1

NewDelhi Institution Management

A constituent of Punjab Technical University
F-13, Okhla, Delhi www.ndimedu.com

Of

Corporate Internship Report

Internship Report submitted as a partial requirement for the award of the two year Master of Business Administration Program

Name: Nand Kumar PGDBM+MBA 2009-11 Telephone: 9968010070 E-mail: nandktr@gmail.com

Corporate Internship Supervisor Name: Prof. Ramesh Tiwari Contact details: 120-6478877 Mailing Address: 2nd floor, R-13/112, Raj Nagar, Ghaziabad

Faculty Supervisor: Dr. Kalpana Singh

Start Date for Internship: 10th May, 2010 End Date for Internship: 30th June, 2010

2 Report Date: 5th July, 2010

Self Certification by the Intern

I hereby certify that I, Nand kumar have successfully completed my internship with Wizard infosolution Pvt Ltd from 10th May, 2010 to 30th July, 2010. This is also to certify that this report is an original product and no unfair means like copying etc have been used for its completion.

Name: Signature: Date:

Certificate from the Corporate Internship Providing Organization

This is to certify that Ms/Mr has successfully completed his/her internship with us in the month of ----------10 from (mention start and end date). We wish him/her all the best for all his/her future endeavors.

Name of the Supervisor: Signature: Date:

Acknowledgements
No task is a single person effort, same is with this project. Thus I would like to extend my sincere thanks to all those people who helped me in accomplishing my project. I owe my project success to all faculty members, especially our Director Dr. Manav Adhakari, for providing me wonderful opportunity and guidance. I would like to extend my special gratitude to Dr. Kalpana Singh my faculty supervisor for providing excellent supervision for the successful completion of this project. This project provided me a platform to increase my knowledge and empowered me with a better understanding of concepts in the real world scenario. And last but not the least special thanks to wizard infosolutions Pvt Ltd. which accepted me in spite of my inexperience in the field and gave me the opportunity to work and learn with them. My special thanks are also to my Corporate Internship Supervisor MR. Ramesh Tiwari as Project Manager who guided and helped me in completing this project inspite of his/her busy schedule.

Table of Contents
S. No. Topic Page Number

Corporate Internship Objectives

Corporate Internship- Abstract

Internship Organisations Profile vis--vis its competitors Industry Analysis

8-17

18-38

Financial Statement Analysis

39-45

Details of the specific field based project assigned during the internship Project - Conclusion & Recommendations

46-70

71-72

My Take Away Key Learnings

72

Annexure & References

73-86

New Delhi Institution Of Management

OBJECTIVE OF CORPORATE INTERNSHIP

The purpose of Corporate Internship for a minimum time of 8 weeks is to connect theory and practice, obtain knowledge & awareness of the functioning of various departments of the corporate and its environment which is utmost necessary for the success of the budding managers. The basic objectives of the summer internship programme for the MBA students are: 1. To understand the business and competitive environment in which the organization is operating. 2. To analyze and understand the financial position of the organization viz a viz competitors. 3. To study atleast one management department and its practices. 4. To facilitate our students in testing what they have learnt in the foundation courses in the first year. 5. To get a feel of corporate life and its functioning & understand various interaction styles.

CORPORATE INTERNSHIP REPORT

Abstract:
I have done my summer internship from one of the vertical of Impeccable group of companies i.e Wizard Infosolutions Pvt Ltd. The company office is located at Raj Nagar, Ghaziabad. Being a start up company it consists of only three departments Marketing deptt, HR deptt, Designing deptt. I have completed my internship by dividing it into three phases. First phase was to do the Basic research on the feasibility of the product; second phase was data collection and third was making of a recommended marketing plan for the product. The conclusion drawn from the basic research shows that there is a feasibility of product in market. Then in phase 2, teams were formed for the data collection of different service providers. These teams were choosed on the basis of group discussion and enthusiastic they have shown for working over this project. Moreover I have learned about the consumer behavior of the service providers and end users which also known as the observation research. This was done during data collection and questionnaire fills up phase. I have also learned how to build teams and various factors which can create an enthusiasm in them. In report I have shown the market size and the growth trend of the IT industry. I have also studied Porter's five forces analysis, various legal and regulatory issues, Standards made for this field, PEST analysis, Existence of Monopolies, Patents Held by Other Companies, Technological/Procedural Advancements, Foreign Trade Policy, Comparative Valuation of Competitors, macro economic analysis of IT in India, macro economic analysis of IT from global perspective etc. Our team of Mbas has designed Fliers, payment form and communication script. Even we have got few leads of cost INR 500 and a web site designing case of INR 10000 during data collection in market. I have done the financial analysis of Web Infosolution Pvt Ltd. and big giants Infosys and Wipro too. At last our team has prepared a recommended marketing plan for this product. It was really a great and learning experience for me to work with CEO of Web Infosolution Pvt Ltd. Mr. B.P.Sharma

9 over this project. I learned lots of thing from his organization, staff and him because of his supportive attitude. I will definitely try to work with him in future.

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COMPANY PROFILE:
Wizard Info Solutions Private Limited is a flagship company under Impeccable Group of companies, which provides leading solution for B2B Services, Web Hosting and Promotion, customized software solutions and enterprise applications. It was established in 2006. Impeccable group of companies consist of four different verticals. Excepting wizard Infosolutions Pvt Ltd other three verticals are given below: Impeccable Educational Trainers Pvt. Ltd.: It is training & Consultancy organization to provide trainings for the Corporates, institutions and individuals on demand in the area of Information Technology and Management and placements for the candidates of different institutes as per industry requirements. Impeccable Jobs. This is an online service being designed to provide people with an easy cut to grasp their dream job. Under this service Job seakers account is being created in the system. His/ her account will be consisted all details regarding your preferences -Qualification, Experience, Job profiles, Job Locations etc. Companys Hr team finds out jobs exactly matching to their profile. These references are being provided to then by phone, mail & SMS with all details of Job requirements, company profile & address, contact details with suggestions over how to apply. Impeccable Consultancy Services: Impeccable Consultancy Services is a company of Impeccable Group established in 2008 which deals in different kind of services like recruitments, career services, and admission support to various institutes and setting up institutes. Along with this we provide support in information security and training related support to various institutes.

11 The Wizard Infosolution Pvt Ltd. has been promoted by some highly experienced Professionals dedicated to provide total IT solutions under one roof. It possesses not only the latest technology gadgets but also the most knowledgeable and experience hands to offer most user friendly customized solution.

COMPANY ANALYSIS
Company: (An Introduction) Wizard info solutions is one of the subsidiary of Impeccable group of companies, and operating in the IT vertical as a complete IT solution provider including ERP development, web designing , hosting and all. This vertical is enjoying 3 years of rich experience in this field with a sound and satisfied clientele data base and providing Creative solutions, web application development, offshore development and internet marketing. These four applications are the core competence of Wizard Info solutions. Combining diverse expertise in business strategy, technology, usability and design, wizard Info Solution produces highly scalable business solutions and online user experiences. Wizard info solutions Pvt.ltd have launched Wedding services.co.in a web portal which impeccable group of companies has 4 subsidiaries are Wizard Info Solutions Pvt. Ltd. Impeccable Consultancy Services, Impeccable Educational Trainers Pvt. Ltd., and Immpecablejob.com. Wizard Info Solutions Pvt. Ltd. which is operating in I.T. Solutions is looking forward to launch a new product- Web Portal. This web portal will provide information regarding Service Providers needed in wedding arrangements. The product is basically a kind of Online Yellow Pages of businesses providing merchandizing and services needed in arrangements of wedding ceremonies with roadmaps to reach the particular business entity. The basic research done by the company has identified around 27 business domains which need to be covered in this Web Portal. The portal can attract all those who need information about the businesses falling in these domains. The success of a product depends on its need and how that product can fulfill that need.

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Competitors Analysis This report has containing competitors analysis with two perspective first from the perspective of the whole company and second one is with the perspective of this product level, it can be say like first one is on macro level and second one is on micro level. Today all sectors have got imperfect competition, and availability of substitutes and new entry of firms are in practice. Every firm and big industry got its competitors, even world no.1 IT industry Intel also got its competitor AMD. Similarly there are lots of companies are working on same domain in which Wizard info solution is working. Like Atari Informatics Ltd, Baan Info Systems India P Ltd, Hexaware Technologies Ltd, Iflex Solutions Ltd, Igate Global Solutions Ltd, Infosys Technologies Ltd, Larsen & Toubro Ltd (L&T), Mastek Ltd, NIIT Ltd, IBM India, Aftek, Nucleus Software, Vakrangee Softwares, Cybertech Systems, Eonour Technologies Ltd. In this list some companies are dealing with large investment and popular to all over the world like HCL, IBM etc. but Wizard is not so popular and not very big firm in term of investment. Hence these companies cannot be call real competitors of Wizard

At company level

About Company (Innvy consultants and IT solutions)

As per with study there are more then 60 companies only in Delhi which are providing there service inn this vertical of software and web development. Study identified as one of this type of competitor of this company Innvy consultants and IT solutions Innvy is an Organization floated by Indian Engineers, Innvy have an unique understanding of internet business as well as in depth knowledge of latest design technology which has enabled it to provide result oriented design for there clients enabling them to have a competitive edge and better chance for having a command on web and software. In todays scenario when data collection is a very difficult task and data storage is even more then that and here Back office Security by Innvy is

13 really a boon for business mans where you can concentrate on your business not in data storage just by leaving this data maintenance task in the hand of Innvy. Apart from this many more services Innvy are providing some of them are Domain, web hosting, Enterprise Email solution, Professional web site, E-commerce solution, Blog, forum, CMS, live chat option are some of them.

Products of both companies: Wizard info solutions.com ERP development Web designing Hosting Software solutions Innvy consultants and IT solutions

Domain Web hosting Email solutions Spam filtering Virus filtering Professional website design and development Ecommerce design and development.

SWOT analysis of Innvy consultants and IT solutions

14 Strength 1. Working on different important IT verticals 2. Good and attract Web Portal. 3. Online help desk for clients. 4. Provide free software of Google, Antivirus, spy ware etc. which invites more hits on site. 5. Online information of delivery of the order. 6. Mixture of customized and standardized process. 7. Online pricing of Domain and setup cost. 8. Process of booking online order and payment option. Opportunity 1. Having a divers experience in the field of IT so that it can become as complete integrated IT solution provider. Weakness 1. Offices establish only on 2 cities, Kanpur and Pune. 2. Late order delivery to clients.

Threat 1. Other developing IT companies are looking for growth they can provide a hard hit regarding profit and all.

SWOT analysis of Wizard Info solutions.com Strength Weakness 1Three years of rich 1lack of proper infrastructure experience. 2Misbalanced inclination of 2Support of Mother company management toward its 1 vertical. as well as its 3 others subsidiary 3Unattractive website. companies. 4Vision and mission of the 3A good Client base company is not defined. 4Using diverse expertise in 5Small firm, not known their business. widely. 5Good and attractive web 6Not very strong from the portal financial side. 6Process of booking online 7Less working staff order and payment option.

15 Opportunity Threat 1Company is having a diverse 1Improper management can experience in various field so it can disturb the productivity of this expand its legs in others field as company. well 2The field and verticals in which company deals are so exhaustive that it all has the capability to be a separate vertical.

At Product Level: (comparison)

Wizard info solution Pvt.ltd. has launched the product Wedding services.co.in a online portal which will provide a one step plate form for all service provider related with wedding or marriage like Farm houses, banquet halls, beauty saloons and all at free of cost for its end user. Source of revenue for this site would be first the service provider which would be registered at this site because this will do a promotion and advertisement for them and second from Advertisement from at this site. Study has identified Two main competitor for this site i.e. Shadionline.com and marriagearrengment.com apart from this all yellow pages and just dial like services are also going to give a hard hit to this site. One of the main competitors is shadionline.com, how there services and portfolio is similar and different from this one is given below.

About Shadionline.com:
Shadionline, the wedding services management company, subsidiary of world cast technology ltd. Shaadionline is one stop solution for all sort of wedding requirements. Shaadionline promises to its customers uniqueness, convenience and value for

16 money during planning, coordinating and executing wedding requirements. Whether the special day involves just the couple or the family and friends, tying the knot making it memorable are the core objective of the wedding planner. Shaadionline wedding planner is trained professional consultant, a friend guide who assist the family for a great wedding! The Shaadionline design team is drawn from leading institutes such as National Institute of Design, Ahmadabad and Indian Institutes of Management, Calcutta. The company has working arrangements with the Government of Malaysia to promote weddings in Malaysia, a hitherto new concept. As part of bringing worldwide trends to India, Shaadionline has conducted workshops on wedding services with international speakers from across the world. Shaadionline also offers specialized services ranging from conceptualizing thematic ambience (dcor), dining concepts, wedding stationery, and special highlights for memorable moments, entertainment and other services. Shaadi Online offers a range of services to make wedding ceremony a grand one. Starting from the planning the whole event, to choosing the wedding theme, venues, and all other wedding requirements, and most importantly implementing those successfully - Shaadi Online does it all for you. The list of services offered by Shaadi Online are Wedding Themes, Wedding Venues, Accompaniments, Trousseau Packing, Invitation, Gifts, Catering, Floral Dcor, Mehendi, Lighting, Music, Still and Video Photography, Transportation, Accommodation, Rentals / Hiring.

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SWOT analysis of Shadionline.com

Strength 1- Old and well establish portal entity in business. 2- Working on many verticals, like Wedding arrangements, Wedding Planner, Honeymoon package etc. 3- Get recognized by many popular media like Aaj Tak, Times Now, Zee TV and CNBC. 4- Provide free of cost information of service provides to their end users to increase popularity. 5- Known to all over the country. 6- Approaching abroad for expand its business to international level. 7- Take care of CSR by providing free information about customs and rituals. 8- Feedback form for their end users. 9- Give rating to service providers and recommend them on portal through an option link. 10- High budget organization. 11- Special section of bride wearing for high end users. Opportunity 1- Make good profit for there business 2- Can be a integrate and complete service provider by making a tieup with others cross services Weakness 1- Complex web portal. One has to do effort in locating information about the wedding service providers. 2- Data of service providers are only of Delhi and Mumbai. They are not coving rest of the cities. 3- Complex web portal for simple (not having too much knowledge about internet) end user. 4- Provider simple information with address, not exact location with the help of Maps. 5- No extra information about the service vendors like location, shop photo, special services etc.

Threat 1- Others yellow pages services will give it a hard hit in term of competition. 2- Services are limited only in two cities so if any other company with this concept will enter in market with multicity concept can create threat for it.

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Similarity between Shadionline.com and Wedding services.co.in:

1- Both are providing marriage arrangement services. 2- Both are free of cost for its end users 3- Source of revenue for both sites are Ads, banners and charges from services providers.

Dissimilarity between Shadionline.com and Wedding services.co.in:

Shadionline.com Wedding services.co.in 1- Unstructured website 1- Structured website 2- Very congested look 2- Free and open look 3- Not very user friendly 3- User friendly 4- Providing information 4- No any such information regarding rituals and customs as well 5- Dont have any expert opinion 5- Have any expert opinion and and honeymoons packages honeymoons packages

Final Comparison between both Companies:

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Innvy Consultants & IT Solution

1- High Budget Organization. 2- Work on many IT verticals like Animation, Ad making & Drawing 3- Old and popular business entity. 4- Working on different dimensions like Blog, Forum etc. 5- Process is mixture of customized and standardized process. 6- Established many franchises. 7- No information of handling and completed projects

Wizard Info Solution

1- Low Budget Business entity. 2- Working on many verticals but less than competitor. 3- New IT firm in industry 4- Working on only IT dimension not like competitor. 5- Here process is on the principal of customization. 6- Till now no franchises is there. 7- Information of past projects are there in web site.

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Corporate Mission and Vision of Wizard infosolutions.com:

Mission: - To become the world largest IT services & products company in terms of
business and employee strength within the domains of IT services, solutions, products & consultancy for industries, peoples and mankind.

Vision: - To provide customer-centric, value adding solutions that enhance the

customers profitability in their own market segment.

Working Culture: - Our people are our most valuable asset. Values form the
foundation for everything that happens in their workplace.. We believe for survival in the market innovation and creativity is must. We are continuously trying to improve the services for our valued customer. Having years of IT experience, Innvy is fortunate to have some of the most talented people working in Indian IT industry today .We believe in friendly working environment. Our organizational structure is our backbone that searches creativity from day to day life & research it to produce its solution with unmatched features.

Portfolio Analysis:
The best possible definition of portfolio analysis can be as follow Analyzing elements of a firm's product mix to determine the optimum allocation the optimum allocation of its resources. Two most common measures used in a portfolio analysis are market growth rate and relative market share. A company portfolio is simply a collection of items such as products, projects, customers, company divisions, and so on. Portfolio analysis is the study of how a portfolio performs under different scenarios, and it is used to determine the optimal portfolio composition for getting the best value possible. Impeccable group of companies Raj Nagar Ghaziabad, has fore verticals in which Wizard Info solutions Pvt. Ltd. is one of them rest three verticals are Impeccable Educational trainers pvt.ltd, Impeccable jobs.com, Impeccable Consultancy service ltd.

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Wizard Infosolutions
In terms of popularity revenue generation this vertical can be called the star of the company, wizard enjoying 3 years of rich experience in this field and has done various projects and carrying a sound satisfied clientele data base. Company has been promoted by some very experienced professional dedicated to provide all IT solution under one roof. It possesses not only the latest technology but also the most experienced hands to offer under friendly customized solution. Wizard basically providing its service in 4 domains i.e. Creative solutions, web application solution, offshore development and internet marketing are there. All 4 domains are equally compatible and have been checked true on customer satisfaction. Wizard info solution have a very diverse and extensive portfolio, the work done by the company is in itself reflect its potential and company promises to fulfill their clients business needs. Some of the list of clientele is as follow Impeccable Jobs Ghaziabad, impeccable educational trainers Ghaziabad, Panchwati Awas samiti Khurja, Bio-Med Ghaziabad, CERT Meerut, Golden Rathi Sariya, Lee International Noida, IPM Ghaziabad, Fire Safety device Ghaziabad, Astroans, Ghaziabad, Veena International, ML colorless Diamond, Funtech Amusement , Kalpi Institute Ambala and many more.

Recent project handled by company

Veena international and funtech amusement are the recent project handled by company apart from it company has already done many project successfully.

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INDUSTRY ANALYSIS
COMPANIES IN INDUSTRY:

Aditya Technol ogies Pvt Ltd

Iflex Solutio ns Ltd

Nucleus Softwar e

Igate Global Solutio ns Ltd

Vakran gee Softwar es

Asset Infotech Ltd

Atari Informa tics Ltd

Infosys Technol ogies Ltd

Cyberte ch Systems

Baan Info Systems India P Ltd

Eonour Technol ogies Ltd

Larsen & Toubro Ltd

Patni Comput er Systems (P) Ltd

HCL Infosyst ems Ltd

Mastek Ltd NIIT Ltd IBM India Aftek

Hexawa re Technol ogies Ltd

Polaris Softwar e Lab Ltd

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Bcommer ce Infosyst ems Pvt Ltd

Service s Tata Infotech Ltd Wipro Ltd

Danlaw Technol ogies

Salora Internat ional

Cerulea n Informa tion Tech. Pvt Ltd

Infotech vMoksh a Technol ogies

Cranes Softwar e Geomet ric Softwar e Solutio n

AmSoft Systems Megaso ft Appulse Retail Softwar e Solutio ns

CMC Ltd CMS Comput ers

Comput ech Internat ional

HCL Corpora tion Ltd

Satyam Comput er Service s Ltd

Encore Softwar e

Spray Enginee ring Devices

DSQ Softwar e

Tata Consult ancy

Digital Globals oft

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MARKET SIZE:
The excellent performance of the Indian software and services industry in 2005-06 once again reinforces the confidence that the industry is on course to meet the target of $60 billion exports by 2010, as projected in the Nasscom McKinsey Report. The Industry performance in 2005-06 was primarily due to large client wins, mergers and acquisitions, movement of the industry towards stable pricing model and global outsourcing. The growth is also reflected in the employment trends, which is estimated to go up to 4.3 million by 2010 from 1.29 million in 2005-06. The overall Indian software and services industry has witnessed CAGR of over 21 percent in last three years, which would continue going forward. The IT and BPO exports have grown by 33.33 percent to $23.60 billion in 2005-06 and during 2006-07 the same are likely to grow at relatively lower rate of 27-30 percent to garner $29-31 billion as per Nasscoms projections. The expected lower growth is attributed to the rising export base of the Industry. However a large market opportunity exists for the sector as currently only less than 10 percent of the market is addressed. This will ensure sustained demand led growth. Factors like evolution of global delivery model, unbundling of large IT outsourcing deals with larger India based delivery shares, and the large contract values due for renewal

25 over next two years are some of the positive indicators for the sector.

Figure: Revenues from domestic and export (in USD billion)

More than 80% of revenues come from Exports and only 20% from domestic business

Figure: Contribution of IT industry to Indian GDP

IT industry contributes to around 5.2% to Indian USD 1 trillion GDP.

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Figure: Number of employees in IT Sector (Direct employment)

IT industry provides direct employment to more than 20 lakh people; indirect employment number goes far beyond..!!

2. MARKET SHARE:

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Figure: Indian IT industry Revenue Break-up by company

Sources of Revenue:

Figure: Indian IT industry Revenue Break-up by sector

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Growth trends:
India's IT industry (USD bn)

Particulars FY 2007
IT Services - Exports - Domestic ITES-BPO - Exports - Domestic Engineering services, R&D and Software products - Exports - Domestic Hardware Total IT industry - Exports - Domestic 10.4 7.3 3.1 3.4 3.1 0.3 2.9

FY 2008
13.5 10.0 3.5 5.2 4.6 0.6 3.9

FY 2009
17.8 13.13 4.5 7.2 6.3 0.9 5.3

FY 2010
23.7 18.1 5.6 9.5 8.3 1.2 6.5

2.5 0.4 5.0 21.6 13.4 8.3

3.1 0.7 5.9 28.4 18.2 10.2

4.0 1.3 7.0 37.4 24.1 13.2

4.9 1.6 8.2 47.8 31.9 15.9

Growth Opportunities for Indian IT Services Companies

Tap new service lines The Indian IT Services industry has tapped only two service lines to any significant extent which are application development and application outsourcing. As the offshoring models becomes

29 more mainstream, Indian IT companies are expected to penetrate new service lines such as Packaged Software Support and Installation; IT consulting; Network infrastructure management; Systems integration; IS outsourcing; IT Training and Education; Hardware support and Installation; and Network consulting and integration.

Focus on under penetrated geographies While established markets such as the US and UK have been tapped to a marginal extent (below 3 percent), large non-English speaking markets in Japan and Western Europe remain under penetrated by Indian IT companies. These two markets alone offer the Indian Industry over $5-6 billion in export potential. Indian companies have also great opportunities in English-speaking geographies like Canada, Netherlands, Sweden and Australia. Together these markets account for 6.7 percent of the world's IT spend and represent an opportunity of US$ 1.2 billion by 2008. Germany has the potential to emerge as a high-growth geography for Indian companies in the next 2-3 years followed by France, Italy and Japan. But there are challenges in terms of awareness, cultural openness to offshoring, conduciveness of regulatory environment and penetrable language barriers that Indian companies need to overcome.

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Target high potential verticals Indian companies have focused primarily on three key verticals (Financial Services, Telecom and Manufacturing) that account for nearly 45% of the industry's revenues today. Indian companies need to aggressively target under penetrated verticals for the next wave of growth. Verticals like Retail, Telecom Service Providers and Healthcare are likely to offer the next wave of opportunities for the industry. Companies need to prioritize on the verticals they want to target and look at securing lighthouse customers and develop tailored value proposition. In parallel, Indian IT vendors should also work towards building a domain knowledgeable front end and vertical specific skills in key industry applications.

Tapping Product Centric Opportunities While India has been able to establish its strong credentials in the IT services arena, India has not been able to make a dent in the software products market. India has only been able to capture a meager 0.2% of the US$ 180 billion market. A broader spectrum of opportunities is however becoming available to Indian players in areas such as embedded Software; development and delivery of specialized components; tapping offshore product development opportunities; product acquisition and enhancement and developing shrink wrapped products.

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ESTABLISHED IT/ITeS HUBS in INDIA:

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PERFORMANCE:

33 Progress of IT Industry (In terms of US $ billion) Year IT software and service exports ITE-BPO exports Domestic market Total 2003-04 9.2 3.6 3.9 16.7 2004-05 12.0 5.2 4.8 22.0 2005-06* 15.2 7.3 6.0 28.5

LEGAL AND REGULATORY ISSUES:

1.

delays in visa issuance: The delays in visa issuance for a legitimate applicant has also resulted in lost business opportunities for EU companies, delayed projects or movement of projects abroad, loss of jobs in some industries, workforce shortages and other economic stresses.

2.

No consistency in the period of visa granted: While some countries like Germany, give a 90 days multiple entry visa, others give a single entry for a very limited period only. There is also problem in getting Schengen Visa; applicable in some EU countries.

3.

Work Permit: Indian IT companies have businesses across the EU countries and therefore require its employees to work on short term in multiple countries on various IT projects. The present EU norm does not allow this and requires each country to issue a work permit. This is virtually impractical as the project execution needs are so dynamic and short term while the processes of

34 obtaining the work permits are very complicated and long.

4.

Social Security Contribution: Indian Social Security norms matter a lot to all the employees and are very reasonable through PF, ESI etc. EU countries should accept and respect the Social security agreements of India and should not try impose their format on us.

5.

Frequent changes in visa & work permit procedures: There are frequent changes in visa & work permit procedures and availability of information about it, which lead to confusion and interpretation issues.

6.

Countries do not have a written law for nonimmigration visas: Most of the countries do not have a written law for non-immigration visas. This leads to lengthy & cumbersome processes including documentation.

7.

In case of visit to multiple countries, the application for visa requires passport and this kills time of top executives at multiple offices.

8.

Long processing time for work permit in most of the countries. Most countries take an average of 3 months to get the necessary approvals.

STANDARDS : Bureau of Indian Standards:

35 In 1947 Indian Standards Institution established as a registered Society (ISI). Then in 1986 it became a Statutory Institution under Bureau of Indian Standards Act, 1986 to Standardization, Marking and matters in the Country. promote Quality Harmonious development of the activities of Certification of goods and attending to connected

Roles and responsibility of Bureau of Indian Standards:

Formulation of national standards; Certification and quality assurance; Laboratory administration and testing Participation in International standardization and cooperation with other countries; Standards promotion; and Training Support, Consultancy and Training services

LITDC: National Standards are formulated based on

the concept of Consensus by the Division Councils and the Sectional Committees under it. There are 14 Division Councils presently covering almost all the field of activities. LITDC (Electronics & IT Division Council) is responsible for formulation of Indian Standards in Electronics & Information Technology field. Established as LTD in 1977 to give thrust to Standardization in the field of Electronic and

36 Telecommunication. In 2003 redesigned as LITD to formally enlarge the scope to include Information Technology. Presently 21 Sectional Committees working under LITD. LITD 1 IS:9000 series -Basic environmental testing procedures IS:9001 series - Guidance for environmental testing IS:9002 series- Equipment for environmental tests for electronic and electrical items IS:11000 series-Fire hazard testing IS:13736 series-Classification of environmental conditions/IEC 721 LITD 2 Reliability of Electronic and electrical components and equipment LITD 3 Electromechanical components and mechanical structures for electronic equipment Electron tubes and display devices

LITD 4

LITD 5 Semiconductor and other electronic components and devises LITD 6 accessories Wires, cables, waveguides and

LITD 7 Audio, video and Multimedia systems and Equipment LITD 8 Electronic measuring Instruments, Systems and Accessories LITD 9 Electromagnetic Compatibility

37 LITD 10 Power system Control and associated Communications LITD 11 Fibre optics, Fibres, Cables and devices

LITD 12 Transmitting Equipment for Radio Communication LITD 13 Information and communication technologies LITD 14 LITD 15 Software and System Engineering Data management System

LITD 16 Computer Hardware peripherals and Identification cards LITD 17 Biometrics LITD 18 LITD 19 LITD 20 LITD 21 Information systems Security and e-Governance e-Learning Indian Language Technologies e-Business Infrastructure

EXTERNAL ENVIRONMENT - PEST ANALYSIS: 1. Political:

1. Political stability: Indian political structure is considered stable enough expect the fact that there is a fear of hung parliament (no clear majority). 2. U.S. government has declared that U.S companies that outsource IT work to other locations other than U.S. will not get tax benefit. 3. Government owned companies and PSUs have decided to give more IT projects to Indian IT companies. Positive

Deep Negative

Positive

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4. Terrorist attack or war.

Negative

2. Economic:
Negative 1. Global IT spending (demand) Positive 2. Domestic IT Spending (Demand):Domestic market to grow by 20% and reach approx USD 20 billion in 2008-09 - NASSCOM Mildly positive 4. Real Estate Prices: Decline in real estate prices has resulted reducing the rental expenditures.

Figure: Break up of Total Global IT Spending

The global IT spending is expected to decline steeply below the expected levels of $869 billion by 2010.

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Figure: Financial Attractiveness of Top 5 Global Services Locations on a scale of 4

India continues to the leader in terms of Financial Attractiveness

3. Social:
Highly positive Language spoken: English is widely spoken language in India, English medium being the most accepted medium of education. Thus, India boasts of large English speaking population. Highly positive Education: A number of technical institutes and universities over the country offer IT education. Positive Working age population

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Figure: Number of IT graduates in India

Figure: Working Population as a percentage of Total population

As per NASSCOM Strategic Review report, India is one of the few countries to have an increasing share of working population.

4. Technological:
Highly positive 1. Telephony: a. India has the worlds lowest call rates (1-2 US cents). b. Expected to have total subscriber base

41 of about 500 million by 2010. c. ARPU for GSM is USD 6.6 per month. d. India has the second largest telephone network after china. e. Teledensity 19.86 % f. Enterprise telephone services, 3G, Wimax and VPN are poised to grow. Positive 2. Internet Backbone: Due to IT revolution of 90s, Indian cities and India is well connected with undersea optical cables. Positive 3. New IT technologies: Technologies like SOA, Web 2.0, High-definition content, grid computing, etc and innovation in low cost technologies is presenting new challenges and opportunities for Indian IT industry.

5. Legal
Positive 1. IT SEZ requirement: IT companies can set up SEZ with minimum area of 10 hectares and enjoy a host of tax benefits and fiscal benefits.

Negative 2. Contract / Bond requirements: Huge debates surrounding the bonds under which the employees are required to work, which

42 is not legally required.

Positive 3. IT Act: Indian government is strengthening the IT act, 2000 to provide a sound legal environment for companies to operate esp. related to security of data in transmission and storage, etc.

6. Environmental:
Energy Efficient processes and equipments: Companies are focusing on reducing the carbon footprints, energy utilization, water consumption, etc. Positive

43

COMPETITION ANALYSIS
PORTERS FIVE FORCES MODEL (INDIAN IT INDUSTRY)
Threat of substitutes (medium): 1. Other offshore locations such as Eastern Europe, the Philippines and China, are emerging and are posing threat to Indian IT industry because of their costadvantage. However, this should have an impact only in the medium to long term. 2. Price quoted for projects is a major differentiator, the quality of products being same. Bargaining power of suppliers (shift from higher to low): 1. Due to slowdown, the job-cuts, the layoffs and bleak IT outlook. 2. Demand and supply of IT professionals is no longer that favorable to employees. 3. Availability of vast talent pool Freshers and experienced. Rivalry among firms (high): 1. Commoditized offerings 2. 'low-cost, little-differentiation' positioning. 3. High industry growth Bargaining power of customers (very high): 1. Large number of IT companies vying for IT projects resulting in high competition for projects.

44 2. Huge decline in IT expenditure: Indian IT sector is dependent on USA and BFSI in particular for majority of its revenues, and with the recent financial crisis, the new spending from these has reduced tremendously. 3. However, for the existing products and services, the clients continue the old companies. Barrier to entry (low): 1. Low capital requirements. 2. Large value chain, space for small enterprises. 3. MNCs are ramping up capacity and employee strength.

Product Differentiation: This industry is operating on the verge of goodwill and the credentials of the previous assignments. It requires a high technical expertise, at the same time it also depends on the need identification for their client to serve their customers. Every product is unique in the vertical of software and web development as it requires to be designed according to the requirements of their clients. Customization is the key here in this field where in taking on hardware products it dont have much of differentiation on product side but do have on marketing, and bundling of the technologies. Existence of Monopolies: monopolies do exist in the industry with both hardware and software verticals. I hardware the chips king Intel is having an edge in providing the quality microprocessors as

45 it is backed by a huge investment in the field of research and development. Patents Held by Other Companies: patent is the key to success in this industry as the innovation gets preserved by these patents and all your investment in the research and development pays off with the patents you held. Intel gets there every new chip patented where other companies difficulty in entering there market with patents hold by there competitors. MS Windows is another example. Technological/Procedural Advancements: IT industry is drive out of the development of technological age. It is easy for Technology has not been critical to the development of the Indian software industry. Indian software firms lag behind their Chinese counterparts in technology inputs and outputs, but that lag hasnt hampered the Indian industrys growth. Fewer Indian than Chinese software firms have R&D expenditures, and those that do spend less. This result is due only in part to the greater concentration of software services rather than products firms in the Indian industry software products firms are more likely to have R&D expenditures than software services firms. In addition, Indian software firms introduce fewer new products than Chinese software firms. Until very recently, the software business wasnt an especially high technology business. Advanced technology was not the basis on which firms competed, especially for software services. The export business

46 was mostly customized software services, much of which was low-end entry level work for which neither R&D nor new product introductions were important. Foreign Trade Policy: To give a boost to electronic hardware industry, supplies of all 217 ITA-1 items from EHTP units to DTA shall qualify for fulfillment of export obligation. To promote growth of exports in embedded software, hardware shall be admissible for duty free import for testing and development purposes. Hardware upto a value of US$ 10,000 shall be allowed to be disposed off subject to STPI certification. 100% depreciation to be available over a period of 3 years to computer and computer peripherals for units in EOU/EHTP/STP/SEZ.

Comparative Valuation: Competitors

o Perfect Substitution Obvious competitors Considering the perfect substitution in the industry exists in Hardware segment of it. As the brands like HP, Dell, Sony, Lenovo, etc are providing the same configuration and competitive prices. In the microprocessor where Intel has it strong R&D and serves as innovators it is now getting tough competition with AMD chips. o Imperfect Substitution Goods serve same basic purpose

47 The technological needs are very high in the industry and there is a kind of training needed on the user side. It make the same kind of products the imperfect substitute as MS word holds major share over their competitors due to high technicalities, less training need and user friendly application. Competitors like Linux Red Hat, Apple Mac despite of having good application cannot stand equally in the market. o Size and Scope of Business Indian IT market has already grown manifolds it is contributing around 5.8% to the GDP at present. The Industry has grown at a CAGR 35% during the year.

48

MACRO ECONOMIC ANAYSIS OF IT IN INDIA:

India IT Software and Services Industry
US$ billion

Source: NASSCOM

India IT Software and Services Industry

US$ billion

Bolstered with such a significant, technically sound resource base, the software industry has grown unimpeded. With a compounded annual growth rate of more than 50% between 1992 and 2001, the Indian software sector has expanded almost twice as quickly as the world-leading U.S. software industry did during the same period, although from a smaller base. Indias software industry statistics illustrate the massive strides achieved by this sector and the opportunities the future holds. According to NASSCOMs estimates for the fiscal year 2000-01, the countrys software industry is

49 worth $8.26 billion, up from $100 million ten years ago. A study conducted by renowned consultancy firm McKinsey and Co., for NASSCOM, has proven why India is becoming the off-shore software development out-sourcers destination of choice. According to the NASSCOM-McKinsey study, the Indian software industry is expected to gross US$50 billion in exports in 2008! This is based on an average growth rate of 35 percent per year. The industry is well placed to achieve this target. A quick look at some of the Indian software product success stories reveals a plethora of strategic initiatives that give them their distinctive edge. ACL Wireless for instance, has taken the multi-product route, developing unique products with innovative value propositions. By building key differentiator based on business models, technologies and consumer benefits, the company has been able to successfully market its products in India and other large emerging geographies across 22 countries in Middle East, Africa, South East Asia and Latin America. The dynamic industrial policy declared in 1996, with comprehensive packages of incentives and concessions, has ensured a productive ground for various industries. The hardware and software industries have now brought about a revolution of sorts under these schemes. Various institutions and computer training centers have contributed to the large number of trained and talented professionals. If we look up at the past trend, there is always demand for Indian skilled manpower is also on the rise among countries outside of the U.S. According to Stepstone, the largest

50 career portal in Europe, major opportunities are emerging for Indian talent from within the European Union. By 2003, in fact, Stepstone says there will be around 1.6 million unfilled jobs in the EU. Germany alone accounts for about half of the vacancies 400,000. France has recently announced over 100,000 openings in the public sector alone. Austria has over 30,000 vacancies, and Norway is offering over 30,000 jobs. India is best positioned for cross border IT services

Indias success in the software arena is attributed to the software industrys knowledge and expertise in cutting edge technologies and skilled manpower base. Both these strengths are likely to contribute towards the industrys future growth. In fact, Indias prowess in emerging technologies is also helping the software and services industry obtain new customers, even in the face

51 of a debilitating U.S. economy slowdown. There is only one way that the Indian software industry is headed and that is up. The coming years will only reiterate this trend.

MACRO ECONOMIC ANALYSIS OF IT FROM GLOBAL PERSPECTIVE:

Indian IT industry is riding high with rise global spending on technology products and related services. According to the International Data Corporation (IDC) estimates, the global spending on technology related services reached US$ 1.58 trillion (excluding R&D and engineering) in 2006 and is expected to grow at CAGR of 7.12% to reach US$ 2.1 trillion by 2010. Notably, IT services segment (excluding BPO) contributed around 29.8% of the total global spending on technology products and related services in 2006. The success of the Global Delivery Model adopted by the global IT companies and the increase in offshore spending by the US and European countries would help countries like India to reap rich benefits. Noticeably, the global offshore IT services spending is expected to reach US$29.4 billion by 2010, would grow at a CAGR of 17.5% during 2006-2010. The trend underscores opportunities the for Indian IT companies to take significant strides towards global offshore IT services market.

52

FINANCIAL ANALYSIS
Ratios analysis of Web Infosolution Pvt. Ltd. 2007 Years Ratios Liquidity Ratios Current ratio Interval ratio Cash ratio Leverage Ratios Debt ratio Debt Equity Ratio Capital Employed to net worth ratio Activity Ratio Inventory Turnover Asset turnover Working capital turnover Profitability Ratio Gross Profit Margin Net profit Margin 2008

1.338 501.2 1.338 Nil Nil 1

0.76 66.2 0.429 0.253 0.340 1.34

Nil 0.476 3.221 0.106 0.106

Nil 2.602 21.00 0.082 0.082

53

Liquidity Ratio:
Current ratio has reduced for the financial year 2008 over 2007 due to increase in the current liability via advances from shareholders, deferred tax liabilities and directors remuneration bill. The company needs to maintain. Also there is decrease in cash as well. The interval ratio has been reduced dramatically in financial year 2008 over 2007 due to increase in average operating expenses. This reduction is welcomed because company organic activities are taking pace over the previous year. Cash Ratio has reduced in FY 2008 due to the company is maintaining low cash

Leverage Ratio:
Debt and Debt Equity Ratios have increased in FY 2008 due to an unsecured loan from the directors & their relatives whereby there is no debt previous year.

Activity Ratio:
Inventory Turnover Ratio has been nil for both FY07 and FY08 as the company is operating in

54 service sector and do not maintains any inventory. Asset turnover ratio has increased at a very high pace almost 5.5 times in FY08 over FY07. This is a good sign for the company as the sales has gone up 9 times. Also the Working Capital Turnover ratio has shown a good performance due to increase in sales.

Profitability Ratio:
Gross and Net Profit Ratios showing the high operating expenses in FY08.

Ratios Analysis of Wipro and Infosys: LIQUIDITY RATIOS:

Liquidity Ratio's of Wipro 2.5 2 Ratio's 1.5 1 0.5 0 2005 2006 2007 2008 Years Current ratio Quick Ratio Cash Ratio

Liquidity Ratio of Infosys

5 4 Ratio's 3 2 1 0 2005 2006 2007 2008 Years Current ratio Quick Ratio Cash Ratio

Fig: Charts of liquidity ratios

55 Current ratio: a). As the current ratio of the Wipro was below 2 during 2005-07, so at that time the company couldnt meet his obligations. But 2007 onwards its current ratio crossed the arbitrary standard of 2. Now the company represents the high margin of safety for its creditors. b). On the other hand the Infosys was always able to meet its current obligation easily between Years 2005-08. Quick Ratio:

a). The value of quick ratio of wipro is increasing from 1 to 2 during 2005-08.So the company must have faced the problem of shortage of funds for its long-duration outstanding debtors. b). The position of Infosys was worse than Wipro, as its quick ratio has been always more than 2 till 2008 which shows that it had short of funds for its long term outstanding debtors. Cash Ratio: a). By seeing at the cash ration we can see that Infosys has less cash in its account but they are increasing their cash year by year as in order to bring their current ratio to ideal which is around 2 as the current ratio is directly related to cash so the company is moving in the ideal direction. b). On the other hand Wipro is also increasing its cash which may not prove to be helpful to them as they have their current ratio just ideal i.e. near 2 so by increasing the cash and moving towards 4, they

56 are actually blocking their money which they can use it in some investment which can provide them with good return rather than just keeping the cash in hand.

LEVERAGE RATIOS:
L e ve r a g e Ra t io 's o f W ip r o 0 .5 0 .4 0 .3 Ra tio 's 0 .2 0 .1 0 2 0 0 5 2 0 0 6 2 0 0 7 20 0 8 Ye ar s De bt Ra tio De bt-Eq u ity Ra tio To ta l L ia b litie s / To ta l A s s et

L e v e r a g e Ra tio ' s o f In f o s y s 0 .3 0 .2 5 0 .2 Ra tio 's0 .1 5 0 .1 0 .0 5 0 2005 2006 2007 2008 Ye a r s De b t- Eq u ity Ra tio To ta l L ia b litie s / To ta l A s s et De b t Ra tio

Fig: Charts of Leverage Ratios

Debt ratio: a). In earlier years Wipro had less debt ratio which shows that it has little financial leverage and the firm is not reaching its maximum profit potential for

57 its investor but at the end of 2008 it has good debt ratio. b). Infosys do not have any debt, hence it didnt have any debt raito. Debt-Equity ratio: a). As debt-equity ratio shows how much debt the company has relative to its investor equity. Low level of debt relative to equity gives comfort to the lenders or creditors. So in case of Wipro, it has conservative type of business but the ratio is increasing a bit year by year from 0.01 to 0.38 so the company is having more and more debt which may be risky for the creditors as the increase in debts means the fixed rate of interest is increasing which may not be profitable to the other shareholders. For example if the company earns less profit then the company have to give fixed interest to the debt holders and leaving behind less profit for the other shareholders. b). On the other hand Infosys does not have any debt which shows that the company is earning profit with no fixed obligation to pay as interest to debt holders so the whole profit goes to equity shareholders after keeping some of it for provisions or for ploughing back the profit. So the other equity share holders have less risk in this company. Total liabilities and Total Asset: a). TL/TA of Wipro increases from 0.39 to 0.49 which means it has sufficient amount of total funds both short & long term provided by outsiders to finance total assets.

58 b). Comparatively Infosys has decreasing TA/TL ratio, hence it does not have sufficient amount of total funds both short and long term provided by outsiders to finance total assets.

ACTIVITY RATIOS:
Activity Ratio's of W ipro
35 30 25 20 Ratio 's 15 10 5 0 2005 2006 2007 2008 Ye ar s

Inv entory Turnov er Ratio Debtors Tur nov er Ratio A s s ets Turnov er Ratio

A c t iv it y R a t io ' s o f In f o s y s 6 5 4 R a t io 's 3 2 1 0 2 0 0 52 0 0 62 0 0 72 0 0 8 Ye ars

In v e n to r y Tu r n o v e r R a tio D e b to r s Tu r n o v e r R a tio A s s e ts Tu r n o v e r R a tio

Fig: Charts of Activity Ratios Inventory turnover ratio: This ratio measures how fast the inventory is moving through the firm and generating sales. a). The inventory turnover ratio came out to be 30.95 in 2005 and 21.04 in 2008. So the ratio is good as, the higher the ratio, the more efficient the management of inventories and vice versa. Hence, Days of inventory holdings= 360/30.95= 11.74 (in 2005)

59 Days of inventory holdings= 360/21.04= 17.11 (in 2008) So, earlier it had less days of inventory holding which means frequent sales but in 2008 it increases which means that they frequency of sales is decreasing but that does not really mean that the sales are decreasing as the company might be keeping inventory so that it does not face the problem of stock out at any point of time during the year. b). In case of Infosys it doesnt have any inventory which means that they might be producing on the customers order only, as per the customers requirement and if they are not then they might be facing stock outs very frequently which they should not so same action should be taken by the company for this. Debtors turnover ratio: This ratio shows how many times sundry debtors turn over during the year. a). In case of Wipro: Debtors turnover ratio is maximum in 2005 i.e. 5.25. So, average collection 360/5.25=68.57 days. period will be

Debtors turnover ratio is minimum in 2008 i.e. 4.93. So, average collection 360/4.93=73.02 days. period will be

60 Hence efficiency of credit management decreases from 2005 to 2008 i.e. the debtors are taking more time to return back the money. b). In case of Infosys: Debtors turnover ratio is maximum in 2007 i.e. 5.92. So, average collection period will be 360/5.92= 60.81 days. Debtors turnover ratio is minimum in 2005 i.e. 5.06. So, average collection period will be 360/5.06= 71.14 days. Hence efficiency of credit management increases from 2005 to 2007 .e. the debtors are taking less time to return back the money. Asset turnover ratio:

It shows the sales volume that a company can support with a given level of assets. Companies with low turnover ratio will require a large amount of capital for more sales. a). Wipro has high asset turnover ratio, which means it can expand sale with low capital investment. b). Infosys has low asset turnover ratio as compare to the Wipro which shows that it requires large amount of capital to generate more sales.

PROFITABILITY RATIOS:
Although the liquidity measures are most important indicators of short term corporate health,

61 profitability measures are most important in the long term.

Profita bility Ratio's of W ipro

1 0.8 Ratio 's 0.6 0.4 0.2 0 2005 2006 2007 2008 Ye ar s Gross Prof it Margin Return on A ss et Operating Expenses Ratio

Pr ofitability Ratio's of Infos ys 0.7 0.6 0.5 0.4 Ratio's 0.3 0.2 0.1 0 2005 2006 2007 2008 Ye ar s

Gross Prof it Margin Return on A sset Operating Expenses Ratio

Fig: Charts of Profitability Ratios

Gross Profit margin: This ratio shows the margin left after meeting the manufacturing costs. It measures the efficiency of production as well as pricing. a). The gross profit margin of the Wipro decreases from 33% to 29% during 2005-08. The reason of this is due to the decrease in the value of both Net

62 sales and cost of sales or services which shows the problem in pricing or the efficiency of production. b). same is the case with Infosys where there is also a decrease in the gross profit ratio from 47% to 44% during 2005-08 due to the same reason. Return on asset: a). Wipros return on assets decreases from 0.54 to0.22 which is due to factor that the net income is not increasing at the same pace as total assets. b). Whereas Infosys return of assets ratio increases from 0.48 to 0.7, as its net income increases simultaneously at the same pace at which the total assets increases.

Operating expenses ratio: This ratio show that how much percentage of the sales has been consumed together by the cost of goods sold and other operating expenses. a). In case of Wipro it increases from 77% to 83% so the company is left with less of profit to give it to the share holders. b). It is comparatively stable in case of Infosys when compared to Wipro so we can say that they are maintaining the constant profit over the years.

63

DETAILS OF THE SPECIFIC FIELD BASED PROJECT ASSIGNED DURING THE INTERNSHIP
GOAL OF THE PROJECT:
1. To Analysis of basic product plan that was made by the company. 2. To do the feasibility study of a web portal weddingservices.co.in that company is going to launch in the market. 3. To gather the information required for the designing of the web portal. 4. To make a Basic framework of marketing plan and strategies for a year of this product.

METHDOLOGY: 1. Analysis of Basic product plan:

A web portal weddingservices.co.in is coming from Wizard Info solutions Pvt. Ltd as their new product which is in a development phase. Product Plan The product has a basic plan of providing a platform for giving a one point search of the information of services and businesses needed for wedding arrangements. The product will generate revenue from its 2 phase strategy one is from the banners and adds the website will get due its popularity. Second is by charging service providers for putting their information in our website. Product design

64 The present product design is to provide just the names of the service providers for particular category in specific area but not the address and contact details. Assuming that after all contact details will be given service providers will no longer be interested in purchasing our services. Services categories Type 1: Complete information including images, flash animations, enquiry form and video along with static and dynamic map with Google maps, with maximum limit of 10 pages in our portal. For Rs. 10000/Type 2: Detailed information including image, flash animation, enquiry for, static and dynamic Maps, maximum of 5 pages on our portal. For Rs. 5000/Type 3: Brief information about service provider, using image, flash, animations, static and dynamic maps on our portal. Max of 1 page. For Rs. 1000/Type 4: Address and contact information of service provider with dynamic maps. For Rs. 500/Progress The basic designing of the product according to existing plan has been done and marketing has already been started. The website has already launched on internet. The basic form for gathering information, questionnaires for conducting a basic research on product need has already been designed. The research and marketing will go hand in hand according to existing plan. The market will be approached on the basis of whims and heuristics with no set approach. The marketing will be conducted by the trainees of the

65 company and also they will be paid only by incentive plans subject to bringing business. Project Analysis: Information technology growth has shown its strong evidence in the past and it seems that IT will bring the revolutionary change in the lifestyle of the people as it has bought in the west and other developed countries. Even these developed nations will also face a shift in their day to day activities with development of IT. IT is becoming integral part of life in metros where people had started thinking of Internet for their daily needs. This is providing businesses to cash this opportunity and for which one can see everyday some new portal comes in this digital world. IDIVA and IXIGO are some of the examples showing how the world is changing. The project under discussion is coming to make its mark in the growing internet age. This web portal will become a very handy search to gather information regarding service providers falling in defined categories. The success of this portal will depend on easy design, adequate and quality information. At present there seems to be a need to understand the feasibility of the project. The feasibility study requires a basic research on need of the product, competitor analysis, financial feasibility, etc. The basic analysis on this project identified some drawbacks in the planning. The data is a primary need to develop this product. The marketer need a good product without which all the selling efforts goes in vein. The product

66 development here requires a database development, for which there is a need to give good amount of efforts. It will be primary data collection. The primary data collection is chosen because it will give most recent and updated information, with high validity and integrity as well as comprehensiveness. Secondly the primary data collection will also help to perform another important task simultaneously that is communicating designed plans that product is offering to service providers categorized in type 1 -type 4. The present plan of putting limited information about service providers with no contact details (in free list). This plan is having its own limitations as the end users of this product will be people visiting this website and if adequate information is not present they will not visit again.

Hygiene factors 1-Adequate Data gathering 2-Appearance of site. 3-Accuracy of data. Neutral Factors 1-Awareness 2-Popularity 3-Launching HIGH Potential To Dissatisfy LOW LOW

Critical Factors 1-A required and specific no. of data from every area. 2-Latest and updated data 3-Avalability of information Enhancers 1-Intensity of Information 2-Mode of information 3-Rating

67

HIGH Potential to satisfy Analysis is done using scale given by Silvestro and Johnson Recommendations after basic study of the project A research should be conducted to find out if there is a need of the product in the market. Registration form seems unable to cover all the information needed, it require a redesigning. Changes needed in the portal designing: the portal must contain the name and the contact information of the service providers in particular area, district or town. As mentioning just the name of the service provider will not serve the purpose of the user using this service. The company should stop doing promotional activities for this web portal as the portal is not ready and inturn will lead to dissatisfaction of those visiting the website and will not turn back again to this website. The website should be withdrawn and must say under construction on front page and the company should decide on the date of relaunching considering sufficient time for its redesigning. At present the company should focus of data collection of service providers and designing of portal so at the time of launch they will have a good product.

68 Data collection will require some investments, the company should decide on budget and the plan to execute the data collection part. The agents collecting data should be provided with the payment slip for on spot assistance to interested people. There is a need to redesign a flier that company is using for communicating its paid advertising plans.

2. Basic Research designed for the Feasibility of the product: Research proposal:
Background: Impeccable group of companies has 4 subsidiaries are Wizard Info Solutions Pvt. Ltd , Impeccable Consultancy Services, Impeccable Educational Trainers Pvt. Ltd., and Immpecablejob.com. Wizard Info Solutions Pvt. Ltd. which is operating in I.T. Solutions is looking forward to launch a new product- Web Portal. This web portal will provide information regarding Service Providers needed in wedding arrangements. The product is basically a kind of Online Yellow Pages of businesses providing merchandizing and services needed in arrangements of wedding ceremonies with roadmaps to reach the particular business entity. The basic research done by the company has identified around 27 business domains which need to be covered in this Web Portal. The portal

69 can attract all those who need information about the businesses falling in these domains. The success of a product depends on its need and how that product can fulfill that need. The objective of the research is to identify if there is a need of such product and ways to fulfill that need in a better way.

Specific Objectives:
1. To find out the difficulties faced by a person while arranging a wedding ceremony (main focus would be on the difficulties faced in finding out the proper information) 2. To identify the level of difficulty in gathering information regarding Service Providers in home town and unknown city. 3. To Identify which mode of information is being frequently used and which is more reliable to them (relatives, friends, etc / Internet) Methodology: The research will be conducted using survey technique of data collection. The respondents will be asked questions directly by the interviewer through personal intercept interviews. The measurement instrument will be structured direct questionnaire and responses will be filled by an interviewer.

70 The research will be conducted in Ghaziabad District taking a sample size of 200 having 100 male and 100 female respondents. The ratio of Male-Female will be maintained equal in all the randomly picked areas of Ghaziabad district. Sample will be taken as: 40 from Ashok nagar 40 from Gandhi Nagar 40 from Turab nagar 40 from Indrapuram 40 from Nehru nagar The analysis of the data so obtained will include techniques like: Cross Tabs Correlation and Regression ANOVA Indirect techniques (Perceptual Maps)

Plan of action of executing research: 1: Data collection from Raj Nagar, Shastri Nagar and Dasna 2: Data Collection from Sahibabad and Nehru Nagar 3: Screening the data, Coding and Punching 4: Data analysis and Drawing Interpretations 5: Findings, conclusion and Report writing. Enclosure: Survey tool Questionnaire After preparing this basic product plan and research proposal I divided the work into following 3 phases

71

I- Research proposal and analyses existing marketing plan II- Data collection of Service providers III- Creating Marketing and Promotion plan

1-Research Proposal and Analysis of Existing marketing plan: The 1st work how to approach for the feasibility study and need identification has already been done by me now it was the time to analyze the work done by the company on this factor. There was no any such sort of research program took place by company, weather company has prepared a questionnaire and that was also without doing any Pilot testing. I prepared a separate questionnaire (it attached in annexure) and done its pilot study as well this questionnaire was warmly accepted by company. After this part I along with my teammate selected 4 areas on the basis of random selection for research areas were Ghandi nagar, Turab nagar, Nehru nagar and Indrauram. After selecting these 4 areas I along with my teammates went there and had completed the research. The purpose of research was a pure research no any sort of communication or promotion and at the same I tried my best level to not to be any sort of Interviewer bias. After this the work of screening data, coding and punching then findings, conclusion was the work of tremendous effort.

72

2-Data collection: After completing this feasibility study and need identification part I moved the second phase of our project which was carrying the crucial part for this product that is Data collection. Data collection was the phase at which I had already raised my finger regarding that incentive part. So that just before preceding like a blind I though to work out slightly on the financial budgeting because it was the phase where financial part carried a role. After having a talk with Mr. B.P.Sharma I came to know that company havent that much budget for extensive data collection so I find out a new way which I had learned as a concept in OPERATION MANAGEMENT by Robert Jhonson and Ghram Clark i.e. there is a 4 factor for satisfaction Hygiene factor, Critical Factor, Neutral Factor, and Enhancers. Hygiene factors 1-Adequete Data gathering 2-Appearance of site. 3-Accurecy of data. Neutral Factors 1-Awairness 2-Popularity 3-Launching By Silvestro and Johnston Hygiene factors are those factors which dont satisfy people but they prevent dissatisfaction so that it prepare a base or platform for other factors one of the factor was Critical Factors 1-A required and specific no. of data from every area. 2-Latest and updated data 3-Avalability of information Enhancers 1-Intensity of Information 2-Mode of information 3-Rating

73 adequate data gathering i.e. a equal data gathering from all region in which I suppose to gather data. So I thought and decided that if we collect at least 10 datas from 1 region then may be possible that it would not be delight customer but it can satisfy customer so that I decided to collect this much of data in our preliminary phase. So I learned how to create satisfaction with limited data and with limited money. After this planning I had a study the map study of Ghaziabad region and also had taken the survey for the purpose to make my further work easy. At this point of time company was ready to pay the convenience for data collection and provided a team of 11 members. In this project I was working along with my 3 teammates so under the supervision of each the team of 3 members had been allotted. But still the work was not over, all those team members who were working with us are from technical background some were M.tec, B.tech and some were having MCA background, means no relations from marketing at all and they were not having their interest also in marketing, it was just might be due to the force of Mr. B.P Sharma and over then this they were suppose to work without any salary and in the summer season of June and July so lack of motivation was very obvious. So that I decided to workout something in this way in which it leaded their interest like I Conducted a GD program and took PD classes for them so they can think and mold themselves towards learn something. After it I prepared a Excellent Presentation for them as well to reveal that how this marketing can prove helpful for

74 there technical career. After this I prepared a script for them to create the standardization in this process for communication in market place. Team had been handled by me and 3 else my team members. Initially I took the communication with service provider at field just for showing them the way of approach and content at later part I had provided this part to my team member as well. 3. Creating Marketing and promotion plan: It was the 3rd phase of our proposal but because company had already launched the product in market before due date so that our marketing promotion part was also going on simultaneously. Regarding this I prepared pamphlets, flairs and catalogue. (Attached in annexure). I along with my teammate had done a analysis in which we find that this site will get the hit rate of around 30000 in its initial month after promotion. Date for launching of this site had been decided by us that is 19 September2009 the 1st day of Navratra because this day is one of the most auspicious days for Hindus as well as at this day market carries a new hype for purchasing so people need the service provider and it was the best suited possible day. I after consulting with my project mentor decided that all promotional activity i.e. banners pamphlets will be start before 2 weeks of launching. 4. Work done for promotion of the product in company:

75

This is the listing of work which I had completed there in company during my Phase I and Phase II i.e. during feasibility study and Data collection. As I have mentioned earlier that in the 1st meeting I had analyzed the all research related material prepared by the company and done a PILOT STUDY and after that I came to know that much of them was not that much good to raise something productive from market. So that I prepared document related with Basic research and related with promotional plan as follow: Below written documents and forms are attached in annexure: 1. 2. 3. 4. Registration Form Redesigning Designing of the flier Recommended payment slip Script writing & communicating ways for the data collection team. 5. Handouts for the team members which gives the information of product. 6. Presentation and Group discussion to evaluate the communication skill of the 7. Data collection team. MARKETING EXPERIENCE AND LEARNING: Difficulties faced: 1. Not proper budget was allocated for data gathering. As the team which go for data collection need a motivational factor and that one can be get by giving them good incentives. 2. The team was prepared with the member of 12 and after two days of data gathering it left with 5 members.

76 3. Data collection from few markets like Turab nagar, Gandhi nagar etc can easily be got by walk, but service providers in markets like Raj nagar, Kavi nagar, vaisalli are far away from each other. So, gathering data by walk is more time and efforts taking. So there should be provision of commuting resources for data collection in these markets. 4. Lack of interest from service provider side because they believe that Internet communication as ineffective media for advertisement. 5. Dont have time to listen because they are busy at times with the customers. 6. Providers already have overcrowded customers in their shops. 7. Product is in its embryonic phase so many service provider who were famous, became uninterested to advertise themselves with such a portal which is not popular at all yet. 8. Many service provider were associated with brand like Blackberry and Lakme , hence brand association and brand recognition was sufficient for them Requirement from Personnel for Marketing: 1- Well dressed (formals). 2- Proper communication training should be given to all team members, because somehow consciously or unconsciously they can misscommunicate or over-promising which leads dissatisfaction. 3- Team should equip with all the documents like registration form, receipt, Visiting cards, fliers etc. 4- Team should be properly aware about the products features.

77

5- They should be aware about the strength and weakness of the competitors. As sometimes the service providers are aware about our competitors. So they should know how our product is more valuable than theirs. Preparations required before going to market: 1. There should be a proper team assigned for data collection work. 2. There should be proper meeting before leaving for market for data collection like what, how, when should be done? 3. Everybody should be on time for this purpose. 4. A team head should be there in the data collection team, who will report to the project manager/HR with day-wise report. 5. Moreover each team should go with all the documents, forms and business card with them required at the time of data collection. 6. The entire team members should be boost up for their work with good incentive plans. 7. There should be an alternate days meeting with the project manager regarding the problem faced by team in last two days. How to overcome the various difficulties faced: 1. A proper budget allocation should be done for the data collection which can help out to boost the teams moral up. 2. Conveyance facility for commuting in market like Vaisalli should be provided for economical data gathering. 3. Team should be aware about the pros or cons of all the facts related to product.

78 4. In Teams alternate days meeting their queries and difficulties should be properly solved. 5. Before sending the teams in the market, market area should be checked out so that there would be less time and efforts consuming by the team during their visit. 6. Do try to select out only those members in team who are having their own commuting vehicle, it will be comparatively affordable for company and at the same time efficiency of team members will also increase. 7. There should be no expectation from the team to get business from market at this phase of data collection. Evaluating teams performance: Teams performance can be measure on certain factors: 1. Effective and valuable information gathering. 2. Getting out other business like web-site, from the market. 3. Regularity. 4. Leads, if any. 5. Their efforts. 6. Knowledge about the product. 7. Problems faced by them during conveying product and data gathering. Why they are not performing: 1. No motivational factors. Incentives are on business which is not at all easy at the moment when product is not developed. 2. Their own busy schedule like clashing of their daily work with marketing time. 3. Not job, but a mandate.

79 4. Any personal problems. 5. Illness. Reasons behind performance: 1. Those who have zeal for learning. 2. Those who are enthusiastic for these works. 3. These people are more adjustable with timings, environment and other people. What kind of attitude required: 1. Enthusiasm 2. Curiosity 3. Learning orientation in every field. 4. Good behavior with others.

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Recommended Marketing Plan to Company

Marketing of weddingservices.co.in A Recommendation Introduction Planning is one of the most important roles of management. A companys corporate or business plan runs the company. A companys marketing plan runs the business. A companys marketing plan is the key input to the business plan. On the similar lines company needs to decide on the marketing plan for products in its portfolio. Every product has its unique requirement and there comes marketing planning for every individual product. Wedding Services is an idea to contribute to growth of this internet age. This web portal has idealized the changing dimensions of lifestyle where the products like Bharat Matrimony, Just Dial, etc are embarking their success. Wedding Service is an effort to reduce the search time and make weddings easy. It will provide a platform for interaction of service providers and service consumers. The marketing of this product will also give company an exposure of around 95% of the businesses which does not have websites. Hence, company cannot compromise on the planning part before going market with this product as it will reflect the image of the company. This can help the company to effectively

81 serve the website business where they have the said expertise.

Executive Summary The report is structured around the marketing needs for the product weddingservices.co.in from Wizard Info Solutions Pvt. Ltd. This report aims at providing a basic idea for the approach that the marketers take for marketing their product. Also it tries to explain theoretical concepts that can make marketing effort of this product effective taking in view of the present market situation. The product is analysed on the basis of STP marketing and the 4 Ps of marketing which are essentials of marketing. This report tries to identify various ways to proceed for marketing needs of this product. There is a clear distinction provided between the present and the future needs of the market and how these can be served has been tried to be explained with our own understanding of market and the present day context. The approach taken is quite scientific. It has given a proper attention to the available text and its validity in this particular case. The market survey has also provided the understanding of the present market and the reaction of people for this kind of product. Market survey is done on the basis of one to one interview with the structured open ended questions. In the report it has notified wherever the need of research is identified. Due

82 to the constraint of time this report is not including the design of various researches required. Basic Customers Segmentation for weddingservices.co.in Segmentation is a backbone of every marketing strategy and it gives insight about the customers. This helps marketer to design a perfect marketing mix for each segment. Every marketer starts with segmenting its customers to provide them a unique identity. The segmentation and tested with the homogeneity and heterogeneity tests.

1. User of the portal for the services it provides.

Major Customer Segments 2. Customer for those it will serve as advertisement media.

Homogeneity Test for these customer segments: Segment 1 All the customers falling in this category are having similar needs in a way. Usability Affordability (in terms of their time and efforts) Segment 2 Customer in this segment need: It should attract large No. of users. It should help them in some way to increase their visibility. It can help their business grow.

83 User friendliness Adequate information Precise and goodness of information.

Segment 2 can further be categorized in Segment 2.1 and Segment 2.2: Segment 2.1 It consist of the Service providers like Beauty parlours, caterers, farm houses which do not provide tangible things. The credence value for these services is very high due to their specialized roles. Segment 2.2 IT consist of the Service Providers which provides tangible merchandize like Apparel stores, Bangle stores, etc. *There is a need to identify the segments in the same segments 2.1 and 2.2 but it requires an exhaustive research. Targeting There is no single perfect way to approach the customers but good marketer designs it according to the customer segment which requires understanding of that customer segment and their needs. Designing a marketing mix is not a single day task but it requires thinking on various aspects and dimensions. These are some of the suggested ways that can be taken into consideration, but this again needs a final refinement and planning with expert study backed by a research.

84 Segment 1: It will comprise of those who will use this portal as a service i.e. information seekers. This is our prime segment and, this segment must be satisfied by our service because our other segments depend on this segment. Until this segment gets satisfied our site will not get good hit rate which is a source of revenue generation and major contributor in making it a good advertisement media. We are considering them as a customer even when they are not contributing with any monetary value but they are spending their valuable time and efforts.

Approach for segment 1These are the end users of the website and really need a prime attention. The suggested way for approaching this segment is as follow 1- We need to provide clear and up-to-date data for creating the value for their time and effort. 2- Customers falling in this segment should be assisted individually, if he needs any more information. 3- We can provide information with different package of services for various segments of customers. For instance a high profile customer who always takes service from branded services provider, he would like to have such a place where he can avail all the brands at same place. Giving him all branded and non branded

85 mix at same place he might get dissatisfied may be due to same treatment with low cost customers. Promotional strategy: Approach for promotion in segment 1 can be like this 1- By participating in various local communities, so that more and more people will come to know about your product. 2- By communicating through mass marketing media like Local News paper use of flairs and pamphlets is also a good idea. 3- By organizing some events like teej special, navratra chanchar dance, etc.

Segment 2: This is our service provider group which will use our service as an advertisement media for their businesses; with our basic understanding we have divided this segment into parts. 1st is service providers and 2nd is merchandisers who are selling the tangible goods. Approach for segments 2: Need of this segment is - a popular web portal, which can act as a good medium for promotion and advertisement for them increase their customer base and letting other people know about their existence and services.

86 1- This segment need a media of high visibility, so we need to quantify the popularity (in terms of no. of hits, logged duration, etc) of our web portal current and projected in future.(when current is considerable enough) 2- Showing comparative advantage over other advertisement media in terms of cost, visibility and other factors. Positioning Positioning is the last step in STP marketing, positioning is being done the way in which the company wants to project its product in the mind of its users. Simply positioning is the image of product in the mind of customer for the product. The company needs to decide on what should be the position of weddingservices.co.in, Does the company wants to make it a portal which provides just information of the service provider, or it want to serve as a complete wedding solution, or solutions for wedding arrangements or If it wants to position itself as other matching concept websites which charges from its end users. This should be decided on market demand and the feasibility for the company. 1 The product once decided on its positioning need to be consistence on the same identification only, any further dilution for any purpose like integrated service provider

It requires a strategic thinking with companys objective. Some times if the investments are higher than a descriptive research should be done.

87 will only devalue the service. 2 Later when company will be capable enough to integrate other services then it can position it in a different way. At present it must stick to that one unique identity in all its promotion and communications. 4 P Analysis: Web portal- weddingservices.co.in is an advertisement media for mass market. There are 4Ps which are required to be worked out for any effective marketing campaign. These 4 Ps of analysis are Product, Price, Place and Promotion. 1. Product: The product weddingservices.co.in which is a web-portal is same for all the clients. Everyone has the accessibility to the product with different types of paying packages 2. Price: The applicability of prices of different packages is same for all the clients. 3. Promotion: For advertising and promotion of the product, company can approach in different ways depending on the budget allocated for it. Media: i. Web-site: Banners on other websites can help to gain the attention to already existing clients on other portals.

Sometimes the companies get diluted for some monetary incentives and made changes in the strategy of their product. It generally happens with small firms.

88 ii. Newspaper: Taking consideration of budget allocated company can go for the advertisement in a local and a national Newspaper. Like the Times of India and Amar Ujala. For that we need to get the data about the prices, popularity and distribution etc of the newspapers in Ghaziabad. So that we can advertise our product more economically and cautiously. iii. Direct mailing: This is a very cost effective and speedy advertisement method. It gives a sense of personal attention to the receiver.3 iv. Events: This is one of the costly but very effective media. Road-shows, occasion driven events have high recall value.4 v. Product launch: The product launch is an important event and generally a isolated promotional campaign to be designed for the purpose. It should be done keeping in the mind that to whom you want to communicate.5 vi. Community Development: These exercises are generally welcomed and it gives credit to the company on CSR.6
3

Avoided with over detailing and should contain the name of the receiver. Forwarded mails are generally a burden to their inboxes. 4 The idea is to look for the promoters who are interested in your event, helps in the financial burden and works as a channel partner. 5 In this case the product launch should give visibility of product not only to the service users but also the business entities which help direct marketing efforts to service providers. 6 CSR- corporate social responsibility is becoming a key dimension in creating shareholders value, therefore marketers are getting inclined towards these kind of practices

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4. Place: Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. So following measure should be taken for the website: i. No matter what the size of your

website, you should include a detailed, textbased site map, with a link to every page and preferably, a short description of what each page offers. ii. When designing your site navigation

menu, use logical headings and link descriptions e.g. Home > Travel > UK > Bristol > Bed & Breakfasts. iii. There's nothing worse than browsing a site or following a link only to find it leads nowhere. Make sure you check your site at least once a month for any broken links. There are low cost link checking tools such as Link Defender available to help you keep on top of this. Make sure your HTML code is designed to display correctly in different browser versions.

90 iv. A user friendly website provides the

visitor with the ability to search the site for specific keywords. v. People are in a hurry - they want to find what they seek quickly and easily with the least hassle possible. You can help them in this quest by ensuring your site pages use simple language and easy to grasp concepts throughout vi. The website should be updated with all

the information that helps the end user to satisfy its need. vii. There should be proper feed back for an

inquiry by the customer. What a product is and can be: Presently this product is an information selling portal and this information is acting as a mode of advertisement for service provider for it we are charging them. This product is working for mass market but in future when it will get its brand identity then there will be a separate portion for the niche7 and high profile segment, which is looking for quality product with no bar on money. We can also provide separate collections for various reputed designers in every vertical, like in the category of apparels Ritu Wear, Chabbra 555, etc. This concept will attract the niche market as well.

Niche is where the people find the services designed uniquely for them. This gives them a sense of self esteem cynosure feel.

91 Pricing Pricing for any product is not just a mere tag of cotton or labelling, it needs a proper research according to segment because it acts as one of the prime factor for sale of your product. If price is so high then people may consider it as a good product but product will go out from the hand of lower segment which will contribute a lot. On the other periphery if it very cheap then people may doubt on its quality. Currently company is running on sustainable prising concept without looking for any sort of profit until its product doest get that much of reputation. The pricing of each service basket is very flexible and genuine and ranging from 500/year to 10000/year, it mean it is for all. In future we can merge the service basket of 500 and 1000 together and can provide them both service package together in 1500/year.8

Recommendations: 1- Need to do extensive research before implementing any strategy suggested by this research because this research has been conducted at small level, context and resources which are depend on time and environment that can vary. 2- Company need to arrange proper recourses for this product, as per with observation we realised
8

This is just a thought it requires an extensive research on pricing and segmentation for those pricing.

92 there is no any separate resources has been allocated for it. 3- Research is not mere a data collection as people conceder it many time, it needs a truly experienced and unbiased people who can give a actual scenario of situation, so that if in future company need it then , this points must keep in consideration.

Notification / Self Declaration This is to notify that the above recommended basic framework for marketing of the product weddingservices.co.in is on the basis of our understanding of the subject, the context and the learning of the market that we have got during information gathering phase of our internship. The part mentioned above is requires brainstorming and exhaustive research on various dimensions. This report is to provide with the basic framework that today marketers are using. We recommend reading it, but considering the notifications that we have mentioned throughout the report.

PROJECT ANALYSIS:
The research aims at identifying the need of the product weddingservices.co.in by Wizard Info Solutions Pvt. Ltd. in the market. Our analysis depends on primary data collected by us in person using direct

93 response structured questionnaires. This paper is a summary of main findings from multivariate statistical analysis adapted from the text available on Business Research methodologies and statistical techniques. We considered space for open ended responses for not compromising on the quality of data and used brainstorming as a method to select some of the quality responses. The explanation of the important aspects has been given using (1) the future expectation of growth in the population using Internet. (2) Responses of the people who know the use of internet. The product foresights the changing dimensions of this Internet Age. Already there are products like just dial which provides similar kind of services but every service needs some uniqueness for its success, which is coming from the concept of wedding arrangements. The objective of the research is to identify if there is a need of such product and ways to fulfill that need in a better way. Findings from the Survey 96% respondents according to the survey have attended the wedding.
The most important item according to the survey

to attend the marriage ceremony is clothes/ apparel and gifts which is accepted by 93% respondents and 75% respondents gives second preference Gifts for wedding.

94 Gender wise, male respondents prefer flower vendors and female prefer beauty parlors for attending the wedding ceremony. 34% of respondents prefer to conduct marriage ceremony in their home town; however 16% respondents prefer to conduct the ceremony outside the home town. Male respondents find more difficult to determine comparative prices of various service providers in other city (4.06) rather than in home town (3.40) on the other hand female respondent consider more difficult in gathering information about available service providers in other city (mean 4.17) rather than in home city (2.78). The difficulty level of arranging marriage ceremony in other side the city is more rated (4.25) than in home town (2.91) Note: The scale of difficulty level is 1 to 5

95 40% respondents are in favor for taking information regarding the service providers through internet whenever they have to attend any marriage. In response of question to get information about needed service providers in wedding ceremony, 70% respondent prefer internet as an option. From gender wise, male respondent rated 2.09 to internet option where as female respondent rated 1.90. More over if we analyze this part from profession wise then highest rating 2.34 and 2.03 are given by businessman and service man respectively to internet option. Note : Here rating is from 1 to 4 On the question of using the internet, 42% of respondent from age 15 -25 use it frequently. 22% respondent of age 36-45 uses it rarely. More than 50% of respondents in Ghaziabad region are educated and know how to use the internet service Note: Here we are considering graduate respondents as educated respondent

96 78% of respondents belong to Hindu religion. Mean of male respondent who like to visit of website for getting information about service providers is equal to female respondent. There is a significant difference in the opinion of male and female on the difficulty in determining the comparative prices in home town.(Male finds it more difficult) There is a difference in the opinion of male and female respondents over locating service providers in both home town and other city. (Male finding more difficult in home town, female finding more difficult in other city) Male and Female respondents are indifferent on difficulty in gathering information about the availability of service provider in town There is no significant difference in the mean of all stated difficulties among male and female respondents. we can analyze that there are 40% of people who are ready to visit a portal which consist of all information regarding service providers in any marriage they attend. Out of sample survey of 100 people, no of people in the age of 26-35 yrs are 35 who like to get information of service providers from their own experience. Then in range of 15-25 yrs

97 there are 28 who get information in the same mode. Also in other ways of getting information like from relative references, friends references the number of people are same in the same age ranges. There are more number of people (49 out of 100) in income range 1.5-4 lakh, who like to get information of service providers in all different ways given above. There are more number of males then females who use internet for different informations. The people in the age range of 26-35 yrs use more internet. Moreover the people having family income in range 1.5- 4 lacs, uses more internet than other ranges. And even service people uses more internet and then come the student in using the internet. Out of total sample size 85 % people think that internet can be the source of information for marriage arrangement.
There are more male than female who use

internet rarely. The people in the range 15-25 yrs and 26-35 uses internet frequently then other ranges. The people in the range of family income 4-7 lacs/annum uses more internet then other income group people. The decreasing order of internet users according to occupationwise is Service, student , homemaker, business man, retired. All over people uses internet frequently. If we take religion wise category

98 then hindu uses more internet than other religion people.

Hypothesis:
Ho: Mean of male respondent who like to visit of website for getting information about service providers is equal to female respondent H1: Mean of male respondent is not equal to female respondent Male respondent Mean = 2.63 Respondent Mean = 2.64 By applying Z test to prove this hypotheses we get z-Test: Two Sample for Means Variable 1 Mean 2.63 Known Variance 2.1 Observations 1 Hypothesized Mean Difference Z P(Z<=z) one-tail z Critical one-tail P(Z<=z) two-tail z Critical two-tail 0 -0.0050637 0.4979798 9 1.6448536 3 0.9959597 7 1.9599639 8 Variable 2 2.64 1.8 1 Female

Here value of Z = -.0056 lies in the range of critical value of Z = 1.95 at 1% level of significance. Therefore test accepts the null hypothesis which says mean of male respondent who like to visit of website for getting

99 information about service providers is equal to female respondent. Table of Z-test for other parameters are given in annexure 6

100

Analysis:

101

Conclusion:
According to the above analysis, most of the respondent access internet and do search for the various information through online. As the trend of internet is grooming to good extent, we can see a positive figure of respondents using internet for their various purpose in future. Survey suggests, 40% respondents will access internet to know service providers for arranging the marriage ceremony. However this is low percentage figure, might be due to respondents are not aware of these type of services. We find two or three business entities working on this dimension and coving very limited areas. This creates unawareness and less interest among respondents to go for internet for wedding arrangements. Actually respondents are waiting for the product which provides them accurate and updated information about the service vendors for wedding purpose which covers vast areas information. The literacy rate and knowledge regarding internet is high. Research clears the picture regarding the problems faced by respondents during arranging the wedding ceremony other city. They find difficulty in getting information about comparative prices, available service providers, and good services etc. This creates a positive ground for such type of service which can solve these issues without making lots of efforts. More over students, businessman and service man see internet as a good option for getting information. In addition to this, 56% respondent knows how to use the internet.

102 This figure could be high in future as the trend of online services are moving up and people are purchasing laptops and PC for various purposes. Hence as a marketing trainee team, we found that the product (Weddingservice.co.in) should be launch in the market with good marketing and promotional plan. Here promotional plan is very important for the company because respondents are not aware of this type of services is available on net. Note: - The survey is done only in randomly selected areas, and there were no biasness in response or selecting the respondents. The result is applicable to only these selected areas or for Ghaziabad region. Research is not suggesting anything for any state or country because this requires descriptive study.

PROJECT- CONCLUSIONS & RECOMMENDATIONS

Conclusions: Learning from experience: 1. In internship I have learned how to work in a group as well as how to make out the work from people working under me. 2. I got to know the consumer behavior of the service providers in market as well as the end consumer of this product.

103 3. a new product in market. 4. 5. ratios. 6. industry. Problem areas and limitation in the organization: 1. Unstructured organization: As Web infosolutions Pvt ltd.is start up company, thats why it doesnt has well structured system. 2. Fewer funds for new product: The Company doesnt have good funds for the investment in different products. 3. No motivational factor: The people allocated for the data collection were team of Mbas, B-techs, Mcas students. These students started working without any stipend. 4. Conveyance problem in data collection: There was no conveyance facility for the data collection team. Team has to go by auto or by bus to different market area which is time consuming as well as costly. 5. No professionalism: The project manager working on the weddingservices.co.in was not Growth and trend of IT I used the various concept I learned how to read the of marketing in the practical field. financial statements and uses of different financial I got to know various

problems that start-up company faces for launching

104 having any professional knowledge regarding management. Meeting its mission: This product of company definitely meets the mission. This product helps the people to use an integrated service in the form of a webportal where they can find the information regarding various service providers for arranging a marriage. Three primary strengths: 1. Confidence: Taking to customers and client. 2. Persistence: Even when there is no motivation factor from company side, I continued to do work in company. 3. Regularity: Go there regularly. Improvement needs: 1. Communication: Reading articles and books. 2. Networking: Try to meet different start-up CEOs in NCR. Recommendations: What would you like to

recommend to the organization? Would you like to be associated with this organization in future or any other organization and in what manner? How can you help the organization to meet its goals and objectives? Please give suggestions for improvement in the overall working of the organization.

105 1. There is a need of dedicated team for project weddingservices.co.in. 2. There is need of proper structuring of the company. 3. Monitoring and evaluation of the team on the project should be done. 4. The company should properly follow marketing plan for one year provided by us. For that there is also need for few more research too. Yes I would definitely like to associate with the company. Even the company CEO asked me to continue to work on this product on the part time basis.

TAKE AWAYS/KEY LEARNING:

1. 2. 3. 4. 5. Marketing plan and strategy. Financial ratios analysis. Basic research method and analysis. Porters five force modal. Team Building.

R E F E R

106

E N C E S :
1.

I M Pandey, Financial Mangement, Vikas publication house pvt ltd, pages 517-541. www.about .com Philip Kotler & Kevin Lane Keller, Marketing management, page 239-268, page 567- 579. Ken Black, Business Statistics, page 340-375 Sheridan J coakes & Lyndall steed, SPSS version-13.0, Page 51-66 http://www.ficci.com/informationtechnology1.htm http://www.economywatch.com/business-andeconomy/software-industry.html http://www.paniit.iitd.ac.in/indest/tutorial/pdf/tut indianstandards.pdf

2. 3.

4. 5.

6.

7.

8.

107

ANNEXURE
Annexure 1:

WeddingServices.c o.in Shaadi Ke Liye ....

Registration Form:

Form No: _______________ Name of Business Entity: _____________________________________________ _____ Address: _____________________________________________ ___________________ _____________________________________________ __________________________ Landmark (If any): _____________________________________________ __________________________ Contact Nos: _____________________________________________ __________________________ Email: _____________________________________________ __________________________ Website: _____________________________________________ ___________________________

108 Services you provide: _____________________________________________ _________ _____________________________________________ ___________________________ Extra services you provide for your customers convenience: _____________________________________________ ___________________________ Yours Specialty: _____________________________________________ ___________________________ Sources of Advertisement: _____________________________________________ _____ Monthly Advertisement Budget _____________________________________________ ___________________________ Any specification you want to give _____________________________________________ ___________________________

109

Annexure 2:

Grow your business! Reach out to more customers!

kya koi aur advertisement hai isse sasta aur accha
Internet is future of this fast developing country. People are using internet for their daily needs shown by a growth of online purchases, internet ticketing, etc. To sustain any business in this growing world you need to have access to digital media. WeddingServices.co.in is an effort to provide a platform even for smallest kirana shops, Mehendi walas, Sehre walas to have access to digital media. Wedding services is starting its journey of becoming a national product from your very city Ghaziabad. The website will help your customers to locate you sitting @ home. If you want to be a part of this growth rally partner with us! By connecting with us: Low cost of Advertisement (as low as Rs. 1.4 a day). Reach to large No. of customers, bringing new customers

110

Customer can easily locate you with proper road maps. Plans to connect with us
Types of Packages Type 1 Type 2 Type 3 Type 4 Cost (For one year) Rs.500 Rs.1000 Rs.5000 Rs.10000 Content of the packages

Address only with contact information and dynamic map Type 1 + image, flash animation, Price list.

Type 2 + enquiry form, up to 5 static pages mini website on our portal.

Type 3 + video, Google maps up to 10 pages website on our portal.

*The cost of maintenance from next year onwards for Type 1 & 2 is Rs. 500 and for Type 3 & 4 Rs. 1000 a year.

CALL Us @ +919212578877 or Write Us @: prachi.singh@impeccablegroup.com

We will visit you soon!

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Annexure 3:

WIZARD INFO SOLUTIONS PRIVATE LIMITED

Raj nagar, Ghaziabad. Date:_____________ Receipt No._____________ We thank and congratulate you for becoming a part of WeddingServices.co.in. You have signed for our Type ______ category by paying Rs.______________________ by (Cash/Cheque details)______________________ which is one time payment for the year from _______________ to _________________. We serve you our best! Office Seal Auth. Signature

WIZARD INFO SOLUTIONS PRIVATE LIMITED

Raj nagar, Ghaziabad. Date: _______________ Receipt No._____________

112

We thank and congratulate you for becoming a part of WeddingServices.co.in. You have signed for our Type ______ category by paying Rs.______________________ by (Cash/Cheque details)______________________ which is one time payment for the year from _______________ to _________________. We serve you our best! Agents Name:__________________ Agents ID _______________ Office Seal Clients Signature

Annexure 4 : Communication via standard Script Communication Plan

Introduction Script Good Morning (time greet) Sir.. Sir, I am from WeddingServices.co.in and want to talk about our service with you for few minutes. Sir, we are launching a new Web Portal which will provide information regarding services providers and businesses needed in wedding arrangements. Sir, this Web Portal will serve as a platform for interaction between customer and businesses. Sir, it will build and grow businesses by increasing its customer base.. Sir, this Web Portal will increase the awareness and approachability of the businesses for customers. Sir, we need to place your information on our portal so that more customer will able to learn about your business for that we need your support in providing this information. Sir please provide us with certain details : :

113 Form will be filled next interviewing the client Required script for assisting in form and same time communication likeyour advertisement cost is also your printing cost of plastic packets, etc After interview see the monthly advertisement expenditure and calculate roughly for a year Promotional Communication: Sir, we have taken your information which we will put on our portal.. Sir we do have certain other plans by which you can advertise to a larger segment at no cost. Sir, as your annual advertisement expenditure go aroundsir you can advertise at a cost as low as Rs.1.40 a day, a cost even at which we dont get a tea at corner stalls. Sir, if you want you can place your details like what are the prices you offer, what kind of services you offer, why the customer should visit you, you can also put your photograph, you can provide your customers a road map to your shop/office/business which can help the customers to easily find your shop even if the customer coming from distant areas will find it easy (Sahibabad, Nehru Nagar, etc) Benefits of using our product: Larger segment of market Lowest cost of advertisement As low as Rs 1.4 a day and can give you a business in thousands Only interested customers see your advertisement As only those who need some information visits the website so all those who see your information are your real customers Easy to locate with proper road maps and smallest of the details available Will bring new customers for you ...................................................................... Our launching plans expected no. of hits monthly after launch Launching will be done with a solid promotion plan and our expected rate of hits on the day of launch is expected to be around 20000 and our monthly average No. of hits will remain around 30000 a month of 6 months term. Thereafter we expect the growth of around

114 25% in the hit rate with due promotion done in the previous term and opening up of new areas. Term 3 will make it 50000 hits per month. 30000 hits a month with that around 5000 people will view your address and contact information. At least 1000 people will view your advertisement of which 200 people will reqvisit you getting at least 50 new customers for your business.

115

Annexure 5: Induction PPTs: Hand Outs for Team: About company:

Weddingservices.co.in is a web-portal from Wizard Infosolutions Pvt. Ltd. providing all marriage related service providers from all over India at one platform to help the parents looking for marriage to their son & daughters anywhere in India. All service providers like Farm houses, Banquet halls, caterers, Beauty parlours, Jewellers etc. along with social groups engaged in marriages like Brahmin Samaj, Aggrawal Samaj, Jain Samaj etc. are invited to join the initiative. It will help the people in hassle free marriage arrangements anywhere in India. It is a kind of Business to consumer portal to provide clientage to the business for more business and more profit. We provide detail information along with map to reach the customers directly to the service provider.

Venue s Bridal Make up Hair Saloo n Clothi ngs Cateri ng Jewell ery Lighti ng Photo graphe rs

Fire work s Car Deco ratio n Meh ndi Musi c Tran sport ation Invit ation Card s

Specia l Dance s Weddi ng show anchor s Rental s& Hiring Event manag ers Bands Tent House s

116

Sweet Shops Flouri st Weddi ng Planne r Decor aters

Hote l reser vatio n Shoe s Ghor a Bagg i

Daj & Wari Pooja Samig ri Honey moon packa ges

Types of Packages Type 1 Type 2

Cost Rs.500/ yr Rs.1000 for first yr and Rs.500 per yr thereafter Rs.5000 for first yr and Rs.1000 per yr thereafter Rs.10000 for first yr and Rs.1000 per year thereafter Rs.1000 only one time and no charges thereafter. They have to provide our portal on their banners.

Content of the packages Address only with contact information and dynamic map. Brief information including image, flash animation, static and dynamic maps on our portal. Detailed information including images, flash animation, enquiry form, static and dynamic maps up to 5 pages mini website on our portal. Complete information including images, flash animations, enquiry form, video along with static and dynamic map with Google maps up to 10 pages website on our portal. Full information about the social body with listing and photographs of all the members, including registration form, photo gallery etc. for social bodies.

Type 3

Type 4

Type 5

First time in your city To make you all service provider at one platform. This is possible only by our website weddingservices.co.inz which will consist of all the information of different types of wedding service providers. So that the customers can feel hassle free for

117 arranging the marriages. As it is the age of internet, so it is the right time to connect your business with IT. So connect your self with Weddingservices.co.in. By connecting with us: Your service will be visible to the customers living outside your area. Contacting customers will be the real customers of yours as they already decided to buy your services by checking out your service on our. To connect with us: Resister yourself by using any of the packages given below as per the information of your services you want to put on the website. For type-1 package you have to pay the amount by cash and for other packages you have to do payment by check or draft on our account.After payment your information will be updated on the site.

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Annexure 6:
Independent Samples Test Levene's Test for Equality of Variances

t-test for Equality of Means 95% Std. Erro Confidence Sig. r Interval of the (2- Mean Diff Difference taile Differ eren d) ence ce Lower Upper .120 .252 -.385 .625

F 4(a) question Equal of variances questionnaire assumed Equal variances not assumed 4(b) question Equal of variances questionnaire assumed Equal variances not assumed 4(c) question Equal of variances questionnaire assumed Equal variances not assumed 4(d) question Equal of variances questionnaire assumed

Sig.

t .477

df

1.46 .232 5

50 .636

.466 42.33 .644

.120 .257 -.399

.639

.493 .486

.844

50 .403

.286 .339 -.395

.968

.835

45.10 .408 6

.286 .343 -.404

.977

.140 .710 1.011

50 .317

.370 .366 -.365 1.106

1.014

47.76 .316 4

.370 .365 -.364 1.105

5.64 .021 1.798 2

50 .078

.592 .329 -.069 1.254

119 Independent Samples Test Equal variances not assumed 4(e) question Equal of variances questionnaire assumed Equal variances not assumed 1.862 49.78 .069 7 .592 .318 -.047 1.231

.296 .589 -.597

46 .554 -.188 .315 -.821

.446

-.601

45.57 .551 -.188 .312 -.817 3

.441

120 4(iii) question Equal of variances questionnaire assumed Equal variances not assumed 4(ii) question Equal of variances questionnaire assumed Equal variances not assumed 4(i) question Equal of variances questionnaire assumed Equal variances not assumed 4(v) question Equal of variances questionnaire assumed Equal variances not assumed 4(iv) question Equal of variances questionnaire assumed Equal variances not assumed .105 .749

.003 .956

.155

26 .878

.062 .403 -.766

.891

.156

24.07 .878 0

.062 .402 -.767

.892

.538

26 .595

.146 .271 -.411

.703

.536

23.59 .597 6

.146 .272 -.416

.707

.197 .661 -.486

25 .631 -.150 .308 -.785

.485

-.492

24.52 .627 -.150 .305 -.779 9

.479

1.20 .283 -.642

26 .526 -.250 .389 -1.050

.550

-.653

25.09 .520 -.250 .383 -1.038 7

.538

.079 .781 -1.162

26 .256 -.417 .359 -1.154

.320

-1.174

24.69 .251 -.417 .355 -1.148 6

.315

Significant difference in the opinion between the male and female groups are there for the difficulties in Determining comparative prices in home town, and difficulty in locating the service providers in both home town and other city even after knowing their

121 addresses, determining availability of service provider in other city

122

Annexure 7 Design Questionnaire

Questionnaire

Dear Sir/Madam, We are from Impeccable group doing a survey to know the public opinion about a web portal which we are planning to launch that will provide information for wedding services. Locality ______________ City __________________ 1. Have you ever attended any wedding ceremony? i. Yes question No. 5) ii. No. (Skip to

2. What you look for before attending the wedding ceremony? i. Clothes/Apparel ii. Beauty Parlors/ Saloons iii. Gift Stores iv. Flower Vendors If any other (Please Specify)__________________________________ _________ 3. Do you have any idea or experience of arranging any wedding ceremony? i. Yes. No.5) If Yes, then a.In your own town c. both b. In other cities ii. No. (Skip to question

123 4. What difficulties do you find in arrangement of marriages? Please rate the following difficulties on a scale of 5. Very Easy Very Difficult 1 5 2 3 4

Home Other

Town City
i. Listing of items.

___

___

ii. Gathering information about availability of the services in the town. ___ ___
iii. Determining comparative prices of various service providers available in the town. ___ ___

iv. Difficulty in locating the service providers even after getting their addresses. ___ ___ v. Difficulty due to busy schedules (advance booking in peak seasons) of service providers ___

___

Other (Specify)_____________________________________ __________________________ 5. Would you like to visit a website where you can get all information about service providers needed in wedding arrangements? i. Yes, If marriage is in my family. ii. Yes, If marriage is of my close relatives.

124 Yes, If marriage is of my friend. iv. Yes, whenever I have to attend any marriage. v. Never 6. What are the various modes of information you use for knowing about the service providers availability? i. From your own past Experiences ii. References from Relatives iii. References from Friends iv. Internet 7. Do you think that internet can be the source of information for marriage arrangements? i. Yes ii. No iii.

Give Reason__________________________________ ___________________________ 8. How frequently you use internet? i. Frequently Never (Go to 10) ii. Rarely iii.

9. Do you use internet for gathering information? i. Regarding Services i. Regarding purchases 10. 11. Sex ii.) Female Your Age (in Years) iii. 36 45 iv. a. Yes a. Yes b. No. b. No. i.) Male

i. 15 25 ii. 26 35 46 55 v. Above 55 12.

Family income (in Lakhs)

125 i. 0 - 1.5 iv. Above 7 13. i. Yes 14. i. Yes 15. ii. 1.5 4 iii. 4 7

Do you have computer at home? ii. No. (Go to Question No. 15) Do you have internet connection? ii. No Occupation ii. Service v. Retired iii. Business iv.

i. Student Home- Maker 16.

Education

i. Below class 10 ii. 10th pass iii. Intermediate iv. Graduation v. Post Graduation or higher 17. You live in ii. Nuclear family

i. Joint Family 18.

You belongs to iv. Christian

i. Hindu ii. Muslim. iii. Sikh v. Others(Specify)________ 19. Samaj you relate yourself with: i. Arya ii. Vaishya v.Other(Specify)________

iii.Brahamin

20. Name (Optional)___________________________________ ___________________________ Any Suggestions__________________________________ ____________________________ Thank you for your time and efforts.