, or
October 23, 2011 31st Street Park, Virginia Beach Oceanfront For more information or to sign up Visit our website www.vbspca.com or call 757-427-0070 ext 20
Allison Enedy is the Events Director here at the VBSPCA. She can be reached at: events@vbspca.com . 757-427-0070 ext 20
Serving all of Hampton Roads

Community
The Virginia Air & Space Center offers a wide variety of cool activities for the whole family to enjoy!
Human Grossology - Now through September 5!
Usually you dont find your own bodys oozes, scabs or smells too disgusting, its other peoples that really gross you out. Well, get ready to be truly grossed out by even your own body as you step into Human Grossology, a traveling exhibit at the Virginia Air & Space Center. Based on the best-selling book Grossology by Sylvia Branzei, this science-in-disguise exhibition allows kids to get answers to many of the slimy, oozy, crusty, stinky questions they always ask about the human body. Human Grossology allows them to discover some of the human bodys unique abilities as they explore over 20 interactive displays and games that the exhibit has to offer.
Bumper Boats
This summer there is more than one reason to visit the Virginia Air & Space Center. Children can cool off by taking a ride on our Bumper Boats! These solidly built bumper boats offer kids a safe and fun ride.
The Historic Hampton Carousel

A restored 1920s merry-go-round, the Hampton Carousel is one of only 200 antique carousels still in the United States. Housed in a pavilion on Downtown Hamptons waterfront, the Hampton Carousel is a rare and beautiful example of American folk art.
The Virginia Air & Space Center is located in the heart of Downtown Hampton. For more information call 757-727-0900 or visit www.vasc.org.
Back-to-school Special! Buy one exhibit admission to the Virginia Air & Space Center and receive one free! Valid August September 2011
Harry Potter & the Deathly Hallows 3D Part II in IMAX!

The final movie of the Harry Potter series is so breathtaking it had to be shown in two parts. In Part Two, the long-feared war has begun and Voldemorts Death Eaters seize control of Hogwarts in order to catch Harry Potter alive and bring him to Voldemort. As Harry searches to find the Horcruxes before Voldemort, he discovers the legend of the Deathly Hallows. Harry Potter comes to realize that his fate has already been decided for him as he prepares for the event he has been waiting for since he first stepped into Hogwarts, the ultimate battle with Voldemort. Southeastern Virginia Womens Newspapers 31 August/ September 2011
Community
32
Community
33
Community
Walk-a-Mile in Her Shoes

On October 13th join the ywca of South Hampton Roads in a mens walk to end rape, sexual assualt and gender violence.
In the past year the YWCA provided:
For more information Contact Darby Beckman 757-625-4248 x 23 www.ywca-shr.org
34
Community
Waiting for a Heart Transplant - One Womans Story
Written by Christy Wood Chicks Beach
she scheduled another appointment with her physician. This time she diagnosed airway spasms and provided an inhaler; she was also given a prescription for a chest x-ray and said that if symptoms didnt improve, Susan should have one done. A few weeks later the chest x-ray showed no cause for any symptoms. On March 24, Susan drove herself to the emergency room, thinking they would fix the problem and send her home to get back to living; they sent her home with antibiotics, diagnosed bronchitis and a urinary tract infection and suggested she follow up with a cardiologist. On March 29, 2011, she saw Dr. Michael Ball who, after listening to her heart, knew immediately that the situation was serious and admitted her to the hospital the initial diagnosis was congestive heart failure, enlarged and very weak heart. This hospital stay lasted 6 days and nearly a month afterward, after no improvement, Dr. Ball admitted her again. It was during this stay that he realized there was nothing he could do; the diagnosis was cardiomyopathy and a heart transplant was necessary. She was transported to VCU Medical Center in Richmond where extensive testing confirmed the diagnosis and she was added to the transplant list. In the interim, it was determined that an LVAD was necessary to help her heart continue to function so on May 27, 2011, a Jarvik device was implanted and will remain in place until the new heart is put in place. After months in hospitals, Susan was discharged on June 22, 2011 where she continues to wait for the call that her heart has arrived. In the meantime, she returns to VCU Medical Center on a regular basis for follow up and takes a cocktail of medications on a daily basis last count was 14 prescriptions. When questioned about all the missed diagnosis the answer was always the same: in someone Susans age, heart issues would not normally be considered. A young, seemingly healthy woman is expected to be fatigued and, more often than not, will be treated with the same nonchalance - exercise and build your stamina (okay so this wasnt said but was implied) so you can continue to do all that you do, work and take care of your house and family. Another unfortunate thing is that most women will not take the time to go to the doctor for fatigue; they will self-diagnose, sleep more and keep trudging along. They will even suffer pains in their chest and will overlook them. The message here for all women is first and foremost, take care of yourself! Nothing is more valuable than good health and if you are not healthy then you cant take care of anyone or anything else. They say Heart Disease is the silent killer in women and that is because women overlook symptoms and put off a doctors visit. Susan was very close to waiting too long to get treatmentunfortunately many women wait. If you
suffer any symptoms, no matter how seemingly insignificant, get them checked. Another important thing is that heart disease does not age discriminate. In her time on the cardiology floor at VCU Medical Center, many young women were there suffering heart issues, women of all ages. Heart disease also doesnt care if anyone in your family history has suffered with heart disease you may be the first. So if you have any questions or worries, have them checked out. Peace of mind is invaluable. A study in 2007 by Transplant Living determined the average total cost of a single heart transplant is $658,800. This figure includes the cost of a donor heart, at an average of nearly $90,000, about $23,000 in evaluation costs, $40,000 in doctors fees, $383,000 in hospital costs, $93,000 in post-operative care, and over $29,000 in immunosuppressive prescription medications. Combine this cost with 3 months of medical costs already incurred and that is a hefty sum. So when you say you cant put a price on good health, well yes, you can. But there is nothing that we wont pay for this heart transplant, to get Susan back to enjoying life and sitting in her beach chair on Chicks Beach, enjoying her family and friends and trying to decide which local eatery she wants to go to for a great seafood dinner.
usan Ilch, 49, is a resident of Glen Allen, Virginia, but for years has spent summers at Chicks Beach, staying at The Chesapeake House on the Bay. In her heart, she considers herself a local and has a large extended family at the Beach. A native of Richmond, Virginia, Susan grew up in a large family, 3 sisters and 1 brother, and went to school at Virginia Tech. Her parents always set a good example and recently celebrated their 60th wedding anniversary. Upon her return to Richmond, she reconnected with a friend from high school, Gary, and they married in 1989. She welcomed her son, Nicholas Ryan on January 12, 1992 and and daughter Jessica Nicole on May 29, 1995. For the next 19 years, her focus was her kids and her family, making sure all their needs were met and that they were happy and thriving. She loves to cook and planned and prepared meals every night for her family; one of the rules of the house is that all sit down at the dinner table as a family.
As a toddler it was determined that Jessi had a developmental delay, focused mostly on her speech. While this brought a new dimension to her world, Susan embraced it and has gone to great lengths to ensure Jessi has all the resources she needs to be happy and progress into the beautiful young woman she is now. Nick was taking classes in Criminal Justice when Susan got sick and dropped out to help with Jessi; at some point, he hopes to return to school. Susan is employed by the Sigma Phi Epsilon Educational Foundation, where she will celebrate her 27th year in February. Currently on leave, she is anxious for the time when she can get back to work! Susans health began to deteriorate in December of 2010, in the form of fatigue. As Christmas is her favorite time of year, she pushed things aside and decided that, once the holidays were over, shed go get herself checked out. And that is what she did. She made the holidays special and celebrated all the familys birthdays in January (there are 4) and then made an appointment with her physician. In the meantime, the fatigue increased and she could not climb the stairs without being winded and couldnt make a bed without laying on it afterward. After explaining her symptoms to the doctor he suggested exercise, take a 30 minute walk every day. Knowing that she could not make these daily walks, she left and continued at home the best she could. After missing several days of work to fatigue,
For more information please visit www.caringbridge.org/visit/susanilch
Benefit on the Bay

As she waits for a heart transplant...
for SUSAN ILCH
Virginia Beach Resort & Conference Center

Music by Eddie Sal
Silent Auction, raffle, cash bar, Celebration of Life *$10 door donation requested *special $99 room rates available at VBRCC (800) 468-2722 *All gifts of support can donated to the Susan any All gifts of support can bebe donated to Susan Ilch at Ilch Medical Wachovia/Wells Fargo or mailed to: Account at any Wachovia/Wells Fargo Bank Lola Morris, 3558 Shore Drive, #1101, Virginia Beach, VA 23455 or mailed to: Christy Wood, 12520 Amershire Lane, Glen Allen, VA 23059 1-804-387-8188
August 19, 2011 ~ 7pm-midnight
Lola Morris/Seascapes Interiors 3772 Shore Drive, Virginia Beach, VA 23455 or Christy Wood, 12520 Amershire Lane, Glen Allen, VA 23059, 804-387-8188
Sponsored by:
35
The Power of the Paper The Power of the Paper

Dear Barbara, I just wanted to send you a quick note telling you we have seen a lot of new clients this month. When they were asked where did they hear about us, the number one answer for the month was The Virginia Beach Womans Magazine. Surprising to me we even had 2 gentlemen tell us that. I am so glad we are advertising with you. God Bless, Lisa Coughlan Operations Director Genesis Vein Specialist We have benefited greatly and appreciate your support. We too, hope to support you and do so whenever possible. Marcy Germonata Communications Director Girl Scout Council of the Colonial Coast We have benefitted tremendously from exposure in Virginia Beach Woman I cant tell you the number of people who mention topics brought up in our ad. Melissa Estrada Reese Special Events Coordinator Samaritan House It (Virginia Beach Woman) has certainly been a huge asset to our efforts to feed the hundreds of thousands of hungry individuals in our area, and specifically those in Virginia Beach . Thank you for your continued support of our mission to end hunger in Southeastern Virginia. It is community members like you who make our goals attainable. Danielle Ayers Grants and Communications Manager Foodbank of Southeastern Virginia Virginia Beach Woman is a great tool for me to educate women in the area about financial topics and establish my professional presence. Every issue I get compliments from those who have seen and read the paper. Barbara Errickson, the editor, goes to great lengths to ensure her customers are well taken care of and to maintain the integrity of her publication. Heather Miller-Tokarz Financial Planner Ameriprise Just an FYI, we got two more potential volunteers from the Sept/Oct issue-YAY! Sarah Sterzing-Sullivan Executive Director REACH, Inc
Free! August/ Sep tember 2010
A bimonthly
educational
resource for
What is Hunger Action Month?

Loretta Jones-K nauth Foodbank of the Virginia Penins ula
the women of
Hampton, New
Makeovers Without Surgery

Keith Nichols, MD Genesis Vein Specialists Page 7
port News and
Many Ways to Get Involved!

Janet V. Green Habitat for Human ity Peninsula Page 24
the Virginia
Peninsula
Page 25
Nutritional Cleansing
Helene Cirillo Isagenix Page 11
Dr. Debra Lee Womick Podia
try Clinic
Page 5
Women in Prole
TPW - A publica tion dedicated to education
Pages 22, 23
Complimentary, please take one
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To have the power of the paper work for you call 757-292-5904
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Become Contributor Become aa contributor to the to the Southeastern Virginia Womens Newspapers Virginia Beach Woman. The Southside Woman & The Peninsula Woman Target your audience.
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Target your audience.

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Welcome to the #1 Nationally Syndicated Womens Newspaper in the USA
readership of 2.46 per copy with an average lifespan of 6-8 weeks. These numbers come from the National Press Association. This above-average readership is because our readers refer the articles to their friends and family who could directly benefit from the information. The Southside Woman and The Peninsula Woman invite our contributors to demonstrate their expertise, understanding and passion for their businesses by writing insightful, objective and thought-provoking articles.
Free!
Vire Soa Th gini

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How to Save mics: and the EnviroMoney nment
Alexandra Lesme Rapid Rell s Ink Page 14
utBeach hside
en of Sou thside Ham pton
April/ Ma
y 2011
Printer Econo
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for the wom
Sherry Angel Care Bedoya, RN Private Duty Nursing Servic e Page 17
Hair Loss Follical Optim and ization Therapies

Linda DeLoa Images Unlim tch ited Page 4
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Debor Farm Burea ah Gilliam u Insurance Page 21
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Eliminate your competition by being Women in Prole the only professional with your specialty anywhere in our publication. Why divide the response of the readership amongst your competition? Distinguish yourself as the authority in your field by taking the information you discuss with each client and make it available to more than 42,000 readers in the comfort of their homes.
- Page 30
Princes s Anne Garden Club Pa rtners with First Landing State Pa rk
The Souths
ide Woman
- To empow
er, educate,
enlighten and
Pages 24, 25
entertain
Barbara Errickson Owner/Publisher
Allow me to introduce you to the Southeastern Virginia Womens Newspapers!

The Southside Woman and The Peninsula Woman are informative and enlightening resources for the community. They offer coverage of your business, at a low advertising rate and more importantly, target marketing to women.
The Southside Woman is published bimonthly and distributed FREE OF CHARGE in Virginia Beach, Norfolk, Chesapeake, Portsmouth, and parts of Suffolk, in various selected locations like medical facilities, grocery stores, YMCAs, health and fitness centers, restaurants, book stores and businesses. The Peninsula Woman is distributed in Hampton, Newport News, Williamsburg and throughout the Virginia Peninsula. The syndication of Womens Journals, my sister newspapers, has been around more than 31 years and currently has more than 371 publications throughout the United States. The Southeastern Virginia Womens Newspapers are publications that women will use as an educational resource, and which have a
December 2008 / January 2009
According to statistics, women make 85% of all consumer and health care decisions. Did you know that women spend spend a trillion dollars annually and control more than 51% of the US wealth? The Southside Woman is a primary resource for the women of Southside Hampton Roads. The Peninsula Woman is a primary resource for the women of the Virginia Peninsula. Every business benefits from hitting its target market effectively with its promotional dollars. Each article gravitates to the hands of responsive readers in the comfort of their own homes. The Southeastern Virginia Womens Newspapers are a direct link to the womens market. Explore the many promotional and advertising opportunities offered to increase your prestige, position and sales to women in Virginia Beach, Norfolk, Chesapeake, Portsmouth and parts of Suffolk. And Hampton, Newport News, Williamsburg and the Virginia Peninsula.
References:
Look inside each issue to see the results and responses from other professionals. Establish yourself as the source for information in your specialty in Southeastern Virginia. Join the hundreds of contributors who have heard I read your article as they walk through your door. The Southeastern Virginia Womens Newspapers will give you references from other authors from other geographical areas in your same field. What other paper does that?
What we can do for you:
The reasons for the success of Womens Publications are:
We offer you the opportunity to educate the community in your field of expertise, we target women (who make more than 85% of all buying decisions in this country), we target the distribution points where we know our paper is going to be picked up and read and passed on to friends in the community. We are an exclusive paper, which offers you the ability to distinguish yourself as THE source for information in your particular field of expertise, setting you apart from the many other competitors in our area.
1. Connect your website to www.TheSouthsideWoman. com, and/or www.ThePeninsulaWoman.com where readers can read the paper online and access your website from the link on your page. Internet marketing at no additional cost! 2. Establish your credibility as an author 3. Establish trust with the reader because you are providing information that is valuable to her. 4. Provide the reader information about your business and the special value you bring that cannot be communicated through an ordinary display ad 5. Give you a degree of exclusivity within your specialty 6. Give you 8 weeks of coverage instead of the typical display ad of most other publications 7. Position your article by category
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VirgiSouthside The nia Beach

resource for the women of Chesa peake, Norfolk, and Virginia Beach Portsmouth, Suffolk Free
Free! Decem
! Preventing Domestic Violence
Free!
ber 2010
/Janua thly educational A bimon ry 2011
Need a Ride? Car and Driver are Ready!

Relaxing Ride Personal Car Service Steve McCauli Page 17
World Class Outpatient Surgery Center

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Picking a Successor in the Family Business

Wells Fargo Private
Earl McLain
A bimonthly
educational
resource for
the women
IRA? IRA or Rothfor you?

Which is right
-Tokarz Heather J. Miller Ameriprise Page 11
gery Crystalens Sur n

Can correct your visio
tt, MD Samuel N. Garre Center h Eye Virginia Beac Page 5
of Virginia Beach
peake and Ports , Norfolk, Chesa
mouth
A bimon Prepare Change for in Business the World
eer Life and Car g Coachinst trend

The newe
thly ed ucation
Page 16
Bank
nd Larissa Sutherla Samaritan House Page 28
June/ July 2011
al resou
tian, PhD Sylvia J. Chris Coaching man Woman2Wo Page 7
Shelley Smith The Alte rnative Board Page 15
Holiday Ev Do ents Shopping wntown Hamp ton on Ice , Parad es, ! Winter Sci First Light Celeb ration ence Ca mps
Pages 30,3 1
Downtow
rce for
n Hampton
the wo
men of
the Virgin
ia Penin
A bimonthly
educational
sula
Deborah Gilliam Virginia Farm Bureau Insuranc e Page 17
Insurance with a Personal Touch
Feet Hurt? What to Do

Debra Lee, D.P.M Womick Podiatry Page 6
resource for
the women of
Hunger Relie f: You Can Help

Virginia Peninsu la Foodbank Page 29
Hampton, Newp
ort News, Poquo son, Williamsburg,
Exhibitions Events Classes
Peninsula Fine Arts Center Page 38
Preventing Domestic Violence
and Yorktown
Larissa Sutherla nd Samaritan House Page 28
Lynch Mary Elizabeth ation form
Personal Trans ute and Courage Instit Page 21
le............. Women in Pro

lication ded VBW - A pub
18 an ..............Pages
ion
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please take one
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Wom d 19 en in
Dr. Jenn Orthopa y Andrus edic & Sp ine C

publicatio
Prole
enter - Pa
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Complimen tary, please take one
The Southside Woman
Women in Prole
Pages 24, 25
- To empower, educate,
enlighten and entertain
Dr. Susan M.
icated to educat
n dedicate
d to educat
Women in Prole
The Peninsula Wo man - To empowe
ion
Pages 24, 25
Hancock Vein & Surgical Cen ter Page 5
Hancock
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Community
EXTR A O R D I N ARY EXHIBI TI O NS

THROUGH DECEMBER 30, 2011 V I S I T W W W . C A C V. O R G F O R M O R E I N F O R M A T I O N K IM K E E V E R: MOUNTAINS, FO R E STS A N D OCEAN SH O R E S JEAN-P IER R E R OY U P CO M I N G S P E C I A L E V E N TS August 7-9 PM Dystopic/ Utopic Film Series In tandem with the ideas found in the Keever, Roy & Suzuki exhibits C A C f e a t u r e s f i l m s ( i n o r d e r o f a ppearance) Metropolis (1927); Lost Horizon (1937); and Avalon (2001); For further details visit cacv.org. K i m K e e v e rs la r g e - s cale photo gr aph s a re c r e a t e d by meticulously c o ns tr u c t in g min ia t ure topographies i n a 2 0 0 - g a llo n t a n k , which is then f i l l e d with water. These dioramas of f i c t i t i ous environments are brought t o l i f e with colored lights and the di s p er s a l of p ig m e n t , producing e p h e m eral atmospheres that he must q u i c k l y capture with his large-format c am er a . A c o mb in a t ion of the real a n d t h e imaginary, they document p l a c e s that somehow we know, but n ev er w e r e . K i m K eever lives in New York City, an d h a s e x h ib it e d e xtensively in gal l er i es t h r ou g h o u t t he United States a n d a b road. Keever is a graduate of O l d D o min ion U n iv e rsity where he ear n ed a n e n g in e e r ing degree. A peacefu l s c e n e i s d i s r u p t e d . T h e communiti es of ma n a r e on th e brink of d i s a s t e r . T h e r e i s n o w a y o f knowing h ow th e vi ol en t ch a n g e wi l l play out or wh a t th e n ew cou r se of mankind wi l l b e. Dr a wi n g f r om a va riety of i n f l u e n c e s i n c l u d i n g f i l m a n d video game-sca p es, J ea n -P i er r e Roy imagines d a r k, con temp or a r y l a n d scapes th a t h i n t a t d estr u cti on on a grand sca l e. How th e stor y u n f ol d s i s left up to u s. Jean-Pier r e R o y i s a N e w Y o r k - b a s e d artist wit h a n exten si ve exh i b i ti on history tha t i n cl u d es, S cop e M i a mi and is re p r e s e n t e d b y R A R E G a l l e r y , New York.
4 1 8 25
Jean-Pierre Roy A Wind Toward Off Dreams 2010 Oil on Canvas C o u r t e s y R A R E G a l l e r y , N e w Y o r k a n d J e a n - P i e r r e Roy
August 6:30-8 PM Scott Ligon Join Artist in Residence Scott Ligon as he discusses the convergence of technology, commerce, creativity a n d e d u c a t i o n . A l s o t h a t n i g h t , s t udents from CACs digital photography classes will be selling their digital prints to benefit CACs Digital Lab. Admission is free.
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SAYAKA S UZUK I
H UDS ON R IVER S C H O O L PAINTING S
August 2-4 PM Free Family Fest. Refreshments, scavenger hunts, hands-on artmaking activities. Admission is free.
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Kim Ke e v e r Red , B l a c k Sk y 20 0 4 C - p rin t C o u r t e s y Kim Keever and Kinz + Tillou Fin e Ar t
Sayaka Su z u ki h a s a n i n ti ma te r el ationship wi th n a tu r e. Hu n ti n g a n d gathering i n wood s a n d f or ests i s a long trad i ti on th a t h a s f ed ou r f a mi lies and ou r sou l s. S u z u ki col l ects the evide n ce of th e cy cl es of l i f e that take p l a c e a l l a r o u n d u s , a l l t h e time. Usi n g g l a ss-ma ki n g a n d f a b r i c techniqu e s , s h e f a s h i o n s t h i n g s l i k e bones an d b i r d s n ests i n to vi su a l poetry. Sayaka Su z u ki i s a Ri ch mon d -b a sed artist wh o wor ks a n d tea ch es exten sively thr o u g h o u t t h e r e g i o n . S h e is curren t l y a n a d j u n c t p r o f e s s o r a t Virginia Common wea l th Un i ver si ty .
In cel eb r a ti n g th e wor k o f K i m K eever , J ea n -P i er r e Roy a n d S a y a k a S u z u ki , th e h i stor y th a t i n s p i r e s t h e con temp or a r y wor k i s h o n o r e d . T h e Con temp or a r y Ar t Cen ter o f V i r g i n i a wi l l b e exh i b i ti n g two p a i n t i n g s f r om Hu d son Ri ver S ch oo l l a n d s c a p e p a i n ter s, Wi l l i a m T r ost R i c h a r d s a n d T h oma s Hi l l . T h e p a i n ti n g s a r e o n l oa n f r om th e Ch r y sl er M u s e u m i n N or f ol k, VA.
September 7-9 PM Young Contemporaries Presents Andrew Breitenberg. South African activist and artist. Admission is free.
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September October through Neptune Festival Art and Craft Show.
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C AC FAC ULTY EXH IB I T I O N T h r ou g h Au g u st 3 1 st Cel eb r a te th e a ccomp l i sh m e n t s o f th e Con temp or a r y Ar t Ce n t e r o f Vi r g i n i a s ta l en ted S tu d i o S c h o o l f a culty. Works on view include painting, d r a wi n g , scu l p tu r e, p h ot o g r a p h y , g l a ss a n d mi xed med i a .
October 10 AM- 4 PM Sayaka Suzuki Master Class Visual Pull of the Canvas: Three Layers of Glass to Create a Painting. Members: $50/ Non-Members $65 This program has been organized by t h e V M F A O f f i c e o f S t a t e w i d e P a r tnerships and is funded, in part, by the Jean Stafford Camp Memorial Fund.
38
Travel
Off the Boardwalk and Under the Sea
The Atlantic City Aquarium , is a compact but well designed nautical and natural exhibit of over 100 species of local and exotic fish, reptiles, and other animals.
Christopher FitzSimmons, Manager of Education, helps a young visitor talk to diver Libby Errickson, in the 25,000 gallon tank.
Written and photographed by David Errickson Travel Editor tlantic City. The name evokes an image like no other. The classic American beach town, bound in our collective memories of the original boardwalk, Miss America, Steel Pier, Monopoly, marathon dances, flagpole sitting, and the high diving horse. For decades this was the place to go for honeymoons, family vacations, fishing, and boat rides. Here a generation temporarily forgot the deprivations of the Great Depression and played like the rich. Through a remarkable evolution, somehow this aging queen of resorts has survived a roller coaster past and remains a draw to thousands each year, who come to gamble in casinos or enjoy the sand and surf.
and it has definitely created a certain appeal to those who enjoy gambling and the style of entertainment which goes with it. But now Pennsylvania and Delaware have casinos too. The second largest casino in the world is in Connecticut. The traditional target of Atlantic Citys marketing efforts now have alternatives that are bound to affect the popularity of the coast resort, if for no other reason than the cost of gas to get there. It would seem that, once again, Atlantic City might be on the verge of needing to reinvent itself. Where are the events and venues that brought families by the thousands to the beach each year? What can be done to differentiate this beach from all the others, and keep those tourist dollars flowing? There is one place in a corner of the city that has bravely struggled to maintain an alternative to the casino glitz and cheesy charm of the boardwalk. At the extreme north end of the island by the bay is a maritime park called Historic Gardners Basin, which has survived through the casino era by bringing a mix of fun and history to those visitors lucky enough to find it. There you can enjoy several waterside restaurants and taverns, ice cream and craft shops, bicycle rentals, and several boat rides including fishing and parasailing. But the main attraction at Gardners Basin is the charming Atlantic City Aquarium, a compact but well designed nautical and natural exhibit of over 100 species of local and exotic fish, reptiles, and other animals. There are genuine relics of old time diving apparatus, nautical history exhibits, and even an antique Moth class sailboat. The really unique thing about this facility is all the hands on opportunities for kids of all ages to participate in. There are touch tanks with sharks, crabs, starfish, and other creatures from a variety of habitats. Each day the public is invited to hand feed stingrays in a
Visitors hand feed stingrays in a special touch tank.
Some of us who have fond childhood memories of walking the boards, cotton candy, Belgian waffles and Planters Peanuts, hardly recognize the city anymore. The boardwalk has evolved into little more than a convenient, albeit scenic, walkway between casinos. The dozens of shops, movie theaters, amusement piers, restaurants, and souvenir shops have dwindled to a hardy few that hang on in a couple of casino-free blocks. Unique stores have given way to upscale chain establishments that market the same items that can be found in any American city. The beach is somehow less appealing than those of neighboring towns, and the visitors are noticeably fewer family groups and more couples and singles. Perhaps this is the price of fortune. Thirty years of casino gambling could surely be expected to change any city, and reviews of its success would certainly always be mixed. If success is measured in dollars only, the city has done pretty well. Thousands have been employed, block after block of the city has been razed for new development, and millions diverted to programs for the elderly and disadvantaged of New Jersey. The city cant be all things to all people,
special tank. There is a daily animal show where wildlife biologists handle exotic creatures up close and personal with the visitors. At 11 am each day in summer the guests to the aquarium enjoy the real treat of watching a diver hand feed sharks, rays, a sea turtle, and other large fish in the 25,000 gallon tank. You can even talk to the diver while he or she is under water and get your questions answered directly from under the sea!
The Atlantic City Aquarium is open daily from 10 a.m. to 5 p.m. and is located at: 800 North New Hampshire Avenue Atlantic City, NJ 08401 609-348-2880 Price of Admission: Adults: $8.00, Seniors (ages 62 and up): $6.00, Children (ages 4-12): $5.00, Under 3: Free Directions Head to New Jersey through the Bay Bridge Tunnel and up the Eastern Shore via Route 13. Catch the ferry to Cape May, NJ in Lewes, Delaware.Take the Garden State Parkway North to the Atlantic City Expressway East into Atlantic City. About a 6 hour drive/ferry ride. From any spot in Atlantic City. Gardners Basin is located at the extreme north end of Atlantic City. Take any street named after an ocean to the end and turn left following New Hampshire Avenue to the bay. Admission is free to the park. Check it out at: http://www. acaquarium.com
If You Go
39
Sclerotherapy and Veinwave, complementary treatments for spider veins and telangiectasia
Written by Susan M. Hancock, MD, F.A.C.S
Sclerotherapy before
Sclerotherapy after
illions of men and women suffer from spider veins and telangiectasia, unsightly red, blue, or purple veins that occur on the face and legs most commonly. They can form large clusters along the outer thigh, calf, ankle, and frequently behind the knee. An estimated 40% of women and 25% of men suffer from this condition. Spider veins and telangiectasia (pronounced tel-anje-ek-tazhah), can occur alone or in addition to varicose veins and venous reflux that represent more extensive venous disease. Therefore, the first priority in working up spider veins and telangiectasia should be determining whether underlying venous reflux exists. A good clinical evaluation is often sufficient to discern the presence of reflux. If in doubt however, Side nose before either because of coexisting factors related to leg discomfort or less classic complaints, a venous duplex ultrasound will determine the presence of reflux so that the most appropriate treatment plan for a given patient can be prescribed. Once suspicion for venous reflux has been eliminated, cosmetic goals for Side nose after using Veinwave treating spider veins and telangiectasia can then be addressed. Aesthetic improvement can be achieved using several techniques. Current treatment involves either single or multiple modalities depending on the spectrum of veins being treated. Sclerotherapy has a long history and is effective for treating spider veins and telangiectasia large enough for a small gauge needle insertion. Veins smaller than 0.3 millimeters are more challenging to treat because of access limitations. As small as these veins are, they are bothersome because of the large red or purple clusters they form with an appearance often mistaken for a bruise. Laser and intense pulse light (IPL) therapy have been used in the past, but are painful and often do not produce lasting results. The newest contribution to the treatment of spider veins and telangiectasia involves addressing these veins at the skin surface by a technique using radiofrequency energy commonly known as Veinwave. At Hancock Vein & Surgical Center, Veinwave has been demon-
strated to effectively treat these tiny spider veins with a rewarding degree of patient satisfaction. Veinwave and sclerotherapy are commonly used in combination to enhance treatment effectiveness. In many cases, Veinwave has proven to be an ideal complement to sclerotherapy.
tanning for several weeks prior to treatment. A test patch is usually performed at initial evaluation to allow patients to judge for themselves the effectiveness and tolerability of the treatment. Despite there being an appreciation for the burning, tingling, itching, and throbbing that often exists in association with these veins, insurance companies insist that they represent a cosmetic issue and, therefore, any treatment addressing them does not constitute medical necessity.
Sclerotherapy has been a longstanding method used effectively to manage spider veins. Sclerotherapy involves injecting a chemical solution into the vein that injures the vein wall and triggers a cycle that causes the vein to collapse and reabsorb over a six week period. There is an immediate inflammatory response to sclerotherapy that causes the treated area to appear angry for several days. Continuous compression is recommended for 48 hours followed by two weeks of graduated compression stockings. Avoiding sun exposure is important following sclerotherapy to prevent hyperpigmentation or long term darkening of the skin in the area treated. Sclerotherapy is tolerated well by most patients and usually takes anywhere from 15 to 45 minutes. Asclera (polidocanol) is an FDA approved sclerosant that causes less discomfort than traditional sclerotherapy agents and has a low risk profile. Treatments are limited by the amount of medication that can be safely used per session. A previously treated area should not be retreated within six weeks to avoid long-term hyperpigmentation effects. Effectiveness of sclerotherapy is variable and multiple treatments may be necessary as determined at interval follow-up.
Sclerotherapy
Sclerotherapy before
Veinwave is suitable for the treatment of tiny spider veins that remain after sclerotherapy and for primary treatment of spider veins too small for sclerotherapy. Veinwave has been available for over ten years in Europe where more than 1000 physicians have included it in their practice. Veinwave became FDA approved in the United States in 2009 for eliminating spider veins and telangiectasia of the lower extremities and face. Veinwave uses a revolutionary process called unipolar thermocoagulation (UTC). A unique high frequency energy is applied to the affected area transcutaneously which causes the vein walls to collapse and vanish. An ultra-fine insulated needle is used to trace the vein along the skin surface and a series of pulses are delivered. The pulses are precisely targeted avoiding any collateral skin damage. Patients tolerate treatments anywhere from 20 minutes up to 60 minutes with minor discomfort typically comparative to plucking hairs. An immediate skin reaction is common with the appearance of wheals similar to that of a bug bite or cat scratch that fade within hours to several days. Small microscabs appear and slough over the next couple weeks. At 30 days, the skin clears with the disappearance of all treatment effects. Follow-up at four to six weeks is scheduled for touch-ups as necessary. Veinwave is safe, effective, and permanent, a popular and advantageous addition to the treatment of spider veins and telangiectasia. There are no sun restrictions or requirement for compression stockings after the treatment and patients can resume their usual activities immediately without any downtime. Patients should avoid artificial
Veinwave
In other words, these procedures are an out-of-pocket expense. For this reason, a consultation at Hancock Vein & Surgical Center includes a financial summary combined with treatment expectations to help Sclerotherapy after balance individual cosmetic goals with sensitive budgetary considerations.
Susan Hancock, MD is board certified by the American College of Surgeons and has practiced as a Vascular Surgeon for three years since completing her Vascular Fellowship in 2007. She now has an independent practice in the Oyster Point area dedicated to the treatment of venous related disorders including varicose veins, ulcerations, dermatitis and infections, swelling, aching uncomfortable legs, and spider veins. She is experienced in vascular ultrasound, radiofrequency vein ablation with the VNUS Closure system, surgical excision of varicose veins, wound care, sclerotherapy, and radiofrequency treatment of spider veins.
Large leg flare before
Large leg flare after using Veinwave
11838 Rock Landing Drive, Suite 100 Newport News, VA 23606 Phone: 757-873-0138 Fax: 757-873-0246
www.hancockvein.com
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Managing the Pain of Peripheral Neuropathy
(Nerve Disease of the Extremities)
available to relieve pain and increase function. Consult with a fellowship-trained Interventional Pain Management Specialist for a proper diagnosis and a treatment plan specic to your needs.
Jenny l. Andrus, MD, is a board-certied, Fellowship-trained Interventional Pain Management Specialist who practices with Orthopaedic and Spine Center in Newport News, VA.
Written by Jenny L. Andrus, MD
any Americans deal with the daily pain and loss of function related to painful peripheral neuropathy. Neuropathy is the result of damage to the nerves and can result in numbness, pain, weakness and loss of coordination, most often affecting the feet or hands. The numbness can be painful and is often described as burning or as a pins and needles sensation. Impaired feeling in the feet can result in poor balance and over time, can intensify and limit activities, like walking. In very severe cases, the loss of sensation can result in chronic joint damage. When the motor nerves are involved, weakness and poor coordination of muscles can develop. When the autonomic nerves are involved, functions, such as maintaining adequate blood pressure, can be impaired. When determining where nerve injury is occurring, we must consider that the nervous system is divided into two parts, consisting of the central and peripheral systems. The central nervous system consists of the brain and spinal cord. The remaining nerves are considered the peripheral nervous system. These nerves are those that process sensation, the motor nerves that move the muscles and the autonomic nerves, which control automatic body actions, such as regulating heart rate and blood pressure. There are many causes of peripheral neuropathy. A common trigger is diabetes; however, there are other reasons why these symptoms occur, such as: metabolic problems, infections, toxin exposures, alcohol-abuse and vitamin deciencies. Some patients develop peripheral neuropathy without a clear cause. This is called idiopathic neuropathy. When making a diagnosis, your doctor will likely perform blood tests to evaluate for some of the more common causes. Other tests which may be valuable include: skin or nerve biopsies, and electrodiagnostic testing (called nerve-conduction studies and electromyography, aka EMG). Nerve conduction studies use a small electrical pulse to stimulate the nerve and record its response. EMG testing uses a very small needle to evaluate the natural electrical activity in the muscles. These tests are very valuable in determining the cause and severity of the neuropathy.
Treatment for neuropathy focuses on determining the cause, if possible, and correcting it. For a diabetic suffering with neuropathy, tight bloodsugar control is the rst line of treatment. Using physical therapy to exercise and strengthen weak muscles is also very important. Neuropathy pain is often treated with some anti-seizure medications and with some antidepressants, particularly those that work on the serotonin and norepinephrine receptors. There are topical medications for pain, such as lidocaine, which can provide signicant relief. Opiate pain medications are often less effective for neuropathy pain and are not as commonly used. For some patients with intractable neuropathy pain, electronic spinal cord stimulation may be helpful. In spinal cord stimulation, the spinal cord is stimulated with an electric current using a small, implanted lead. This current produces a pleasant tingling or buzzing feeling that blocks or overrides the original painful sensation. Although peripheral neuropathy can be painful and life-altering, there are effective treatments
Excellence
rthopaedic and Spine Center, of Newport News, has been recognized by Beckers Orthopedic, Spine and Pain Management Review as one of 50 Orthopedic Practices to Know in an article highlighting Orthopedic , practices across the nation. As one of only two Virginia Orthopedic practices chosen, community reputation, services and practice size were the selection criteria used to compile the list, based on extensive research by the editorial sta at Beckers. Practices do not pay and cannot pay to be included on this list.
OSC Recognized by Beckers Review
To learn more about Beckers Review and OSC scan the QR code to the right using your smartphone to be directed to the website.
World Class Orthopaedic & Interventional Pain Managementhere in Hampton Roads
Mark W. McFarland
Open MRI Center

250 Nat Turner Blvd. Newport News, VA 23606
Proudly Accepting Tri-Care!

Learn more about our full range of orthopaedic services at www.osc-ortho.com
1-877-202-9130
5
Two Easy Office Procedures Provide Permanent Birth Control and Reduce Heavy Periods
control allows them to focus on their families and their relationships. The Essure procedure has been FDA-approved since 2002 and we have been performing it since 2006. It is 99.8% percent effective and has a lower failure rate than traditional tubal ligation.
Written by Robert M. Hill, MD, FACOG
thesia, cutting, pain, or missed work time. Once the cervix is numbed in the same way a dentist numbs a tooth, a high tech probe is placed in the uterus and the cells of the lining of the uterus are destroyed with -185Fdegree temperatures. What I like about this procedure is we taylor-make it to the individual. We ultrasound the patient during this procedure and watch the ice ball as it forms and destroys the tissue. Everyones anatomy is different and this allows us to safely vary the time of freezing based the anatomy of that particular person. Like Essure, this procedure is most often covered by insurance. The office will predetermine what if any copay beyond a simple office visit is required. Visit www.heroption.com for more information about this procedure.
t Hampton Roads OB/GYN, I have been performing two simple office procedures for over 5 years that meet the health needs of women over 30. One is called Essure and is an easy alternative to the traditional tube tying. The other is called Her Option and is a way of reducing or eliminating heavy menstral periods without a hysterectomy. The Essure Procedure For women who are done with child-bearing, there is no need for them to take a pill every day or continue to worry about unplanned pregnancy. A permanent birth control procedure, called Essure, is a great option for women who have completed their families.
Most insurance companies cover the cost of the Essure procedure since it less expensive than the traditional hospital procedures. The office will check with your insurance provider to be certain. Visit www.essure. com to learn more about Essure.
The Essure Procedure
Essure is a permanent procedure that can be done in the comfort of our office in about thirteen minutes without hormones, cutting, burning or the risks associated with general anesthesia and tubal ligation. Many women go back to work the next day. During the procedure, a small camera is inserted through the cervix to allow flexible micro-inserts to be placed in the womans fallopian tubes painlessly. Within three months, the body forms a natural barrier around the micro-inserts that prevents the sperm from reaching the egg. A woman must continue to use another form of birth control during these three months.
The Her Option Procedure Im always amazed how some women in their 30s and 40s put up with extremely heavy, long, or frequent periods and think its all part of the aging process. When it starts to interfere with work, family, social activities, or health issues such as anemia or fatigue, its time to do something.
The Her Option Procedure
Three months after the Essure procedure, we will perform an X-ray called the Essure Confirmation Test to confirm that the tubes are fully blocked and that you can rely on Essure for permanent birth control. Having confirmation that the procedure is successful frees a woman from the fear of an unplanned pregnancy and the routine of temporary hormonal birth control.
The Her Option procedure minimizes or Our eliminates this problem by destroying the tissue that bleeds every cycle with focus is subzero freezing done painlessly in the comprehensive, office. It destroys the cells that produce bleeding by actually making the cells compassionate explode the same way when one leaves a can of soda in the freezer too long care and it explodes. Despite the fact that the average age of menopause close to 51, many women in their early 40s and younger think theyll put up with disruptive periods for a just a few more years. For these women that dont want to undergo a hysterectomy, this procedure has been the answer. Like Essure, this procedure does not involve general anes-
These two procedures have drastically changed what we do in the office versus the hospital and the down time for the patient. Since neither of the companies have chosen to advertise in the media, its like the best keep secret in womens health care. But weve been on-board for over five years and feel like these procedures offer our patients realistic options to major surgical procedures of the past.
A Board Certified Physician- Dr Robert Hill has over 25 years of experience with normal and high-risk pregnancies as well as all aspects of gynecological problems and surgeries.
Every woman must make the decision about whether permanent birth control is the right solution for her and her family. For many women, the ability to take control over their reproductive life and know that they are permanently protected from future pregnancies is very empowering and liberating, Permanent birth
2115 Executive Drive, Suite 9A, Hampton, VA 23666
Phone: (757) 838-7277 www.hrobgyn.com

Conveniently located behind the Peninsula Town Center
Medical Professionals Open House and Health Fair Bon Secours Surgery Center Harbour View
at
Its National Ambulatory Surgery Center Open House Day!
You are invited!!
at
Thursday, August 11th 2011 at 5:30PM - 8:30 PM

See behind the Operating Room doors Discuss and see the latest technology Bring your medications- we will write them on a medication card for you to keep .
Free blood pressure and body mass index screenings
Meet our surgeons and staff
Attend educational seminars
Refreshments and raffle prizes
RSVP to 757-215-0499
Bon Secours Surgery Center at Harbour View 5818 Harbour View Blvd Suite 102 Suffolk, VA 23435 (757) 673-5832
Photos/ iStockphoto
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August/ September 2011

Virginia Beach The Southside

Essure, Her Option Dr Robert M. Hill Hampton Roads OB/GYN Page 6

Your Essential Business Plan

Take Action! Get Involved! You Can Help.

Waiting for a Heart Transplant

The Southside Woman - To empower, educate, enlighten and entertain

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August/ September 2011

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Tax laws have changed dramatically in the last five to 10 years.

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Written by Alexandra Lesmes Owner

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Tips for Healthier Sandwiches

Grilled Shrimp and Basil

Curried Tuna Salad

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BBQ Chicken Sandwich

Salmon Salad Bento Lunch

Create your own Bento Box

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Gender Confusion of Nouns

Written by Stacey Kammerman CEO KAMMS World Wide

Confusing Ser and Estar

Using False Friends (False Cognates)

Spanish vowels are easy for English-speakers

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Interior/entry Fire, water, termite damage rehab Carpentry

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