1. Motivation helps you get started.

Have you noticed the difference between working on something you like and working on something you don't like? I'm sure you can feel the difference. When you're motivated about something, you can work on it effortlessly. Nobody needs to force you to work. Nobody needs to tell you to move. In fact, you are waiting for the opportunity to work. Since getting started is perhaps the most difficult part of getting things done, being motivated is tremendously helpful for you. 2. Motivation helps you keep moving. Getting started is one thing but keep moving is another thing. Whatever you do, there are always obstacles along the way that can hinder you from achieving success. If you don't have motivation, it's easy to get discouraged when you meet such obstacles. That's why motivation often makes the difference between winners and losers. Winners are those who can go through challenges and difficulties thanks to their motivation. Losers, on the other hand, are those who can't go through challenges and difficulties since they lack the necessary motivation.

. Motivation makes you do more than necessary. If you are motivated about something you will voluntarily do more about it than what is required from you. You will naturally go further and dig deeper than other people since you love to do it. While other people will only do what is necessary, you do more than that. In such situation, there is a good chance that you will be more successful than others. 4. Motivation makes the journey fun. People who don't have motivation will think that the journey to success is long and difficult. Those who are motivated look at it differently. The journey is still long, but it's an enjoyable journey. Not only can they endure it, they actually have fun along the way. Of course, there are always times when things aren't good, but motivation enables you to endure such difficult times. *** As you can see, motivation helps you in many different ways. It helps you get started, it helps you keep moving, it helps you do more than others, and it makes the journey fun. No wonder motivation plays an important role in your journey to success.

Motivation plays a critical role in achieving goals and business objectives and is equally as important for companies that work in a team-based environment or in a workplace comprised of workers who work independently. Making sure each employee's workplace goals and values are aligned with the organization's mission and vision is important for creating and maintaining a high

level of motivation. That can lead to higher productivity, improved work quality and financial gain across all departments.

1. Significance
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Motivation has become increasingly important for organizations and companies of all sizes that want to reach their organizational objectives in a competitive marketplace. Top performers of an organization consistently provide high-quality work, maintain a high level of productivity and overcome obstacles or challenges. Helping all employees maintain a high level of motivation can help keep employees committed to working hard and contributing as much value as possible to the organization.

Tactics
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You can use a variety of strategies to improve motivation. Managers who serve as leaders within the organization can help convey the right messages to engage employees and help them grow within their positions. Motivation can be increased with incentives, feedback, rewards programs and ensuring that the workplace meets basic needs and requirements for each employee. Common types of motivational tactics include: events that raise employee morale; training and education to help employees learn new skills and grow within their positions; recognition programs to highlight hard work and reinforcing positive messages during company or team meetings.

Benefits of Motivation
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Motivational strategies can help improve employee performance, reduce the chances of low employee morale, encourage teamwork and instill a positive attitude during challenging times. Employees with a high level of motivation typically work harder and can overcome common workplace challenges with ease; this helps the organization reach its objectives and improve operations overall.

Warning Signs
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Any company or organization that notices a significant decline in productivity, high employee turnover or that cannot reach its goals successfully may need to consider the role of motivation among its employees. Low motivation can trigger a variety of detrimental events that affect the organization in the short term and in the long term. Unmotivated staff members are at risk of resigning, delivering poor-quality work and even making it difficult for other employees to do their jobs efficiently.

Prevention
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Reducing the risk of low motivation among employees typically requires a strategic plan and a combination of different activities and tactics that help improve employee morale. Companies that invest time and resources toward improving their employees' well-being and workplace experience can look forward to a high return on their investment as employees become more productive, maintain a positive attitude, commit to their roles and duties and maintain a strong work ethic.

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how

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The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, an d dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points:
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Behavior occurs eithe r for the individual, or in the context of a group (e.g., friends influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use). Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest. Consumer behavior involves services and ideas as well as tangible product s. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.

There are four main applica tions of consumer behavior:

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The most obvious is for marketing strategyi.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack adverti sements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that (1) companies that introduce new products must b e well financed so that they can stay afloat until their products become a commercial success and (2) it is important to please initial customers, since they will in turn influence many subsequent customers brand choices.

A second application is public policy. In the 1980s, Accutane, a near miracle cure for acne, was introduced. Unfortunately, Accutane resulted in severe birth defects if taken by pregnant women. Although physicians were instructed to warn their female patients of this, a number still becam e pregnant while taking the drug. To get consumers attention, the Federal Drug Administration (FDA) took the step of requiring that very graphic pictures of deformed babies be shown on the medicine containers. Social marketing involves getting ideas across to consumers rather than selling something. Marty Fishbein, a marketing professor, went on sabbatical to work for the Centers for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. The best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic. As a final benefit, studying consumer behavior should make us better consumers. Common sense suggests, for example, that if you buy a 64 liquid ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32 ounce bottles. In practice, however, you often pay a size premium by buying the larger quantity. In other words, i n this case, knowing this fact will sensitize you to the need to check the unit cost labels to determine if you are really getting a bargain.