BIWA Summit 2007 Keynote

Mark Rittman, Director, Rittman Mead Consulting

Who Am I?
Oracle BI&W Architecture and Development Specialist Co-Founder of Rittman Mead Consulting Oracle BI&W Project Delivery Specialists 10+ years with Discoverer, OWB etc Oracle ACE Director, ACE of the Year 2005 Writer for OTN and Oracle Magazine Longest-running Oracle blog http://www.rittmanmead.com/blog

A Real World User Group

WWW.ODTUG.COM

For Real World Developers

10 Years in Oracle BI Consulting

Started back in 1997 with Discoverer/2000, Designer/2000 Oracle 7.3.1 on AIX Early adopter of Oracle Warehouse Builder 2.1 Oracle Express Server and Oracle OLAP Oracle Application Server, Portal, Reports Oracle BI Suite Enterprise Edition ODI, Data Integrator, SOA Suite etc

10 Years of Oracle Query Tools

Oracle Browser Oracle Data Query Discoverer/2000 Discoverer 3i Discoverer 4.1 Discoverer 9i Discoverer 10g

Ten Years of ETL and Warehousing Tools

Oracle Designer 1.3 Oracle Designer/2000 Oracle Designer 6i, 9i Oracle Data Mart Builder Oracle Warehouse Builder Oracle Data Integrator

10 Years of Oracle Databases

Oracle 7 Oracle 8 Oracle 8i Oracle 9i Oracle 10g Oracle 11g Oracle OLAP Oracle Data Mining Partitioning RAC

10 Years of Siebel Analytics / BI Suite EE

nQuire Query Server nQuire Query Suite Siebel Analytics 7 Oracle BI Suite Enterprise Edition

And Then ... Two Years of Revolution

The Release of Oracle Business Intelligence Enterprise Edition Oracle Acquires Hyperion Oracle Database 11g is now out The Rise of Oracle Fusion Middleware Emphasis on Standards and Hot Pluggability

The Launch of Oracle BI Suite EE Plus

Oracles Strategic BI Platform Technology Maui Release in early 2007, now at 10.1.3.3 Dashboards, BI Server, Presentation Server, Ofine, Real-Time Decisions Heterogeneous connectivity, integration, ofine analysis, alerting

Oracle Acquisition of Hyperion

Possibly even more momentous that Siebel acquisition No.1 vendor in the Financial Performance Management space Planning, Budgeting, Financial Analysis tools Essbase, the leading standalone OLAP server Presence in the Finance IT department

The Release of Oracle Database 11g

Available Now on Linux x86, soon for other platforms The Change Assurance Release Lots of new BI &DW Features New partitioning schemes Faster direct-le access New OLAP Enhancements

The Rise of Oracle Fusion Middleware

Oracle Business Intelligence is part of the Fusion Middleware Platform Possibly the (second most) important Platform that Oracle provides Complete Application Infrastructure

Embrace of Standards and Hot-Pluggability

Oracle BI tools now work across many DB and application platforms Oracle, Microsoft, IBM, Teradata, Sybase Hot-pluggable for heterogeneous environments Open to all, optimized for Oracle Extends Oracle BI reach beyond Oracle-only customers

Enhancements to Oracles Traditional BI Tools

Discoverer interoperability with Oracle BI Publisher now Integration of Oracle Answers and Oracle Portal Oracle OLAP 11g CUBE_TABLE and MV/AW compatibility In the future, OWB 11gR2 will integrate with OBIEE BI Server Repository OWB Real-Time Loading, SOA Integration and ODI Knowledge Module support Future Discoverer / Delivers / Dashboard Integration

BI Increasingly a Top Priority

BI Increasingly seen as highest priority initiative within the Enterprise Recent Survey by Information Week reports 50% of IT Managers plan to increase BI spending, 40% to keep at current level Oracle the BI vendor of choice, No.1 with 40% of respondents IDC: Oracle is the Data Warehouse Market Leader Gartner : Oracle in BI Platform Leaders Quadrant Forrester Wave : Oracle Leader in Enterprise ETL

BI Goes Mainstream, Extends and Evolves

BI is the Added Value that Oracle will bring with Fusion BI functionality will touch all parts of the organization As developers, we now have to tools to make a difference Either now, in terms of dashboards, integration, alerting, reporting In the future, in the integration of operational and nancial business intelligence With that in mind, heres ve trends for the future...

1: Convergence and Interoperability

During 11g timeframe, BISE and BIEE tools will increasingly interoperate Now: Discoverer and BI Publisher, Answers and Portal 11g Timeline : Announced and possible Discoverer with Delivers and Dashboards OWB with ODI and Oracle BI EE OBIEE and Essbase, Hyperion Financial Management Preserves our development skills, opens up new opportunities

2: Developer Adoption of Hyperion FPM Apps

Hyperion acquisition extends Oracles leadership into Financial Performance Management Focus now is on complete, enterprise-wide Business Intelligence Operational and Financial BI apps will share common BI foundation Common Information Model, include analytics and multidimensional calcs Forecasting, planning Common integration layer Fusion Middleware-based

3: OLAP Resumes Central Role in Oracle BI

Two key OLAP developments in 2007 Oracle OLAP 11g Released - the DW Supercharger Oracle acquires Essbase - foundation for Hyperion tools Oracle OLAP cubes available for relational query rewrite Essbase will be core to the Oracle BI Foundation Essbase key strengths available to Oracle developers Cross-platform, works in heterogeneous environments Trickle-feed loading of cubes, 24/7 availability Excel Add-in, MDX, XML/A Oracle OLAP AWs become alternatives to MVs Supercharge all relational query tools Maintain the same way as MVs

4: BI Becomes Pervasive & Embedded

BI initiatives rapidly becoming company-wide 60% say that they will provide BI tools to more than 25% of their employees within two years Oracle BIs links within Fusion Middleware will help BI permeate the enterprise BI dashboards within applications (JSR-168) BI analytics part of processes (BPEL) BI integrates with applications (SOA) BI provides the information layer (Oracle BI Server) BI will leverage Oracle IdM BI-driven business rules (RTD)

5: Decisions Becoming Automated

As BI becomes more pervasive, we need to consider the end result Looking to make effective, timely, protable decisions Oracles BI Foundation contains many Business Process analytical tools Oracle Real-Time Decisions Oracle Data Mining Oracle Database 11g Enterprise Edition Process data Process decision & context point & feedback analytic functions Close the feedback loop, Oracle RTD self-learning predictive models Real-time Business Rules & Self-Learning Predictive Models Automate the BI process
Inputs

Enterprise Information Model

All at the BIWA Summit 2007

BIWA Summit 2007 covers all aspect of Oracle BI in 2007 Database analytics and data warehousing Oracle BI Suite Enterprise Edition Plus Essbase Analytics and Hyperion Financial Performance Management Data Mining, Real-Time Decisions Data Integration

Thank You, Enjoy the Event

Further keynotes later today and tomorrow Tom Kyte, The Best Things in Life are Free - K1002, 11:55am Ray Roccaforte, Oracle 11g - The Best Platform for Data Warehousing, Business Intelligence and Analytics - K1004, 1:40pm Rich Niemiec, How Oracle Came to Rule the Database World & Why Oracle Will Soon Rule the Data Warehouse World - K1003 tomorrow Six streams over two days Enjoy yourself, network and have a great two days