Professional Documents
Culture Documents
Section A Inputs
1.1 Please indicate the name of your company (optional)
1.3 Please specify your country code (please check the international country code list attached). Example: Australia: AU International Country Code: 1.4 Please indicate your type of activity (you can select multiple cases):
End user Rental company Other Specify:
Number of employees Amount of capital stock $ Annual sales $ Number of years in business
1.6 Please identify: a) The type of product brand you use (multiple products are possible). b) For each brand you may use, what kind of Manitowocs distribution channels are utilized to serve your company. If, for a given brand you are served by more than one type of distribution channel, please select (mark with an x) more than one box.
Brands Manitowoc
(crawler cranes)
Potain
(self erecting and top slewing cranes)
Grove
(all terrain and rough terrain cranes, industrial cranes)
National Crane
(truck and truck mounted cranes)
Shuttlelift
(industrial cranes)
CraneCare
(service, technical support, training, parts)
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2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.1.6 2.1.7 2.1.8 2.1.9 2.1.10 2.1.11 2.1.12 2.1.13 2.1.14 2.1.15 2.1.16 2.1.17 2.1.18 2.1.19
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2.2.7 2.2.8 2.2.9 2.2.10 2.2.11 2.2.12 2.2.13 2.2.14 2.2.15 2.2.16 2.2.17 2.2.18 2.2.19
My Manitowocs distribution partner has a good experience in the crane business My Manitowocs distribution partner has a good technical knowledge about the crane product and service My Manitowocs distribution partner provides all the technical support I need (training, technical-commercial, etc) I am satisfied with the service quality level provided to my company My Manitowocs distribution partner offers me all the crane products and service solutions I require to do my business My Manitowoc distribution partners way of doing business is adapted to the local/national legislation It is important that my Manitowoc distribution partners way of doing business is adapted to the local/national legislation My Manitowoc distribution partners mentality is adapted to the local/national mentality It is important that my Manitowoc distribution partners mentality is adapted to the local/national mentality My Manitowocs distribution partner can easily adapt to environmental/economical shifts I share with my Manitowocs distribution partner a good relationship level/friendliness I have a low level of conflict with my Manitowocs distribution partner I feel committed towards my Manitowocs distribution partner
2.3.1 2.3.2 2.3.3 2.3.4 2.3.5 2.3.6 2.3.7 2.3.8 2.3.9 2.3.10 2.3.11 2.3.12 2.3.13 2.3.14 2.3.15 2.3.16 2.3.17 2.3.18
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2.3.19
2.4 Please evaluate, from a global point of view, the Manitowocs distribution channels configuration that serve your company:
Statement I trust on my Manitowocs distribution channels I am globally satisfied with my Manitowocs distribution channels I would be willing to change my Manitowocs distribution channels I would be willing to promote Manitowocs crane products and service to a third party Strongly disagree Strongly agree
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Brand image 3.2.12 Have good reputation 3.2.13 Be prestigious brand Brand loyalty 3.2.14 I am loyal to this brand 3.2.15 This brand is my first choice among competing brands Purchase intention 3.2.16 I intend to buy this brand frequently 3.2.17 I plan to buy this brand more often
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