We doen niets pro-actief

WiFi proactief pushen op zoveel mogelijk lokaties (Public Wifi) available to more mobile customers than only the ones that have KPN fixed broadband! Near seamless login, Usage billable, but level tbd

WiFi proactief pushen op zoveel mogelijk lokaties (Public Wifi) available only to mobile customers that also have KPN broadband Near seamless login, Usage billable, but level tbd

WiFi proactief pushen op zoveel mogelijk, yet selected Hotspot lokaties (seamless login, usage billable)

WiFi proactief pushen - congested areas only (Hotspots), seamless login, usage billable

pro
No risk of revenu loss due to OOB offload and smaller bundle effect

more bandwidth for the customer Offering capacity in congested areas (limited effect?) Churn reduction/acquisition effect on mobile & fixed customers (VF/TM can't do this) Direct revenue opportunity, although not known how much we can charge for it Potentially molesting VF/TM business (their customers that have KPN Broadband) - if service opened to them

more bandwidth for the customer Offering capacity in congested areas (limited effect?) Churn reduction/acquisition effect on fixed customers Direct revenue opportunity from offering WiFi access to mobile customers that are not participating fixed broadband customers limited investment for KPN Potentially molesting VF/TM business (their customers that have KPN Broadband) - if service opened to them

more bandwidth for the customer Offering capacity in congested areas Churn reduction effect CAPEX avoidance in congested areas (limited effect) No negativev effect on OOB/bundel revenu (possible positive effect due to premium services) more bandwidth for the customer Offering capacity in congested areas Churn reduction effect CAPEX avoidance in congested areas No major risk of revenu loss (wifi service offered as part of overall service - assumes near seamless service handover)

rekken en strekken met public wifi network congested hotspots doen driven by considerations heel goed business case

con
KPN not ready if competition launches wifi services competition might strike an exclusive deal with FON may drive churn if competition launches wifi services no pain relief in congested areas for customer no capex avoidance benefits OOB data revenue loss risk, depening on charging levels, and also depending on what % of mobile customers have access Kleinere bundels kiezen risk, depending on charging levels, and also depending on what % of mobile customers have access PR risk in geval van opt-out scenario potential security issues slow adoption in case of opt-in scenario (critical mass not happening) One family may have multiple mobile providers, potentially destroying USP benefits OOB data revenue loss risk, depening on charging levels, and also depending on numer of mobile customers have access ("mobile/fixed overlap") Kleinere bundels kiezen risk, depending on charging levels, and also depending on what number of mobile customers have access ("mobile fixed overlap") PR risk in geval van opt-out scenario potential security issues slow adoption in case of opt-in scenario (critical mass not happening) One family may have multiple mobile providers, potentially destroying USP benefits Investment required in hotspot capacity (capex) questionmark about business case from hotspot point of view: is there positive business case - do you get additional revenu to offset capex & opex, especially if not done for congestion relief?

Investment required in hotspot capacity (capex)