Company Name Assignment

LASINO Marketing Ps of product (Solar A/C)

Section Submitted by

(D)

Shakeel Anjum Ali Adnan Khalid Khuram Shahzad Muhammad Usman

083277 073178 083268 083248

Submitted to Sir Aitzaz Khurshid Institute of Management sciences Lahore

By

Company name Product Description Product Slogan Mission Statement

quality environment you give good

LASINO : Solar A.C

: :

NO bill just chill At all times we are dedicated to work in a

(We only sell the best electronics. We believe if service you will get good customers)
:

Goals and Objectives

we want to increase our sales up to 5 million

up to first year of our incorporation

Product line extension

Wall Split Solar Air Conditioner (4W120WS)
Product Description Wall Split Solar Air Conditioner Item: 4W120WS Function: Cooling / Heating Capacity: 3200W / 3500W 11500BTU / 12500 BTU Air Circulation: 520 m/H Noise: Indoor < 40dB Outdoor < 50dB

Rated Current: 2.7 - 3.9 A Package Dimensions: Indoor 905*370*283mm Outdoor 920*340*600mm Accessories 900*380*310mm Package Weight: Indoor 13.0 KG Outdoor 38.0 KG Accessories 16.0 KG Packing: Model: Carton 4W120WS

Unit Rs. Price/Payment 250000/:

Trademark: Origin: LASINO Pakistan 3

Cassette Split Solar Air Conditioner (4W180CS)

Product Description Cassette Split Solar Air Conditioner Item: 4W180CS Function: Cooling / Heating Capacity: 18000BTU / 19000+1700BTU Air circulation: 800 M3 / H Input power: 1130-1360W / 1130-1860+500W Rated current: 5.13-6.18A/ 5.13-6.18/8.45A Refrigerant: R22 Outdoor 51 Kg

Attachments 15.5 Kg Package Dimension: Indoor 570*570*256 mm Outdoor 930*330*600 mm Attachments 970*380*350 mm
Packing: Model: Carton 4W180CS

Unit Rs. Price/Payment: 280000/Trademark: Origin: LASINO Pakistan

Cabinet Floor Split Solar Air Conditioner (4W180FS)

Product Description Cabinet Floor Split Solar Air Conditioner Item: 4W180FS Function: Cooling / Heating Capacity: 5200W / 5500+500W 18000BTU / 19000+1700 BTU Air Circulation: 800 m3/H Noise: Indoor < 48dB 4

Suitable Area: 25 - 35 m2; Rated Current: 5.13-6.18 A/ 5.13-6.18/8.45 A Package Dimensions: Indoor 485*260*1687mm Outdoor: 930*330*600mm Accessories: 970*380*350mm Package Weight: Indoor 38 KG Outdoor 51 KG Accessories 15.5 KG Packing: Carton Model: 4W180FS Unit Rs. Price/Payment 300000/: Trademark: LASINO Origin: Pakistan

Wall Split Solar Air Conditioner (4W240WS)

Product Description Wall Split Solar Air Conditioner Item: 4W240WS Function: Cooling / Heating Capacity: 7200 W / 7900+500 W 24000 BTU /26000+700 BTU Air circulation: 1100 M3 / H Input power: 1600--1850W / 1600-1850+500W rated current: 7.27--8.4A / 7.27--8.4/10.68A Package Weight: Indoor 18.5 Kg Outdoor 61 Kg Attachments 17.5 Kg Package Dimensions: Indoor 1090*325*245 mm Outdoor 930*330*730 mm Attachments 1040*380*390 mm we also have other capacity of Solar Air Conditioner: 12000BTU, 16000BTU, 18000BTU, 36000BTU, 41000BTU, 48000BTU; Packing: Model: Unit Price/Payment : Trademark: Carton 4W240WS Rs. 400000/LASINO 5

Origin:

Pakistan

SILVA Solar Air Conditioner

(4W300FS)

SILVA solar air conditioner operation principles are as follows: In conformity with fluid dynamics theory, SILVA solar air-conditioner utilizes dual powers of solar energy and electric energy. Solar energy is as an auxiliary power. Photoelectrical complementary effect is realized. According to traditional airconditioner technology, via combining adsorption type with compression type, and via adopting environment protective and energy-saving refrigerants, purposes of refrigeration, heating, 1). High efficient, energy saving, comfortable and economic, energy efficiency surpasses national level 1. 2). provided with advantages of long service life, durable usage, and smooth running, the compressor operates in low-load. Service life is long. 3). Healthy, comfortable, with constant temperature, air-conditioner disease will be kept away. 4). without frequency conversion, but SILVA air-conditioner is better than which is provided with frequency conversion. Frequency conversion ones begin to save energy after set temperature is reached. Solar air-conditioner enters the best status after starting, and achieves the same effect as traditional air-conditioners with less power consumption. 5). Ultra-luxurious design decorates your wonderful life. Aluminum alloy and wire drawing chromatic metal plate are applied in air-conditioner panel to ornament your house. 6). Automatic open-close dust-proof air outlet 7). SILVA Solar air-conditioner is provided with strong adaptability, and exceeds national standards. It can be applied in various environments of ultra high temperature of ultra low temperature
Packing: Model: Unit Price/Payment : Trademark: Origin: Carton 4W300FS Rs. 500000/LASINO Pakistan

Price
Market skimming pricing
As we came up with a new product that is solar air conditioner which works on the solar energy and you do not have to pay electricity charges any more therefore we are using market skimming pricing to skim layer by layer from the market.

Product line pricing

We have a product line containing five different products offered for different people in different market and in different geographical location and with different features therefore we are pricing different products on the basis of their features and we are using product line pricing. The prices of our different products are:

PRODUCT WALL SPLIT SOLAR A/C CASETTE SPLIT SOLAR A/C CABINET FLOOR SPLIT A/C WALL SPLIT SOLAR A/C SILVA SOLAR A/C

PRICE 250,000 280,000 300,000 400,000 500,000

Place
We are offering our products in four outlets in each of our segment including our main outlet situated in Defence. First outlet is situated in Mezung. Second outlet is situated in faisal town. 7

 Third outlet is situated in Gulberg. Our fourth outlet is situated in Defence which is our main retail outlet in Lahore.

Promotion
We are engaged in different activities to inform our customer about our products and its features these activities are the use of different sources which are explained briefly in this section. We are in the early stages of our product development that is why we are mainly focusing on informative promotional activities.

The Marketing Communication Mix

The specific mix of advertising, personal selling, sales promotion, and public relations a company uses. We also use a specific mix of these tools for better public relations.

Advertising
We are advertising our products through televisions, news papers, internet, and other such means.

Sales promotion
We are offering different types of incentives to our customers including 5 year warranty, repair services etc.

Public relations
We are trying our best to build with our customers healthy relations through different activities such as we organize different entertainment programs and other ceremonies.

Personal selling
We are also providing the services of selling our products at your door steps through our delivery services.

Direct marketing
We are also planning for providing our customers with direct marketing through the use of telephone, mail, fax, e-mail, and other tools directly with specific customers. 8

Promotion mix strategy

We are using combination of both of these strategies We use mass-media advertising and consumer promotion to pull our product and large sales force and trade promotions to push our products through these channels. We are more inclined towards the push strategy than pull strategy because of intense competition.

Advertising Plan
Objectives Message Opportunities Threats

Advertising budget
Electronic Media
COST FOR CHANNELS: (When we will launch Solar A/C in all over Pakistan) Rs. GEO/ GEO ENTERTAINMENT 55200 PTV 45000 HUM CHANNEL 30000 ARY 25000

PRINT MEDIA

Newspaper

Front page 15/3 Other days

JANG NAWAI WAQT EXPRESS DIN NEWS

234000(16) 144000(16) 126000(16) 10800(16) 126000(16)

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